The next day, at the "Unnatural Death" ratings report analysis meeting, the atmosphere was quite depressing.

The results of the first episode are very ordinary, far below expectations, the average time-sharing rating is only 15.3%, the highest time-sharing rating is 17.5%, and the viewership share only accounts for 29% of the same period.

Yoshizaki, Miyawaki, Shiraki and others who participated in the analysis meeting all looked at the chart in hand, looking at the nose, nose, mouth, mouth, mouth, no one planned to speak first, and they didn't know what to say when they opened their mouths - after investing so much budget and energy, and finally getting such a result, they couldn't feel anything but frustration.

This should be a small failure......

Rin Chihara didn't speak, his face was impassive, and he maintained his usual calm expression, but even if he had a certain psychological preparation for this situation, now that he really appeared, he still wanted to scold his mother in his heart - NHK doesn't count, the other four really can't see that others are half good, and they made this kind of plane, and they had to broadcast it at the same time as his show, and as a result, they lost all five, completely harming others and themselves.

Sakurajima TV's "Late Night Urgent Search", because of the support of the audience in the first two seasons, the results are slightly better than them, with an average rating of 15.4%, but for the crew of "Late Night", it is not a good thing at all, if it weren't for the TV station to arrange for them to move the time slot, the show itself should have achieved better results - they are currently only ranked fourteenth on the hit list, and they should have been able to enter the top ten at the beginning of the season, and even the top five is not unthinkable.

Tokyo Broadcasting TEB's "Women's Emergency Agency" is in a worse situation, even with the support of old viewers, the average time-sharing rating is only 12.8%, and it is estimated that if it behaves like this under normal circumstances, there is a high probability that it will be cut in half;

The situation of Asahki TV and Tokyo Broadcasting TEB is similar, and the original main force Taiga drama "Yasuda Nariyu" has plummeted from the 24.1% time-sharing average of the final episode of the previous season to 12.2%, which is considered a halving of the results, and it is estimated that the producer is so angry that he vomits blood at this time.

Mt. Fuji TV's new variety show to test its firepower was the worst, only getting a 5.2% rating, which was purely cannon fodder.

The eight o'clock slot on Friday night has become a meat grinder on the battlefield of ratings share, and five good programs knelt together.

Rin Chihara looked at the ratings report carefully, and didn't think that the poor grades were a problem with the drama itself, the ratings curve was very smooth and stable, showing a slowly rising attitude, proving that the audience stayed as long as they watched it, and few people abandoned the show halfway and left, it can only be said that the ratings were far thinner than expected.

Some overestimate their appeal, even if they made a "Naoki Hanzawa" that caused a huge social repercussion, they are still far from the realm of Cameron, the king of movies - "Piranha", "Terminator", "True Lies", "Titanic", "Avatar" The word-of-mouth accumulated along the way, as long as it is Cameron's movie, fans will not make a second choice, and Rin Chihara also wants to have such an influence in the Japanese drama circle, as long as his name is printed on the promotional poster, the audience will automatically sit in front of the TV on time.

Sure enough, it's too early to be complacent, if you want to really set off a ratings frenzy in the TV drama market with your own name, you still need more accumulation, and there can't be a failure in the process!

There is still a long way to go!

Rin Chihara recognized the reality there, his expression was super serious, which suddenly made the atmosphere at the analysis meeting more solemn, Murakami Iori coughed dryly, and said softly: "Chihara, say something!"

Among the people present, she dared to talk to Rin Chihara at this time, and she felt that the current results were not satisfactory, and everyone was not in a good mood, so don't put on a serious face to scare everyone - you are the backbone of the team, and it is indeed time for you to speak!

Rin Chihara came back to his senses, didn't hurry to speak, stared at his fellow creative team members and looked around carefully, and found that they were indeed a little depressed, and couldn't help laughing: "You don't need this expression, the four major commercial stations want to suppress us, our opening results are really not good, but I don't think it's a bad thing." ”

With his smile, the atmosphere at the analysis meeting instantly became much more relaxed, and everyone secretly breathed a sigh of relief, looked at him together, and waited for him to explain in detail.

Rin Chihara closed the ratings report, sat there with his hands clenched into fists against his chin, and smiled: "The station has always wanted to have a word-of-mouth prime time, everyone knows this, and this is also the expectation of our crew." If we can continue to develop smoothly, there will be more and more programs in the future, and it is still very beneficial to have a word-of-mouth prime time, at least as soon as any new drama is launched, you can get a considerable audience base, and the corresponding advertising fees and other income can also be greatly increased, and the cost of supplementing the production budget can also be increased, forming a virtuous circle. ”

Everyone nodded unanimously, everyone wants word-of-mouth prime time, there is nothing wrong with this, but what does this have to do with the current results

Rin Chihara continued: "This is also what the four major commercial stations have been pursuing, they all have their own word-of-mouth prime time, but how did their word-of-mouth prime time come about, does anyone know this?"

