CNN's series of follow-up reports and in-depth interpretations of the publicity effect far exceeded Gu Kun's own expectations.

So much so that when he got follow-up feedback, he was really surprised several times.

From August 2 to the official end of the Olympic Games on August 4, Gu Kun's news continued to rise, and he almost became a household name among the people of Oceania and other European and American countries.

"Why is this happening? I thought that after the August 1 report, the peak of news popularity would pass. ”

For this question, Gu Kun also asked his assistant and senior sister Luo Haili, the leader of the Lan Fang team, during a private chat.

Around Gu Kun, everyone else doesn't understand sports, and they don't understand the publicity mechanism and topic explosion in this area, so the only way to talk about this kind of topic is Luo Haili.

Fortunately, Luo Haili has done enough homework and is very concerned about her career, and she has spontaneously and secretly investigated the answer: "This is actually not surprising, because at the beginning of the news about your 400-meter self-winning gold and breaking the record, the public has been paralyzed, thinking that it is just another gold medal and a record-breaking."

However, the public does not understand the data analysis of world records and the gold content of each record. Even if the news mentions that 'Gu Kun improved the world record of 400 meters by 24 seconds at one time', everyone doesn't know how awesome this 24 seconds means.

But CNN's follow-up report is different, it specifically emphasizes that 'you have improved the 400m record by 24 seconds, which means that for the first time in human beings, a single athlete has swam 400 meters in a row, faster than four runners swimming 4 times 100 meters relay', and uses physiological and medical technology to analyze what this means and prove that you don't need to use drugs, and drugs can't help you.

The melons in these science and technology, the people who eat melons actually don't understand it at all. But they only need to understand one conclusion: you're better than all four of them, and that's the most shocking thing to the world, because no human athlete has ever reached that height. It's not surprising that your current focus is more than Jordan's. ”

"That's the truth...... It's no wonder that several friends have been urging me to sign contracts and engage in business to seek cooperation with each other, and CNN has also hinted that my news feedback has surpassed that of all other celebrities...... "Gu Kun finally figured out this truth.

Jordan and Ronaldo are engaged in an industry that is indeed much more commercially successful and has a larger audience.

But after all, Jordan had Chamberlain before him, and Ronaldo also had Maradona and Pele before him. None of them were the absolute and unprecedented successes of their sport.

Luo Haili looked at Gu Kun's thoughtful appearance, and continued to report a few backlogs to him: "These are those who want to talk to you about cooperation intentions recently, and someone has called you since the day before yesterday." Director Emmerich seems to have contacted some other directors who make cool films in the circle and are not treated well by the art world, and want to talk to you about the cooperation between the studio and the framing.

There is also Mr. Richard of the Hilton family, who is urging you to solve the problem of Lanfang land, and wants to implement the site selection as soon as possible, and then carry out survey and design, so as to land the Lanfang Hilton Hotel project as soon as possible.

Finally, there is Sony, which is represented by the company, and purely wants to find you for commercial endorsement. Sony unconditionally announced that it was willing to give you a prize of $500,000 for each world record break, and you didn't want to do anything.

As long as a reporter interviews you and you admit that you did accept a bonus from Sony, that's fine. It would be nice if you could show you a habit of using Sony products in passing. But at that time, I was worried that you would have to deal with other matters, so I blocked it for you for the time being, saying that you would call them back. ”

Luo Haili is the leader of Gu Kun's side, and when it is inconvenient for Gu Kun to retreat, she naturally has to rely on her to block the way. The other Lin Ying and Midlova are not rightly named, and they are not suitable for handling official affairs.

Gu Kun was slightly surprised, and then relieved: "So fast? It seems that after becoming famous, there are many opportunities for cooperation." The sedan chair carries people, and they also expect to attract attention from me.

I expected the Hilton Hotel and would definitely be looking for me soon. I didn't expect the Hollywood guys and Sony to react so quickly. Well, I'll take care of that from tomorrow. ”

……

The persimmon is the soft one first, and the easy one to deal with is the first to be handled.

So that night, Gu Kun called back to the Sony side first, and there were several other endorsement demand parties that he felt he could cooperate.

When the record is broken, there is a unit to give a bonus, which is also an international practice, Lucia of the Eastern Camp back then, was a bonus given by the state, and it was worth about 50,000 US dollars at a time, and Bubka only broke 1 cm each time with this money.

Gu Kun's current era has passed more than ten or twenty years than Bubka, counting inflation, and the premium of capital to pay attention to the interests of world propaganda, Sony wants to be the exclusive awarder, and is willing to pay $500,000 for a record and a name, which is not too bold.

Of course, it's not cheap anymore. After all, brand endorsement has to be counted separately, and this is just a pure bonus.

This money has never been settled before, but now it is settled at one time, and Sony directly gave Gu Kun $25 million.

It was an old acquaintance who had dealt with him in Asia before, and Tiantian Wuren specially came to Oceania, signed it with Gu Kun in person, and then gave a check.

Anyway, Gu Kun doesn't care, Sony gives money a few times, and he admits in the media how many times he has received Sony's record-breaking bonus.

Considering his identity, Gu Kun did not receive more commercial endorsements, at most he only accepted the cooperation secretly requested by several top luxury merchants.

For example, in the future, when appearing in the public media, Versace or Armani will be used when wearing a suit or using a suit, or it will not reflect the brand. Just such a soft implant endorsement is not exclusive, and they each gave Gu Kun millions of dollars.

