Chapter 320: Academy Rewards Are Never Kitsch
It's hard to imagine that in the 21st century, a so-called most influential award in the broadcasting industry will still use such a traditional way, but it is indeed a fact - the Academy Awards cover a wide range of topics, including TV dramas, radio broadcasts, news programs, Advertising design and other aspects, each of which is subdivided into a big award, three excellent awards, ten awards, and nearly 50 individual awards of various types, resulting in the entire award ceremony grinding and chirping, taking a long time, must be edited before it can be broadcast, otherwise the audience can't stand it.
So, it's usually the day after the awards ceremony, and the winners are announced in the newspapers, and then the audience can see the awards ceremony that night – it sounds silly, and it's no surprise to the audience who wins the award, but the Academy Awards are so famous that even then they still have more than 20% ratings.
As a result, as soon as the morning report came out the next day, public opinion was in an uproar.
NHK's "The Last Wife of the Shogun" swept the Academy Awards and achieved a Grand Slam achievement, while "Oki Aki" didn't receive any of them, and it didn't even get a single award, which is unbelievable.
Countless critics are asking why "Oki Ji" can't win the award, is it just because there is a conflict between Rin Chihara and the Broadcasting Academy?
Shouldn't this award be given to the best work of the year in the field of broadcasting?
The quality of "O'Kit" is there, even if Rin Chihara is a scum scum, but he did make a good work, so it should be given to him!
The audience hasn't reacted yet, the neutral drama critics have quit for now, they either really like the drama "Oakie", or they have been advocating for "Oakie" for nearly a year, and they have been riding a tiger, and now "Oakie" is being treated like this, they feel very insulted - dare to love our opinion is insignificant, whether the work is good or not is up to you? We have praised it for almost a year, and in the end, not to mention the big award, there is not even an excellent award?
Are you doing this or are you insulting our professionalism? Is NHK's Taiga drama the same as Chihara's Taiga drama? The latter has created a new genre!
Most critics did not agree with this result at all, and were so angry that even Kanta Kameda, a die-hard supporter of Rin Chihara, directly stated his attitude in the evening newspaper of the same day: The Academy Award has lost its meaning of existence.
He directly complained for Chihara Rin in the article, "Hanzawa Naoki", Chihara Rin was a newcomer who had just entered the industry, and the academy rewarded him too early, and he was only given an excellent award on the grounds that it was possible to pull out the seedlings and destroy him, which is barely reasonable, but the subsequent "Unnatural Death" and "Homeless Child" are all good dramas with strong social repercussions, which still refuse to give a big award, and there must be something greasy in it.
And now this kind of cattiness has been revealed to the world through the undoubtedly good drama "Ogie" - the Broadcasting Academy has degenerated, it has evolved from a non-profit public welfare organization to a bureaucratic group with complex entanglements of interests, it is no longer a simple academic award, it is no longer trustworthy, its evaluation is not fair and objective to the work, and the audience can no longer believe it, who believes who is stupid.
He did not specify that the Academy Awards has become a place for NHK and the four major commercial stations to "divide pork", just to obtain greater profits in the sales and rental market of video tapes and CDs, but this meaning is everywhere in his words, and some things that were previously tacitly known to people in the circle are directly announced to the world.
One stone stirred up a thousand waves, and there were already a huge number of fans of "Ogie Ji", who were stunned that their favorite dramas were ignored, and looked at the ridicule and sarcasm of the drama critics in the newspaper, and suddenly had a bad impression of the academy awards - if the size of the TV station is also considered in the awards, then this award is really unbelievable, and the real winner may not be the best drama, and sure enough, whoever believes in it is a fool.
No one wants to be a fool and be taken advantage of, and many fans even ran to the official website of NHK to protest, saying that they would never support the academy awards again - these people are mistaken, NHK and the broadcasting academy have a historical relationship, and the name is very similar, but it is not the same family.
When the executive committee of the Broadcasting Academy voted to ignore "Augen", they already knew that they would be under a lot of pressure from public opinion, but they didn't expect that the pressure would be so great at the beginning, like an angry tide crashing on the shore, almost everyone was expressing their dissatisfaction, but they firmly believed that the Academy Award was qualified to evaluate the quality of the work, and the prestige accumulated over more than 30 years of history was enough to withstand any wind and waves, as long as it survived this period of time, it was not a big deal!
In the face of the pressure of public opinion, not only did they not retreat, but they became tougher:
The Broadcasting Academy has always been the orientation of the broadcasting industry, from beginning to end it is to provide a better display stage for excellent works, everything is only from the perspective of whether the works are excellent, the selection was previously decided by the anonymous vote of 700 members, and now it is also decided by the anonymous vote of 700 members, fairness and justice has always been our creed, and it will continue to be so in the future!
We will only give credit to outstanding works, and everything is subject to the judgment of senior professionals in the broadcasting industry!
They refused to admit that they deliberately did not let "Ogie Ogie" win the award, and the spokesman was even more expressionless, revealing a group of professionals who considered it more comprehensively, had a broader perspective, and made a posture that it was normal for ordinary people to judge, and even angered the reporters attending the press conference - in the past, you were in full swing, and no one dared to resist you, but now that you have, are you still so proud?
