With the grace of Iprasin, Yang Han's trip to Diba was naturally arranged.

A few days later, about three or five days after the Lunar New Year in China, at the Montgomery Hotel in Diba, Ibrasin met with Yang.

"Mr. Ibrahim, look up for a long time. Contemptible people have been engaged in the Internet tourism industry for several years, and there are dozens of countries they have visited. But this is the first time I've been to Dibba and everything here is really eye-opening. The traitor Yang's face smiled as brightly as a blooming chrysanthemum, currying favor with potential investors.

Don't look at Ibrahim, an idiot who was trained like a grandson in front of Mahathir Mohamad of the Abu Dhabi consortium, to play the role of an entrepreneur.

But "entrepreneurs" and "investors" can always be switched, just like Boss Shen is now an entrepreneur, but when he has a little money and connections, and changes careers to Sequoia Capital, then he is an investor.

When faced with billions of dollars in investment, Ibrahim is an entrepreneur who needs a predator with hundreds of billions of dollars of capital like the Abu Dhabi consortium to be an investor. But Ibrasin himself can easily take out tens of millions to hundreds of millions of dollars of liquidity to invest in some small projects.

And a small project like Trip.com, which only won a few million dollars in the last round of Series A, can be supported by just squeezing some money out of his teeth when he comes to Ibrahim.

He also knew the situation, so he didn't care about Yang's compliment, and accepted it calmly: "Don't be polite, let's get down to business, how do you think you can help me, and what use value do you have for me." ”

Yang took a deep breath and said: "You should know that Gu Kun essentially relaxed the visa difficulty for the Chinese nouveau riche group in exchange for the explosion of demand for Chinese nouveau riche tourists, and helped him get through the trough period of the decline in the scale of high-end tourists in Europe and the United States caused by the black swan event in September last year."

I also know that you have not been able to replicate his measures to get Dibba through the trough and flatten the growth curve in this way. But I have to say, I don't blame you for this, I also think that Gu Kun is hurting long-term competitiveness.

It's just that he covers it up better, so outsiders can't see it at first glance. We are all insiders in the tourism industry, and you and I all know that the business model of 'pleasing the nouveau riche' is to drink water to quench your thirst. That's using a potential customer's lifetime consumption potential in exchange for a temporary burst of consumption, which will lead to no repeat customers. ”

When Ibrasin heard this, his eyes narrowed slightly, and he secretly thought that this Chinese was really traitorous enough, and he had some goods in his stomach.

The biggest problem with the business model of "pleasing the nouveau riche" when applied to the luxury industry is that the nouveau riche will not always feel that they are nouveau riche.

In this day and age, the time it takes for the nouveau riche to give birth to the illusion that he has become an aristocracy is actually much shorter than the layman thinks. It doesn't really have to go through two or three generations.

For example, a person who drove a Santana in the 80s, by 2010, everyone else had already started driving a Mercedes-Benz BMW, and he still drove a Santana.

He would say, "The reason why I still drive Santana is because I like it, and I am used to driving Santana." I drove a Santana thirty years ago, not because I couldn't afford a more expensive car."

By the time he said this, he had already considered himself an aristocrat—although objectively he had not evolved from nouveau riche to nobility, at best, from nouveau riche to an old cannon.

But in any case, when he evolved into an old gun, he had already drawn a line with the nouveau riche, and he would regard people who were "so poor in the 90s that they didn't even have a private car, but at the beginning of the 21st century, they started to drive a Mercedes-Benz directly" as nouveau riche, and formed a psychological advantage for these people, looking down on these new nouveau riche.

This is the dilemma that a luxury brand and a local tyrant city have to face when they are labeled as "pleasing nouveau riche":

You curry favor with the nouveau riche, you can get the gratitude of people who have just become nouveau riche, and you can also earn their money, making a lot in a short time.

But this is very unsustainable, and once the nouveau riche gets used to being rich and feels that he is no longer a nouveau riche, he will immediately look back and despise the service providers who "please the people who have just become rich" and draw a line with them.

It's like some golf courses, which specialize in receiving demolition households who have just been demolished and haven't kept up with their temperament, and when their temperament keeps up, they immediately abandon these golf courses and stop playing there.

I can't afford to lose this person! Lao Tzu has been demolished for ten or eight years, how can he play on a golf course with those clods of earth that have only been demolished for a year or two!

You think you've occupied his brand mind all his life, but in fact you've just caught a certain link in the chain of his life's contempt.

Obviously, Ibrahim and Yang have thought it through, and it belongs to the common contextual basis of their chat.

"But Gu Kun's show is really good, and it is very deceptive. Although he curries favor with the nouveau riche to make up for his performance, he does not let the layman see that he is flattering, not even Mr. Mahathir Mohamad—can you solve this problem?" Iprahim asked in a calm tone.

"Yes, as long as you give me additional investment – not too much, my plan can be realized with only tens of millions of dollars. Yang said with a stiff smile.

"Be specific. Iprasin exhaled slightly.

"You can investigate, I own one of the top Internet travel booking companies in China. Although it is a loss to make a profit, and the profit is far away, it is still very easy to sell cheap goods to attract traffic.

I can organize a low-fee or even zero-fee tour group to Lanfang online, and I don't need Gu Kun's authorization or Gu Kun's permission, I will come on a business-to-business basis - if Gu Kun dares to obstruct the issuance of visas for the guests of our organization, we will put pressure on them on a business-to-business basis.

Gu Kun did not dare to refuse visas to Chinese guests who met the objective conditions on a large scale, which would damage his image as an old friend of the Chinese people. ”

Yang someone's hand, it is like when Luo Taijun first did Douyin live broadcast to bring goods, he went to those big-name manufacturers to talk about "the lowest price discount on the whole network for fans who placed orders in my live broadcast room", and then was rejected by major brand manufacturers with "We promised a certain Qi/Wei Ya/XX big anchor the lowest price on the whole network, there is already an appointment in advance, and I will not accompany you".

But as long as Luo Taijun has money, he can throw off the sentence "The manufacturer doesn't give me the lowest price on the whole network, we subsidize it ourselves", and then lose money on the price of goods in his live broadcast room and make money to a lower price than Wei Ya's live broadcast room.

In this case, those manufacturers who promised to "give others the lowest price on the whole network" cannot accuse him.

Specific to the Lanfang tourism market, Gu Kun does not discount, but the law cannot prevent other sluts from buying his things and selling them at a lower price at a loss.

Ibrasin pondered the doorway inside, and his eyes lit up instantly.

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