192 Twenty cinemas
The refund incident of "Once Upon a Time" became more and more noisy, and the ticket-buying gang finally couldn't resist the pressure and turned off the refund function.
But the market has been completely muddy.
The investors of "Once Upon a Time", who were crazy about swiping tickets, threw away almost the remaining tickets in their hands, and now the tickets sold are already paid by the real audience.
After the premiere on 5.1, the word-of-mouth of the film could not be suppressed by overwhelming advertisements, and began to show its original form.
But some viewers found that tickets could not be refunded.
The theater does not accept refunds, and the ticket purchase gang has also locked the refund function, in short, as long as you buy it, it is impossible to return it.
At the same time, "Once Upon a Time" issued good news in the news, celebrating that this film won a good result of 175 million yuan at the box office on the first day, breaking a new record for the first-day box office of local films in China!
But this time, there was no relevant professional media in the circle to celebrate.
This movie of cross-border investment, the road is too dirty, and it is clear that it is here to make black money, regardless of the life or death of others.
Although the ticket refund incident is a big problem, it can't compare to the strong box office data of 175 million on the first day, coupled with the viral marketing of "Once Upon a Time", many viewers who watch the box office and choose the movie will still buy tickets for this movie.
And in order to stop losses, theaters have to pinch their noses and continue to release "Once Upon a Time".
In a word...... Before the word-of-mouth of this film is completely rotten, it is the money of a movie ticket that can pit an audience.
Because of the lock of the refund system, the ticket-buying gang began to encounter crazy complaints within a day, and was spurned by theater peers and customer groups at the same time.
On the other hand, Panda, who was dying before, still insisted on refunding the ticket, and was willing to bear half of the loss cost with the theater.
Although the cost of this loss is not much, it at least shows the attitude of people to do business.
At this time, many theaters realized that it was not possible to have only one ticket-buying gang in the market, and Dynasty Entertainment monopolized the online ticket-buying business.
So on the day of 5.2, there were constant calls from the theater line, wanting to talk to Gu Changming, the person who bought tickets for Panda.
What to talk about, of course, is to talk about connecting panda ticket purchase to the theater ticket sales channel.
From today, Panda Ticket Purchase officially showed its claws and began to receive a large number of cinema channels to seize the online ticket purchase market from the ticket buying helper.
And Wei Xun himself received the two presidents of Times Pictures, Jin Zibo and Hu Zhengxin, in the reception room.
"The two of them looked a little haggard. Handing over the two cups of boiled tea, Wei Xun smiled: "Try it, it should be able to relieve fatigue." ”
Jin Zibo took a sip of the cup and exclaimed: "It's indeed good tea, but Lao Hu and I have a lot of worries now, and a cup of tea really doesn't play a role." ”
Wei Xun sighed and said, "I have also heard about the refund of "Once Upon a Time", but with the strength of Times Pictures, it shouldn't be unbearable, right?"
"It was okay, but I didn't know how to get enough over there, and I swiped back more than 100,000 movie tickets in Times Cinemas overnight. Jin Zibo smiled bitterly: "In short, it's hard to say." ”
This time, Wei Xun smiled and didn't answer again.
After all, Medal Media is not a charity, you can send you two cups of tea, as for other helps, then we can't help you.
Oh, actually, I secretly tricked you last night.
I'm embarrassed.
Seeing that Wei Xun didn't speak, Jin Zibo sighed silently in his heart and turned to look at Hu Zhengxin.
Hu Zhengxin, who had been silent since he came in, took a deep breath, squeezed out a stiff smile, and said, "Wei Xun...... No, Mr. Wei, the previous thing about "Chinese Partner" was indeed what my brother did not do authentically. But now Times Cinema is having a hard time, and it seems to be quite difficult for you to buy tickets for your panda, I thought, we can work together......"
"Mr. Wei. ”
Without waiting for Hu Zhengxin to finish speaking, the door of the president's office was knocked open, Mao Bin smiled apologetically at Hu Zhengxin, then looked at Wei Xun and said: "Director Lin of Huaying Media wants to ask you to have dinner, and Changming is over there, there are about a dozen theaters today that want to enter the online channel of panda ticket purchase, he is a little busy now, and wants you to come over and get an idea." Half an hour later, Mr. Hang of Tianguang and Mr. Chi of Guanchi will come over with their respective film scheduling managers and investment teams, and you have to go out to greet them. ”
"Okay. ”
Wei Xun nodded and came down, and when Mao Bin left, he smiled and said, "Mr. Hu, you continue." ”
When Hu Zhengxin heard this, his face trembled.
Huaying Media's appointment with Weixun must be like many theaters, and they want to accept the online channel of panda ticket purchase.
Chi Sheng and Hang Gaoyang came over with the investment team, and eighty percent wanted to finance the panda to buy tickets.
As soon as Hu Zhengxin finished speaking, he had a hard time buying tickets for pandas, and he was slapped in the face in an instant.
So, it's not an equal collaboration.
It's that Times Cinemas needs medals to lend a hand.
Seeing that the two presidents of the era were silent, Wei Xun said lightly: "Mr. Hu, Mr. Jin, I understand what you mean by coming today." But with all due respect, partners have to pay attention to sincerity, I have been cheated once, and it is impossible to be cheated a second time. ”
"But the cinema chain of the times is still a very considerable channel for pandas to buy tickets. ”
Jin Zibo said a little dejectedly: "Mr. Wei, let's open the skylight and say something bright, Times Pictures wants to connect with Panda to buy tickets as soon as possible, and get the release qualification of "Wolf Warrior", the previous grievances, now it is unclear to turn over the old accounts, what price does the Times need to pay, Mr. Wei can say it directly." ”
"It's still Jin who is happy enough. ”
Wei Xun smiled and admired, then walked to the desk, took a prepared document, and said with a smile: "You agreed to my conditions, then you can agree to the above two conditions, and the medal can be promised to you today." ”
Jin Zibo and Hu Zhengxin hurriedly read a few pages, and then their faces became very ugly.
This is a contract for the transfer of twenty Times Cinemas.
Including Beijing, Shanghai, and Flower Market, among the 20 first- and second-tier cities, each city has a cinema, all of which are medium and large cinemas in prime locations.
These 20 theaters, each with 5 million, contributed a total of 100 million transfer fees.
This price seems to be very high, but in fact, it is difficult for a medium and large theater to win without an investment of at least seven or eight million.
Moreover, if you invest by yourself, the decoration of the cinema chain, the venue lease contract with the property, the theater business qualification, the management team, etc., all need to be terminated, and it is too difficult for 20 theaters to open in a short time.
Or like Guanchi, it is easier to buy ready-made.
So Wei Xun hit the idea on the head of Times Pictures, and as soon as he opened his mouth, he pressed the price to death.
It is not an exaggeration to say that it is a robbery while the fire is burning.
"It's not negotiable, it's a necessity. ”
Seeing that Jin Zibo was about to speak, Wei Xun preemptively said: "Mr. Jin, you don't have to talk, sign or don't sign, give me an answer." ”
vertex