After signing a series of exchange agreements with John Rupert, Gu Kun gave away all the Richemont people out of the country.

As for the follow-up delicious and delicious hospitality, it is naturally inevitable, and Gu Kun himself doesn't have to worry about it.

After the guests left, most of the people around Gu Kun felt that this time was over.

For the merger and acquisition and replacement of luxury business, Gu Kun did not bring Tang Jia in the first place, nor did he bring other highly educated and well-informed subordinates to take care of it. Therefore, it is normal for his subordinates not to understand his long-term meaning.

The team in this area still needs to slowly run in and recruit. Before, he only relied on one Liang Jinsong to help him cook, but that was only a matter at the level of capital mergers and acquisitions, and Liang Jinsong, a big man, didn't understand luxury goods at all.

In the blink of an eye, the next day is Christmas Eve, and Christmas will be soon. For those local employees in Western countries, Gu Kun should also be merciful and give them a vacation.

It doesn't matter if only those who live alone, it's the same to stay in Gu Kun's newly bought castle for Christmas. For example, the legal counsel, Miss Sophia.

At noon on Christmas Eve, during dinner, Sophia accidentally asked:

"You've gone to such great lengths to enter the luxury industry, don't you really just intend to play the role of the flag-waving and shouting, pretending to fight Arnott and share the scraps for the rest of your life?

I never thought about opening up at least one track and being the boss myself. When the industry is No. 1, Richemont focuses on the basic market of famous watches, and will never allow his opponents to challenge his position in this field, so he mixes better than Kering.

Kering seems to be playing a role in fighting Arnault at the moment, but they also have unique skills, such as in the fur and fur segment, Kering has finally poached the world's first.

Nowadays, it is recognized in the industry that if you want to buy sable fur and sable fur, who is not looking for Kering's sub-brands. Moreover, Kering has also made a risk diversification configuration in the field of sports brands, which is an area that Arnault disdains to go, which is thick. ”

Gu Kun just listened silently and did not express his opinion immediately. He put down his fork and glanced at Zhu Youran who was still sitting next to him, innocent and heartless, so he just responded to Sophia lightly: "You still know a lot about the affairs of the luxury industry, if you are interested, you should change careers, take a part-time job, and help me deal with the relationship with the brand companies I hold shares." ”

Sophia pouted: "Come on, I still want to be a lawyer, of course, when you just started with few things, it doesn't matter if you take a hand." ”

After a while, Zhu Youran ate relatively quickly and didn't chat, so he went out to play after eating. Just moved into the new castle manor, after all, it has only been four or five days, and the girl's heart is more likely to be curious, and the novelty has not passed, so she can't sit still.

Gu Kun waited for Zhu Youran to leave, wiped his mouth, and let go of the scale of talking to Sophia: "If you are really curious about my true thoughts, you will know when you become my woman." ”

Of course, Sophia was extremely thick-skinned, and giggled indifferently: "Are you serious? That's still my earnings, but you wouldn't really be naïve enough to think that if you want a professional like me to keep it a secret, just get my body?"

Of course Sophia doesn't matter, she is thirty years old, and she has long been well-informed, even if it is just to satisfy the body to play, that is what she earned, what psychological burden is there?

Gu Kunke is not only a rich man, this kind of thing is strictly equivalent to Beckham grass powder, what can those sister fans not be happy about.

"Really, it doesn't work. "Of course Gu Kun knows, so it's just a mouthful. Sophia's appearance, although she is considered a beauty, is far inferior to the young girls around Gu Kun who are purely Israeli.

The two sides have more common interests, and Gu Kun can also ensure that the other party has enough benefits - as long as Sophia is determined to follow him, it will definitely have a better future than the Rupert family of Richemont or the Pinault family of Kering.

After two sentences, Gu Kun said half-reservedly, half-discussed: "Those words a few days ago, of course, were just for Rupert to hear, how can you take them seriously." Even Rupert himself probably didn't believe it all, but he felt that in the next few years, I would not pose any threat to him, and it would be purely beneficial and harmless, so he was willing to take one step at a time.

After I set up the person who is the 'standard-bearer against Arnott and Arnott's worst enemy', and consolidate it for the last few years, sooner or later I will return to focus wholeheartedly on the field of men's luxury goods and compete for the first place in the industry in several sub-categories, but I haven't figured out what it will be. ”

Gu Kun's thinking was very clear.

He is a complete replica of the rise of Goudong in another field.

Just as Goudong can rely on rendering negative news every time he shouts "Ma Feng is in the shade" to gain traffic and popularity in the early days, but this is not all.

It's not that if you put on a posture of following the horse wind and never stopping, you won't have to deal with other enemies.

On the contrary, to create a character of "Ma Feng's biggest enemy" is to better be the first in the industry in the electronic 3C product market, online book market and other subdivisions, and kill the old rival Dengdang.com and Li Yuqing.

There is no business or treachery, there is no consideration of treachery or morality in the routine, and everyone can use it.

Today, in the luxury industry, the positioning of Arnott's LVMH group is equivalent to the status of Ahri in the field of Chinese e-commerce more than ten years later. Richemont was originally a strengthened version of Li Yuanqing, not working with Arnott, but it has its own core market to occupy the first place in the industry.

And Gu Kuncai entered the arena like a barbarian, grabbing the position and grabbing the dog dong. All the harmlessness of humans and animals now is only for the Rupert family to see.

