It's hard to talk about, but it's not in our favor. In the first three and a half weeks of the season, our average viewership for the whole day dropped by 1.45%, and viewers have been churning. Noriko Takayama, managing director of the Tokyo Broadcasting TEB Production Bureau, was giving a report to the council, and the histogram projected onto the wall showed that the situation was not optimistic, so that she tried to speak as softly as she could, for fear of making the council members even more unhappy.

Soon someone interrupted her and asked, "Flowed to the Kanto Union?"

Noriko Takayama swallowed her saliva and said in a low voice, "Yes, judging from the data. Kanto United's all-day average ratings increased by 4.24% compared to the previous quarter, and have recovered to the level of mid-'97, with a slight ...... Slightly exceeded. ”

After a pause, she emphasized, "It's not just our audience that is losing, but NHK, Sakurajima, Asatsuki, Mt. Fuji and other stations are in the same situation as us. ”

There was a slight commotion in the conference room, although everyone knew that the Kwantung Federation had made a big move, but I really didn't expect that it had been decadent for more than half a year, and it had fully regained its lost ground in less than a month, and immediately someone asked with concern: "What is the problem?"

Noriko Takayama really didn't want to make this report, but she had no choice but to say expressionlessly: "The problem is in many aspects, judging from the current situation, in the main channel, they have begun to take advantage of it in an all-round way." ”

The whispers among the council members became louder, and the name "Rin Chihara" could be faintly heard repeatedly, and it seemed that everyone knew the name of the culprit, and soon someone demanded, "Takayama Executive, please elaborate." ”

The members of the board of directors are not all professionals, many of them don't even watch TV, Noriko Takayama had expected it, waved his hand to signal the staff to prepare, and continued: "The biggest change is their news program, the overall broadcast time has decreased, but the pattern has changed greatly, please take a look at the screenshots of the directors......"

The members of the Tokyo Broadcasting TEB Board of Directors immediately looked at the projection screen, and suddenly a cat appeared on the screen, shivering high on the top of the tree, and then the picture turned back to the bottom of the tree, where a person dressed as a housewife was holding a cat that looked similar to the same size, holding cat food, and shouting, "Torotaro, come down." ”

Then the camera turned back to a short-haired cute female reporter, and began to introduce the background of the incident: the cat climbed the tree in a small park, the tree was more than 15 meters high, but the cat did not dare to come down, and it had been hanging on it for three days, which caused a lot of passers-by to care, and the cat owner was even more anxious, and was taking the cat's "wife" below to persuade it to be bold and hurry down to eat.

In addition, the camera also captured a bird coming over from time to time to peck the cowardly cat a few times, apparently because the cat had invaded its territory and stayed here.

In short, judging from the picture, this cat is particularly miserable and very sympathetic.

Then the camera turned back to a clean, tidy and atmospheric studio, but unlike the usual two news hosts, there were four people sitting in the middle, five or six people on each side, there were traditional beautiful anchors, there were also young handsome guys, and bald uncles, there was no serious atmosphere, laughing and laughing, and suddenly it looked like a variety show.

A middle-aged mature man looked at the shrunken news screen and couldn't help but laugh and said, "This Torotaro-san is too timid." ”

And a beautiful woman with a very mixed race style looked sad, "It looks like it's five or six stories high, it should be scared, right? Can't you find a way to save it?"

The female hosts expressed their approval, a mess full of love, and as soon as the picture turned, the reporter began to explore the process of the incident, interviewed the residents of this town, and quickly figured out the truth - this cat is not honest, obviously there is a "wife" at home and often fools around outside, this time it is chasing a little wild cat on the tree, but the little wild cat jumped on another tree and walked, and it couldn't get down.

After the interview, the reporter faithfully recorded everything that happened from the perspective of a neutral bystander, and watched the residents of the town think of various methods to no avail, and finally called the fire brigade, and set up a ladder with great momentum, which saved the cat.

In the end, the owner of the cat bowed and apologized all the way behind the team members with the cat, and was very embarrassed to cause trouble to everyone, saying that he would strengthen the ideological education of the cat and never let it fool around outside in the future.

At this point, the news came to an end, and the camera turned back to the studio, but this time the atmosphere changed, and the hostesses who were full of love just now had a bad look, and began to comment that "Torotaro" is really a scumbag cat, and he should be taught a lesson if he hangs on the tree for three days, and even the bastard beauty also vaguely suggested that the cat owner should consider taking the cat for a minor operation.

The male hosts didn't laugh at "Torotaro" anymore, and couldn't help but start saying good things for it - the nature of male cats, don't be so up-and-line.

After a while, the topic gradually straightened out, and everyone began to seriously discuss whether this was a "waste of public resources".

