Panda did fall into an embarrassing dilemma when buying tickets.

Because there is no money.

In fact, it's not that there is no money, but there is no money for the ticket buying gang of Dynasty Entertainment, and they can't afford to make up for the tickets.

The rise of Panda ticket purchase itself was not brought up by its president Gu Changming, but by relying on Wei Xun's 'ticket supplement policy' to eat dividends step by step, and overtaking in corners was forcibly raised.

When others don't have a ticket supplement, Panda takes the lead in issuing a ticket supplement.

When others don't choose seats online, Panda updates the function.

In addition, panda ticket purchase has always been the exclusive pre-sale and distribution platform for Wei Xun's films, so even in the face of the ticket buying gang backed by Dynasty Entertainment, there is no fear.

But starting this year, the bookmakers who set the rules of the game in the ticketing market have changed from panda ticket buying to ticket buying gangs.

In the final analysis, it is the lack of media background of the medal.

Dynasty Entertainment invested a lot of money and spent nearly a year to fully reproduce the relevant functions of panda ticket purchase.

When the strategy and function cannot continue to innovate, the war between ticket-buying software will evolve into a ticket supplement war, to put it bluntly, it is to fight for money to seize the market and customers.

On the earth, Maoyan, Taopiaopiao, Baidu Nuomi Movie and other ticket-buying software have all developed in this way.

By throwing money, relying on continuous losses in the early stage, to leverage the market.

As for who can make a profit in the end, and who will be dragged to death if he loses, it depends on the strategic decisions of the relevant high-level leaders.

And now, Panda has clearly become a loser in the pen of financial magazines.

"In the first and second quarters of this year, 600 million yuan was smashed into the ticket, and the capital chain of Panda stocks was suspected of being faulty and was completely hollowed out. ”

Han Rui, CEO of the Ticket Buying Gang, said that Dynasty Entertainment will continue to inject 1.5 billion yuan to replenish the strategic reserve tickets of the Ticket Buying Gang in the third quarter, without worrying about financial problems. ”

"Wei Xun's ability to make money is very strong, but unfortunately it is still not as good as Panda's ability to lose money when buying tickets. Counting the four-year development history of panda ticket purchase, it has been losing money, and this year it has lost the first position in the industry and was overtaken by the ticket buying gang. ”

"Once the panda can't get new financing for ticket purchases and is dragged down, it will be the medal media that will be directly impacted. Medal Media, which does not have pandas to buy tickets, will become a fat sheep to be slaughtered. ”

Since the beginning of the year, there have been media and related financial magazines singing about panda ticket purchases.

At that time, it was just an objective analysis.

But by July, in the third quarter of this year, the amount of ticket compensation for Panda tickets had dropped significantly.

This summer file, whether it is in terms of content output or discounts, Panda can't beat the ticket buying gang. Under the instruction of Dynasty Entertainment, the whole world knows that Panda has insufficient funds to buy tickets, and Wei Xun has no money to burn.

Even in an interview, Ke Runheng said with a smile: "I am willing to lend a hand and share it with Mr. Wei, the funds in the hands of Dynasty Entertainment are quite abundant." ”

In and out of his words, he made no secret of his schadenfreude or his covetousness for panda tickets.

Dynasty Entertainment, President's Office.

Ke Runheng looked at Gao Lei who pushed the door and walked in, and asked curiously, "Still no movement?"

"I received news that Wei Xun has flown back from Guangdong Province in the past two days, we have greeted the relevant financial magazines, and made a detailed analysis of the loss of panda ticket purchases, Gu Changming should have been unable to hold on, but Wei Xun still did not make any moves. ”

Gao Lei nodded and suggested, "Why don't we ask Gu Changming out for dinner first?"

"No, I don't. ”

Ke Runheng shook his head and said, "Gu Changming is just a puppet, and the ones who can really speak to the panda are Wei Xun and Chi Sheng. In this way, the ticket supplement in the third quarter will continue to be smashed, and at least 70% of the movies released in the summer will be won by the ticket buying gang!"

