When it comes to the Louis Mohd Group, many people may not be familiar with the bloody history behind it.

In the early years, Arnault was just an ordinary rich second generation.

No matter how you mention Arnault's family history, you can't avoid Chevalier, who is known as the "Napoleon of luxury".

Shevalier is a legend, and he is forced to be one.

Chevalier performed a miracle at that time.

From an ordinary background, he was admitted to the École Nationale d'Administration in France.

What is the concept of the École Nationale d'Administration?

The academy is known as the cradle of the "leaders of the French nation".

A total of 2 French presidents and 6 prime ministers have graduated from this academy.

There are countless ministerial-level officials.

In other words, this kind of academy is not something that ordinary people from families can get into.

Chevalier's admission to the École Nationale d'Administration de France was just a small culmination of his own acquaintance.

At school, Chevalier showed superhuman emotional intelligence.

I don't know if God is deliberately guiding him, so that he can get acquainted with a few classmates who have a particularly strong relationship.

One of them was none other than the future French President Jacques Chirac.

This is not magical, De Gaulle, who was idle at home at the time, I don't know if he was a ghost, took Chevalier as his student.

De Gaulle was no less controversial than Napoleon for the French people.

Either way, de Gaulle's energy and connections in politics benefited Chevalier.

There was a relationship between de Gaulle and Chirac, and Chevalier was like a fish in water.

Although he chose to leave politics later, it did not prevent him from using his circle of friends.

Chevalier was still in business, and he had a senior named Lemire, who was then the president of the Bank of France.

Lemire implicitly instructed Chevaliers that the Moët & Chandon Group, which is a high-end champagne winemaker, is looking for a new head candidate.

In addition, the Moët & Chandon family is willing to give up the management power and hand over the group to a team of professional managers.

Shevalier, who was active, immediately felt that the opportunity had come.

So he recommended himself and successfully moved the Moët & Chandon family and became the president of the Moët & Chandon Group.

Nothing else, just because of Chevalier's connections in political circles, how could the Moët & Chandon family refuse?

Later, Chevalier used his connections to associate Moët & Chandon Champagne with the aristocracy by spending huge sums of money on advertising.

In his hands, in just 11 months, Moët & Chandon Champagne turned a profit, and its stock price rose rapidly.

As Kaihang's life continues, the careerist Chevalier has his eye on another high-end wine brand, Hennessy.

It is one of the three largest cognacs in the world and has a history of more than 200 years.

In the 60s, Hennessy accounted for more than half of the global brandy market.

However, in the 70s, due to the decline in the stock price, the shares that Hennessy had pledged to BNP Paribas were at risk of being liquidated.

The Hennessy family also had to consider selling stocks.

At this time, Chevalier's good mentor, Lemire of BNP Paribas, appeared again and introduced Chevalier to the Hennessy family.

Chevalier persuaded the Moët & Chandon family to buy the Hennessy shares held by BNP Paribas.

On the other hand, leveraging the connections of its seniors, BNP Paribas provided a leveraged fund to acquire the remaining shares of Hennessy.

The two companies were successfully merged to create the well-known Mooren Group.

This is only the second half of Louis Mohd.

The first half of Louis refers to the Louis Vuitton group.

After the IPO, the Aviton Group continued its capital expansion.

The head of the group, Henri Lacamier, son-in-law of the Vuitton family, is in desperate need of outside support.

The wealthy Chevalier had tried to enter the luxury market before, but with mediocre success.

At this great opportunity, he set up his mind to acquire Louis Vuitton, an established luxury brand.

After the merger of the two companies, it is simply a shocking wave in the luxury industry.

The merger of two originally unrelated groups directly created a behemoth.

However, the newly established LVMH group seems to be huge, but it is very fragile.

Chevalier and Lacamier, the two de facto controllers, neither of them is convinced.

LV and MH are like water-oil solutions, which seem to be in the same cup, but in fact they are distinct.

From the core concept of the brand, the business part, and the personnel allocation, all of them are independent.

What is even more difficult to reconcile is that Chevalier, who was taken over halfway by Mohd, has no "family feelings" at all, and believes in the professional manager system.

Louis Vuitton, on the other hand, has been passed down through generations, but believes in the family management system.

There are many contradictions between the two sides, which were once as big as product planning and brand layout.

Even the design of a piece of letter paper is difficult to agree on, and the differences gradually widen.

In order to strike at the opponent, increase the control of one's own side over the merged group.

The two families have chosen to bring in outside allies.

Arnault was an ally brought in by Ramikaje, the son-in-law of the Louis Vuitton family.

Neither Ramikaye nor Chevalier took Arno seriously at first.

During this period, Arno was harmless to humans and animals in disguise.

Both sides thought that he was only playing the role of reconciliation.

He had a good relationship with Shevalier, and he climbed up step by step from Shevalier's younger brother.

Between Lacamiyah and Chevalier, there is a welcome on the left and right.

