Shaojia has really not been doing well lately.

Shaojia company is mainly engaged in electrical appliances, the most famous of which is refrigerators, accounting for most of the revenue of Shaojia enterprises.

Shaojia enterprises are also very concerned about the research and development of electrical appliances, and have recently developed a new refrigerator with excellent refrigeration performance, low power consumption and beautiful appearance. Shao Wenyuan wanted to use this product to encroach on the market, and deliberately sold it at a low price - abandoning the cost of all aspects, this refrigerator is almost not profitable.

Shao Wenyuan's goal was indeed achieved.

This refrigerator sold very well, and the market share of Shaojia enterprises increased a lot at once.

But not long ago, there was a sudden problem with this refrigerator, and many buyers reacted one after another, saying that this refrigerator stopped refrigerating after a period of use, and even had a potential safety hazard - the refrigerator circuit suddenly short-circuited, causing the fuse to blow.

Shao Wenyuan sat in the conference room with a calm face.

The secretary is reporting the situation: "The stock has been falling for three days in a row. ”

She held a stack of reports, tried to steady her voice, and continued: "As soon as the market opened today, the company's stock fell to the limit. ”

"This afternoon, a large number of customers reported and complained about our company, saying that the product has potential safety hazards-"

"Stop. Shao Wenyuan stopped the secretary, and then frowned and looked at the others in the room: "What do you think about this matter?"

This matter is not small, even if Shao Wenyuan is the chairman and president, he can't act arbitrarily and make his own decisions.

Today's board meeting is not only for the directors, but also for other important management personnel of the company.

The people looked at each other for a while, and then the manager of the R&D department stood up: "With so many people complaining together, I think there may indeed be some surprises in the product." ”

He frowned and said, "We have been working overtime to re-study this product and prepare to figure out the cause of the problem with this product." ”

Shao Wenyuan glanced at him, didn't react to his words, only nodded, "I know." ”

He motioned, "Sit down." ”

Shao Wenyuan looked around again: "Is there anyone else who has any opinions?"

The PR manager stood up: "I think the top priority is to deal with public opinion. This matter has been hanging on the hot search, and the mainstream media of major marketing accounts are talking about it-"

The public relations manager looked at Shao Wenyuan hesitantly, and then said in a low voice: "I think we need a large amount of expenditure to dredge up the major media and stop this matter from continuing to ferment." ”

Seeing that Shao Wenyuan didn't mean to be angry and dissatisfied, he continued: "In addition, we should urgently recall all the products in this batch and compensate customers. ”

Another director looked at the PR manager and said disapprovingly: "Do you know how much it costs?"

This is obviously a large amount of expenditure, and the liquidity of Shaojia Company has not been very good, and with such a capital expenditure, the company may briefly fall into an embarrassing situation.

The PR manager bowed his head: "This is the best way to deal with it." "If you don't do that, it could have a big impact on the company's reputation." ”

Refrigerator appliances are not high-tech products, there are too many alternative brands, Shaojia company can be based on the present, borrowing is that the company was established early, and played a brand effect. Once a company's reputation is damaged, the impact can be significant.

————

[Author's Message]

When I mentioned the refrigerator, my mind was full of those two children (Haier)