Chapter 197: This car fits in a jewelry box
If there was no Gu Kun, the resurrection of Maybach, a second-level high-end sub-brand of Mercedes-Benz, would have to be delayed until 2002.
And before that, this brand had disappeared for decades, and it was discontinued during World War II, so it is normal that people who are a little less knowledgeable among the contemporary rich do not know it.
The few who can be recognized are all wealthy businessmen who are already seventy or eighty years old and are old and virtuous. Belongs to those who have seen a black-and-white photo of the Führer in the newspaper when they were young.
There are a few potential seed users who know the goods by word of mouth, and most of the guests in the venue quickly figured out the situation, and secretly thought that they would check the information and make up for it after they went back, and buy a car to support the façade in the future.
Otherwise, the world's luxury cars have entered a new era, and they still hold on to the old-fashioned cognition, and the rising rookies can't talk about some resurrected ancient artifacts, how shameful is that?
This is not the same as the new dynamics of ordinary supercar luxury cars.
If Gu Kun wants to build a Lamborghini or Bugatti Veyron custom model that has not yet been born, it will cost tens of millions or even tens of millions, and those wealthy businessmen of the older generation who flaunt their aristocratic heritage will not follow suit, because they can use "no background" as an excuse to look down on it, thinking that this is a XI money game.
Just like those modernist artworks, no matter how expensive you sell, the buyers are not necessarily indiscriminately awe-inspiring by their peers, because everyone is in the circle, and who doesn't know who is the fox when he becomes a fine? Is that thing worth the money? Isn't it just a transfer of profits?
But if you take a real Su Dongpo Huang Tingjian's authentic handiwork, no matter how expensive it is, other opponents who can't afford it will have to bow their heads in front of you, because this historical thing is recognized, it is the hard currency of the pretending to be the world, and the general equivalent of the world is easy to convert.
That's why Gu Kun must go to great lengths to buy an ancient brand that has almost the same longevity as the history of the car species, to customize the first comeback masterpiece for himself. (In fact, Mercedes-Benz itself has a better history, after all, it is the inventor of the automobile, the father of the automobile.) It's a pity that Mercedes-Benz is too cheap and too bad on the street, so you can only find a niche secondary sub-brand from under Mercedes-Benz)
The biggest scarcity in the world of luxury is history, because once it is written in the history books, it cannot be modified by subsequent new nouveau riche.
No matter how awesome the nouveau riche is, he can't let the history of his dead grandfather become awesome - the ancient founding monarch tampered with the history books and fabricated myths to chase the Seven Temples, so everyone knows that it is fake.
After a loud and low-ranging chatter, Gu Kun's Maybach had slowly approached, completely leaving the shadow of the Mi-26 helicopter rotors, and letting the sunlight spread more fully and evenly on the body.
The distance between the car body and the tables in the back row of the banquet and the long self-service table has been shortened to more than ten meters, which is enough for people to fully see clearly.
"Sure enough, it's not just the two-tone paint, with Gu Kun's worth, I'm afraid this car is not really a gold and platinum shell. ”
At this distance, what kind of material the car is, these well-informed wealthy businessmen have already seen through it at a glance - it must definitely not be car paint, at least it must be gold and platinum plating.
But Gu Kun is so rich, he definitely doesn't care about just plating, it's too tasteless, it has to be wrapped or pure. What is the specific thickness, it is impossible to detect it from a distance of more than ten meters.
"The words of pure gold are a bit too arrogant, lacking the restrained calm atmosphere, but with the platinum part, it is more classy. "The words of the four major families are almost unanimously as if they were appreciating in their hearts.
Gu Kun looked around the audience, and was very satisfied with everyone's reactions, and also appreciated the ingenuity and unique adjustment of Maybach.
A year and a half ago, when Gu Kun placed an order, he actually said at the beginning, "Nominally, 5 tons of gold will be advertised to the outside world in the future, but in fact, more than 3 tons are enough."
Later, Maybach spent a year doing the work of restarting the brand, adjusting the line and scheduling resources, and spent another half a year developing a new car and making a concept custom car.
During the Chinese New Year, when Gu Kun received this suggestion at first glance, he was still afraid that the effect would not be good, so he was a little hesitant, but after seeing their pretreatment effect, he still decisively agreed.
As we all know, many top luxury cars like to engage in two-tone paint to show their status and process difficulty.
Not to mention, just talking about the entry-level luxury car of more than 10 million yuan, Rolls-Royce Phantom Extended Edition or something, it has already engaged in silver and gray double color paint, and the pair of color matching is said to cost two or three hundred thousand yuan to drop a little touch-up paint, which is to deliberately increase the difficulty to show identity.
Therefore, Maybach's suggestion that Gu Kun engage in a two-color shell can be regarded as a pertinent suggestion to reduce hatred and promote qualifications.
Gu Kun was only worried about the color effect of "the shiny decoration of the hotel lobby at the junction of urban and rural areas in the 90s".
After all, there is no lack of gold and silver mixed colors in the decoration of those urban and rural junction hotels with brass finishes in China, and it is easy to LOW if you can't make it elegant.
Luckily, Maybach's designers are also veterans, and the gold and platinum finishes have been finely treated to prevent them from being too smooth but relatively smooth.
