Whirlpool's name is unknown in China, but it is still influential in the United States. The No. 1 brand of white electricity in the United States is not only visible in terms of technology, scale and turnover, but also means that it has considerable influence in the United States.

It employs more than 100,000 people in Michigan, has a global presence in more than 170 countries, and employs more than 70,000 people internationally. For the state government, such a business is not only about how much profit it generates, how much tax revenue it increases, but more importantly, how many people it solves.

How many indirect jobs can be generated by the direct employment of 100,000 people, and how many upstream and downstream manufacturers are serving them? It is no exaggeration to say that Whirlpool sneezes, and the factory owners in the Great Lakes region do not know how many people are about to jump off buildings.

Although such a manpower-intensive enterprise has never embodied its presence in Hollywood, Hollywood must give it enough respect. When a movie project is on the desk of Michael Eisner, the president of DreamWorks, he has to read the document in its entirety, no matter how unhappy he is with the script.

In fact, even without the film "The Atmosphere Disappears", Whirlpool will continue to promote environmental protection of Freon in various fields. Whirlpool's publicity strategy in the 90s was to use environmental protection and energy saving as selling points, which were different from the cost-effective selling points of Japanese home appliances and the quality selling points of Europe, and planned to break out of the encirclement.

There is no doubt that Whirlpool's role is indispensable in Freon's propaganda about the dangers of the ozone layer.

Of course, although Feng Xiaoning has a lot of weight in the mainland film and television industry, he has no sense of existence in Hollywood. Even if the status in the Chinese-speaking circle is high, like Fa Ge and Jackie Chan, when you go to Hollywood, you can only start all over again.

The film "The Disappearance of the Atmosphere" can only be regarded as an idea to borrow from Hollywood. Buying the copyright to change is considered to be a sign of respect for the original author, but the actual finished product must be changed.

Fortunately, Whirlpool only came up with the idea of linking Freon to the hole in the ozone layer in Antarctica. How to shoot it depends on what kind of story the writers of DreamWorks can tell.

For a project like this that comes with money, Michael Eisner certainly can't push the money out. As for how to shoot it, he suddenly had a little idea.

The film "The Disappearance of the Atmosphere" is still not in line with Hollywood's temperament in the final analysis. What human can understand animal language and eventually need a dog to save the world? No, of course not. There are stories that save the world, what's the point of filming?

Whirlpool wants to make the audience afraid of the environment after the destruction of the earth's ozone layer, so what is the matter if you save the earth? The earth is saved, so what are the audience worried about when they go home after watching the movie?

So, the earth cannot be saved. Not only can it not be saved, but it must be as serious as possible.

Well, why don't you make a disaster movie about the earth being frozen because of this? Throwing a dozen tornadoes into the city in one go, and a terrible storm that destroys half of the building in an instant. And the ever-spreading frost that is visible to the naked eye, suggesting that the disaster is caused by the refrigerator......! Yes, we can start with successology.

This theme seems to be very selling. However, this special effect seems to be a bit difficult, but it doesn't matter, Whirlpool can continue to invest money in it. If the special effects are not gimmicky enough, how can they be cheated...... No, convince investors?

……

In 1992, there was a big event in the mainland film and television circle!

Hollywood is an unattainable holy place for mainland filmmakers. If nothing else, is there no arrow from Hollywood on the corpse of the torn Soviet Union? A large part of the cause of the death of such an old empire as the Soviet Union can be attributed to Hollywood's great achievements.

a world empire with a movie, that's not enough for Hollywood NB?

Any mainland filmmaker who can hook up with Hollywood will definitely be worth a hundred times more immediately. However, in the past, there was a Jet Li in the mainland film and television circle, but unfortunately he also embarked on the evil road.

As for Fa Ge, Jackie Chan, and Ang Lee, they are obviously not the leaders of the mainland film and television industry. Even so, it will be 2,000 years later, and the gap between China and the United States in the 90s in terms of film level can make people desperate.

However, it was in such an ecological environment that suddenly a piece of news completely detonated the entire mainland film and television circle.

Michael Eisner, CEO of DreamWorks, came to China in person and released a rumor that he hoped to buy the adaptation rights of the film "The Atmosphere Disappears".

This is DreamWorks, one of Hollywood's five major producers, and the CEO actually came to China for the copyright of a film.

When did the CEO of DreamWorks become so worthless?

No, the CEO of DreamWorks is certainly worth a lot.

