In Li Guangyu's office, Chen Linwen, Zhang Qifen, and Li Xuelan sat down in the reception area and discussed the membership store model.

Li Xuelan said: "Li Sheng, about the membership store model, our Hengyu Supermarket Group has been studying for a long time, but I personally think that such a store cannot be realized in most parts of Asia at present, and at present, the focus of our Hengyu Supermarket Group is in Asia, so there has been no proposal to establish such a brand model." ”

As the two main rivals of Hengyu Supermarket Group, Carrefour and Wal-Mart, Hengyu Supermarket Group has always maintained a high degree of attention.

Sam's Club established by Wal-Mart and member restaurants followed up by Carrefour are all members who can enter shopping.

Whether it is Sam's Club, Costco or Carrefour member meal stores, they all highlight the high-quality and low-price model, and the majority of the profit is placed on membership fees.

After studying this model, Li Xuelan believes that some of them will not work in Asia, and this kind of store is mainly for the elite, and the economic level of most parts of Asia is not up to that standard.

Due to the concentration of population in Asian cities, the implementation of Costco and Sam's Club this model and service, the cost is very large, you must know that these two major brands in the United States are to establish stores in the suburbs, mainly for members to buy by car.

First, the cost of land is low, and secondly, these members buy by car, and the one-time shopping volume is relatively large, which does not work in large Asian cities.

The vast majority of people in Asia like to buy fresh food, and because of the congestion of large Asian cities, and the fact that there are large supermarkets and stores in various commercial centers, as well as small supermarkets and convenience stores in the surrounding area, it is quite a big question whether such a membership store can survive.

There is also the issue of membership fees, which can be accepted in the United States and not in Asia.

This kind of input cost is large, the operating cost is high, the sales profit is low, and it is unclear whether the membership fee can meet expectations, which is why Li Xuelan has not mentioned this matter since she took the helm of Hengyu Supermarket Group.

Li Xuelan has focused on the expansion of supermarkets and convenience stores, and Hengyu Supermarket Group is currently targeting Sears, the world's largest retail giant.

Chen Linwen said: "Li Sheng, there are still many problems in this model of operation, but I think this model is still very marketable in some countries in the future, especially in some economically developed and relatively sparsely populated areas in Europe and the United States. ”

Although Chen Linwen's mother is from Xiangjiang, but his father is British, his thinking is more Western, and the Li consortium and most of the Li family's senior executives are from Xiangjiang, and the focus of the consortium has always been in Greater China and Southeast Asia, which prefers to be considered with Eastern thinking.

As Chen Linwen, who has worked in the supermarket retail field all his life, he feels that this model must have extremely broad prospects in the future, and it may not be as good as the model of Hengyu Supermarket Group in terms of audience, but it will definitely be higher than Hengyu Supermarket in terms of profits in the same store.

This time, he chose Vancouver as the first stop of this kind of membership store, mainly because the Li consortium has a very good influence there, and the pilot there is conducive to the future decision-making of Hengyu Supermarket Group.

Li Guangyu said: "This kind of membership store is profitable, firstly, we have more members, and secondly, the sales volume of our products must be large enough, and the price can be lowered through a large number of orders in the supply channel, so as to ensure the interests of our group, Miss Zhang, I don't know if you have any suggestions?"

As Zhang Qifen, who is mainly responsible for purchasing of Hengyu Supermarket Group, her opinion is also very important, only if she can get high-quality products at lower prices, this kind of membership store can obtain higher profits, and opening a store is profitable, Li Guangyu does not want to lose money and make money.

Zhang Qifen said: "Li Sheng, such a store is mainly to form a scale, but also to develop a large number of members, and at the same time in sales, the gross profit can not exceed 15%, so it is estimated that there is hope for development, if the gross profit is too high, such a store has no competitiveness, in addition to the service, but also to keep up."

On the price procurement, our Hengyu supermarket group is not a problem, now the central problem is still the member, I am still in favor of the pilot in Vancouver, Hengyu supermarket group in one or two stores also lost up. ”

Now Hengyu Supermarket Group is a behemoth, and its turnover is expected to reach about $140 this year, which is expected to reach 50% of Sears' turnover.

A member store pilot is not too big a matter for Hengyu Supermarket Group, if this road does not work, you can turn this store back into Hengyu Supermarket Store.

"Since you think you can give it a try, I agree with you that Vice President Liu Weifang is responsible for building a new retail brand, continuing our store-independent modeling, learning from the experience of Costco and Sam's Club, and striving to open in February," Li said. ”

Chen Linwen saw that Li Guangyu agreed with his opinion, and was very happy in his heart, if the current Hengyu Supermarket Group wants to make a breakthrough development, it must find another way, he still has some ambition in his heart, he doesn't want to just guard the results of Li Xuelan's work.

He said: "Mr. Li, during this time, we will strengthen the inspection of Costco and Sam's Club, learn from the excellent experience, and highlight our own advantages, with the support of the group's funds, I believe that it will not be long before we can also sit on the first throne in the member retail supermarket." ”

Li Xuelan personally does not object to Hengyu Supermarket Group entering this market, she herself did not choose to enter, but is resolutely implementing Li Guangyu's strategic intentions, firmly occupying the market in Greater China and Southeast Asia, how this model will develop in the future, it still needs time to test.

Li Guangyu said: "I don't know what name you have prepared for this brand?"

"Li Sheng, at present, we are only proposing a plan, and we have not yet decided what name to name, I don't know if Li Sheng has any good opinions?"

Li Guangyu is a difficult to name household, let him name it is really difficult for him, think of Sam's Club, Wal-Mart named after the founder Sam Walton, Li Guangyu just like this.

But he doesn't use his own name, he said: "This company is called Shenanda Retail, and the name of the store is Shenanda. ”

Chen Linwen and Zhang Qifen have no opinion on this, Hengyu Supermarket Group has grown from scratch, and now to this huge scale, Li Xuelan has worked hard and made great contributions, and no one in the group will object to it after her.

Li Xuelan was also very moved in her heart, although it is not clear what the future prospects of this company are, but this company is named after her, which is enough to see Li Guangyu's affirmation of her work in Hengyu Supermarket Group over the years.

You must know that Wal-Mart has made the membership store the name of the founder, and Li Guangyu named the company after her, which is enough to show her status in Hengyu Supermarket Group.

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