Chapter 706: Fresh Agricultural Products
Time has passed, the Spring Festival of 83 years has long passed, and the citizens of Xiangjiang watched a unique party in this New Year, which is a wonderful feast for everyone who gathers outstanding artists from across the Taiwan Strait.
The happy Spring Festival passed quickly, in this more than a month, several major supermarkets in Xiangjiang were very lively, this time the two sides did not fight a tragic price war, so that the long-awaited Xiangjiang citizens were slightly disappointed.
They are also prepared to wait for the promotion to increase and then buy in large quantities, as they did last time they competed with the big supermarkets, so that they could save a lot of living costs.
Now the economic situation in Xiangjiang is not very good, and the property market prices are still falling, so being able to save some costs on this can also reduce a lot of their living pressure.
It's a pity that Carrefour and Wal-Mart did not have the domineering spirit of Wellcome's desperate gamble, and when Hengyu Supermarket and Watsons discounted, these two had no intention of following up at all, but just operated in an orderly manner according to their own plans.
After half a month of the event, Li Xuelan found that the discount alone could not hurt the foundation of these two supermarkets at all, and many of the products sold in their two supermarkets were European and American brands, which was the advantage of their two major supermarkets, and Li Xuelan really didn't have a very good idea for them in the short term.
On the first day of March, Li Xuelan came to Li Guangyu's office again and reported to Li Guangyu about the problems currently faced by the supermarket group, and at the same time proposed some solutions, hoping that Li Guangyu would approve them.
After listening to this, Li Guangyu said: "The group sent two teams to the United States and London respectively, and asked Du Yuemei and Peng Xiaoli to assist you in establishing the procurement channels of Hengyu Supermarket Group in North America and Western Europe. ”
Li Guangyu knew very well that in order to offset the advantages of the two major supermarket groups, he needed to purchase some of the products they sold very well, and offset the situation of their independent operation in Xiangjiang.
At the same time, it is also necessary to expand the business scope of the supermarket, the current supermarket is mainly department stores, he intends to let Hengyu supermarket learn from the Yonghui supermarket of later generations, and at the same time operate fresh agricultural products to seize the flow of customers.
Li Guangyu believes that the current situation of Carrefour and Wal-Mart will not last long, although they operate some exclusive brands, but the prices of these products are relatively high, the current economic situation in Xiangjiang is not very good, and the number of people who buy their products is not too large.
As for ordinary products, since Hengyu Supermarket and Watsons are on sale, ordinary citizens are more willing to come to Hengyu and Watsons to buy, and Li Guangyu does not believe that they can make a profit at present.
Li Xuelan said: "Li Sheng, when I go back, I will arrange for the team to go to Los Angeles and London to set up our procurement channels in these two regions. At the same time, our group will promote similar products of their own brands, and at the same time carry out promotions, I believe that product manufacturers also hope that their products can compete with these European and American brands, and they will give up part of the profits. ”
Li Xuelan will not only let the group bear the loss of this competition with Carrefour and Wal-Mart, she will communicate with some product suppliers and manufacturers in the future to do this promotional promotion together.
She believes that companies and manufacturers who have a little idea will not refuse her request, which is also a promotion of their brand.
If there are really some products that are unwilling, Li Xuelan will not force them, but they will not think about the orders of Hengyu Supermarket Group and Watsons in the future.
As for these brand promotion issues, the main markets of Hengyu Supermarket Group are in Southeast Asia, South Korea, Japan, Baodao and Xiangjiang regions, and these areas are precisely the areas with the greatest media influence under the Li Foundation, and they want to carry out publicity, which is much more powerful than Carrefour and Wal-Mart.
Even if the brands sold by these two supermarket groups are well-known in Europe and the United States, it is useless to have no publicity in Asia, and many citizens do not know about you, and Lee's media promotes some brands every day, which will make citizens feel that these brands are very well-known in the subtle movement.
At present, the only thing that puts pressure on Li Xuelan from Carrefour and Wal-Mart is the problem of some brands, which are currently not purchased by Hengyu Supermarket and Watsons, so that Xiangjiang citizens can only buy them at Carrefour and Wal-Mart.
As long as the advantages of their two supermarkets are offset, Li Xuelan believes that Carrefour and Wal-Mart will not stay in Xiangjiang for too long, and the market here will still be their Hengyu and Watsons' after all, and other groups should not think about it.
Li Guangyu told Li Xuelan about the fresh agricultural products, and asked her to go back and study it well, and it is best to conduct a pilot in a supermarket first, see the situation of the supermarket, and promote it in an all-round way if it is feasible.
At present, there is no case of a supermarket operating this project in Xiangjiang, and Li Xuelan does not know whether this is good or bad for the supermarket, but since Li Guangyu has explained this, she can only do her best, and she hopes that this project can be successful.
Li Xuelan said: "Li Sheng, I will now conduct a pilot project in Hengyu Supermarket in Xingguang City, Tianshuiwei, where there are many employees' families, and the flow of people is also good, so there should be no problem with the sales of our fresh agricultural products." ”
Li Xuelan considered a problem, once she promotes it in the future, the number of fresh agricultural products needed in the supermarket every day is not a small number, and this purchase channel needs to be carefully considered.
After Li Xuelan put it forward, Li Guangyu said: "At present, you can purchase from farmers around Tin Shui Wai, and other fresh products can also be purchased from fishermen. This aspect is too complicated, so it is a great test of the ability of the group's purchasing department, so you must pay attention to it when arranging. ”
There are too many types of fresh agricultural products and too many items that need to be purchased, which requires the person in charge to have strong ability and meticulous work, and at the same time it is necessary to strengthen supervision in this regard.
As for the promotion of this aspect in the future, Li Guangyu will negotiate with the mainland side to purchase fresh agricultural products from there, and the prices there will be even lower, which can save the group's costs.
Li Xuelan said: "Li Sheng, in the near future, I will focus on this aspect of work, and at the same time, in order to show the importance and supervision of the procurement department, I hope to strengthen the allocation of the head of the department and the financial and review team to prevent some possible situations." ”
The purchasing department of the supermarket group has considerable power, and this time it involves the procurement of fresh agricultural products, which is more flexible, and Li Xuelan does not want to have a mass corruption incident in the purchasing department of her group in the future.
Such a situation is not only a big blow to the supermarket group, but also a big blow to herself, at present, Hengyu Supermarket Group is getting stronger and stronger, and it will definitely be able to become one of the pillar groups of the Li consortium in the future.
And this is also her biggest reliance on promotion to executive officer, once there is a collective corruption incident, as the first person in charge of the group, she will be unable to escape the blame, and it is likely to lose the opportunity to become the executive officer of the Li Foundation.
Li Xuelan absolutely does not want to see such a thing happen, and she has always attached great importance to the supervision of the group in this regard, especially the supervision of the group's procurement, logistics and finance departments, which are the departments most prone to corruption.
Li Guangyu agreed to Li Xuelan's request, and her purchasing director was promoted to vice president, and concurrently served as her director. Li Xuelan proposed other staff, and he will approve it at that time.
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