There is no "Journey to the West" in this world, let alone a complete and self-justifying mythological system such as the flood and the gods.

Therefore, it is a little difficult to promote the story of Journey to the West.

But the China of this time and space is similar to the origin of Chinese civilization on the earth, and it is always easier to cultivate "Journey to the West" as an IP than to cultivate Iron Man or Harry Potter.

After all, if the culture of the West is forcibly moved to the East, it is easy to cause unadaptation to the soil and water, so that the value of the IP itself is wasted.

The image of Monkey King carries the sustenance of the Chinese themselves for beauty, perseverance and courage for thousands of years, and the incarnation finally conceived.

As Mao Bin said, people are always easily moved by the image of heroes.

Because when I was a kid, everyone wanted to be a big hero.

When I grow up, those seemingly ridiculous thoughts will no longer be spoken, but in fact, they are quietly buried in the bottom of my heart.

Otherwise, how could Sun Wukong be a household name in China?

From another angle, there is no "Journey to the West" in this world, and it is really difficult to promote, but once it is promoted, this IP belongs to Wei Xun.

From Pangu opening the sky, Hongjun preaching, and Nuwa creating people, to Fengshen, Journey to the West, and even Liaozhai and Shushan, there are too many wonderful stories and characters that can be used for such a huge and perfect worldview.

On Earth, Disney has relied on a group of anime characters to create a big family of anime, from movie songs, food, clothing, housing and transportation, and even to build its own theme parks around the world.

Such a mythical world IP created by Wei Xun can also go to this height!

Think about it, if on the earth, the copyright of these stories of "Journey to the West" and the gods belongs to a certain person, what will happen?

One thing is for sure, this person's name is good enough to appear on any rich list!

On the way back, Wei Xun thought for a long time about creating a mythical IP.

But the ideas in his mind are all based on the flood wilderness, and only after the Journey to the West is promoted can he have a chance to realize it.

And promotion and the incubation of IP take time.

In fact, the most effective and rapid promotion method must be to write books, and write out stories such as "The Flood Wilderness", "Fengshen Bang", "Journey to the West", "Liao Zhai" and so on, and do worldview science popularization.

The "Harry Potter" series on Earth relied on the world's best-selling books to open up the market, fan fans, and then detonated by screen movies, and finally became a popular IP masterpiece around the world.

Wei Xun can learn from this path.

However, bestsellers are still too slow to get through the market, so we can be a little flexible and aim at online literature.

After arriving home, the more Wei Xun thought about it, the more he felt that this thing was feasible, he looked at Mao Bin, who was about to leave, and asked, "Do you usually watch the Internet?"

"I look at it once in a while. Mao Bin wondered, "What's wrong, Brother Xun?"

Tonight, Mao Bin, who was asked a lot of inexplicable questions, was a little confused.

But what made him even more confused was Wei Xun's next answer.

Wei Xun said: "It's okay, I'm going to write about the Internet, you recommend me a few suitable websites, and you should only sign electronic copyrights." ”

Write the web?

Mao Bin almost thought that he was hallucinating, he looked at Wei Xun with a surprised face, and finally said: "The biggest station must be Qiming, but Brother Xun, where do you have time to write the Internet." ”

"There will always be a squeeze. ”

Wei Xun smiled: "And it's just a temporary idea, I'm not sure when I'm going to write it." ”

The worldview of the mythological system is too large, and it is also time-consuming to sort it out in detail.

Mao Bin said helplessly: "Okay, you can do anything anyway." ”

Relying on the role of 'Shen Guangyao', Wei Xun pushed out his 'decathlon' character, which is actually purposeful.

With this 'decathlon' character, it will be easier for him to be accepted by the public in the future when he suddenly wants to dabble in online literature like today, or do something amazing.

After all, he is a decathlon and knows a little bit of everything, so there is nothing surprising about it.

After Mao Bin left, Wei Xun went to the bathroom to take a shower, went to the study to turn on the computer, and began to search Qiming Chinese Network.

The online literature in this world can be regarded as a hundred flowers, but because the development started recently, there is no perfect world system, and there is no amazing brain setting.

Wei Xun thought about it and decided to push out "Journey to the West" first.

The whole mythology system is too huge.,It takes a lot of energy and time to improve it by one person.,Then take out the most exciting first.,The follow-up world view,It's completely possible to come up with the setting.,Timeline.,Character design.,And then open the copyright of the same e-book.,The majority of online writers help make it up.。

On Earth, "Harry Potter" can be so popular, and it was first popular all over the world with bestsellers + fanfiction.

After entering January, as the New Year is getting closer and closer, the Spring Festival stalls are coming soon.

Wei Xun can only find time to do the outline of "Journey to the West" first, and most of the rest of his energy should be focused on the promotion and distribution of "Chinese Partner".

But I don't know if it's Wei Xun's delusion, he feels that Times Pictures has become more and more perfunctory in the promotion of "Chinese Partner" recently.

When "Wu Wen Xidong" was announced, the publicity was really overwhelming, and the news of the movie spread all over the Internet.

Although it was jointly distributed by Times Pictures and Huaying Media at that time, even if there is only one "Chinese Partner" left in Times Pictures, it should not be such a level of publicity.

Just open a forum movie section, or a social software such as film media online magazines, newsletters, and petals, and the most discussed will always be Dynasty Entertainment's "There is a Play Tonight".

Secondly, Tianguang Media's movie "Investment Bank Men and Women" is also very popular.

These two film giants have made a lot of money during the Spring Festival this year.

"There is a Play Tonight" spent an astonishing 70 million, co-starring Bai Qianqi, the first brother of Dynasty Entertainment, and Zhong Xianxian, the first sister.

Not to mention Zhong Xianxian, who is one of the five big golden flowers and has the same status as Zhai Qing, just a brother Bai Qianqi is enough to make any movie of the same schedule dare not ignore it.

Bai Qianchi, in his early forties this year, is the most golden age group for a male star.

The movie "After the Earthquake", which broke the Chinese box office record last year and harvested 690 million, and the action movie "Special Gang Pioneer", which beat "Wuwen Xidong" this year and won 530 million, are all invested by Dynasty Entertainment and starring Bai Qianqi.

The box office of the movies he starred in over the years has accumulated more than 3 billion, and he is a domestic Grand Slam actor, known as the first of the four major Mesozoic male stars in China, the 'box office evergreen', a proper and powerful faction!

Of course, the most important reason that cannot be ignored is that Bai Qianqi has one more international actor trophy than the other three Mesozoic actors, that is, the Best Actor at the Venice Film Festival, the Golden Lion Award. (See this chapter for a detailed explanation here.) ）

The comedy action movie "There is a Play Tonight" starring such a fierce man is certainly worth looking forward to by netizens.

and Tianguang Media's "Investment Bank Men and Women", with an investment of 60 million, and the male lead actor is Shen Nan, who is also one of the four Mesozoic 'box office ivies', which should not be underestimated.

Under the attack of these two blockbusters, "Chinese Partner" wants to kill it, but it is not so simple.

Therefore, the publicity must not be left behind.

The next morning, Wei Xun got up as usual to exercise, but as soon as he stepped on the treadmill, Mao Bin walked in with a gloomy face and said, "Brother Xun, something happened, someone is messing with us behind our back." ”

Wei Xun pressed the pause button on the treadmill, took the mobile phone handed over by Mao Bin, and after reading the content on it, he immediately frowned.

This article, which was frantically forwarded by the marketing account, is: "The old drama bone in the industry criticized Wei Xun for rolling the drama "Chinese Partner" during the filming of "Wuwen Xidong", and lost his work attitude in order to make money. ”