Chapter 258: Publicity and Distribution Are Also Important (2)
They haven't thought of the specific plan yet, but the current direction is very simple, Wang Ye said: "It's very simple, please ask your students from Haida to give us a look at our drama in this post." ”
"Is that okay?" Lin Su was surprised.
Xie Tianhong also looked at the two people in charge of publicity suspiciously.
Li Lin received questions from the bosses, and quickly explained: "Sister Su, at present, our drama has not been started, and it is not suitable to have too much publicity, otherwise it is easy to backfire and cause everyone's rebellious psychology. ”
Wang Ye added: "The drama promotion is also divided into many stages, the early, middle and late stages, we currently belong to the early stage of expectation management, the purpose is to improve the audience's desire to watch and expectations, the way of publicity must be mild and appropriate, and must not be vigorously marketed." ”
"The truth that things must be reversed is something that we must keep in mind when we do publicity. ”
He deliberately emphasized the last sentence.
Xie Tianhong listened to what they said, and raised his eyebrows slightly, as if there was something meaningful, he had to admit that he really didn't care about these things before.
Lin Su even affirmed their statement, "You have a point." ”
Li Lin saw that the two bosses gradually recognized, and her expression was called a tsundere, and she playfully answered: "That's it, we are professional in publicity." ”
"Huh...... Okay, what to do next is arranged by professionals, just tell me if you need my cooperation. However, you must remember two things, one is not to make false propaganda, and the other is not to involve my husband, he is an outsider. ”
When Lin Su said these two requirements, his voice was calm, his expression was serious, and he vaguely showed the posture of the boss.
Li Lin immediately reassured: "Sister Su, don't worry, we will keep in mind the two points you said." ”
Lin Su smiled at them and nodded.
Wang Ye explained: "Sister Su, because your Haida Forum prohibits off-campus IPs, the registered account can only be the student's own student number, and we can't post through normal channels, so we can only ask your classmates for help." ”
"Actually, it's called 'Cher's waist' very appropriately. Li Lin's gaze quietly turned to Lin Su when she said this, paying attention to her reaction.
"Who are you talking about?" Lin Su wondered if he had misheard the name.
"Sister Su, there is an account called 'Xue'er's waist' in that hot post who claims to be your classmate, and he also briefly popularized the story of you and Senior Fu. ”
When Li Lin said this, her eyes flashed with excitement and gossip, and she said cautiously: "She also said that your husband has a super luxurious and beautiful three-story villa. ”
When Wang Ye heard her last sentence, he could only look at her helplessly.
Li Lin suddenly felt empty.
Well, she admits it's her own curiosity.
Although everyone knows that Sister Su is married, she has no information about her brother-in-law, only that she is an outsider, so with her rich experience in entertainment and gossip in the past, she can't help but suspect that Sister Su is likely to marry into a wealthy family.
However, in recent days, she learned from the forum that this brother-in-law was Sister Su's senior, and the two still had a pure love, and her gossip heart instantly became uneasy, hoping that she could get a little benefit from Sister Su.
Lin Su didn't know that Xiao Jiujiu in her heart, her whole mind was on this "Xue'er's waist".
Isn't that Xiaoxue's forum nickname?
She still remembered that Xiaoxue used this name at that time because of Brother Xun, he played a martial arts drama with the word "snow" in his name, and his ancient costume in it looked quite handsome, especially the waist......
As a result, "Xue'er's waist" has become evidence of Luo Hongxue's.
And the account nickname of the Haida Forum cannot be repeated, coupled with what Li Lin said, she can be sure that it is Luo Hongxue's account.
After thinking about it clearly, Lin Su had a deeper understanding of Li Lin and Wang Ye's purpose of finding himself, and it was estimated that it was inseparable from Luo Hongxue's post.
She admitted: "That account should be my classmate." ”
"Is it Teacher Luo?" Li Lin asked again.
Lin Su was silent, Xiaoxue fell off the horse?
Seeing this, Wang Ye glanced at Li Lin with a slight warning, and then took over, "No matter who it is, as long as it is Sister Su's friend and is willing to help us." ”
Xie Tianhong heard them say so much, and he didn't get to the point, and finally couldn't help but ask: "Let Luo, let Lin Su make a post, and then don't have to do anything?"
When Lin Su heard this, he also looked at Li Lin and Wang Ye.
When it comes to business, Li Lin is still very serious.
"Director Xie, I read the post, and many students said that they like Sister Su's work, so as long as Luo brings the topic to "Secret Love", other students will definitely follow the discussion, and now that students are on vacation, it is essential to play various social software, and the heat of the discussion will naturally be brought from the forum to other platforms. ”
This step is just to let the public spontaneously have the first impression of the drama "Secret Love", and when the official announcement is made, a wave of publicity will be used to promote the drama, and the production team will have the two of you, and the fans and audiences will naturally look forward to it, coupled with Song Hao's popularity, fans will also generate electricity and publicity for love. ”
Wang Ye added: "Let's post some tidbits of the drama on special days such as festivals or actors' birthdays, and we can fix the popularity." ”
"It's enough to do these things for the early publicity, and the quality of a drama must wait for the drama to be broadcast, and the audience can only give an evaluation after watching it. ”
Lin Su agreed with this point of view very much, and fully understood what they meant.
As Li Lin said earlier, if the show is over-marketed before the broadcast, it is easy to cause the audience's rebellious psychology, even if it is lucky, it will hang the public's appetite to a height, once the show does not meet the audience's expectations after the broadcast, the public will scold the drama party for its early publicity nonsense, but the quality cannot keep up.
Once this kind of backlash occurs, this drama will be cool.
Xie Tianhong clapped his hands, "I didn't expect it, although you just came out, your mind is not stupid." You and I don't like to blow loans, and you guys have a good idea. ”
Of course, Li Lin was happy to be recognized, but her heart was empty.
Wang Ye also showed a rare embarrassed look, touched his nose, and explained: "In fact, when we are in school, teachers often analyze similar cases, which is not a clever idea, but a common perception in our industry. ”
"Yes, proper publicity and marketing are basic common sense. Li Lin also scratched the roots of her ears, looking at a loss.
This time it was Xie Tianhong's turn to be embarrassed.
Lin Su smiled and said: "Director Xie and I are not good at these, but I am relieved to listen to your words, our team is newly established, which is equivalent to a young child, so we must lay a good foundation and go step by step, no matter what other teams are, we must always adhere to some basic principles of doing things, just like your current thinking." ”
Li Lin and Wang Ye glanced at each other, nodded seriously and reassured, "We remember." ”