After Ma Feng talked to Yu Houde, he continued to return to the main hall and accompanied Gu Kun to drink and catch the wind.

Obviously, Yu Houde's kind of small shrimp, now that the company has been liquidated, it is only more than 2 million yuan, how can he meet Gu Kun. It is already very face-saving to let Ma Feng see him in person.

"Is it done? Does he know how to back down?" Gu Kun was very polite and virtuous, and immediately cared about Ma Feng.

Ma Feng: "I still know how to advance and retreat, I told him that if you want to be a good person, don't regret the current dirty company name, liquidate, and start again in two years - he agreed." ”

"Yes, that's not bad, shame and courage, this person can use it. Gu Kun held the azure porcelain cup that had rained over, took a sip of the special Moutai inside, and instilled his concept with the entrepreneurs who were invested by him.

In Ma Feng's words, it is to put a haunt on his subordinates and partners, so that they know the importance of values.

For an unprofessional investor like Gu Kun, the inculcation of values is the most practical influence he can exert on professionals, and he is not suitable for other pragmatic things.

Retreat is sometimes very important, because investment is people, and for investors, the most important thing is that the investee's character must be reliable first. And character can be exercised and strengthened in the daily ups and downs of the experience, and it is not completely innate.

"I'm a person who can use night pots and tool people in business. But my attitude towards the tool man is very clear, and today you can remember one sentence, that is, you must not expect me to use up the tool man, feel that the surplus value of the tool man is a pity to abandon it, and imagine that I will let the tool man who has done despicable things live longer.

Wrong is wrong, it should be destroyed, the brand is from scratch, and I never have to pick up a brand from the toilet. ”

Gu Kun said this, but it was still not enough image, so he thought about it and prepared to use hypothetical language to say some cases that would happen in later history but had not happened yet.

"For example, today we are temporarily pretending to support the Internet travel platform, using temporary subsidies and 'wool out of pigs' to maliciously dump at low prices to occupy the market and help Alipay, as a payment tool, expand the scale of users.

In the long run, because this kind of behavior cannot be sustained and is only used temporarily when attacking opponents, it will definitely be suspected of violating the Anti-Unfair Competition Law. So enterprises with this kind of stain, we throw them away when they run out.

In the future, we will definitely use other methods to expand the scale of Alipay's users and drive more consumption scenarios. Therefore, subsidies may still be unavoidable. For example, in the future, there may be smarter and lighter portable devices, Alipay can also be installed, and even GPS positioning, then maybe we can have software to use Alipay to pay for a car.

When this new format appears, there will definitely be people who make profits and promote and cultivate user habits, but our bottom line is not to break the law, not to dump, and to stick to our own values. If one day, the opponent dumps and violates the anti-unfair competition law, but the regulatory authorities do not punish these new things due to insufficient evidence for the time being, out of a tolerant mentality, we also understand, and we may follow the subsidy.

However, as long as there is sufficient evidence in the future to prove that this is indeed unfair competition, then I will let the company I invested in follow up on unfair competition commit suicide, of course, provided that the subsidy continues to be made up to the end of the industry, and no one wants to survive. I will not tolerate the existence of violating anti-unfair competition and then whitewashing. I don't believe that people who can change the rules of the game if they win or lose will damage the prestige of my whole industry, and it will be too much to lose. ”

Gu Kun's words, the shock to all partners, are more obvious and vivid than the case that Ma Feng just mentioned.

Actually, if there is another born-again, it is completely understood.

Obviously, what he is talking about is the beep and fast beep of later generations - whether it is beep and fast beep, whether it is ugly groups and other takeaways, at the beginning, when it was played out that there was no money at all for cars and no money for meals, why was the country so tolerant?

Because the state is very benevolent to the new economy, it will not be easily suppressed if the evidence is insufficient. Because the new Internet economy has told too many capital stories/technology stories that "the wool is out of the pigs, even if it is free, it will not necessarily lose money". So when the other party is just free, you don't know if he is losing money or not.

According to the Anti-Unfair Competition Law, it is unfair to dump below cost and disrupt the market order in order to seize the market. "Free" itself cannot be equated with "below cost", in case people are really zero-cost gods. So it's really wrong to kill it directly when it comes to free.

If Gu Kun is killed directly, it will also leave people with "Gu Ye hates the poor and despicable, and he can't see that the poor have wool to pick up for nothing", which is not right.

Gu Kun has never been poor.

Therefore, if he encounters such a thing as beeping subsidies for not paying for a taxi in this life, of course he will also use official economic means and commercial means to solve it, rather than directly resorting to law - you bet that the state will not fight before there is no cost evidence, then good, you subsidize me and I will subsidize.

The only difference is that after Gu Kun subsidized Kuai-Bi, when the customs were finally closed, he would not allow Pip to pay for the acquisition of Kuai-Bi merger in order to "let Kuai-Bi's valuation be cashed out".

Gu Kun would rather self-destruct the fast beep directly than sell it.

In other words, he will tell the world: Don't you want to subsidize the burning of money? I will accompany you, but never think that I will make peace with you in the end.

Of course, even if Gu Kun is rich, he will not let Kuaibi burn to the first place in the industry, what he wants is to die together and no one will survive.

And history has also proved that the users in exchange for subsidies have no loyalty, and customers who "use you because you don't want money" will immediately defect to new users once you ask for money again and others start to ask for money.

It's like the ugly group and the hungry are both loyal, everyone doesn't care, foodies will only have feelings for some stores at most, and for the ordering platform, it will always be "which one has a big discount and sells cheaper".

Brand value is "you sell more expensive than others, but others will pay the difference for your brand", which is called brand value.

From this point of view, the brand value of Ugly Tuan and Hungry is zero, and the beep is even more zero. No matter how many years Pippy Taxi has occupied the market, as long as any new taxi-hailing software comes out of Yidao Car Rental, and the subsidy war is set off again, users will soon grab all of them again, and then Beep can only continue to burn money.

Therefore, if Gu Kun burns money with the mentality of "going straight to the same end", he can actually use a small amount of money to pry others to burn a lot of money. For example, Beep Taxi has burned 3 billion or 5 billion in the future, and then feels that the country is stable and will not burn, at this time, Gu Kun will burn one or two hundred million in a harassing manner, and he can wash back and wash away the accumulated results of the other party's billions of burning.

It's just that real capitalists won't burn like this with Gu Kun, because if Gu Kun only burns one or two hundred million, it can only have the effect of "harming others and not benefiting himself", hurting the market value of others, but he can't build his own market value.

But since Gu Kun is in line with "I just want to deter Chinese capitalists all over the world, you can burn money, just treat it as charity, but if you want to burn money to tell capital stories, I will burn with you, small money for you big money, I only want to destroy and don't want to build a brand, I will kill you at least ten yuan a dollar".

Then there are still people who dare to play with him, so they will hurt each other.

Gu Kun was worried that one day, if Ipraxin really jumped off the building and committed suicide, no one would send him a blood sacrifice to Liwei.

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