In the company's large conference room, nearly 20 people sat densely, and these are the main figures of the company's four major departments of production, planning, brokerage and performance, gathered in one room.

At the head of the oval conference table is the company's chairman Li Mingxu.

After everyone came, Secretary Li Mingxu closed the door of the conference room, and Li Mingxu stood up and only said one word.

"Two months, Fu Zhe, I want him to be an instant hit, there is no room for failure, there is no upper limit for funding, there is no upper limit for personnel, now, you speak. ”

After speaking, Li Mingxu sat down and silently looked at the two dozen people around the conference table.

And after Li Mingxu finished speaking, the entire conference room fell silent for a while, everyone, look at me, I look at you.

Although I had heard about it before I came to the conference room, I still had an indescribable shock when I heard Li Mingxu say it himself.

The company really decided to praise Fu Zhe, the guy who has been unknown in the company for seven or eight years.

If Li Mingxu hadn't said it, many people would have almost forgotten that Fu Zhe signed an artist contract.

After all, it has been a long, long time, what Fu Zhe has done in the company is basically some logistics services and auxiliary work, and even Fu Zhe's agent was canceled four or five years ago.

Now, the company actually wants to support Fu Zhe again, and there is no upper limit for funds and personnel...... , this is the company's previous main newcomer Wang Minliang is far from comparable.

After about half a minute of silence in the conference room, the manager of the planning department finally raised his hand to signal that he wanted to speak, and then said: "Chairman Li, two months is too short, if you have to do it, I think there is only one way, Earworm." ”

As soon as the manager of the planning department finished speaking, Li Mingxu's face froze, and his brows furrowed slightly: "Divine Comedy?"

The manager of the planning department nodded silently.

Li Mingxu thought for a few seconds, and then resolutely said in a deep voice: "Yes, all the divine comedies in the company's music library are extracted, and Fu Zhe tries them all once, and chooses the most suitable one." ”

Earworm, translated into Chinese, is a theory proposed by German experimental psychologist Hermann Ebbinghaus, "the phenomenon of involuntary memory retrieval".

This means that in the human brain, some information memories will be very easy to be retrieved by relevant clues, and slight sensory stimulation can extract this information, causing it to become an involuntary or uncontrollable human phenomenon.

The so-called Divine Comedy is to use the earworm theory, through simple and rough melody, which can constantly stimulate the human brain, make the brain pay attention to it constantly, and leave a deep impression.

Then, as soon as the cue appears, such as recalling the scene where you listened to the Divine Comedy, or even just being bored, the brain will trigger the relevant information, and your mind will start to desperately cycle a fragment of a certain Divine Comedy, and the more you try to stop, the more you can't stop.

However, although I know this theory, the production of each Divine Comedy is very difficult, and usually it is not something that you can make if you want to make one, and it takes a certain amount of luck.

As far as the young era is concerned, the company's reserve of "Divine Comedy" is only three, and each capital is the company's huge wealth.

And after Li Mingxu agreed to use the "Divine Comedy", everyone present no longer doubted Li Mingxu's determination to support Fu Zhe.

At that moment, everyone finally stopped being distracted, but tried to think about what they could do within their job responsibilities.

The planning department and the publicity department discussed quietly for a while, and then everyone spoke.

"Li Dong, if you want to create a hit song in two months, it is absolutely impossible to go through traditional publicity channels and music platforms. Now is the age of the Internet, and we must make use of the Internet as a platform. ”

"This generation of young people is lonely and afraid of being left behind. So when they find something around them that seems to be very hot, they will take the initiative to search and participate. ”

"So we have to create an impression, create an atmosphere, create an atmosphere where a lot of netizens are already involved, so that everyone feels that they have to be involved. ”

"We need to be impressed!" said the Planning Department.

A colleague from the Propaganda Department spoke.

"Li Dong, according to the latest research data of our department, on the Youku Sports Channel, the search volume of the three words 'square dance' has been high, indicating that Chinese aunts have been normalized in searching for square dance video teaching on video websites, so our Divine Comedy must be associated with square dance. ”

"We need a square dance teaching with the Divine Comedy as the main key. ”

"It's also important to have a 'God Sync' video that we can clip from EXO, the Tigers' past, and match it with our new Divine Comedy, which will spontaneously get their fans to help us promote it. ”

"We need a dialect version of the Divine Comedy, which can be made rough and rudimentary, and take advantage of the mentality of netizens 'this is okay, I'm much better than you, I can too' to attract more people to join. ”

"We can make some pop-up videos and have some influencers do a divine comedy dance in front of the public, creating the illusion that 'this is already a social phenomenon'. ”

The performance department spoke.

"Two months is not enough time for us to contact the program teams of those TV stations and participate in the activities. However, we can make use of some video resources on online platforms, such as self-made videos and PGC videos on major platforms. ”

"Let Fu Zhe participate in the recording, or let those PGCs tailor some viral videos for Fu Zhe according to their own characteristics. ”

"These self-made videos and PGC have an average of one million to 10 million views per episode, and as long as Fu Zhe participates in ten video recordings, Fu Zhe can increase the exposure of 100 million viewers. ”

"We can also use some Weibo and Tieba to promote ....... ”

For a while, there was a heated discussion and confrontation in the conference room, and the secretaries and assistants next to them recorded everyone's proposals one by one.

After an hour, the sound in the conference room slowly began to slow down, and finally stopped, and everyone looked at Li Mingxu at the head of the conference table.

Li Mingxu raised his head, turned his gaze to everyone next to the conference table, and then said lightly: "So, this is the result of your discussion?"

Everyone at the conference table looked at each other, then nodded silently.

Li Mingxu's face changed, and then he said in a deep voice: "So, what are you still sitting here, moving, all moving, all the resources that can be mobilized are mobilized for me, I want to see the results in the fastest time, OK?"

"Adjournment!"

After Li Mingxu finished speaking, he got up and left the conference room without looking back.

Everyone in the conference room waited for Li Mingxu to leave, then glanced at each other, and then left one after another and returned to their office area.

Then, the whole Shao era, all moved.

Divine...... Begin!