Lin Binhui, who flew back to the magic capital from the United States, is currently working for the famous Internet company Yahoo, he is an Internet technology giant, and is a senior Internet practitioner.

He has been working at Yahoo for more than 5 years, and his development at Yahoo has also reached a bottleneck period.

Last month, a Hong Kong headhunting company approached him and informed Lin Binhui that the SH consortium planned to invest heavily in building an online shopping platform in the mainland, and wanted to invite him to join as general manager and technical director, and his salary would be increased by 2% compared with the current one, and he would have shares.

Lin Binhui has witnessed the glory of overseas Internet development, and also seen the bleakness after the bursting of the Internet bubble. The United States is the world's largest power, with a high penetration rate of computers and the Internet. As a developing country, the popularity of computers and the Internet is still very low, and the market size is still very small. However, the mainland's economic development is very fast, the annual growth rate is very amazing, as the world's most populous country, the future market prospects, space is huge.

Lin Binhui is well aware of the great influence of the Internet on the development of the world, and online shopping must have a great future, and online shopping has incomparable advantages of offline shopping. Faster, more convenient, and more time-saving. Therefore, he became interested in the online shopping platform that the SH consortium wanted to build, and after thinking about it again, he decided to return to China and interview the person in question.

Young Master Li was wearing a business casual suit, and he was very handsome. He has maintained his exercise in the past few years, and his wheat-colored complexion is not so tender. With his calm and calm, confident and steady temperament, and the aura of the superior who is becoming more and more obvious, the first impression is very good.

When Lin Binhui first saw Young Master Li, he didn't feel that he was still a freshman, but he was still very surprised by the young talker, and he felt that it was very likely that Young Master Li was a second generation. For this, he was a little drumming in his heart. As the saying goes, if you are not afraid of god-like opponents, you are afraid of pig-like teammates. If the boss who doesn't know anything points fingers at the company's management and development, the consequences can be imagined.

Being young at this time is a bit of a disadvantage, but fortunately, Young Master Li has a good impression, but it also dilutes a lot of Lin Binhui's scruples.

During the meal, I didn't talk about work, but more about American life and customs. Master Li has never been to the United States, and his knowledge of the United States depends entirely on books and the Internet. With more than ten years of experience ahead of this era, he can also have a good chat with Lin Binhui.

After a meal, Lin Binhui's impression of Li Xuanning, who was extraordinary and well-informed, was a little better.

After dinner, the two moved to the café and asked for a cup of coffee before they began to talk about work.

Lin Binhui asked straight to the point: "Chairman Li, what kind of content does your company want to build an online shopping platform based on?"

Li Xuanning smiled and said, "First of all, let's introduce the industries that the group is covering now. Since the news has not yet been officially disclosed, Mr. Lin is also requested to keep it confidential for the time being. ”

Lin Binhui nodded and said, "Understood." ”

Li Xuanning: "Now it is divided into two groups, one is SH Group. The industry includes international financial investment, which is also the most important business, and it is currently the project with the largest capital profit. There is also SH Bank, which invested $10 billion, and its business is mainly on the mainland. SH also has real estate development, and has developed large-scale real estate in 6 major cities in the country. SH International Investment has also invested in overseas Internet companies, the most representative of which is Google, which is the largest shareholder. ”

Lin Jianbin looked surprised, thinking in his heart how many assets this SH Group will have, and it is estimated that it will exceed 20 billion US dollars, and Google is now in a good situation, and once it goes public in another year or two, the market value will soar.

Li Xuanning said: "The other is Dinghua Group, all of which is invested in China. It is divided into several major sectors, domestic Internet companies, T Xun is the most representative and largest shareholder, as well as Baidu. High-end property investment, ecological agriculture, tens of billions of hotel chains, media companies, wine industry, etc., will build a logistics company in the future, which should be created in the second half of this year. Aviation groups, biopharmaceuticals, etc. are all planned to invest. Both of these groups are purely private enterprises and there are only two shareholders, I am the majority shareholder, and my uncle is currently in charge of the SH part, and he is the other shareholder. ”

Lin Jianbin was extremely shocked in his heart, he really didn't expect that there would be such a huge private consortium in the domestic mainland, and he always thought that the backward motherland was still in its infancy, and there should not be such a powerful giant yet.

Young Master Li added: "Our two groups do not have a penny of loans and liabilities, and their cash reserves are very sufficient. ”

Lin Binhui was shocked again, such a large consortium has no loans and liabilities, which means that it is pure assets. And there's plenty of cash reserves, which is pretty awesome.

Lin Binhui didn't interrupt Young Master Li's speech, and nodded his head from time to time, showing that he was listening carefully.

After taking a sip of coffee, Li Xuanning said: "The popularity of the Internet in China is still relatively low, the number of Internet users last year was 40 million, according to the assessment of professional institutions, in the next few years, the number of new Internet users will be about 20 million per year." In other words, by the end of 2004, it will exceed 100 million Internet users. ”

Lin Binhui nodded, he knew this data.