One side thinks that it doesn't count, and the cat owner didn't immediately ask for help from the public resources department, but tossed for two or three days, and found that the power of the town really couldn't be saved, so he asked for help, which in itself should be the government's obligation, and the other party thinks that it should be calculated, "Torotaro" is the private property of the cat owner, since the use of public resources, it should not just apologize, at least have to pay, otherwise everyone will follow the example, and public resources are very likely to be abused.

But immediately someone asked, if you pay for it, how to solve this problem in case public resources become the exclusive property of the rich?

……

It was very noisy, but the council members watched it with relish, or at least found it funny, and Noriko Takayama broadcast a few more news clips, which concluded: "The Kanto United has given up on serious news, and even government policies will be publicly criticized, so the controversy has begun, and even the hosts have set up separate personalities, some are radicals, some are moderates, some are cute, and they have also developed a mobile phone voting system, asking the audience to express their opinions on which side to support through text messages and emails, and the response has been very good." ”

The council members exchanged words with each other for a while, and immediately someone asked, "Can we imitate this kind of news program?"

"It's already in preparation, but it's going to be difficult in a short period of time...... Maybe next season can. ”

The members of the council couldn't help it, even the layman knew that it was not so simple to launch a new show, and someone else asked, "What about other aspects?"

Noriko Takayama looked at the notepad and replied, "In addition to news programs, the ratings of Kanto United's sub-supply programs have also increased significantly. Their two new tokusatsu and three new animations have received a good response, and judging from the analysis data of the production bureau, it will also squeeze our viewership share in the future. ”

"Which company's work?" someone's first reaction was to dig into the corner.

Noriko Takayama said softly: "It's their own work, and the Kanto United has newly established a sub-supply program department, I heard that Chihara ...... Chihara attaches great importance to this department. ”

The members of the board of directors began to exchange views again, considering whether to also set up their own sub-supply programming department. Most of the sub-supply programs of Tokyo Broadcasting TEB are also scattered, and more than half of them also come from affiliated companies, since Rin Chihara has begun to integrate, maybe they should also integrate themselves, otherwise it will be difficult to fight in the future.

However, to set up a new department, it is very complicated to integrate a program classification, this is not a matter that can be decided in a short time, it needs to be decided by a special formal board of directors, and the directors discussed a few words and put it aside, and someone immediately asked: "What about variety shows? This may be the traditional strength of our TV station!"

Noriko Takayama hesitated: "It's okay in this regard, Kanto United wants to do idol variety shows this season, in addition to traditional variety shows, the current ratings are only above the passing line, and our viewership share loss is not much, but ......"

"But?"

Noriko Takayama gritted her teeth and said: "But their ratings are growing rapidly, and they have been broadcasting three to four episodes so far, and the ratings have increased by more than 46% on average, if it continues to develop like this, maybe our viewership share will still be squeezed." ”

"Idol variety shows are so popular?"

"Doesn't our show use idols the same? What's the difference?"

Some people in the council couldn't understand it, and Noriko Takayama explained: "They are pure idol variety shows, even the hosts are active idols, and the format of the program is also novel, so the response is quite good." ”

As she spoke, she put on a few clips, just a group of girls in cute uniforms chatting together, playing and playing, singing and dancing, or playing together in the wild, as if there was nothing special.

The members of the council looked at each other, but they still couldn't understand it, so they could only ask Noriko Takayama, "What are the countermeasures of the production bureau?"

"We're already in contact with idol agencies to make some similar shows to compete with them. ”

A few of the members of the board of directors have not very good expressions, so to put it mildly, is it better than copying others?

Noriko Takayama has nothing to justify, Kanto United has made a bunch of inexplicable new shows, but it is popular with the audience, she can't understand it, and she really can't find anything to say, so she can only look at the notepad and continue: "Finally, in terms of TV dramas, Kanto United used to be relatively strong in this regard, and now after the personnel changes, it looks even stronger." There are two word-of-mouth old dramas that have squeezed into the top five of this season's ratings list, in addition to occupying the sixth and eighth places, and even the morning drama may enter the top ten at any time, with great potential. ”

In this regard, she has nothing to say, Kanto United this batch of new dramas was launched, except for the eight o'clock file on Friday night, the rest of the new dramas are equivalent to a mess, and they have not inherited many audiences, but in less than a month, with excellent quality, they have seduced the audience back again, and opened the snowball mode, and they are currently on the ratings list, and the prospects of their own programs look particularly bad.

