In terms of the industrial structure of Gu Kun's investment, he does not look down on the money he makes from online games, but he must not ruin his reputation at any time in order to make this money.

At any time, after all, most of the people who buy luxury goods are adults, even if they are younger, rich second generation, only in their twenties, that is also an adult. If there is any business in Gu Kun's industrial map that is known for scamming children, then his reputation in the adult market will be greatly affected.

No one wants to send money to a capitalist who harms his son and daughter, which is an instinctive subconscious.

Therefore, it is impossible for Gu Kun to be like the protagonists of those urban business networks in China in later generations, and he will make money when he sees it, and his situation is definitely different from those people-

Because in the urban business networks of later generations in China, you can pick 10,000 and 10,000 books from 10,000 books, and you can't pick out one that really rigorously and meticulously makes the luxury industry in the Chinese world bigger and stronger to the world's first. Therefore, those "industry practices" have no reference value for Gu Kun.

Then some people may ask: Using the foresight to reap more benefits in the Internet industry and become bigger in an all-round way, will the total benefits be less than the luxury tyrants pretending to force the industry to make the most money? Even if Bernard Arnault was the richest man in the world for a while in his later life, occasionally surpassing Bill Gates and Jeff Bezos, that is just a special case, and most of the time it is not Bill Gates and Jeff Bezos who have more money?

This involves the personal ambition that Gu Kun has always emphasized - he is a person who bears the hatred of the country and the family, and the personal hatred that he was killed by the Oceanic people and Bugou in his previous life, for him, money is not the most important thing, nor is it the ultimate measure of his achievements in this life.

Mark Weber said that the biggest difference between modern human thinking and ancient human beings is that after the enlightenment of personality, because the pursuit of value judgments between people cannot be reconciled, the dual rationality of "instrumental rationality" and "value rationality" is produced.

To put it mildly, it is not very accurate to translate, that is, the pursuit of money is a kind of "instrumental rationality", and the use of money as a means to achieve real personal value is "value rationality". Money is not everything, it is just a means to achieve a goal in life.

For Gu Kun, his goal in business in this life is to focus on those businesses that "without him, the Chinese are destined to not be able to do it", and to do those businesses that the Chinese have failed in history.

Instead of sharing the cake in those industries that the Chinese are very good at and can still be strong without him.

Making the cake of the entire Chinese industry bigger is different from the realm of already having a cake to carve up inward.

Gu Kun is not ashamed to be a blackmail for those who fight inwards and outsiders, and cannot damage the overall strength of external expansion for the sake of involution.

The Chinese are diligent enough, and diligence can do many things well, but there are side effects on "luxury" and "forced qualifications", because luxury is destined to be rotten money that caters to the natural inert attributes of human beings, such as "eating old books, eating history, and picking up in vain without hard work". On the subject of luxury, the more industrious the nation, the more degraded the surface senses.

If Gu Kun doesn't do it, who else will he do.

……

Some of the above inner calculations can be said, and some cannot be said.

Therefore, Gu Kun openly and honestly analyzed the part that could be said to Bao Yue.

“…… Boss Bao, I have made it very clear, you are jealous of the money of online games, this is your freedom. Although I hold so many shares in Zhonglian, I still adhere to the principle of 'non-interference in specific operations'.

But if you ask me to invest extra money to help you make online games, I am not optimistic about it, and I don't want to invest it. If you can find other sources of financing, that's what you're capable of. ”

After hearing Gu Kun's attitude, Bao Yue's face really changed a little.

Do you know what it means that today you ignore Lao Tzu, and tomorrow Lao Tzu will make you unattainable!

However, Bao Yue was a little reluctant after all, so he didn't choose to turn his face directly with Gu Kun with a sad face.

Now it's a cold winter, even if online game projects are easier to finance than other Internet projects, it will take more than half a year, and wait for the legendary and Stone Age companies, this year's financial data will come out, and investors will take a slightly higher look.

Just now, Bao Yue also casually pulled some financial revenue data to Gu Kun and boasted about the future of these projects, but although those data were not made up by Bao Yue, there was no formal and legally valid evidence, so it could only be regarded as gossip.

Judging from the experience of investors who were deceived by Internet companies last year, there is always a time lag for investors to restore their trust, and others will not believe it so quickly.

He held back the unwillingness in his heart, and said bitterly: "Mr. Gu, I hope you understand that what I just said is absolutely not exaggerated, and your so-called impact on the prestige of your whole industry chain does not exist at all - if you look down on Zhonglian, after a few years to find a high position after the recovery, and sell our shares, I guarantee that our company will not be publicly listed by then, and shareholder information does not need to be disclosed to the public."

But if you ask me to find someone else to find money, there will indeed be a certain lag - if it is the end of the year, I can definitely convince people to raise money, even if it is financing with game rights and proceeds collateral. But then you will miss this window period, and the market will be divided by Shengda's "Legend". These massively multiplayer online games are a big part of the player's online time. There are so many netizens who have money and leisure, and after playing one and entering the pit, as long as they are not tired of playing, they will not play the second one. ”

Bao Yue's words are very clear: Even if you don't give me money, I still respect you, but this window period is only more than half a year at most, and after more than half a year, my brother will definitely have a way to get money from other channels.