Video sites rely on content to fight, and so does ticketing software.

As long as you grab the exclusive pre-sale rights of most of the movies produced in the market, you can crush your opponents to death.

In the long run, the market is swept over.

Drip, drip!

As soon as Ke Runheng's voice fell, a call came in, it was Han Rui, the CEO of the Ticket Buying Gang.

He pressed the answer button and said in a casual tone: "Old Han, I just talked about you, how about it, this quarter's movie ......"

"Mr. Ke, it's not good. ”

On the other side of the phone, Han Rui said in a panicked tone: "Just now, the distribution cooperation of the three films I agreed with was all yellow, and those who were ready to be approached before also said that they had new partners, including Tianguang, Huaying, Times Pictures, and other big producers. ”

Ke Runheng frowned fiercely when he heard this.

Gao Lei probably heard some relevant content next to him, took out his mobile phone and began to launch a network investigation into related matters.

But in fact, there is no need to check.

Because when Han Rui called Ke Runheng, the four official websites of Jutong Holdings, Panda Ticketing, Guanchi Group, and Medal Media issued an announcement at the same time.

The announcement said that 46% of the Panda ticket purchase shares in the hands of Guanchi Group were transferred to Jutong Holdings.

Jutong Video, a sub-website of Jutong Holdings, has reached a friendly strategic cooperation with Medal Media.

And this announcement statement also directly caused a tsunami-like earthquake in the film industry.

Following Guanchi Group, another capital predator crossed the border and landed in the film industry.

Compared with Guanchi Group, which has a market value of tens of billions, Jutong Holdings has hundreds of billions of assets, and it is the top giant in China.

It can be said that Jutong's entry directly shows that the real capital giants are eyeing the cake of the film industry and have taken action!

Medal Media has Wei Xun, the trump card of 'bureau to content producer', and Panda Ticket Purchase to control the online ticket purchase market.

And what about the rest of the studios?

Film and television companies that have no use value can only be forcibly acquired or hollowed out in the face of giants parachuting in the future!

Film and television companies in the film industry began to panic.

In the past two years, he and Wei Xun have fought over the content of the movie, and Dynasty Entertainment has never won. Now it's hard to crush the panda to buy tickets on the ticketing software, and it looks like it can bring down the medal media, but at this critical juncture, the medal media found Jutong as a backer!

After hanging up Han Rui's phone, Ke Runheng immediately opened the news.

Sure enough, Jutong's shot was domineering, and as soon as he entered, he stabbed against Dynasty Entertainment.

From the scramble for film resources, the suppression of entertainment news releases, to the analysis of financial magazines, the domineering of a company with a market value of hundreds of billions is revealed everywhere!

"Jutong Holdings took over Panda ticket purchase, dozens of film resources fell to Panda, this summer, Panda ticket purchase will accompany you through the film festival!"

"Medal Media has won the favor of Jutong, and Dynasty Entertainment's hegemony in the film industry for many years may be threatened, and since then, there will be more tigers in the film industry!"

"Panda's ticket purchase was revitalized, and the soft and hard power of the ticket buying gang was insufficient, and Jutong Holdings entered the market. The rules of the ticketing software battle have changed again, evolving from 'ticket supplement war' to 'content war'!

Looking at the press releases on the suppression of Dynasty Entertainment and the ticket-buying gang all over the Internet in a short period of time, Ke Runheng's face was gloomy at the moment.

He knew in his heart that from today onwards, Dynasty Entertainment's suppression of the strength of Medal Media for nearly five years would come to an end.

With Jutong Holdings standing behind him, just like Tianguang and the Dynasty couldn't seal Wei Xun five years ago, Medal Media also brazenly broke out.

From then on, the sky is high and the sea is wide, and it takes off all the way!

vertex