Goudong knows very well that no matter how much it shouts to fight Tmall, it can't destroy Tmall, that is, shouting.

Gu Kun also knew that no matter how he shouted to replace Arnott in the future, it would be impossible to really replace him. In fact, the real ultimate goal he wants is just "Arnault becomes the world's No. 1 women's luxury goods, and Gu Kun becomes the world's No. 1 men's luxury goods", drawing a gap in market segments, and the Chu River and Han are clearly divided.

This point, Gu Kun spent ten or twenty years, but it is possible to do it.

Generally speaking, the global men's and women's luxury goods market is definitely more than 28 open, women's consumption power can account for at least 80%, and the men's market is too much.

And the gap between the mental positioning of men and women has also led to the fact that the group sphere of influence is divided according to gender, which is the easiest. Many people do too well to be a woman's luxury, and wanting to cross the line to be a man will cause disgust.

Although you can't use the "male frequency and female frequency" on the Internet to make a rough analogy, the underlying logic is similar, because the propaganda methods of both sides will be kidnapped by their mainstream customer groups.

The simplest example, the god who writes online articles on the Internet in later generations, if he opens a harem crazily, he may not be boycotted in the male frequency, but he will definitely be boycotted in the female frequency. But many of the vulgarities of the female frequency, especially all kinds of disgusting corruption, male consumers are also disgusted and hateful.

In the field of luxury, the promotion of focusing on men's luxury will inevitably highlight the characteristics of "successful people and people who can conquer N more women choose a brand like me", such publicity can promote sales, but it will secretly offend women and be warned by women's boxing.

Even if a considerable number of women who buy luxury goods are buying with men's money, and they dare not point fingers and slander male brands when their men buy men's luxury, they will be unhappy, and when she buys her own women's things, she will absolutely exclude those brands.

This is the industry's convention of "the world's women's clothing looks at Paris, and the world's men's clothing looks at Milan".

In later generations, no matter how strong LVMH is and how much money it makes, it will not dare to support male values, and it will be as cautious as wrapping its feet on various discrimination issues. The brand represented by Gucci, which was acquired by the rival, is ahead of the LVMH series in the field of men's suit luxury, which is also obvious to all.

There is no way, Arnault only wants to make money from women, and the more women raise him to the position of the richest man in the world, even if men don't say it on the surface, their bodies will be very honest when they need to buy luxury goods, and subconsciously buy those groups that oppose Arnault.

What Gu Kun wants is to carry the flag while gradually holding Gucci and Giorgio Armani in his hands, and the equity proportion is higher and higher, and then gradually shrinking the women's clothing and women's bag department of these brands, which is not strong enough, in exchange for the world's first place in the field of men's luxury.

Moreover, Gu Kun's layout in other cultural tourism markets is also completely consistent with this logic - from his desperate efforts to introduce foreign girl service personnel in Lanfang, to building Hollywood's top health management center, and shooting bodybuilding films that highlight the bodybuilding image of Asian men, all of them offend female boxers.

In this case, even if Gu Kun is not an enemy of Arnott, he can only work in the male frequency to the end in his life, and it is impossible to turn back.

……

"If it weren't necessary, I don't think you would tell me how much you insist on the male market, and even if you slept with me, you wouldn't tell me - so, you insist on it, there must be another job for me to do, right?"

Gu Kun didn't say all the above logic, but he also told Sophia part of it.

As a female lawyer with a treacherous nature, Sophia is of course very self-aware, so she said this.

"That's right, I think I'm communicating with you more and more smoothly. Actually, I'm just going to take a break for a few days, and then negotiate with Kering. The three major luxury groups, among those top independent brand companies, also have a little equity.

I have already taken the shares of Gucci and Giorgio Armani in the hands of Richemont, and after New Year's Day, I want to replace these shares in Kering's hands - as for the logic of the negotiation, you should understand, in front of Richemont, we have to pretend to grab Kering's character and work hard with LVMH, but in front of Kering, we have to pretend to rob Richemont's character, and the ultimate goal is to 'focus on the male market'.

Kering, on the other hand, does not focus on the men's market, and Richemont, which sells watches, focuses on the men's market, so as long as the strategy goes well, it can somewhat resolve some of Kering's Pinault family's resistance to our entry. ”

Grass, are the Chinese people so vicious?

This person is the reincarnation of Zhang Yi and Su Qin, right? Fortunately, my sister is not his enemy.

Sophia, who was in charge of peripheral negotiation and contact, felt a chill in her heart.

The position is actually easy to determine, but the key is the reason, the details of the explanation.

It's just that Gu Kun seems to be acting like something, no matter what kind of character he says he wants to focus on, the logic and reasons he says are extremely sufficient, with a nose and eyes.

Just like when Goudong said that he was going to fight to the death with the bell network, the media felt that it was very reasonable, and it should be such a strategic layout. But when they turned around and said that fighting with Ahribaba was the first priority, they didn't think it was right.

——

PS: There are already three thousand words on it, and you can talk nonsense for free. I'm guilty, I've always wanted to position the protagonist of this book as a happy grudge, but I'm not a rough guy myself, and some treacherous tricks are set up and start spontaneously emerging again (the "emergence" defined by Kevin Kelly)

Let's make do with it.,Even if you think people have a little contradiction.,The protagonist shouldn't have such a high IQ.,Bear with it.。 I can't stop the bad water from coming out, it's out of my control.

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