[298] The most shocking advertisement in history, seven bigwigs gathered to invite
After a more than five-hour meeting.
Liu Wanfeng didn't, they went directly to play or book a plane ticket to go home or something.
Instead, I went straight back to the hotel, spread out a huge map of China, and began to study which desert to buy to plant trees.
"Evening Breeze, I think we can choose the Taklamakan Desert as our target, this desert has an area of 337,600 square kilometers, which is the largest desert in our country and the second largest mobile desert in the world, second only to the second largest desert in the Arabian Peninsula in Rub al-Khali.
If we choose this desert, even if we plant trees day and night, we can plant them for more than ten or twenty years.
And if we can plant trees in this great desert and turn it into an oasis, then we will not only shock the whole country, but also the whole world. After reading the map of China, Sun Yue, who had a big idea, immediately chose the first desert in China and the second in the world, the Taklamakan Desert.
Hearing Sun Yue's words, the general manager immediately shook his head and said, "Manager Sun, doing things needs to be done step by step, and no one can reach the sky in one step."
We're still in the exploration stage, so I think it's better to choose a smaller desert to experiment with.
For example, we can first choose Kubuqi, the eighth desert in China, as a test site, this desert covers an area of 16,100 square kilometers, and if we manage it carefully, we will be able to achieve results immediately within three years.
After this effect, it will be much easier for us to enter the second desert and the third desert, and maybe the local government will personally invite us to enter. ”
"I support the general manager's words, we are still in the exploration stage, so it is not suitable to use a large desert like Taklamakan as an experiment, because this desert is so big that it is difficult for us to change much even if we invest all our energy in it.
But Kubuqi is different, this desert is only 16,100 square kilometers, in this desert, as long as one of our Alipay users has a tree, then we can see the results in two or three years. Like the general manager's gaze, the desert that Mayun fancies is also Kubuqi.
Seeing that the general manager and Ma Yun both chose the Kubuqi Desert, Liu Qilong and Liu Yajun immediately nodded and said, "We also think that it is better to use the small desert of Kubuqi as an experiment at the beginning, after all, no baby can directly skip the step of drinking milk and start eating directly." ”
"I'm just talking about my suggestions, I didn't say that I have to choose the Taklamakan Desert, I just think that I should do things first.
However, I also think you have a point, so I agree with the choice as you do...... Kubuqi Desert!!" Seeing that everyone chose the Kubuqi Desert, Sun Yue did not insist on his choice anymore after waving his hand.
After a funny glance at Sun Yue, who chose to compromise, Liu Wanfeng looked at Ma Yun and said, "Okay, then our goal is set in the Kubuqi Desert."
The rest of the matter is up to the personnel on your Alipay side to form a team and negotiate with the personnel on the government side.
In addition, you can quickly get out of the activity of Ant Forest, and after getting it out, we will let users accumulate energy by walking, subway travel, online payment of water, electricity and gas bills, online payment of traffic tickets, online registration, online ticket purchase, etc., and then use this energy to raise a virtual tree in Alipay.
And when this tree grows up, our Alipay company can buy this user's tree, and then in reality, that is, in a certain area in our Kubuqi Desert, plant a physical tree for him, and mark the location and tree species for him, so that he can come and see the tree he planted in person in the future!!"
"Okay, the matter of planting trees, we can do it here with Alipay, but the matter of advertising Ant Forest and Ant Manor, is it going to trouble you again, hehehe!!"
Regarding Ma Yun's habit of taking advantage of himself, Liu Wanfeng has long been surprised by this.
So Liu Wanfeng didn't refuse Ma Yun this time, but nodded directly to him and said, "Okay, okay, okay, I'll take care of the advertisement, but do you want to follow this time, and show your face on TV or something?"
"I don't think it's okay, after all, you're all tall and handsome..... I'm a bad old man, it's not very nice to stand with you... Hearing Liu Wanfeng's words, he thought that he was going to shoot an advertisement with Liu Wanfeng and the five genius teenagers together, which was both an expectation and a worrying reply.
"What do you think, this time it's not like the five of us genius teenagers are shooting commercials together.
I want to get a collection of advertisements for future bigwigs this time, this time I'm going to, I, Sun Yue, Liu Qilong, Liu Yajun, general manager, you Mayun, my brother Liu Qingfeng, seven people will shoot this advertisement together.
Think about how shocking this advertisement is, Liu Wanfeng, the richest man in China, Sun Yue, the executive officer of Earth Culture and Entertainment, the general manager of the executive officer of Earth Culture, Liu Yajun, the executive officer of Earth Culture Magazine, Liu Qilong, the executive officer of Earth Culture 360 Software, Liu Qingfeng, president of Hengtong Group, and Ma Yun, president of Alibaba.
Proper bigwigs gathered, after such an advertisement came out, it was difficult for our ant forest to become popular...... Hearing Ma Yun's words, Liu Wanfeng first interrupted him funny, and then told him about his plan for this advertisement.
To be honest, Liu Wanfeng's advertising creativity is absolutely good, and even after this advertisement came out, no one dared to compare the advertisement with Alipay in the future...... Whose cowhide is up.
If you think about it, the richest man in Asia, the youngest billionaire in the world, the operating officers of five thriving large companies, and seven people like this to shoot advertisements, this is simply a legend in the advertising industry, and even if nothing else, it can be done to the point where no one has ever done it before.
Therefore, Liu Wanfeng's advertising idea, not only Ma Yun agreed, but even Sun Yue, Liu Qilong, Liu Yajun, general manager, Liu Qingfeng, and all of them agreed to participate in the shooting of this advertisement.
After seeing that everyone agreed, Liu Wanfeng, who has always been action-oriented, directly led a group of people to start preparing in front of Alipay's office building the next day, and their public service announcement for Ant Forest came.
The advertising venue is very simple, that is, in front of the company's brand-new building, and then put a lot of desert background patterns, as well as saplings to be planted in the ant forest, plus a car that has been decorated with tree branches and used as a backrest for Liu Wanfeng and them.
After getting all this done, Liu Wanfeng and the others began to go down to change clothes, put on makeup, and practice lines, and then they began to officially shoot commercials...