However, these problems do not exist in big cities, where there are many young people, and even if there are old people, because they are in big cities, they are more able to accept new ideas than in other places.

High income, strong consumption power, and able to accept new things, 10 yuan a cup of milk tea, or more expensive, 20 or 30 yuan a cup of milk tea, they are willing to buy, can afford it.

can be placed in a small city, you tell someone about 20 yuan for a cup of milk tea, and the other party estimates that it will give you a robbery look, and then flee in a hurry.

Whether it is a restaurant, or Yujinlong Hotel, including a milk tea shop, the concept of awakening and opening a store is to try to get closer to the big city, as for the small city, there is no need to open so many branches, there are three or five milk tea shops, and there are one or two restaurants or hotels.

But it is not possible to open a family, the development of national construction, the rapid development of the economy, the population flow changes very much, some people have to travel frequently, it is impossible to always be in a big city, it is possible to go to a small city, and if this person happens to be a member of a hotel or restaurant, in a small city suddenly see a restaurant, Yujinlong Hotel, see a milk tea, will feel cordial.

Think about it a little, the company sent you on a business trip, it is a small place, and it is far away and relatively remote, and suddenly you meet a familiar hotel or restaurant in this place, and it feels like meeting a fellow countryman in the field, very kind, and it is easy to get acquainted.

I have not been on a business trip in my previous life, and I am a member of Home, and I often go to Homeinn when I choose a hotel.

It's affordable, and it's a bit more secure than a regular hotel.

This layout allows customers to have a sense of perception of the brand, even if there is a loss in a certain place, but it is a profit on the whole.

"The positioning of Yujin Dragon Hotel is a low-end hotel. Su Yujin said, "With our funds, we can only do this, too high-end hotels, our funds do not allow, and low-end hotels are indeed the choice of most customers, but this is not a good thing for a brand." ”

"Especially in mega cities like Beijing, Shanghai, Guangzhou and Shenzhen, there is no shortage of rich people here, they rarely go to low-end hotels, without them to publicize, it is difficult to lay a foundation in these cities, we not only want to seize the low-end market, high-end market I think also need to start layout. ”

"You're right. Su Xing nodded, "The low-end market must be seized, and the high-end market must also be laid out, so that it can fully blossom." ”

In fact, this truth is very simple, just like jewelry, there are ordinary jewelry, but there are also luxury goods, and luxury goods can undoubtedly strengthen the image of a brand.

It is necessary to provide differences for different groups of people***, whether it is jewelry or hotel accommodation.

Teach students according to their aptitude, and open stores because of customers.

"You write a plan, and from this year, the hotel starts to move to the high-end market. Su Xing said to Su Yujin, "The speed does not have to be fast, but the quality must be high, or the same as before, first inspect, see how the outstanding people in the same industry do, what advantages they have, and what defects, learn from each other's strengths." ”

"Actually, I'm already doing this, Shangri-La, Hilton, and some other well-known hotels, I have gone to try out my sleep and experience the services of their hotels. Su Yujin said, "You mentioned to me a long time ago, let me buy some real estate, used as a hotel support, now in Beijing, Shanghai, Guangzhou and Shenzhen cities, our company has a number of properties under its name, there are a few good locations, suitable for opening hotels." ”

"Then do it. Su Xing nodded and asked, "Are the funds enough?"

"If it is only a low-end hotel, pressing the pace of development, the funds can barely support, but to open a high-end hotel, the cost will be much larger, and a large part of our company's profits are used to support QQ, a chat software, this year want to open at least a high-end hotel, must not be able to continue to invest money in QQ. Su Yujin said.

"This can't work, QQ must be developed, this thing is very valuable. Wake shook his head.

"If this is the case, the high-end hotel will not be able to do it, and it will be pushed back, which is not a good thing for our brand, which only seizes the low-end market, and does not penetrate into the high-end market, and it is very difficult to form a reputation among the elite. Su Yujin said, "Although we can guarantee profits in the low-end market, but also to maintain market share, but if we can not penetrate into the high-end market, then this brand can only develop in China, want to go out of the door, it is difficult to open up the situation in the world, and there is almost no possibility." ”

After these years of efforts, China's economic development is obvious to all, but because of the previous decades, or even hundreds of years ago, China gave foreigners the impression of ignorance and backwardness, even if it developed in the next few decades, but most foreigners have not personally been to China, have not seen the changes in China, they are still stuck in the old concept, coupled with the biased reports of the Western media with political purposes, because of the different ideologies to deliberately smear China, foreigners have a lower degree of recognition of China's products.

In their view, China is backward and ignorant, and the products it manufactures must be the same. In fact, not only foreigners, but also Chinese people themselves have the same cognition, and even more.

Later, after the Chinese manufacturing reputation abroad, coupled with the rise of some domestic star products, some foreigners who were instigated by the media really saw the quality and strength of Chinese products, and their concepts slowly changed.

On the contrary, Chinese people's confidence in their products has decreased again and again.

Are most of the countrymen unpatriotic?

No, the Chinese are more patriotic than anyone else, and they have no hesitation in sacrificing their lives for the sake of the country.

It is the incidents of dishonesty that have caused the Chinese people to question the domestic products.

Gutter oil, milk powder, vaccines, etc., there is no lower limit.

Chinese people are more willing to believe in the quality of foreigners' products, if Yujinlong Hotel can enjoy a reputation in the world, it can make foreigners' money, and it will also be more conducive to establishing the value of this brand in the hearts of Chinese people.

"I'll figure out how to deal with the problem of funding. Su Xing said.

"Are you looking for investment?" asked Su Yujin.

"That's the only way to do it now. Wake nodded.

Su Xing didn't want to let capital come in to dilute his shares, but he really needed money, and it was very money-burning, so he had to let capital come in to get a piece of the pie, and if the hotel industry could have capital to come in and expand its contacts, it would definitely be better for its development.

"If the money can be solved, nothing else is a big problem. Su Yujin nodded, "I'll wait for your news." The latest chapter of "Rebirth My 1999 Claw Book House" is the first time to read it for free.