Coupled with Sony's record-breaking bonus at the beginning, Gu Kun signed a total of three, and took a total of $40 million for nothing.

This money was really easy to come by, which made Gu Kun a little worthless for his previous career.

You must know that since he started to engage in tourism in Lanfang in the second half of last year, he has now paid off his fixed investment loans, and his net profit is estimated to be so much.

The wreck of the "Suarez" that was caught in the first half of last year only made a net profit of 50 million for a shipload of Mexican silver coins and other good things.

After becoming the world's number one superstar, it is easy to get dressed and wear headphones for tens of millions of dollars, which is simply incomparable.

This is still the case that Gu Kun deliberately maintains his forced style and does not accept straightforward brand endorsements, if he is willing to put down his body, he will definitely earn many times more.

Don't think this is an exaggeration. Ten years later in history, when Yao Ming was at his peak, those who monopolized endorsements could easily collect hundreds of millions of yuan per order. In 2006, Toyota also made a long-term endorsement offer of 1.6 billion yuan to Yao Ming, but at that time, the relationship between Huaxia and Yueben was not very good, so Yao Ming did not accept it.

Even taking into account the reverse inflation that has been set back ten years, divided by three times, Gu Kun is really willing to accept pure commercial endorsements, and he has been in generation for many years, and there is definitely an order of twenty or thirty million US dollars.

It's a pity that he has to insist on the identity of "high society celebrity" in his life, and he wants to be his own boss, so leaving a reputation for directly collecting advertising fees is not good for his future life's career, so he has to endure it and only do Armani's $8 million soft implantation, which is equivalent to a quarter of the official endorsement.

However, in the future, he can use this reputation to gain exposure for his own business, which will not belong to "commercial endorsement advertising fees", and it will not be detrimental to the style.

It's like Ma Feng, even if he is in the news 10,000 times, no one will say that he is gaining exposure for Ahri Baba, he is a public figure himself. Ms. Dong, who is as ugly as him, must have seen this propaganda effect, so she had to follow up on that kind of high-profile character to seek exposure, but it is a pity that she doesn't understand that the society's tolerance for gold ugly men and gold ugly women is different.

With such a mature and successful experience that he had seen in his previous life, Gu Kun certainly knew how to operate.

……

After collecting the soft endorsement fee, Gu Kun took the time to have a few drinks with a group of young directors, producers, and film special effects company executives brought by Emmerich.

Hollywood is the most popular resource for publicity, so as long as you are famous enough, there will be insiders to play with you, and you don't even ask which circle you belong to.

As long as you have enough gimmicks, people fine-tune the script in order to rub traffic, which is not a problem, and they don't consider the issue of discipline at all. (Except for art films, the art film circle is still very upright, but Gu Kun is in contact with the circle of soft sci-fi big scenes and cool films)

Emmerich, who has been friends for the longest time, first expressed his attitude of cooperation: "Gu, after I finished filming this film, someone asked me to fry cold rice and remake the old IP, which is "Godzilla".

I'm going to go to you and find a place to shoot the part of the script that was filmed on a small island in the tropical Pacific Ocean. You don't have to toss around the set too much, it's like a historical Bikini Atoll. ”

This is very consistent with the drama itself, and when Gu Kun deals with it a little bit at the resort where he is the owner of the island, he can go to Hollywood for a big production.

After the movie is released, even if European and American audiences don't care where the filming location is, Gu Kun can deliberately promote it in the Asian market: Monster Island in Hollywood blockbusters was filmed in the Lanfang Islands!

At present, it is definitely unrealistic for Gu Kun to go directly to a large-scale and comprehensive cinema, so he has to save up his reputation and resources with one or two blockbusters, and run in the team, so that it will evolve into a comprehensive cultural tourism project model like "Universal Studios Osaka" in a few years.

So Emmerich is a win-win situation.

In addition to Emmerich himself, Gu Kun also met many sci-fi directors through the cocktail party, including Christo Nolan, who just made his first film this year and made his successful debut. The other party is currently preparing his second sci-fi film "Memory Fragments".

But it's a pity that "Fragments of Memory" is philosophical, the hot scene is not enough, and it is inconsistent with Gu Kun's investment philosophy, plus Nolan is a Breton nationality, Gu Kun and Breton are incompatible, so they will not cooperate.

Emmerich was able to work together because Emmerich was German.

However, although he regretted giving up Nolan, who had just debuted, fortunately, Emmerich brought enough new friends, Gu Kun spent a long time socializing, and finally met a few more valuable ones.

——

(PS: In the previous chapter, someone actually said that they couldn't understand the Hearthstone Terrier...... Well, to explain. I always thought that the popularity of Hearthstone Terriers was about as high as eating chicken terriers, but it seems that I am old, and only my generation fights Warcraft.

Vandal Deerhelm is a character in Warcraft and a druid orange card in Hearthstone. Most of the druid's abilities are selective, meaning that you can only choose one or the other when you play that card. There is an effect after Vandal Deerhelm stands up, which allows other druid choice cards to have both effects at the same time.

In layman's terms, it is equivalent to "children make choices, adults want all". The implication in the book is that stimulants have side effects, which can only enhance one aspect of physical performance at the expense of another. And Gu Kun is fully strengthened, so it can be proved from a medical and physiological point of view that he does not need to rely on drugs.

I didn't expect that so many people didn't understand the popular science foundation of pretending to be forced, and it was hard to pretend to be forced. )

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