299 A new round of film scheduling battles
After a week of prime time, the box office momentum of "Let the Bullets Fly" has dropped a lot.
But it is still growing at a box office of tens of millions per day, and when it comes to weekends, it can break 100 million again.
All this is enough to show that the stamina of "Let the Bullets Fly" is stable and sufficient.
What makes the rest of the film companies a little worried is that this year's Spring Festival is very early, and the New Year will be celebrated on the 2.5th.
"Let the Bullets Fly" was released on 1.14, and by the time the Spring Festival stalls opened, it had actually only been released for about 20 days.
Judging from the vigorous momentum of this movie, it is almost certain that the Spring Festival file "Let the Bullets Fly" will still occupy part of the film schedule.
From mid-January to the Spring Festival, even if the momentum of "Let the Bullets Fly" is slightly declining by then, it is not something that ordinary movies can pry.
What's more, this movie, which plans to hit the box office of 2 billion, will definitely apply for an extension.
However, fortunately, the most fierce box office harvest of "Let the Bullets Fly" has passed, and the only film in the Spring Festival file of Medal Media this year is a small-budget movie "People in Embarrassment" with an investment of 10 million.
Therefore, the film companies that have movies to be released this year have begun to take action and secretly work behind the scenes for the Spring Festival schedule.
Among them, the biggest advantage must be the movie magic blockbuster "Year Beast" directed by Kang Cheng of Dynasty Entertainment and starring Gu Chengxian.
Secondly, Huaying Media's "Fantasy Forest", Sega Media's "Happy New Era", as well as Xinghui Media's "Save the Aliens", as well as Qicheng Culture's animated movie "Raiders of the Lost Ark", have all joined the battlefield of the Spring Festival stalls.
As the Chinese New Year time is getting closer and closer, the popularity of the national discussion caused by "Let the Bullets Fly" is slowly declining, and with it comes the fight between new movies.
Without the big enemy of "Let the Bullets Fly", the marketing of "Year Beast" can be described as unbeatable, very confident and arrogant.
The rest of the films are not far behind, and the propaganda offensive is very fierce.
Medal Media.
Because "Let the Bullets Fly" can be called an explosive box office revenue, the company has recently reversed its previous decadence, although the various departments still look very deserted, but at least everyone has settled down a lot.
After all, employees must be looking forward to the stability of the enterprise as much as possible.
In the large conference room, Bao Qiang, Zou Min and Mao Bin were discussing with Wei Xun the premiere of "People in Embarrassment" and the scheduling of the film.
"In terms of time, "People in Embarrassment" premiered on 1.29, was screened on 2.3, and was officially released on 2.5, which is the first day of the Lunar New Year, which is the plan we have announced on our official website a long time ago. ”
Zou Min said with a subtle face: "But this morning, Huaying Media's "Fantasy Forest" temporarily decided to put the premiere time on 1.29, which was the same day as us, and Dynasty Entertainment released the news that "Year Beast" will open a nationwide screening at 3-5 pm on the 2.3rd, which happened to collide with "People in Embarrassment". ”
"Fantasy Forest" and "People in Embarrassment" collided with the premiere, but it's nothing.
However, "Year Beast" chose to open the national screening at 3-5 p.m. on the 2.3rd at the same time as "People in Embarrassment", which means that at this time of the day, the audience can only watch one of these two movies in the cinema.
This is the bright ring.
It seems that after the Wang Bang of "Let the Bullets Fly" was released, all film companies felt that they had seized the opportunity to suppress the medal media.
Bao Qiang smiled bitterly when he heard this: "This doesn't take me seriously, when I am a soft persimmon." ”
Zou Min and Mao Bin looked at each other helplessly, and they didn't know how to comfort Bao Qiang.
In fact, not to mention rival companies such as Dynasty and Huaying, even they didn't have much expectations for "People in Embarrassment".
With an investment of less than 10 million, there are no big-name actors to support the scene, and the publicity and distribution can't keep up at present, it is still a movie with the theme of realistic little people, and it can't be played no matter how you look at it.
During the Spring Festival last year, Kang Cheng's small-budget movie "No Man's New Year" exploded because Dynasty Entertainment spent money on marketing and distribution.
However, this year, the medal media is in difficulty, and Wei Xun has issued an order since October last year, and the company has tried its best to collect cash flow.