Therefore, the whole car surface cannot see the matte graininess of the so-called local tyrant gold champagne color in later generations, but it is definitely slightly matte, and there will be absolutely no specular reflection.
It's hard to describe this feeling in words, just take a look at a Rolls-Royce Phantom and experience the feeling of "smooth to the touch, looking slightly reflective, but definitely not reflecting the surrounding scenery and people".
Reflective but not imaging, diffuse reflection and maintaining an absolutely smooth touch, frictionless grain, what you want is this effect, and the technical content and process difficulty are all in it.
The only drawback is that in order to achieve such a surface treatment effect, the grinding process is highly demanding, and there is definitely material loss.
Although gold is known to be the most malleable of metals, it can be pulled up and pressed thin without loss of chip quality. However, in order to achieve such a "smooth diffuse reflection without imaging", it is still a full one or two hundred kilograms of gold chips that are finally worn off.
The fines that come down are all micron-sized, and it is impossible to collect them, so they are wasted.
Maybach calculated, in fact, it took 2.2 tons of gold raw materials in the end, and the actual weight of the car was only 2.06 after grinding and assembling, that is, 140 kilograms of gold were worn out.
So the final product actually had 2.06 tons of gold and 1.2 tons of platinum on the car. The thickness of the cladding is between four and five millimeters, and the inner layer is still made of pure titanium alloy to ensure strength and bullet resistance.
Platinum, a precious metal, surpassed gold in later generations, mainly between 2004 ~ 2010, when a jewelry giant boasted that platinum is denser than gold, more scarce, beautiful and still retains its value. However, many women still believe that they really play platinum at a high price.
It was not until 2013 that Oceania began to QE many times, and in 2014, platinum finally lost its halo and became a "pure jewelry decorative metal" because it did not have the attributes of the only financial hedging metal, and the price fell below the warning line of 1 to 1 with gold.
However, in 2000, the concept of platinum was not yet popular, so the price of platinum was slightly lower than that of gold. Maybach's shell material configuration scheme was almost the same as the more than three tons of gold that Gu Kun asked for at the beginning, and the total price of the car did not rise, and the actual price was only sixty or seventy million euros.
This means that with the rise of platinum prices in the future, in the decade between 2004 and 2014, the positioning impression of Gu Kun's luxury car will be further increased with the appreciation of materials.
Even after 2014, platinum is not as valuable as gold, and it doesn't matter - a rich man like Gu Kun can still use a car for more than 15 years?
Moreover, with the signboard of "the world's most expensive luxury car" for 15 years, will Gu Kun still need this signboard at that time? As long as the forced bonus is received and the advertising show-off effect is played thoroughly, the car itself is just a piece of dregs.
It's like boiling ginseng soup, and it doesn't matter if you drink the ginseng residue after drinking the soup and give it directly to the garbage for recycling.
......
Of course, outsiders can't see the shape of this information, but friends and businessmen who have a close relationship with Gu Kun, and even entrepreneurs who accept his investment, can inquire with him privately.
Therefore, the crowd was also thick-skinned, so he found an opportunity to toast Gu Kun, and then chatted a few words by the way, and asked about some parameters of the car.
Gu Kun didn't follow Ma Feng either, and directly told him that the gold and platinum in the whole car bag were generally more than half a centimeter, with a total weight of five tons. (External Publicity Data)
This gossip was immediately heard by the wealthy merchants who were embarrassed to ask directly, and it spread like mercury, and soon the guests at the banquet knew about it.
Gu Kun seemed to be careless, but he was still quite satisfied with Ma Feng's level of praise in his heart.
No, I asked the questions that others were embarrassed to ask, and let the owner who disdained to take the initiative pretend to be forced to pretend to be forced in a passive form, and everyone was happy, only Ma Feng played a local clown and sacrificed himself for others.
Ma Feng looked at Gu Kun's silent expression, and his heart was also bright, knowing that Gu Ye wanted others to praise him, so he made persistent efforts to ask a few questions:
"Then the maintenance of this car has become a big problem, whether the driver or a passerby, just take a file and scrape it, and I am afraid I can't see a few taels of gold off the hood. ”
Gu Kun smiled indifferently: "The people of Maybach have long thought of this kind of problem - the matte treatment of the surface of this car is to consume hundreds of kilograms of gold and platinum to treat this surface."
It is a bit harder than normal gold and platinum, and it is not so easy to wear out in its natural state. If someone deliberately files it, it will be worn out all of a sudden-have you ever seen an ancient gold coin? Why should the outer edge of the gold coin sit rough? It is to prevent cutting, and if it is sharpened, it will not be the color pattern.
My car body, the gold is deliberately worn off, then you have to go back to the original Maybach factory, and re-surface treat the damaged parts, otherwise there will be no smooth matte effect, the file parts will become too smooth, and the gold can reflect the portrait scene, so you just remember that when you see a clear image, it is broken. ”
"Shhhh
"The surface treatment of the shell has to be shipped back to the German factory? This car is usually covered with velvet, right?" Countless wealthy businessmen thought so, and made up a huge velvet jewelry box in their brains, and then packed the car in it like jewelry.