After being slightly beaten by Gu Kun, Luo Haili was only depressed for a few seconds, and quickly regained her spirits.

Who made her a heartless sports student, her nerves are too big. Living to be 24 years old, he can only swim and train others to swim, and nothing else is basically nonsense.

Lan Fang is a small country, and the work of the sports department is leisurely, before Gu Kun did not need to prepare for the competition, she was at most doing dispensable work such as "helping Lan Fang's only high school, and several junior high schools and primary schools revise the new physical education examination standards".

Nominally, it can be regarded as making some contributions to the comprehensive quality of national education, but in fact, she is not bad at all.

"No, I can't go on like this anymore, after the Olympics are over this time, I want to find something new for myself to do, and I have to study hard and recharge more." Since he is the minister of the Ministry of Culture, Sports and Tourism, he can't handle the culture, at least he helps manage the tourism and shopping and brings the goods, how can he eat idle meals for a lifetime. ”

Luo Haili naturally made a new decision that it seems that I don't know if it is a three-minute heat, and it depends on whether she can stick to it in the future.

This is also one of the benefits of ignorance, it is easy to despise difficulties, honey is confident, and feels that as long as you work hard, you can always do well.

Of course, she is only "relatively ignorant" and not "absolutely ignorant". In any case, he is also a graduate of Jiaotong University, and his cultural quality is still higher than that of ordinary college students.

With this in mind, Luo Haili really felt a lot when she inspected it, and subconsciously regarded herself as the general manager of Yintai Shopping Mall to look at the prosperity in front of her.

The two traveled in micro-clothes, and Gu Kun wore sunglasses, but he was still afraid that others would recognize him, so he didn't ask passers-by in person. Luo Haili is mediocre and not famous, but she has a lot less cumbersome and can inspect freely.

They first visited the jewelry counter on the first floor, and several accompanying market researchers also helped record some research and news.

Nowadays, most of the high-end shopping malls in China enter the door, and the first floor is given priority to jewelry and watches, after all, these things have a high net worth, and the gross profit is a lot if you sell a piece, and you need a gold shop with the highest ping efficiency. On the second and third floors, it was the turn to sell clothes, bags, and shoes.

However, the Yintai shopping mall in Lanfang looks different from the mainland, with two luxury men's brands, Armani and Gucci, on the first floor, in addition to jewelry brands such as Cartier. In the opinion of Luo Haili, who is accustomed to the pattern of those shopping malls in Hujiang, she needs to adapt to it a little.

After a few minutes of strolling, Luo Haili heard some familiar local accents in front of Cartier's jewelry counter, similar to the accent she heard when she was studying at Jiaotong University, and she knew that it was a mainland tour group from Hujiang.

Luo Haili has been in college for four years, and she has also learned a few dialects, so she pretended to be a mainland tourist in the past to talk: "This sister, this series of diamond rings from Cartier is much more expensive than Lao Fengxiang and Chow Tai Fook, will it be a loss?"

She asked a fashionable woman about thirty years old, combed with a middle score of four or six points, which was the hairstyle of Fang Yanyun in Chen Shu's version of "Hujiang Beach". The woman looked Luo Haili up and down: "Nong Township Woning, right? It's Cartier, the Eight Stars and Eight Arrows brand is ringing, the fire is bright, Nong should buy diamonds and look at Du Xiaodi!

Although Luo Haili was counted, her mood was not low, but she was a little happy.

I didn't expect that the price could no longer stop domestic consumers.

At the age of thirty, the fashionable woman looked at Luo Haili with a good attitude, and the Hujiang dialect was also a standard, so she said a few more words out of a showy mentality:

"Nong Qi domestic Lane Crawford looks, the same style is more expensive than a three-tenth. How heavy is the import tax on domestic jewelry, the key Cartier brand, I heard that Gu Kun has shares, and the country recognizes it. People who know the goods go to Lane Crawford on Huaihai Road to compare and know how much a thing is actually worth.

If Nong often goes back to his hometown Wotou, there is no local store to compare with you, and others don't know the goods, then you should go back and buy Chow Tai Fook Lao Fengxiang, it's cheap. ”

As she spoke, the thirty-year-old fashionable woman actually bought three diamond necklaces with almost the same diamond size and cut, but with slightly different accessory styles, just like buying vegetables. When the ticket was issued, Luo Haili glanced at it from the side, that is, more than 100,000 yuan went out, which was really arrogant.