Recently, except for the announcement of "Let the Bullets Fly", which has thrown some funds outside, there is basically no place to spend money on the medal.
The marketing of "People in Embarrassment" is very small compared to the rest of the movies in this year's Spring Festival.
The only powerful publicity is the pilot trailer hanging in front of "Let the Bullets Fly" in the theater, but although Bao Qiang is familiar, he is not a person who can carry the box office, and it is really hard to say how many audiences he can bring at that time.
"Soft persimmons?"
Hearing Bao Qiang say this, Wei Xun smiled and said: "That's not necessarily, your movie is different from "Let the Bullets Fly", "Let the Bullets Fly" is directly detonated by driving high and walking high, while "People in Embarrassment" has to rely on the later stage, marketing is basically useless, as long as you get the corresponding film schedule and slowly accumulate strength, maybe it will be the second "Let the Bullets Fly". ”
Bao Qiang, Mao Bin and Zou Min looked at each other.
A small-budget movie like "People in Embarrassment", even if it has explosive energy saving, can't it be the second "Let the Bullets Fly", right?
Mr. Wei's words are really unattachable.
Seeing that the three of them all had expressions of disagreement on their faces, Wei Xun shook his head, but he didn't explain.
"Mr. Wei, it's not good. ”
At this time, the door of the conference room was pushed open, Dong Zhen walked in with an ugly face, and said: "The latest news, the theaters of Dynasty Entertainment and Times Pictures refused to release "People in Embarrassment", and China Film Media only left 8% of the film schedule for "People in Embarrassment", and at present, the total market schedule of "People in Embarrassment" is less than 10%. ”
It is normal that the films of Dynasty Entertainment and Medal Media have always been incompatible.
But Times Pictures actually rejected "People in Embarrassment" this time?
And less than 10% of the film schedule is indeed too little for "People in Embarrassment".
Bao Qiang suddenly looked anxious, and looked at Wei Xun as if asking for help: "Mr. Wei, what should I do?"
"Don't panic yet. ”
Wei Xun appeased Bao Qiang, and then asked Dong Zhen: "What is the reason, have you checked it?"
At this time, no one dared to provoke the medal media easily, even the two big companies of Dynasty and Huaying were just fighting in the ring with the medal in the movie.
Times Pictures' blatant rejection of "People in Embarrassment" must have something to rely on.
"During this year's Spring Festival, Times Pictures has no film output, and his family has basically reached the point where he can't open the pot. I guess they were going to take the big injection. Honggao gnawed on us for so long and couldn't gnaw it, and while planning to stare at us, he shifted the target to find a soft persimmon to pinch to death, and jumped into the movie circle first. ”
Dong Zhen said in a deep voice: "Let the Bullets Fly" has locked the box office market in January, and now our "People in Embarrassment" is going to be released again, although I am not afraid of 10,000, but I am afraid of what if, Honggao is explosion-proof, in case "People in Embarrassment" bursts again, it is not what they want to see." ”
In fact, not only Honggao, but even companies such as Dynasty and Huaying are also secretly rubbing the explosion-proof "People in Embarrassment".
"Let the Bullets Fly" has brought huge benefits to Medal Media, if "People in Embarrassment" explodes again, the two films will join forces to drain the box office market, and the rest of the movies will be completely dead.
This is not a company targeting medals.
At that time, all the rest of the peers were very tacitly making obstacles to "People in Embarrassment".
It's just that the desperate Times Pictures can only break the jar and be loyal to Honggao, and completely choose to stand on the opposite side of Medal Media.
"Times Pictures is full of bad debts, there is nothing to use, and what Honggao looks at should be the cinema chain of the times. ”
After listening to Dong Zhen's explanation, Wei Xun smiled, his expression was a little cold: "Binzi, help me contact Changming, the ticket machines for panda ticket purchase have all been withdrawn from Times Cinemas, and all panda tickets for upcoming movies have all terminated their cooperation with the times, including "Let the Bullets Fly" that is now being released." ”
Honggao fell in love with the meat of Times Cinemas, and it just so happened that Wei Xun also took a fancy to it.
Medal Media has come to this day, and twenty theaters are really not enough.
In that case, it's up to whoever has the ability to swallow this piece of meat!
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