Chapter 38 On-site signing
At present, in addition to a few regular music charts, Hong Kong also has two distinctive pop music indexes.
The first is the record sales ranking of HMV, a large international record chain store, and the second is the record sales of small record stores in Xinhe Centre in Mong Kok.
This type of popularity index is not based on which song is the most popular, but on the number of sales per album of the artist.
These unofficial statistics are published in weekly teen magazines.
Generally speaking, the two have completely different customer sources, the former has a trial service, you stand in the store and put on headphones and listen to it for a day, no one cares, and customers can decide whether to buy it after listening. Due to the high cost of doing business, the price of records is higher than the market price, and most of the stores are located in office buildings, and most of the customers are working people.
The latter is located in Mong Kok, a city with a high concentration of teenagers, and many students like to shop here. It doesn't matter if there is an audition service or not, because students have several idols in their minds, and as long as it is an idol's record, they will buy it anyway.
Therefore, there may be some gap between the two best-selling records, and most of the top sales in Mong Kok Xinhe Center are idol singers. is the only Wang Hongwen, as long as her new record comes out, whether it is HMV or Xinhe, it will always become the guarantee of the highest sales, and it is no wonder that she dares to compete with thousands of girls for her husband.
This time, Shao Diheng went to the signing point is Mong Kok Xinhe, although he thinks he is a powerful singer, it is undeniable that most of his fans are students......
The signing model is very novel, Emperor Records opened a special online sales channel in the early hours of yesterday morning, and the sale officially started at 0:00 this morning, the first 2,000 fans who snapped up the purchase can go to the scene to participate in the signing, and 2,000 to 1,000 can get the mailed album after Shao Diheng's autograph.
In just two seconds this morning, all the 5,000 places were sold out, and until now, at 9 o'clock in the morning, Shao Diheng received a notice that it had exceeded 60,000! Because today is Sunday, many students do not have to go to class, so it should not be a problem to break through 100,000 tickets and obtain double platinum sales.
“You're always on my mind”
“All day just all the time”
“You're everything to me”
“Brightest star to let me see”
“You touch me in my dreams”
“We kiss in every scene”
“I pray to be with you”
“through rain and shiny days”
Shao Diheng sang "Love Paradise" to the scene, which caused the female fans present to scream, which could be heard by the entire Xinhe Center.
Because it is sold online, fans only need to take out the QR code of their mobile phones to scan and queue up directly, and the albums are all placed next to Shao Diheng.
Unexpectedly, the first person in line was a dark-skinned young man, who seemed a little shy in a group of girls, but his manly face also attracted the attention of many girls.
"E.L.F., can you help me write 'Zhou Baicheng will definitely succeed'?" the young man whispered.
Shao Diheng was a little strange, but he didn't ask anything, smiled and said, "Your name is Zhou Baicheng, then I wish you success!"
The second is a girl in her early twenties, although she has short haircuts, but her facial features are very charming, especially those eyes, as if they are about to drip water, this girl grabbed Shao Diheng's hand as soon as she came up: "E.L.F., I really like you! In order to see you often, I decided to participate in the rookie singing contest of Baozhu Station this year and join Emperor Records to be your junior sister!"
Shao Diheng twitched in his heart, and said with a smile on his face: "Then I hope we get together as soon as possible, junior sister!"
The girl said, "If I join Emperor Records, can you sing a song with me?"
"Of course you can!" Looking at these watery eyes, Shao Diheng couldn't bear to hit her, not to mention that she was still his female fan.
"Then you have to remember, my name is Chen Yongxin!" This female fan named Chen Yongxin seems to be very confident in herself.
The third fan is also a girl, more beautiful than the one just now, her facial features are like a mixed-race child, her nose is upturned, she is wearing a pair of super shorts, and her legs are very perfectly curved, she stroked her hair and said: "E.L.F., I just signed a contract with Baozhu Terrace, so we can see each other more often!" But what I like more is singing, if I have a chance to release an album then, can you help me write a song?"
The voice was glutinous, and the greasy Shao Emperor Heng's heart was crisp: "It depends on the situation, if the time is right, there will be a chance." ”
Although the other party resorted to the ecstasy scheme, Shao Diheng did not give the soul a lot, and hurriedly resorted to the three consecutive shirks.
Slow, director, no, other people's female fans are crying and shouting to give birth to monkeys for idols, why are they rushing to become my junior sister one by one when they come to me?
"My senior sister is beautiful, right?" Just as Shao Diheng was silently complaining, a crisp voice sounded.
"Not yet...... Huh...... Shuying, why are you here?" Shao Diheng suddenly felt a chill behind him, but fortunately, he was thinking about the script just now, and he didn't peek at the back of the beautiful woman leaving.
"Why, I can't come?" Deng Shuying said with a pout.
"Of course not, Shuying can appear whenever she wants, I just can't bear to wait in line for so long. Shao Diheng was eager to survive, and whispered while signing with his head down.
"Count you through, hum!" Deng Shuying arrogantly took the album and left.
Next, Shao Diheng didn't dare to think about anything during the whole process, meticulously signed, and handed the gifts from some fans to the assistant next to him as soon as he received them, because he always felt that Deng Shuying didn't know where to hide and secretly pay attention to him.
The signatures lasted until six o'clock in the afternoon, Shao Diheng shook his sour right hand, although he was very tired, but when he saw the fans' love for him, he would feel that everything was worth it!
"How many albums have you bought now?" asked Shao Diheng to his assistant.
"Five minutes ago, the company called, and there were more than 95,000 copies, and many record stores called and asked for stocking. The assistant said respectfully.
"So many?" Shao Diheng himself was taken aback, the company originally expected to sell 100,000 copies on the first day, and the total sales volume was about 150,000 pieces, but now it seems that the four platinums can still be expected.
Four platinums were nothing more than ten years ago, and they may not even be able to enter the top five of the year.
But in recent years, under the impact of the Internet, especially the music group led by Shao Yuncheng's GOGO Music, the sales of records have shrunk significantly, and less than 10 gold records have been sold in a year.
However, because of the shrinking record sales now, this data has gradually not been recognized by the industry as a standard for measuring the influence of singers, and now everyone is looking at the sales of digital albums, just like Chen Yishen's album last year, the physical album barely reached platinum, but the digital album sold 150,000 copies!
Because of the convenience of online sales, large coverage, and the relatively cheap digital albums, the overall sales have not declined, and even increased slightly.
However, the decline in total profits is also an indisputable fact. Although digital albums are sold more, the profit per album is less than half of what it used to be.
As for why Shao Diheng's album can sell three platinum or even four platinum, there are many reasons.
First, this is Shao Diheng's first album, which is very collectible for fans, and there are really very few people like him who have become popular when he releases his first album.
Second, every song on this album is very hit, the first classic, five of which are graduation songs, which are very popular with students.
Third, it was the online rush last night, and everyone hoped that they could grab the signing quota, so everyone crowded to place orders as soon as the sale started, resulting in a miracle of selling 50,000 tickets in one minute!