Listening to the meaning leaking out between the words, it seems that there are two pieces for colleagues and girlfriends who stay in the country, as long as the bills are complete, people recognize this price, and they have to invite people to eat and drink as a hard fee.

After talking to a few consumers in Weifu, Luo Haili found a place to sit down and drink herbal tea with Gu Kun.

"It seems that I have had too little contact with the upper class society in China, and I have always thought that most places are as poor as our hometown. The height of the station is different, and I find that there are still many people who get rich first. Luo Haili sighed after taking a few sips.

"You have to have faith in the regional wealth gap in your country. Gu Kun was obviously not surprised at all.

In the mainland of China, many people will have the illusion that "after 95/2000/05/10 years, people will get rich" because of their current limitations.

But in fact, any kind of delusion in this is wrong.

It can only be said that China is too big, and the geographical gap is too big. If you are in Hujiang and the Special Economic Zone, you may already have a lot of extravagant people in 95 years, and it is normal for the inland provinces to reach that average consumption in five years, ten years and 15 years.

Luo Haili only walked around for a few hours before she realized that her mind was too far behind.

Gu Kun didn't know much about this kind of woman's business, he just used his common sense to talk about Luo Xiaobai in generalities:

"If you want to do this business, you can't think in your head about whether the people in China are too poor or too rich to support our business. You need to quantitatively analyze and research, which class and region of business you can achieve at present, what scope you think your target group will expand in two years, what new cultural factors need to be paid attention to, and what adjustments should be made to decoration and hospitality methods. ”

Luo Haili listened as she flipped through some reports sent by the current general manager of the shopping center. The above are detailed sales data since the opening of the second quarter.

It's currently August, so the data for July and August hasn't been counted yet, but when Gu Kun goes to Sydney to participate in the Olympics, it will definitely be counted.

Luo Haili couldn't help but sigh when she saw it: "In the second quarter, the categories of jewelry, beauty, clothing, and bags on the first to third floors were 53,000, 68,000, and 60,006 per month respectively. Mainland tourists accounted for 56%, 71% and 63%, and the per capita consumption of the above categories was 27,000 yuan, which was too much for me to expect. But why are there more people in May than in June?"

Gu Kun didn't think much about it: "How do I know, you can continue to dig deeper." Maybe it's caused by the May Day Golden Week holiday in the first year, the children have to take final exams in June, and the rich family will travel in the off-season. ”

Luo Haili didn't know much about the current number of tourists in Lan Fang every year, so she hurriedly checked all the tourist numbers.

According to last year's statistics, the number of tourists from the mainland to Lanzhou has reached 1 million, and with the addition of wealthy people from Japan and South Korea and a small number of other wealthy people, there are about 1.3 or 40 million tourists.

And this year is only August, the number of mainland tourists has reached one million, and it will take two weeks at most to track down last year's annual record, so that the next four months will be a net increase, perhaps a 50% increase over last year can be expected.

This growth rate is also exaggerated.

Luo Haili pondered for a moment: "More than 100,000 mainland tourists come every month, and the number of luxury goods consumers is currently about 70,000 times 70% of the proportion of land tourists, that is, 50,000 people - equivalent to 40% of mainland tourists who come to Lanfang, all of whom bring luxury goods." It seems that there is still a lot of room for growth. ”

Gu Kun: "That's not how it is calculated, 40% is a lot." When a man and a woman come out together, only one person may be responsible for shopping, and the child will not buy it himself. 40% of the number of people is not the key, the key is the per capita consumption amount, now the average person who comes to consume is only 27,000 - this is already equivalent to the total shopping of 'a household' to travel to Lanfang, it is not enough to buy a set of Armani suits, and there is a lot of room for deep digging here. ”

It is estimated that most people buy a few sets of cosmetics to make up the number, and among the 50,000 mainland luxury shoppers every month, it is estimated that only 10,000 or 20,000 people really spend 50,000 yuan to buy jewelry, watches, suits and bags, all because of the high consumption of these people.

Luo Haili thought about it, and she was not disappointed: "There is a lot of room for growth, which just shows the power of your implanted endorsement in the future, if after the Olympic Games, successful men in China are proud to wear the suit you wear, and unify everyone's understanding of grade, it will definitely skyrocket."

By the way, why don't we go to Lane Crawford, which sells men's clothing over there, I've always wondered, Lane Crawford seems to be a specialty store brand in Hong Kong, how did you absorb it into Yintai Shopping Mall, it's not a fashion jewelry brand itself, it's equivalent to promoting someone else's brand, right?"