Shingo Yoshizaki and others looked at each other, feeling that it was quite a long time ago, at least dating back to the mid-to-late eighties, seven or eight years after a while, and they didn't know how to answer for a while, and Chihara Rin didn't need them to answer, so he said directly: "The answer is very simple, there has been a long period of fierce competition between them, and the winner has won a succession in a certain period of time with a good drama and a good program, accumulating word-of-mouth advantages little by little, so that others have lost the confidence to win in this period of time, and have to back down!" ”

After he finished speaking, he looked around at his fellow members of the creative team again, and said softly, "Now it's our turn!"

The voice was soft, but the weight was heavy, and Shingo Yoshizaki and the others looked serious and became a lot more serious in an instant. The words "fierce competition" seem to be very easy to say, but later generations only remember those programs that won the ratings at that time, and the creative team that lost was put into the flow of countless efforts......

Rin Chihara was silent for a while, his expression became serious, and he lost a smile on his face, and continued: "The current situation is indeed a bit bad, but I think this is a crisis and an opportunity - we finally have a chance to prove ourselves, to prove that we are qualified to have an exclusive hour on a certain day of the week!"

"This is a test for us, a litmus test of our ability, and a challenge for us! We spent nearly three months preparing, working overtime in a row, everyone did their best, I can say responsibly, we made a good TV series!

"I don't think so!"

Rin Chihara's voice was very soft, so people had to listen attentively, but his tone was very firm and powerful, and finally smiled: "If we really want to get a word-of-mouth golden time, we must win in this competition, we must work harder, and I believe that we can definitely win - "Shiqi" only opened the season by 2%, and we later achieved more than 20%, and "Hanzawa Naoki" set a record for the highest ratings in history, and I have never doubted our strength!"

After a pause, he smiled again and asked, "Does anyone have any doubts about this?"

Shingo Yoshizaki and the others glanced at each other, laughing and shaking their heads together, while Rin Chihara smiled even more happily, his eyes were very bright: "Okay, let's take this opportunity to start building our own Friday eight o'clock prime time, starting with defeating the opponent at the current same time!"

Rin Chihara is the backbone of this team, he is emotionally stable, full of confidence, showing the courage to face challenges and fight, and suddenly everyone's mentality is stable, and immediately feels that it doesn't matter if the results of the season are not good - it is a crisis and an opportunity, so as to show his strength and create a prime file exclusive to his own people

It's a tempting idea, so let's do it!

They came up in good spirits again, and began to carefully analyze the ratings data charts word by word, searching for every tiny fluctuation - every viewer is precious, and at this time they can't afford to lose.

It's just that they originally filmed very carefully, and now there are basically no problems that can be found, and when the analysis is over, Chihara Rin looked at the two executive directors Yoshizaki and Miyawaki, and seriously instructed: "The quality must not be relaxed, let's start filming in advance, just to seek quality, please two must control this." ”

Yoshizaki and Miyawaki nodded seriously at the same time, promising that even if the results were not good, they would not relax their requirements for the quality of shooting. On the contrary, go the extra mile!

Rin Chihara asked Iori Murakami again, "How is the situation on the sales side of the theme song?"

Iori Murakami immediately said: "It's still early, and the statistics haven't come out yet." ”

"Notify me at any time when there is data, and let me know in time if there are special circumstances. Chihara Rin said, groaning, I don't know if this killer feature can have the effect of a surprise soldier - now that I am stuck in the quagmire of a melee, the theme song that was originally used to be the icing on the cake is going to become a winner or loser, so I can't ignore it.

Iori Murakami wrote down the matter in a small notebook, listed it as an urgent matter, and then began to propose additional content in "Human Observation" in order to further promote the new drama - at a critical juncture, a variety show raised by a girl like "Human Observation" had to be sacrificed.

They worked together as one, and began to work hard to create a prime time, and discussed in detail at the analysis meeting for a long time, so long that they were about to delay the filming plan before they stopped, and immediately went their separate ways, and the motivation seemed to be more than before, and Chihara Rin didn't plan to see what the mainstream media said, he also has experience now, those drama critics are all slippery, and if they don't broadcast two or three episodes, they won't draw conclusions, they will definitely be vague, for fear of ruining their reputation, and they will watch it in vain.

He doesn't care about this for the time being, he only cares about whether the theme song can be a big hit like another world, helping to greatly improve the word-of-mouth and ratings of the series, but he can't get specific data for a while, so he can only wait for feedback slowly.

Hopefully, everything will go well!