Moutai Town is built along the river, and there are many wineries on both sides of the Chishui River. It's approaching, and the air is filled with the rich aroma of wine.

Li Xuanning and his entourage came to Yu Fengqin's winery, and Yu Yuanhai and his wife, who were members of the Yu family, warmly received them, and were pulled to the table after getting out of the car.

Yu Yuanhai enthusiastically introduced the environment of Moutai Town to the visitors from afar and the reasons why good wine can be brewed.

The terrain of Moutai Town is low, and the altitude of Da Lou Mountain around the Chishui River is more than 1,000 meters, but it is only more than 400 meters here.

The soil in this vicinity has a high content of gravel and sandy soil, has good water permeability, and is filtered through layers of permeation to form a clear spring. It is good water quality.

The climate is hot, windless and hot, which makes it easy for the microbiota to grow and not easily blown away, and it is heavily involved in the winemaking process. An active microbiota is the key to producing a unique flavor of Moutai.

Yu Yuanhai took the 30-year-old original wine brewed by his own distillery and put it on the table, the wine was slightly yellow in color and rich in aroma. A small cup enters the throat, and the aftertaste is endless.

Qiao Xin: "Boss Yu's wine is no different from the aged Moutai puree, good wine!"

Li Xuanning: "It is indeed a good wine, a good wine that is 30 years old, but it is rare!"

Yu Yuanhai: "The treasure of our distillery is these old and good wines, and in recent years, more and more people want to fight for it. No matter how high the bid was, we didn't sell. ”

Li Xuanning asked, "Uncle Yu, how much storage capacity is the aged puree in the distillery?"

Yu Yuanhai said proudly: "In the past few decades, my family has not earned much money, but there is a lot of wine in storage. Most of the money earned was put into it. More than 30 years old, less, adding up to about 5 tons. There are 10 tons for about 25 years, and 10 tons for 20 years or so. Fifteen years or so is 15 tons. 20 tons in ten years or so. 100 tons for five years. For the placement of these treasures alone, three wine cellars were specially built. In the afternoon, you can go and have a visit. ”

Li Xuanning said in surprise: "Uncle Yu, this is really a treasure." It's amazing that you can still leave such a large amount left!"

Yu Yuanhai said with a smile: "Some time ago, Feng Qin came back and told me your general idea. There is a super high-end series, I am glad that we have old wine at home, otherwise I really can't do it. ”

Li Xuanning asked, "Uncle Yu, there should be a lot of old bars in other wineries in the town?"

Yu Yuanhai nodded and said, "Any house will have old wine, but the difference is between more and less." There are still a lot of these time-honored brands, and the wine quality is also good. ”

Li Dashao asked again: "Then can you strive for the acquisition?"

Yu Yuanhai thought for a while and said: "It is unlikely that all the acquisitions will be made, but there are two of them that have the intention of transferring them all, and their younger generation no longer has the heart to make wine, and they feel that this hard-earned money is too slow." ”

Li Dashao suddenly became interested: "Then buy these two, and if the other families are willing to sell old wine, they will all buy them." ”

Yu Yuanhai: "That's a lot of investment!" Yu Fengqin didn't reveal the true information of Li Dashao to her father, but only said that he was sure to be a boss with enough strength.

Li Dashao smiled and said: "Money is not a problem, I have also considered how much money to invest in making wine during this time, and the initial idea is to invest 1 billion yuan." After looking at the specific situation, I will discuss it with everyone before deciding. If 1 billion is not enough, you can add it. ”

Yu Yuanhai heard Li Dashao's praise of Haikou, and felt a little unreliable: "1 billion?

Li Dashao smiled and said, "I can be in place at any time." ”

Yu Yuanhai was suspicious and looked at his daughter Yu Fengqin.

Li Dashao saw something meaningful, and said with a smile: "Don't hide it from Uncle Yu, SH Bank is mine." I wonder if Uncle Yu has heard of SH Bank?"

Yu Yuanhai was taken aback this time, nodded and said, "I saw a report on the news, didn't you come to Wudu to set up a branch some time ago!"

Li Dashao said: "Yes, in October last year, branches were established in Jinmen, Jinling, Gusu, Quancheng, Jiangcheng, Wudu and Rongcheng, with a total investment of 10 billion US dollars. ”

Yu Yuanhai had to believe it, and hurriedly raised his glass: "Xuanning, Mr. Qiao, Hongyu, come, have another drink." ”

After lunch, I took a short break from tea.

Under the guidance of Yu Yuanhai, Young Master Li, Qiao Xin, and Huang Hongyu came to visit Yu's winery and part of the process of brewing wine on site.

After visiting the production workshop, I went to the wine warehouse and watched the wine storage of the three large wine warehouses. There are extra-large porcelain jars with a capacity of 500 catties, 200 catties, 100 catties, and 50 catties. Each porcelain jar has a seal, as well as a nameplate description. The volume, production date, degree, and sealing date of the vat are recorded and certified. In the words of Yuanhai, this is to facilitate customer needs, according to different amounts, open porcelain jars of different capacities.

Qiao Xin praised: "Boss Yu's consideration is very good, especially suitable for personal customization series. You can let the right customers come and see it for themselves. ”

Yujia Distillery is very organized in terms of the design of the factory area and the placement of facilities, and the hygiene and cleanliness are also in place. It shows that Yu Yuanhai, the director of the factory, still has a set of management in the distillery.

Later, under the leadership of Yu Yuanhai, he visited the two wineries that he wanted to transfer. The hardware facilities of these two distilleries are a little better than those of Yujia Distillery, but the rationality of the layout and the management of the factory area are obviously not as good as Yujia's intentions. The amount of alcohol stored is also less than that of Yu's family.