History is always strikingly similar, and Chevalier never dreamed that Arnault, who was snorting at himself, would have the idea of buying Louis Moësm.

After a series of maneuvers, Arnault succeeded in taking out Chevalier and Ramikaye, taking Louis Moëdden into his own hands.

After reading the information provided by Li Changqing, Chen Dongcheng only had one feeling.

This old white man is vicious, ambitious, and enduring.

"The dove occupies the magpie's nest" is only the first step in Arnault's career.

Later, Arnault was like a prehistoric crocodile with a bloody mouth, aiming at every prey on the luxury table.

Fendi, Givenchy, Bulgari, Sephora, Guerlain......

Not surprisingly, they were all taken by Arnault one by one.

If it is said that Mapa Ma is fattened together by Chinese women.

That Arno is definitely the altar of women all over the world.

Countless luxury goods are not only emptied of men's wallets, but also more and more material that makes many women corroded.

Although the opponent is terrifying, if you want Chen Dongcheng to retreat, it will definitely be impossible.

Belmond is ranked among the top 10 luxury hotel groups in the world.

The average room price of all hotels in the world is 534 US dollars per night, and last year's revenue exceeded 500 million US dollars.

Don't look at the small number of Belmond hotels, but the profitability is leveraged.

Junting Fund is the main force on the surface, and secretly the Blue Eagle Fund is the countermeasure.

With Arno's shrewdness, the offer now has reached the limit of what he can bear.

The two companies have now made offers of 23x EV/EBITDA, much higher than the 12x EV/EBITDA of their peers.

EV/EBITDA stands for Enterprise Value Multiple, which is a widely used indicator of company valuation.

What is more powerful than ordinary P/E (price-to-earnings ratio) is that this valuation metric can take into account both equity returns and creditor returns.

The amount of corporate financing is different, the leverage ratio is also different, and the natural P/E is different.

However, if you use EV/EBITDA, there is basically no difference.

It can be seen how crazy Chen Dongcheng's bidding with Arnault has been.

Even many funds and investment banks are paying close attention to the crazy bidding of the two.

What is reasonable or unreasonable is not within the scope of consideration of the two at all.

The French railway has made a lot of money, and now it depends on how much the two will open.

Back at the company, Roland Wirth ventilated with the management, lest everyone offend the new boss and be fired.

So far, Roland Wirth is not sure whether Arno is willing to fight to the end.

Although he is confident in the growth and profitability of the Belmond Group.

However, the price offered by the two families now is already outrageously high, and the pressure on him is also extremely high.

Ralph Aruza, senior vice president of the Belmond Group, pushed the door straight through the door and walked in.

"Roland, Louis Mooren Group has revealed to the outside world that they are withdrawing from the bid. ”

"I see, get ready for your new boss. ”

Roland Wirth rubbed his face and breathed a sigh of relief.

It's finally settled, saving him from worrying.

......

"Belmond Group was acquired by Junting Capital, with a net equity value of $2.7 billion, plus $600 million in debt, for a total value of $3.3 billion!"

As the main force in this tough battle, Junting Fund can be said to be in the limelight.

Even the invincible 100 billion euro consortium Louis Moët was repulsed, and you can imagine how famous the Junting Fund is in the circle now.

However, despite everyone's painstaking search, Junting Fund mysteriously did not accept any interviews.

Details of the transaction are not available to the outside world.

Chen Dongcheng took the time to meet with the people of the French railway bureau and solemnly signed the contract.

Since then, he has a territory of his own in the field of the world's top luxury hotels.

The board of directors was all controlled by Chen Dongcheng, and a group of his own people were sent into the Belmond Group, and Chen Dongcheng was relieved.

For Belmond's management, Chen Dongcheng also chose to use it for the time being.

Look at the rest of the situation and decide whether to change the management.

Roland Wirth wasn't bad before.

Even if you look for other replacements, you may not be better than Roland Wirth.

Roland Wirth followed Chen Dongcheng to the Maldives with several executives.

At this time, the island is very different.

Pristine white sandy beach as far as the eye can see.

Jolye Island is also a medium-sized island among the many islands in the Maldives and offers 101 villas.

Among them, there are 80 water houses and 21 sand houses.

Aman's royal designer, Jean-Michel Getty, is a definite statement of quality.

The group took a seaplane to Jiaoli Island.

As soon as they heard that the designer of the Gillese was the great god of the Getty, all the Belmond executives immediately changed their faces and became extremely respectful.

"Since it's a Getty designed resort, I believe the quality is absolutely top-notch, I wonder how much your investment is?"

"It cost $150 million before and after, and now it's finally over. ”

Roland Voss paused for a moment, a little surprised: "It seems that you plan to make Jiaoli Island the Seven Star Island of the Maldives!"

The five-star island, for the vast majority of resorts, is already unattainable.

The hard standard of $50 million is not so easy to achieve.

But when I think of the standard of Seven Star Island, there is no investment of more than 100 million US dollars, and it is no fun at all.