106 Ideas for creating IP
Since winning the lawsuit with Tianguang Media in August, Wei Xun has actually become a sweet spot in the eyes of capital.
Because of the terrifying traffic that comes with him, it's really eye-catching.
Especially when "The Story of Time" was first released, Guanchi Group took advantage of Wei Xun's traffic, and its sales directly tripled that day, which once made the capital community look sideways.
Since then, advertisers have been waving money in an attempt to find Wei Xun as a spokesperson.
Of course, in addition to advertisers, there are also film companies.
Previously, Huaying Media and Times Pictures have successively expressed that they want to sign a brokerage contract with Wei Xun, but they were both rejected by Wei Xun.
Therefore, in the early stage of the promotion of "Wuwen Xidong", both companies deliberately ignored Wei Xun.
After all, Wei Xun doesn't belong to other people's companies, so there is naturally no need for them to spend resources to support you.
However, what Wei Xun didn't expect was that the third film and television giant who came to him to meet him turned out to be star-making culture.
If he changes to a film and television media company, Wei Xun will definitely refuse directly, he has already begun to plan to go it alone, and there is really no need to contact these companies.
But star-making culture is different, this is an animated film company.
The purpose of their coming to the door is not to sign Wei Xun, but to dub an animated movie that will be released on Children's Day next year.
What surprised Wei Xun even more was that it was just the dubbing of an animated movie, and Star-making Culture directly offered him a sky-high salary of 8 million.
Eight million, if it is exchanged for Wei Xun's salary for acting in a movie, it is not much.
But if you change it to dubbing a movie, it's really scary.
"Brother Xun, you can't push this anymore, how many advertising endorsements have you pushed these days. ”
Mao Bin said with a painful face: "In the afternoon, we have a roadshow of "Chinese Partner", and in the evening, "Wuwen Xidong" will have a celebration banquet. ”
That's eight million, it's a fool not to make money!
Wei Xun thought for a moment and said, "Okay, then let's make an appointment for a meal." ”
For the current Wei Xun, since he has decided to start working alone, he must fully blossom and develop in this circle in order to quickly accumulate wealth and rise.
Animation Industry ...... In fact, there is also a lot to do, but I don't know how the animation film companies in the world operate and what the quality is.
Just by negotiating with the star-making culture, you can have a preliminary understanding.
At noon, Wei Xun met with Cheng Yan, the production director of Star-Making Culture, in the restaurant of a five-star hotel.
may be because of the fact that she is doing anime, but the female director is in her forties, has a round face, and looks very kind and approachable.
"I've heard that it's not easy for many people to meet you now. After greeting Wei Xun, Cheng Yan smiled: "After all, you are really popular now." ”
It's really red.
Although the box office of "Wuwen Xidong" failed to break through the 500 million mark, the record of 490 million is enough to laugh at the crowd.
As the screenwriter, starring actor, and possibly even the actual director of this film, Wei Xun is really beautiful now.
At the same time, another film "Chinese Partner" starring him will be released during the Spring Festival in half a month, and in this film, Wei Xun's name is directly hung behind Shao Bing.
That's right, Wei Xun signed the assistant director of "Chinese Partner".
There is a box office myth of 490 million to advertise, and no one dares to easily question Wei Xun's directing ability now, and the success of "Wu Wen Xidong" has also made the public look forward to "Chinese Partner".
The two blockbusters were released one after another, and Wei Xun rose strongly at a speed that was almost visible to the naked eye, and he completely had a name in the film industry.
It is precisely because of this achievement that Wei Xun began to come into contact with more and more high-level people in the film industry.
"You joked, the so-called concept of red is actually nothing more than some false popularity, and it can't be true. Wei Xun shook his head and sighed: "And during this period of time, I have been opening my eyes almost every day with various itineraries. ”
Cheng Yan smiled: "It's always good for young people to be busy, I came here today to actually want you to be busier." ”
"I want to be more relaxed, but I can't help but Mr. Cheng is too generous. Wei Xun also smiled: "I just don't know what kind of animated movie can make a star so bloody." ”
"Xingxing can't afford to pay 8 million to ask you to dub it, it's Xingman, the parent company of Xingxing, they plan to launch a new cartoon character, so they made this movie of "Flying Pigman", and the fact that you dubbed seven characters some time ago made Xingman notice you. ”
Cheng Yan took out her mobile phone and handed it to Wei Xun, and introduced: "It's this little piglet, the image is very cute, and the quality of the movie is completely top in China, you can rest assured that it will not have a bad impact on you." ”
Starman, the parent company of star-making?
Wei Xun thought about it for a while, and then he understood that the role of star-making culture is to launch animation movies and advertise movie toys for Xingman.
Xingman is the top toy production company in China, and it achieves each other with star-making.
And this little piglet is a new member of the Xingman toy family, and the cartoon characters such as the cooing chicken and the tail cat pushed out by Xingman are very popular. ”
Seeing that Wei Xun was seriously looking at the content in the phone, Cheng Yan continued: "Xingman is interested in your popularity, this dubbing will not only give you a good reward, but also a good anime character is also conducive to improving your image, and it can also open up the children's market in the future." ”
I have to say that to become the production director of a film and television giant, Cheng Yan is very good at lobbying, and packaging a movie dubbing job is particularly exciting.
But Wei Xun didn't actually listen to her seriously at this time.
Because when he saw the 'little piglet' in Cheng Yan's mobile phone who claimed to be designed by a top domestic film company, Wei Xun smiled secretly.
The image of this little piglet, to be honest, is quite ordinary.
Or maybe it's because the animation industry in this time and space is very backward from aesthetics to production.
It's a pity that making anime movies is a very money-burning investment, and it is equivalent to cross-industry, and Wei Xun is not good at it.
Otherwise, with a bunch of animated characters such as "Minions", "Peppa", and "Xiyangyang" in Wei Xun's mind, he will definitely make a difference.
But not without inspiration.
For example, Cheng Yan said, Xingman, the parent company of Star Culture, has launched a family series of cartoon toys.
To put it bluntly, it is actually a brand concept.
In another time and space, there is a more professional word to describe it, called IP.
For example, on the earth where Wei Xun lived in his last life, the image IP of a 'Minion' can create billions or even billions of dollars of terrifying profits for the world every year, which can be called one of the strongest IPs in the world.
Wei Xun started late now, and because the contract is still in Tianguang Media, there is no way to even set up his own company.
It is too difficult to embark on the road of capital by purely making movies.
How can a film giant with billions of assets rely on two or three movies to hold it up?
But at this time, if you create a huge IP and spread the influence of IP in advance, it is entirely possible to achieve overspeeding in corners and quickly collect money in the future!
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