In recent years, the average annual output of Yujia Distillery is 500 tons, and the other two are slightly more. Combined, these three companies have an output of about 2,000 tons. Of course, if you drive at full capacity, according to the existing conditions, there is no problem in producing 5,000 tons of sauce-flavored liquor per year.

Back at Yu's house, Yu Fengqin and her mother went to prepare dinner. Yu Yuanhai, Li Xuanning, Qiao Xin, and Huang Hongyu were drinking tea in the living room.

Li Xuanning asked, "Uncle Yu, what is the asking price of the two wineries?"

Yu Yuanhai: "Both of them are shouting 30 million to the outside world, but in fact, there are 25 million, and they will let go." ”

Li Xuanning: "25 million, two is 50 million." If you take it down, it can produce 5,000 tons of wine per year, which is enough. If it can be bigger and stronger, then increase the output appropriately. ”

Yu Yuanhai: "It's definitely enough for the time being, and if it is done well, it won't be difficult to expand." ”

Li Xuanning said again: "Uncle Yu, I'm a more direct person, what do you have to say, please don't be surprised!"

Yu Yuanhai said with a smile: "I also like to be cheerful, if I have something to say, I will say it directly, and I am most afraid of beating around the bush, you guess I guessed." ”

Li Xuanning smiled and said, "Then I want to ask, what kind of way does Uncle Yu mainly consider for the cooperation of wine companies?"

Yu Yuanhai thought about it for a while and said, "I want to hear about Xuanning's plan first, according to what you said before, I plan to invest 1 billion." That's a huge investment for me. ”

Li Xuanning: "The investment of 10000000000000 yuan is mainly divided into four parts. First, the acquisition and upgrading of wineries should be controlled within 100 million. Second, advertising promotion, CCTV can be used, large domestic airports must have advertisements, some authoritative magazines, network advertising and so on are controlled within 400 million. Third, 800 to 1,000 directly-operated stores are operated across the country, and the investment is controlled at 300 million. Fourth, build a raw material base of less than 100 million, and leave 100 million as working capital. ”

Yu Yuanhai: "If the advertisement is on CCTV, the effect will definitely be top-notch." A few years ago, there was a brand of wine, the wine was not good, and it was put on CCTV by gambling and became the king of the standard, and that kind of wine could also be sold well. We dare not say that our wine is necessarily better than that of Moutai Group, but it will definitely not be false. Pricing is accurate, and there should be no problem with sales. ”

Li Xuanning: "In the advertising and promotion part, Qiao is always an expert, let Qiao always talk about her ideas." ”

Qiao Xin: "The advertisement is divided into two parts: video and print. The video is based on the screen, and will consider combining the characteristics, culture, and demands of the winery to write a story, and invite excellent screenwriters, directors, and actors to shoot a short film. The screen with low cost will be played as much as possible, like CCTV and other TV stations, with limited time, through editing, part of the playback. The flat ones are divided into billboards and magazines and books, the billboards are mainly pictures, and the magazines can be promoted in the form of illustrations and articles. Video, graphics and text can be delivered on the network at the same time. That's the main way, and the plan is to be determined. ”

Yu Yuanhai sent a cigarette to Li Xuanning and Huang Hongyu, lit it and took two puffs and said: "According to the estimated scale, 100 million working capital is not enough, but the advertising cost does not need to be paid at once, and can be used as the funds needed for production first." ”

Li Xuanning said with a smile: "There is no problem with this, that is, the capital may be under a little more pressure at the beginning, and when the sales are on track, there will definitely be no problem." If there is a difficulty in cash flow, I will provide interest-free loans to the company. ”

Yu Yuanhai nodded and said, "I believe in Xuanning's strength, so there should be no problem in terms of funds." Wouldn't it be a bit risky to invest hundreds of millions to build a directly-operated store?"

Li Xuanning: "I have also considered finding agents or franchise stores, authorized stores and other forms, but these channels have their own advantages and disadvantages. On the upside, the input costs are small, and on the downside, it is easy to be constrained. If the sales are hot, then these channel providers will have to share a large proportion of the profits. If the sales situation is not ideal, the change of strategy must be subject to the channel provider. As for direct sales, I have a mature team that can pick out the ideal location to open a store, even if the sales of some stores are not ideal, the impact is not great. If you can't change the situation after hard work, then it's acceptable to remove the part. ”

Yu Yuanhai nodded and said, "There's no need to be too anxious about this, there is still time to discuss and study which model is better." For the construction of the raw material base, I am in favor. What do you think about the operational side?"

Li Xuanning: "The production aspect still depends on Uncle Yu's responsibility, and the packaging design will be handed over to Mr. Qiao, and everyone will discuss and implement it." For the management of the company, I will appoint a qualified professional manager to serve as the general manager. In terms of finance, Aunt Chen can serve as the deputy director. ”

In the evening of the same day, the two sides basically reached a consensus on cooperation. Dinghua Industrial Group invested 1 billion yuan to establish Dinghua Liquor Co., Ltd., and invested in Yuanhai with Yujia Distillery, wine storage and technical management. Dinghua Industrial Group holds 85% of the shares, and Yu Yuanhai holds 15% of the shares. Yuan Hai shall not transfer or mortgage the shares held by Yuan Hai for 10 years. Li Dashao promised that if Dinghua Liquor Co., Ltd. is short of funds, Dinghua Industrial Group will provide interest-free loan support.

Preparations will begin during this period and will be officially launched later in the year.

After dealing with this matter, Li Xuanning, Qiao Xin, and Huang Hongyu returned to Zhucheng, Li Xuanning and Huang Hongyu returned to Nanlin, and Qiao Xin flew to the Demon Capital.