Li Xuanning paused for a moment and said: "In the long run, netizens should grow to about 60% of the population base, that is, 800 million." If there are 300 million Internet users who regularly shop online and spend 4,000 yuan per capita per year, the size of the online shopping market will exceed 1 trillion yuan per year. ”

Li Xuanning smiled and asked: "Lin always has no doubts, according to the purchasing power of the domestic people, how can he reach 4,000 yuan of online shopping consumption." ”

Lin Binhui: "Yes, not only is there a question about per capita consumption, but also the development of the number of Internet users, I am afraid that it will be difficult to reach 800 million people in the past 30 years." ”

Li Xuanning: "Originally, I didn't want to believe it, but after the analysis of our group's strategic analysis department, I think it is very possible to achieve these two points. And it should be there in 20 years. ”

Li Xuanning: "The basis for supporting this forecast is that domestic economic growth can maintain an annual growth rate of 7%. In view of the current domestic political environment and the will of the country, the Chinese people are diligent and hardworking, and the growth rate should be above 7 percent in the next 15 years and 6.5 percent in 15 to 20 years. ”

Lin Binhui's understanding of the economy is not so thorough, but the mainstream of the world is unanimously optimistic about China's rapid development, which he is well aware of.

Li Xuanning took another sip of coffee, saw that Lin Binhui had no opinions, and said with a smile: "The elements of the B2C platform are customers, enterprises, transactions, and logistics. In the transaction process, we will create a third-party payment tool, such as the name Alipay. The customer selects the item on the platform, pays the money to Alitong, and Alipay temporarily keeps the money, and waits for the merchant to confirm the transaction, and the delivery is delivered to the customer through logistics. ”

Lin Binhui was very surprised by the concept of a third-party payment platform proposed by Li Xuanning, and asked meaningfully: "Shouldn't the payment and transfer of money go through the bank? I'm afraid it can't be completed on this third-party platform alone, right?"

Li Xuanning smiled and said: "Mr. Lin is right, the third-party platform only acts as an intermediary, and its role is to provide a fairer payment method for both parties to the transaction." It will be connected with the bank and entrusted to the bank to receive the payment. After receiving the notification from the third-party platform, the bank then pays the merchant. ”

For this concept, Lin Binhui understood the general idea, but what is the doorway, he has not had time to think deeply at the moment, and he has to digest it well after he goes back.

Lin Binhui praised: "In this way, both sides of the transaction can be balanced in the transaction risk." It's a good concept, but isn't it going to be a lot of fun to implement?"

Li Xuanning: "There are two main difficulties, the first is the policy level, this estimate cannot be achieved overnight, but we can try our best to fight for it." The second is the technical level, which I am not a professional and cannot comment on, but I believe that as long as we concentrate our efforts, we will definitely be able to solve this problem. ”

Lin Binhui nodded thoughtfully and said: "I am still very confident in the technical problems, with a strong enough R&D team and ideas, then I can find a way out." ”

Li Xuanning also said: "Logistics is a very important part of online shopping. Online shopping flows are both fast and secure. Suppose the merchant delivers the goods in Pengcheng, Guangdong Province, and the customer receives the goods in the imperial capital. According to the traditional logistics speed, it takes 4-7 days, while we can do it within three days, or even within 24 hours. We will set up a logistics company to purchase a number of second-hand passenger aircraft and convert them into cargo aircraft. Of course, the establishment of a logistics company, it also includes a lot of content, and there is a huge and detailed plan, which will not be explained here. In short, it is to achieve more than twice the speed of traditional logistics. ”

Lin Binhui: "Then the whole shopping process is integrated, and the efficiency and effect are beyond words." ”

Li Xuanning nodded and said: "Yes, the whole process is like a ring, and a closed loop must be formed in order to be successful! Then, as long as we occupy more than half of the market, it is no wonder that our competitors want to catch up. We have a stake in the largest instant social software in China, the largest search engine company Baidu, and some portals, and we also have unparalleled advantages in promoting this. ”

Li Xuanning: "And I am very optimistic about the development of social networking sites, and I will also invest in building a social networking site, named Handshake.com." It will take the alumni directory as the starting point and develop it into a national social platform. ”

Lin Binhui asked: "Alumni directory is a good entry point, after all, mainland netizens have relatively high academic qualifications, and there is this demand." ”

Li Xuanning changed his words and talked about the issue of treatment: "Mr. Lin, the headhunting company should have talked to you about the issue of treatment, right?"

Lin Binhui nodded and said, "Yes, I have talked about it, but even if the salary is higher than in Yahoo, it is not the main factor in my choice, I personally value development and challenge more." ”

Li Xuanning smiled and said: "It can be seen that Lin is always a person with pursuits, but I think I still have to talk about the salary." The salary will be 20% higher than you are at Yahoo, which is not too much, after all, the company is just starting out, and it will definitely be promoted in the future according to the actual situation. ”

Lin Binhui agreed.

Li Xuanning said: "The initial plan is to invest 1 billion yuan to build a shopping platform, and it is planned to give 5% of the shares of Mr. Lin. However, this 5% stake is not a one-time grant, and 1% of the stake will be given every year when the target is achieved. Moreover, in the future, Mr. Lin is not allowed to sell shares to others, and can only be repurchased by the group according to the valuation. ”

Lin Binhui was shocked again, not to mention the valuation space that will develop in the future, just from the investment of 1 billion, 5% of the shares are worth 50 million yuan, about 6 million US dollars.

Lin Binhui nodded with surprise on his face, expressing his understanding: "Li Dong is arrogant and refreshing! I also make a statement, I will go back to the United States tomorrow to resign, and I will be able to return to the magic capital to report to you in about a month to a month and a half." ”

Li Xuanning stood up, stretched out his hand, and said with a smile on his face: "Welcome to Mr. Lin to join, I believe that Yitao.com will definitely be able to step on the top of the Chinese online shopping market under the leadership of Mr. Lin." ”

Shake hands and work together.