SOON CHINA FILM NEWSPAPER GOT MICHAEL ESNA'S INTERVIEW, AND THEN PUBLISHED THE INTERVIEW WORD FOR WORD IN THIS INDUSTRY-ORIENTED NEWSPAPER DIRECTED BY GUANGDIAN.

"The concept of the film Disappearing Atmosphere is very good, it expresses the relationship between human beings and the environment, and explores what kind of attitude we should have towards the good and evil in human nature...... I was so optimistic about the adaptation of the film that DreamWorks raised $80 million to make it a blockbuster. ”

"Freon is a very harmful substance to the earth, and for the sake of the future of mankind, I feel that DreamWorks has an obligation to stand up and do something. And in the movie "The Atmosphere Disappears", I see hope. ”

"I have great admiration for the director of this film, Mr. Feng Xiaoning, and I can imagine that he must have faced a lot of pressure to make this environmental film that reflects the theme of reality. Freon, a substance that can cause serious harm to the ozone layer, must be banned, which is my biggest wish for this film. ”

As soon as the figure of 80 million US dollars was taken out, the mainland film and television industry was almost in a state of collective silence.

What is this concept? The production cost of the whole of China for a year may not be one-tenth of it, if you don't count the part of the resources that Bayi Factory can get for free.

DreamWorks plans to take 80 million to adapt a Chinese movie?Terminator 2 was produced at a cost of $102 million, which was a proper top production in 1992.

Even Feng Xiaoning himself couldn't believe such news.

However, when Feng Xiaoning signed the contract on behalf of the children's film studio, and the copyright fee of one million US dollars was actually paid to the Chinese bank account, the mainland film and television circle suddenly boiled.

And then, the media attributes of the film and television industry are destined to have a wider spread of this news. Not only the media in the film and television industry, but also the mass media, TV stations, and even CCTV have joined in the promotion of this achievement.

That's right, it's definitely the result of the cultural strategy after the reform. The copyrights have all been sold to Hollywood, and Americans like the movies made by our Chinese directors!

If this is not a political achievement, then what is a political achievement? The main leaders of the children's film studios will wake up laughing in their dreams.

Needless to say, the more above.

With the news of the copyright transaction, Michael Eisner's interpretation of the film "The Atmosphere Disappears" is inevitably reported, instilled and confirmed repeatedly.

Look at it, the CEO of DreamWorks said that Feng Xiaoning was shooting freon! That's right, the highly toxic substance in the movie must be freon, and director Feng Xiaoning is really the conscience of the film and television industry! China's environmental protection pioneer! For the country and the people!

Feng Xiaoning was also a little suspicious of himself at this time-probably, I really thought so at the beginning?

As for the debate between the pro-fluoride and anti-fluoride factions in the newspapers, it has finally come to a conclusion. The process of reaching a conclusion is not about which of the arguments and arguments on both sides is more convincing, but with the reporting of Michael Eisner, the propaganda of the dangers of Freon has won the ultimate victory in the form of a collapse of resources.

The media in the nineties was the real uncrowned king, they could destroy the three empires in one night, so is the freon refrigerator more powerful than the health care product market? After a series of media baptism, now the freon refrigerator has vaguely resembled the image of a gas tank.

The sales of freon refrigerators in the mainland market suddenly ushered in a terrifying decline, and the monthly sales plummeted from one million units to about 300,000. For the first time since the reopening, the supply of refrigerators in the market has exceeded demand.

In front of the majority of refrigerator manufacturers, it is a cold winter that catches everyone off guard.

At this time, Haier, which has established a brand image in the hearts of consumers across the country, finally stood up.

"In view of the harm of freon refrigerators to the earth's environment, Haier has finally developed the world's first fluorine-free inverter refrigerator technology after painstaking research. ”

At the press conference held in the Great Hall of the People, Zhang Ruimin announced with a red face: "This refrigerator adopts the world's leading fluorine-free compressor technology, as well as the IGBT power chip that can be automatically converted in use, achieving a double lead in environmental protection and energy saving!"

"Haier will be committed to promoting this advanced, environmentally friendly and energy-saving products and technologies to the world in the future!"

"At present, we have reached a cooperation intention with Whirlpool Group of the United States. Fluorine-free compressors produced in China will be fully supplied to Whirlpool's products in the U.S. market, and Whirlpool and Haier Group will achieve a strategic partnership to jointly promote the technical standards of fluorine-free refrigerators and fluorine-free air conditioners in the global market. ”

"At this point, Haier can proudly say that we produce refrigerators for the common cause of all mankind!"