Even the Crawford brand, men have basically never heard of it, but women who bought luxury goods before 2010 must know. It is not a luxury brand like "Hermès/Prada", but a brand of a "luxury store".

In other words, in Lane Crawford's store, there will be Hermès/Prada/Chanel shops, which itself is a centralized shopping mall that specializes in luxury counters only, but it is very small and only sells luxury goods, and nothing else is allowed to enter.

In 2000, there were already Lane Crawford in Hujiang and Beijing in the mainland, so Luo Haili also saw it in Hujiang when she was studying, but she couldn't afford it at that time, but she knew that it was a chain store brand in Xiangjiang.

"Lane Crawford has a part of the equity, which I took at a low price when I killed Kong Shangzhong in 98. At that time, Kong Shangzhong had just burped, his assets were sold and disposed of, and he caught up with the Southeast Asian financial crisis, which didn't cost much money.

I'm just using it for the time being like a tool man. After all, Yintai has too little foundation and is a shopping mall brand in the mainland. Therefore, at the beginning, I thought it would be better to set up a 'second-level entry' and use a well-known small and beautiful boutique luxury chain store to drive a large shopping city, and it would be easy for mainland tourists to accept it.

In the next three to five years, I will gradually withdraw it, and in the future, there will be no need for 'boutique centralized chain stores' that exist as an intermediate link, and luxury brands can directly sign counters with large shopping malls. Lane Crawford is used to make a transition from waste use. It's like designers like Galeazzo and McQueen need to be gilded with big brands before they become independent. ”

Gu Kun has no feelings for the so-called "time-honored commercial retail boutique in Xiangjiang", and he can let them die at any time when he wants to die.

In a word, he is a tool man, and his sense of purpose is very clear.

It's a bit like "I want to praise my amateur star debut, but I can't be popular for a while, so I first stuff him into a popular group, let him become popular with the group, and then throw away the used tool combination".

Although it is a bit unauthentic to do this in the entertainment industry, and it is not necessarily popular if it is praised, it is at least higher than the probability of not being so popular.

And in the luxury industry, there is no character and conscience to speak of, Gu Kun has no feelings for this industry, he just wants to force those vain Chinese people who have to spend money on luxury goods, "Instead of giving money to foreigners, it is better to give it to me".

As long as the grade positioning is erected, nothing else matters.

In 2000, the Internet era had just risen, and the self-media attributes of luxury brands had just sprouted and had not been fully explored by the industry.

The combinations in the entertainment industry are not popular, and there are many singers and stars who have made their debuts, which is a representative of the fame arbitrage bonus that has not been thoroughly explored.

After a few years, when the brokerage company has figured it out, and no longer praises unfaithful individuals, and all the combinations, then it can be regarded as others following Gu Kun's train of thought at the moment.

One step ahead, you can always get additional benefits in terms of the right to define reputation and the right to define qualifications.

"I didn't expect that even the Carver brand would become a tool to use and throw away, what a pity. Luo Haili is still a little sorry.

She didn't know that in the future, e-commerce would erode everything between brands and consumers. Luxury shopping malls may survive, but chain brands as intermediaries cannot.

The two wandered around for a while, and finally decided to check out the Giorgio Armani counter in Lane Caffrey, and then left.

To Luo Haili's surprise, there were many people who were paying at Giorgio Armani's counter, and there were even people queuing.

"So many people buy Armani, more people than they buy jewelry. Spend 30,000 or 40,000 yuan to buy a one-carat or two-carat diamond necklace to buy a suit? Luo Haili couldn't help but be curious.

Vaguely, she heard a few female tourists complaining not far away: "Hey! That doesn't seem to be the guy who often appears on disgusting pictures!

Luo Haili was surprised, and couldn't help but look closely, only to find that in this Armani counter, most of the people queuing up to pay were actually men in suits and leather shoes, and the men were paying in person.

This is quite rare, because in most cases, even men's clothes, are bought by women for them. Unless it is the kind of man who comes to Lanfang to enjoy the entertainment industry and does not bring his wife and girlfriend, he will buy clothes by himself.

In other words, it's not that you can't bring a female companion, but that you can't bring a wife, you have to bring a lover or a woman who plays with her marriage on the spot.

It seems that the marketing here is quite successful in attracting men.

At this scene, even Gu Kun felt a little curious.

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