Ma Feng on the side heard that the wind was not in the right direction, and hurriedly said in the center: "Lao Bao! You have what you say, how can you talk to investors like this! Besides, Mr. Gu didn't say that he would never give you additional investment, I listened to him, didn't I hope you would be more standardized, make money, and at the same time talk about the bottom line of conscience."

You just listen to Mr. Gu's opinions, maybe he wants to make some restrictions on the selection and design of the game. I'll tell you the truth, I also hate online games, you don't know, my son hasn't been in junior high school yet, I haven't had time to care about him in the past few years of entrepreneurship, that's called a skin, playing games every day! ”

After Ma Feng spoke, Bao Yue really calmed down. He recalled what Gu Kun said just now, and he really didn't say it so deadly, this is a conditional negotiation.

He sighed, poured himself a full glass of Tuscan wine, and drank it all, apologizing for the slight impatience in his words just now: "Mr. Gu, you can give me a quasi-word, what rules do you want me to do in the online game, you draw the line, brother can do it, and if he can't do it, there is no way." ”

Gu Kun also poured himself a glass, but he had a lot of abilities, and he didn't drink so painfully, he just poured himself a drink to help him think.

"You also have your reasons, and Brother Ma is also pertinent, it is indeed too crude to not let you invest in games across the board. I still understand the truth that blocking is better than sparse, and last year the game consoles and game halls were suppressed, and as a result, everyone also saw that Internet cafes have risen. No one protects the copyright of stand-alone games, and then forces the game funds to go to online games.

It's true that addiction seduces children, and to put it mildly, online games are more ruthless than stand-alone games. It's good to get tired of playing on a stand-alone machine, and you can stop for a while, so you don't compare with others. After the rise of online games, the problem of social comparison of games has come out. If it's blocked again, I don't know if something more tricky will appear. ”

Gu Kun said this to himself, his expression was slightly sad and lonely, and he also thought of a question.

Of course, he himself doesn't like to play games, because he is a person who lives a very full life. Since I was a child, I have been in the wind and rain on the sea, and I can see the widest world, and the reality is so beautiful, dangerous, and challenging, where do you need to go to the virtual world to find it.

His life is more bizarre than the game.

Therefore, Gu Kun paused for a moment, and added a question seemingly crookedly: "Lao Bao, you are an insider, let me ask you an industry rule - what step has the stand-alone game industry been banned now? Has it risen to the law?"

Gu Kun asked sincerely, and in his previous life, he didn't know about the industry dynamics in this area, which had nothing to do with his major.

Bao Yue said very knowingly: "It's not so strict, it's just that the guidance of some relevant industrial departments is standardizing, PS and the PS2 that is about to go on sale, there must be no licensed channels for the Chinese bank, either foreign countries bring it in, or buy a Hong Kong bank." Stand-alone games on the computer, in fact, just don't pay much attention to protection, but there are no restrictions. ”

Gu Kun nodded: "That is not a matter of principle, it has been a year, and now the power of online games has also appeared, if a single machine can save it, it is also good to standardize and share the comparison concentration of the virtual world."

The more diverse the game, the less harmful it is, because everyone plays different things, and there is no way to compare. And the more concentrated it is, the more singular the standard of everyone's comparison, which will force some people who don't play games to endure disgusting games for the sake of social currency. ”

Don't think that there is no such person in the world, for example, in the next few years, Warcraft 3 was very popular, right? But some college students who don't like to play games are excluded by their classmates because "Warcraft can't play", and they feel that they can't play in a circle, so they have to practice Warcraft.

Regardless of whether Warcraft is fun or not, at least in this regard, it is the evil of Warcraft.

"Then how do you think it should be regulated?" Bao Yue looked at his business as if he was playing, and he didn't hesitate to listen to Gu Kun's blind beep for a while.

Gu Kun pondered for a few seconds: "I think it, the current rise of online games, compared with the era of traditional stand-alone games, there is a very bad historical regression, that is, games do not have a pause function - the stand-alone games we played when we were children, regardless of Super Mario Soul Fighter, can be paused by pressing the PAUSE button."

Even if it comes to the RTS game that rose up two years ago, the Star Empire Red Alert, you click the menu button to pause for a while to do something else, and it's okay. Some RTSs are so conscientious that they even have a pause and wait function in multiplayer mode.

I think that in order to crack down on online comparison and lead to the viral spread of games, the first thing to do is to be strict, Mo Ruo'All games that are allowed to be sold through formal channels must have a pause function', if this campaign can be implemented, at least it will be regarded as a merit of the common people.

How can playing a game be more important than the real world? It's not that you can't play it, but you have to have a prioritized value scale. Some people encounter an urgent matter, and they can't suspend it, or even miss a major event in real life with a wrong thought, which must be paid attention to. ”

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