In this regard, Tokyo Broadcasting TEB has not done nothing, and has tempted Safuko, but unfortunately it failed, Safuko was taken away by Sakurajima TV, and also tempted popular actors such as Asami Arikawa and Yuko Izumi, but Yuko Izumi refused to talk about it, and wanted to be the loyal dog of Rin Chihara, Asami Arikawa was shaken after holding on for a while, but as soon as Rin Chihara was released, she broke off the contract negotiations, and ran back to Kanto United, and is currently fighting with Yuko Izumi on the ratings list- These two people have almost developed from secretly tearing X to openly hostile, but they are still working under the banner of Rin Chihara.

She briefly reported the situation, proving that the production bureau was not without effort, but it was ineffective, and the council members had nothing to say, in the past two years, the TV series could not do Kanto United, but fortunately, Kanto United abolished its martial arts, but it was only half a year after being happy, and the mad dog of Chihara Rin was released again, and the situation got worse again.

The work report of the production bureau did not say a few good news, which was really unpleasant, and a council member asked maliciously: "Gao Shan Standing Officer, it sounds really bad, so do we have a superior program?"

Noriko Takayama breathed a long sigh of relief and immediately said, "Yes, we have an overall advantage in the broadcast of sports events. ”

"But Kanto United doesn't have many broadcast rights, does it?"

"This ...... Yes, so in this regard, Kanto United cannot compete with us for the time being, and we will also use sports broadcasts to counter Kanto United's strong time planning in the next season. ”

"In other words, you can only gain an advantage in areas that the Kanto Union cannot cover for the time being?"

Noriko Takayama stopped talking, really speechless, but the director didn't let her go, and then asked, "This actually proves your incompetence, right?"

"I'm sorry. ”

"You don't need to apologize, and it's not all your responsibility. The director let her go, looked around for a week, and asked: "This time, the production bureau has completely failed, and the average ratings of the whole day have dropped sharply, what does Gao Shan think is the main reason? Oh, don't blame me for asking so directly, after all, we have to find out the root cause before we can make corresponding countermeasures." ”

"This ......"

"It's because Rin Chihara is in charge of the Kanto United Production Bureau, so that the production bureau of the Kanto United has regained its vitality, right?"

"You do have a reason for saying that, but ......"

Noriko Takayama was interrupted in the middle of her sentence, and the director leaned back and chuckled, "If only I hadn't driven him away." ”

As soon as he finished speaking, the faces of several directors were extremely difficult to look at. Back then, I forced out Murakami Iori and Chihara Rinren, and this matter became a perennial bloody hemorrhoid from the Tokyo Broadcasting TEB newspaper faction, as long as Chihara Rin began to make trouble, someone always had to turn it out and mention it, it was very disgusting, and it was not over for three and a half years - I really said who wanted to kill Chihara Rin the most, it was none other than the newspaper faction of Tokyo Broadcasting TEB, because Chihara Rin's big hemorrhoids really made them restless.

The atmosphere in the conference room was very awkward for a while, many people had strange expressions, and Noriko Takayama lowered her eyebrows and didn't even dare to say a word, she had heard about the factional struggle of the council, but she didn't dare to express any opinion on it at all.

After being silent for dozens of seconds, Hiroshi Asami, who was in charge of the Tokyo Broadcasting TEB Production Bureau, spoke up and said coldly: "There is no need to repeat the things that have passed, but it is more important to deal with the current crisis." ”

His prestige was still enough, and soon the atmosphere in the conference room eased, and the directors began to ask Takayama Noriko Production Bureau about the detailed response plan, and Takayama Noriko proposed the corresponding method on behalf of the Production Bureau's formation committee, but there was nothing new- Following the strategy, now the budget of the Kanto Wenhe Production Bureau is sufficient, and the new leader Chihara Rin has strong personal prestige and ability, and it is obviously worrying that he will end up with him, so he can only copy it, and he will do whatever he does, so that at least he will not be thrown away by the Kanto United too big a gap.

Of course, Noriko Takayama also asked for money by the way, and I hope that the board of directors will agree to supplement the production bureau with more budget.

Board members began to deliberate on the strategy. Some people think it's not good, it's like admitting defeat, some people think it's okay to deal with it this way for the time being, maybe it's not impossible for Rin Chihara to die of overwork in a few days, but there is some opposition to further increasing the production budget, and then some people start to say strange things again - we don't have a strong thug like Rin Chihara who brings his own dry food, who is to blame?

Noriko Takayama silently stepped aside and sighed faintly.

Chihara Rin provoked a ratings war, isn't it just a season, some intelligence shows that he didn't go to spend all day drinking, but instead personally led people to organize more new programs, and it is suspected that he only returned home three times in two months......

Looking at it this way, while it's stressful right now, the sadder thing is that this may just be the beginning.

What's next?

(End of chapter)