When Wei Xun was filming "Wolf Warrior" in the semi-primeval forest of Kazan and had not yet returned, the "Once Upon a Time" directed by Chen Ying began to contact major theaters and prepare to set the Dragon Boat Festival.

It is also strange to say that this small-budget love movie with only 30 million investment is terrifying and staggering.

According to incomplete statistics, the advertising investment of "Once Upon a Time" is at least three times the production investment of the film itself.

In March and April, from the major headlines on the Internet, to subway bus stop signs, LED screens in shopping malls, and huge promotional posters in movie theaters, "Once Upon a Time" was everywhere.

Ruan Xi, the little flower of Times Pictures, and Jiang Chen, the new traffic Jiang Chen, who joined Dynasty Entertainment, partnered as the male and female protagonists, such a handsome film with a beautiful man and a beautiful woman, with a good poster and a very nostalgic trailer.

Coupled with Chen Ying's golden song "Once Upon a Time", which has been popular all over the country and sung for more than ten years, when the familiar melody sounded, it really evoked the memories of many people.

The current film industry has not yet reached the era of complete expansion, and the Dragon Boat Festival is only a small schedule, and there are no movies that can be played in the same period, so "Later Us" is enough to be proud in this time period.

No theater will refuse the entry of this film.

Even Dynasty Entertainment's ticket-buying gang has fully contracted the pre-sale of tickets for the premiere of "Later Us".

All of this is enough to show that the diva Chen Ying is about to achieve eye-catching results as a director for the first time.

Jiang Chen's fans raised their eyebrows again, looking forward to the explosion of this movie after its release, and raised their eyebrows here at the old rival Wei Xun.

Of course, Wei Xun's fans don't admit that there is such an unpopular opponent, it's just that Jiang Chen's fans unilaterally posted it.

Guanchi Cinema Line, the office of the film scheduling manager.

Xiangyang gave 40% of the Dragon Boat Festival schedule of the Guanchi Cinema Line to "Once Upon a Time", but for the first time, he encountered Chitang's opposition.

"Mr. Xiang, have you seen this movie?"

Chi Tang knocked on Xiang Yang's office with the film schedule and said, "I think your schedule for "Once Upon a Time" is unreasonable. ”

Xiang Yang didn't get angry, but said: "I've seen it, the quality of this movie is average, and even very poor." ”

Chi Tang asked rhetorically: "In that case, why are you giving it so many films?"

"Xiaotang, I remember you told me last year that we are the theater side, and for us, no matter how good or bad the quality of this movie is, as long as it can make money, it will be a good movie for us. ”

Xiang Yang said: "This is the case of "Once Upon a Time", yesterday this movie was screened on a small scale and won 20 million at the box office. ”

Cinemas rely on data to speak.

Small-scale screening, 20 million box office, such a result is amazing.

Hearing this, Chi Tang recalled what Wei Xun had explained to him when he went to Kazan, and retorted: "But ......"

"Well, you don't have to say it. I guess Wei Xun told you that there was something wrong with Once Upon a Time, right?"

Xiang Yang interrupted Chi Tang's words and said: "You talked to Mr. Chi about this issue at home, and later Mr. Chi also talked to me, all the data on my side can prove that the box office of "Once Upon a Time" will not be low, and there is even a high probability that it will explode." Chi Tang, I hope you can respect my work and respect your boss, and not be emotional here. As far as I know, because Panda Ticket Buying was suppressed by the Ticket Buying Gang, "Once Upon a Time" was only allocated to the online box office of 5 million Panda Ticket Purchase, so it ......"

"So you think Wei Xun is dissatisfied with "Once Upon a Time" and doesn't want Guanchi to support this movie?"

Chi Tang finished his words first, and said lightly: "He is not such a person, anyway, I have already passed on the words, whether you listen or not is what you mean." ”

After finishing speaking, Chi Tang walked out of Xiangyang's office with a depressed face.

In fact, she was also a little dazed at this moment.

Before Wei Xun went to Kazan, he once had a phone call with her, and tactfully reminded that there was a problem with "Once Upon a Time", and it was best to avoid Guanchi if it could be avoided.

Chi Tang talked to Chi Sheng about this issue.

But the father and daughter didn't find any problems, on the contrary, the performance data of "Once Upon a Time" was very good, and there were no problems that needed to be avoided.

So it's no wonder that Xiangyang insists on his opinion.

Maybe Wei Xun thought too much, Chi Tang could only comfort himself in his heart like this, after all, everyone has a time when they make mistakes.

And because Xiang Yang is the scheduling manager, he made a decision, and Chi Sheng would not interfere under normal circumstances, so Chi Tang originally wanted to call Wei Xun again, but in the end he didn't call.

Anyway, it is impossible for Xiangyang to change his decision after making this call, so so be it.

Lest Wei Xun be thankless.

Next, after the small screening of "Once Upon a Time", all the media, including film critics, praised it.

She took the heroes and heroines Ruan Xi and Jiang Chen to do a promotional roadshow for the movie in advance, and every time she went to a city, she could attract a large number of nostalgic former fans to come to support, and listen to the queen sing "Once Upon a Time" live, many fans choked up and cried when they heard it.

It turns out that almost twenty years have passed, and the goddess diva is still beautiful, while many people are old.

Under such overwhelming hype, "Once Upon a Time" became more and more powerful, and the ticket purchase helped open up all theater channels and pre-sell the official release of the film in advance.

After the pre-sale of "Once Upon a Time" began, the box office data soared all the way, which stunned the people who ate melons, the entertainment media, industry peers, and even the theater side.

Ten million, twenty million, thirty million, its advance box office accumulates at a terrifying rate, terrifying to the point of staggering.

It wasn't until a week later that the pre-sale box office of "Once Upon a Time" broke through the 100 million mark!

Some experts assert that the day before its release, the pre-sale box office of this film could reach at least 120 million! Before it was released, it broke the box office record in the Chinese film market.

The first movie with a pre-sale box office of more than 100 million yuan was born!

Such a terrifying achievement, the peers of the entire film industry who watched it doubted life.

"Charlotte's Troubles" is Wei Xun's crazy discount on 9.9 o'clock tickets, coupled with the fermentation of word-of-mouth before the official release of the movie, and the second ticket supplement for many reasons, the box office of 80 million on the first day, and the total box office finally exceeded 1.5 billion.

So why can "Once Upon a Time" have a pre-sale box office of 120 million?

Totally unreasonable!

Could it be that with the appeal of more than a dozen roadshows of diva Chen Ying? Or a nostalgic golden song "Once Upon a Time", everyone went to the cinema to buy tickets?

The box office of the movie is too good to make a little money, can Lin Zi, the mentor of "The Voice" and also a diva, copy a movie that exploded at the box office with his golden songs of the year?

People in the industry sniffed out something was wrong, but all the data showed that there was nothing wrong.

And the 120 million horror pre-sale box office allowed "Once Upon a Time" to successfully open the doors of all theaters and get a 74% horror film scheduling rate!

Wei Xun returned to Beijing from the semi-primeval forest of Kazan, and after seeing this news, he called Gu Changming to the office and said with a smile: "Old Gu, the ticket-buying gang is about to finish, I will explain your task, how did you do?"

vertex