One of the reporters didn't wait for him to be named before he got up and asked, "You mean, even if nearly 50 million viewers across the country collectively think that it is an excellent work, as long as the 700 members of the Broadcasting Academy do not recognize it, isn't it a good work?"
This question is very acute, but the spokesman of the broadcasting academy is even more polite, and immediately said coldly: "A large number of people does not mean that it is correct, and the academy rewards are never kitsch!"
The Broadcasting Academy was extremely tough, and they had no room to retreat, not only made a tough statement, but also scolded some of the reporters present, with a gesture that their pride could never be blasphemed, but the next day, the ratings of the awards ceremony gave them a slap in the face - from more than 20% in previous years to 10.8%, almost half of which dropped.
Even if the award-winning dramas in previous years are operated behind the scenes, they are the top works of the four major commercial stations, and the standard is still good, and naturally a group of fans will support it, but the influence of "Oakie" this year is too great, Chihara Rin is too fierce, the "beauty filter" basically wiped out the male audience, and the meaning of love and hatred in the plot is very strong, and the female audience especially eats this set, resulting in the fans of "Oakie" almost accounting for the vast majority of the audience - 42% of the ratings does not mean that it is only 42% people watch, there are a large number of people who have temporary things, like to make up dramas after the fact, timed videos, etc., and have saved up a lot to watch, really speaking of the audience, I am afraid that 70 million or 80 million people will watch "Ao Ji" in the whole book.
Now that "Ogie Ie" has not won an award, some fans feel that their favorite drama has not won an award, so the award ceremony is nothing to watch, so they will not waste time; some fans have been affected by public opinion, and feel that there is no need to watch an unfair award, and it is purely disgusting to watch it, so naturally they will not watch it, and more of them feel uncomfortable, and feel that the damn academy awards think that their preferences are irrelevant, and simply string them together to boycott it.
The Broadcasting Academy was slapped again, but it doesn't matter, it doesn't care much about the ratings, but as the matter ferments further, in the "Japan United Shimbun", someone finally anonymously stabbed the matter in front of the public, and sorted out the fact that "Oki Ji" could not win the award, and made it clear to the readers, and did a good job of popularizing science:
Three good works in a row did not get the due honor, always talking about young things, Mr. Chihara Rin was very angry, and directly withdrew from the protest last year, saying that he would never participate in the academy award selection again;
At this year's college award title stage, Mr. Chihara Rin said that he would not participate, and Kanto United also supported his decision, saying that "Oki Ji" would not accept the title of the college award;
The Broadcasting Academy was very angry, but he was afraid of the extraordinary influence of the drama "Ogie", and was worried that his credibility would be seriously questioned, so he harassed Mr. Rin Chihara for a while, but Mr. Rin Chihara still refused to attend the award ceremony and resolutely refused to accept the title;
Originally, the matter ended here, but it just so happened that the Kanto United changed the new director, Eishi Ohashi, and the Broadcasting Academy moved the stupid new director behind his back, trying to force Mr. Chihara Rin to attend the award ceremony. Rinto Chihara's teacher was iron-clad, withstood the pressure, and still refused, but the Broadcasting Academy got the title right of the drama "Auji", trying to keep the last fig leaf of its credibility;
Immediately afterwards, at the awards ceremony, the crew members of "Augi" disobeyed the orders of the new director Eishi Ohashi, and none of them showed up, making it impossible for the Broadcasting Academy to step down, and finally completely ignored the show.
This is the reason why "Oki Ji" didn't even get the "award", like a wonderful drama, originally only people in the circle could learn more about it, and ordinary audiences couldn't access this information - ordinary viewers didn't even know that Kanto United had changed its director, but now everyone knows it, and "Lianhe Shimbun" is not a gossip tabloid, it is a member of the parent newspaper group of Tokyo Broadcasting TEB, with a long history and strong credibility, and most people believe it at the first time.
Then this matter was completely characterized, and the old antiques of the Broadcasting Academy first looked down on the hairy boy of Chihara Rinren, and refused to give a big award for various reasons, and when others made a work that undoubtedly had to be awarded, they had to get someone to participate, and they refused to make it bad behind their backs, but justice was in the hearts of the people, even if they forcibly got the title, the crew ran away again, and finally there was no trick, so they simply broke the jar and broke it, and started Chiguoguo's retaliation!
It's shameless!
For a while, even the 10.8% of the audience who watched the Academy Awards ceremony regretted it, disgusting as if they had swallowed a rat alive.
However, the matter is not over here, the newspapers and periodicals behind Sakurajima, Asatsuki, Mt. Fuji and other TV stations have published similar articles, the main focus is on the Ohashi Yingshi colluded with the Broadcasting Academy to engage in behind-the-scenes transactions, and it became a laughing stock if it didn't succeed, and it didn't take three days, not to mention the circle, even the wild dogs on the side of the road could look up when they heard the name of Ohashi Yingshi.
Under this trend, in addition to despising the Broadcasting Academy, many people also began to worry that Rin Chihara had offended the new director, and it was estimated that he would be unlucky - he would definitely be unlucky, the new director was so disgraced that he almost became a laughing stock in the industry, and if he didn't give Rin Chihara two blows, how could he hold his head up on the TV station in the future?