201 Kick off the marketing war
In the entertainment industry, it is not enough to only clarify when someone splashes dirty water.
As the saying goes, spread rumors with one mouth, refute rumors and break your legs.
Therefore, it is necessary to refute rumors, but at the same time, it is also necessary to use bigger news to divert the attention of the people.
Wei Xun's reprimand at the airport caused a much more amazing sensation than visiting a nightclub, and when he saw the interview content of the media, the Internet suddenly became lively.
Conspiracy theories, direct bombardment, and intensified contradictions, this is the big melon that people like to hear.
"It turns out that Wei Xun is making a movie, and I am curious about what "Tang Detective" is. β
"But during the day, there are indeed many sailors who take advantage of Wei Xun's visit to nightclubs to bring the rhythm to "Wolf Warrior", and the intention of stirring up trouble is simply not too obvious. "Wolf Warrior" is about to be released in a month, and I think everyone knows who the opponent is. β
"It is said that the director and the male protagonist of "White Shark" came to Huaxia to hold a fan meeting, and some people really licked the crazy devil, and they especially welcomed the emperor to come to China, yes, but there is no need. β
"I wondered if it was not possible to chase stars normally, it would be too embarrassing to make such a play. β
On the hot search list of the news, #ε«ειε€εΊ#ηηεΊ¦θ’«ιδΈζ₯, and at the same time, it was #Weixun who was suspected of shelling the white shark#.
There is still a month before the release schedule, and the two movies are starting to bargain.
Dynasty Entertainment's theater chain has just been listed, and it has been linked to Golden Lion again, and it is urgently in need of "White Shark" to stabilize its inflated market value.
And Medal Media also wants to carry "Wolf Warrior", and Panda Ticket Purchase to achieve each other, and take advantage of the opportunity to further share the cake in the online ticket market.
Not to mention the ticket-buying gang of Dynasty Entertainment, they are also eyeing the panda ticket.
Therefore, new hatred and old grudges, competing interests, this time, no one can back down!
Medal Media.
"Linking the rumor-refuting trailer of "Tang Detective" with the entry of my bombardment of White Shark, I tried my best to refut the rumors for the nightclub public relations, and paid close attention to the trend of Internet public opinion. Also, find the first account that posted a live video of a nightclub, and sue him for rumors and theft. β
After returning to the company, Wei Xun walked to the president's office, and at the same time said to several executives who came over: "Sister Dong, you can do what I said just now, by the way, if the media calls you and asks you if the specific object of my bombardment is "White Shark", you can say it clearly." β
Dong Zhen heard the words and said, "Okay, Mr. Wei, I'll do it." β
When Dong Zhen left, Wei Xun pushed away the president's office and tilted his head to look at Mao Bin: "Our theaters have all been sorted out, especially the one in Beijing." β
Mao Bin said: "It's all sorted out. β
"Okay, we finally have our own theater, and there is no need to borrow the venue of Guanchi for the premiere of "Wolf Warrior" this time. β
Wei Xun smiled and said, "I just saw that the office area over the panda ticket purchase is vacant? Changming has found a new office address, so that the vacated office area can be moved in." By the way, I will have a video conference with him in the afternoon. β
"Wolf Warrior" should be equipped with online seat selection for publicity, this matter is very important, and you must talk to Gu Changming first.
Mao Bin said: "Okay, Brother Xun. β
Finally, Wei Xun looked at Zou Min and said, "Sister Zou, if you are okay here, first control the online publicity of "Wolf Warrior". β
Zou Min smiled: "Mr. Wei, you said." β
"We can't always be reactive, we need to be proactive. "White Shark" is a joint venture film, and although the investment and lineup seem to be strong, in fact, the joint venture film is the easiest to produce moths. Transnational projects, cultural collisions, and when shooting, if you are not careful, you will make a mistake that is not Chinese or foreign. β
Wei Xun said: "You go to the people in the circle to inquire about the specific role of Zhong Xianxian, the heroine of this movie, if you can't find out, go check Zhong Xianxian's entry schedule, and then probably speculate." I guess she must have very few scenes. β
The joint venture blockbuster, to put it nicely, is that Zhong Xianxian is the heroine on the Huaxia side, and Hollywood superstar Bruno is the male lead, but since "White Shark" has chosen to be released worldwide, according to Wei Xun's estimate, Zhong Xianxian's role will definitely not be much.
Whether overseas or domestic, it is up to Bruno to carry the box office, especially in the global box office market, an unfamiliar Chinese actress as the heroine will definitely affect the box office revenue.
Even if Zhong Xianxian had a lot of scenes when he was filming, Hollywood directors also have the ability to cut the heroine into soy sauce.
This is the so-called joint venture blockbuster, Hollywood relies on industrial technology to suppress, uses your money to make films, and can also play you in the palm of your hand.
Think about it, if it is known as a joint venture blockbuster, but the heroine is a soy sauce in the end, what will the audience in China think of this?
The so-called opening of the Hollywood market is purely a joke.
"Of course, I'm not sure that Zhong Xianxian's role will be very few, so when I check her itinerary, I also need you to go to Dong Zhen to borrow a group of sailors and pick things up first. β
Wei Xun said with a smile: "Before I watched "White Shark", I always marketed it as a Hollywood blockbuster, and I felt that I couldn't look down on local Chinese movies, and I felt that our small scenes were not comparable to the movies they cooperated with by big directors and global superstars. In that case, then we will help them and give them a good publicity. β
Everything has a degree, and if you brag too much, it is easy to cause rebellion.
What's more, a joint venture film that requires Chinese people to pay for it, make money on the land of China, and can't watch Chinese movies outside of the words, why, before the meal is eaten, they are yelling and scolding the cook?
In that case, don't eat this meal!
Zou Min's eyes lit up when he heard this: "Okay, Mr. Wei, I'll do it right away." β
As a result, under the covert marketing of Medal Media, the evaluation of "White Shark" on the Internet began to quietly go crooked.
"The absolute apex of Hollywood's industrial technology, "White Shark" can definitely suppress Chinese movies, and "Wolf Warrior" chooses to compete with it, only to be crushed. β
"Chinese movies are really not good, why do you think Wei Xun can beat Hollywood?"
"With all due respect, our films are really rubbish, and I feel ashamed when I watch Chinese movies abroad. β
"Wei Xun's name doesn't deserve to be put together with Bruno. β
These remarks belittling the braggadocio of Hollywood in local Chinese films are themselves the daily speeches of some kneeling netizens, and after the rhythm was brought up, it actually aroused the echo of many people.
Yes, in the eyes of some Chinese people, all Chinese movies are garbage, and they will never be as good as Hollywood.
"Don't underestimate netizens, when they are collectively irritated and hate a movie, the black material and stains related to the starring, director, and producer of this movie may be turned out. β
Wei Xun chuckled: "When this matter is at its most fierce, we will throw out the cut trailer of "Wolf Warrior", there is no big scene in Chinese movies, does blowing up a tank count?"
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