Chapter 321: The courage is getting bigger

If a person buys some Donkey brand bags, and then sells them privately, or even opens a store to sell them, can the brand company of Donkey brand hold him accountable and not allow him to sell them?

Legally, that's not going to work. After all, property rights are sacrosanct, and if people buy things, even if they sell them as second-hand goods, is there a problem?

This society pays attention to the freedom of contract, and there is only a pure property transaction between the buyer and the donkey brand, without any other accompanying agreement, of course, after paying the money with one hand and delivering the goods with the other, the brand party will not be able to control how the other party disposes of its property.

Of course, if it is a distributor or agent, they have collusion, violated the price control of the brand, and sold goods in any way/price/region/time that does not conform to the agreed method, then the brand can pursue its liability for breach of contract, based on the distribution/agency agreement between the brand and the dealer.

Therefore, specific to the cooperative stores that organize zero-low group tours under the handy journey, go to Gu Kun's luxury shopping center to buy at regular prices (of course, if you actually buy more or have a way, there will definitely be a slight discount.) The person in charge of the luxury counter will also privately give a few discounts to the Lila business, and the big deal will be rebated from the commission, so it must be a little cheaper than real personal retail)

As long as they don't sell fakes and don't engage in other forced buying and selling that violate the laws of the Lan Fang, Gu Kun really can't grasp the handle to rectify the other party, just like it is difficult for you to buy on behalf of others.

The business environment of Lanfang, and the international reputation brought by this business environment, is very important.

If it is said that it is a free trade port, it must have the appearance of a free trade port, and it cannot be changed overnight. Therefore, even if Gu Kun wants to deal with zero low group fees, he has to act according to the rules and be impartial.

When the other party's crime has not yet been revealed, he can only temporarily fatten up, collect evidence, and slowly figure it out.

It is estimated that there is no three or five months of layout for this matter, and it will be impossible to cut the grass and eradicate the roots.

......

After determining the person to deal with, Gu Kun reacted quite quickly, and while letting Gao Jianxiong's people track and trace, he tightened the supply from the source.

Early the next morning, he called Luo Haili and instructed two points: "From now on, tighten the rebate and discount authority of all front-line store managers/managers in the boutique counters of shopping malls, and strictly investigate their behavior of giving rebates and discounts to tourists who shop in large quantities, and would rather lose some promotional turnover."

Secondly, from now on, the management of 'nationals who do not show their passports to shop' will be strengthened, and all luxury goods will be sold with the passport copy of the invoice as much as possible. As for the nominal part, it is to standardize the management of consumption tax refunds, in a word, I want to increase the difficulty of purchasing goods for my citizens. ”

Regardless of whether the luxury brands in charge of Gu Kun are discounted or not, but in the hands of the front-line store managers, there must have been a certain discount authority - think about it with your knees, you also know that if you go to a foreign country for shopping and go to those stores, if you buy too much, the shopkeeper will always have the right to give you a small giveaway, or other disguised benefits to customers. What Gu Kun has to do now is to completely tighten the supply of goods.

He could already think that Yang and others stocked up on goods in advance before the May Day cheap group got up, also to prevent the shortage of popular products with a good reputation among tourists. On the other hand, it is also afraid that if the people who know the goods among the consumers do not give the real goods, it is easy to goof.

But Gu Kun believes that with the chaos of doing cheap groups, it is impossible to really endure only selling genuine products and not selling A goods - when they insist on selling genuine products, Gu Kun can't arrest them, and he can't punish them according to law, but if it involves selling fake goods, the nature has completely changed, and it is reasonable and legal to directly copy the store.

In later generations, Gu Kun, who has seen a lot of cheap groups and travel purchasing chaos, guessed casually, and estimated that after a long time, the supply of genuine products was tight, and these people would definitely not be able to help but sell genuine and fake goods.

Don't doubt the vision of the clerk of the Chinese store, those salespeople with good performance, looking at people is very poisonous, and then observing words and chatting a few words, you can distinguish how much a customer knows the goods, whether he will wear a fake product, whether the other party buys it for himself or for his wife or a gift, and how much is the goofing rate for each shopping purpose......

Those people have been calculating this bit of intrigue and trickery all their lives, and they specialize in the art industry, and they will definitely think that they are seamless if they are a little adulterated into fakes, and they are not even afraid of surprise inspections, and there are all kinds of ways to deal with them.

Moreover, Gu Kun believes that with the capital chain of those Internet travel companies, they will not be able to come up with the money to hoard so many genuine goods - in March, Gucci and Armani were hoarded, and now it is estimated that at least hundreds of millions of yuan per brand are still quite conservative estimates.

With a broken company that has raised tens of millions of dollars, can it come up with so much money to stock up?

Therefore, maybe the big financiers behind it feel that the business is profitable, the goods can be sold anyway, the luxury goods are relatively valuable, and there is a business model endorsement, so they are willing to pay extra money to stock up on goods.

In this case, if the online travel company wants to sell all the genuine goods, it is estimated that they cannot afford to bear such a large capital chain risk.

Therefore, Gu Kun stuck in the source of genuine goods, which is also a kind of forcing the other party to speed up the digestion of genuine inventory, and if the business is getting bigger and bigger, it seems that there is no danger, and the temptation of interests is getting bigger and bigger, sooner or later he will not be able to help it.

The source of genuine goods is a catalyst to accelerate the other party's reckless risk.

Of course, maybe the big bosses of those Internet travel companies may not know about this, and they may not be strict about it, they may not really expect it, and it is not surprising that many Internet entrepreneurs in 2002 are still relatively high-minded, and they are all computer majors.

These bosses think they are superior and look down on traditional commercial sellers. Therefore, after they set up this bureau, the employees who specifically helped them set up the link of "compulsory shopping to return the original group fee" may not have more confidants and more hearts with them.

And as long as the boss doesn't understand it very well, middle-level people will definitely not be able to avoid bullying and concealing it.

Even if the company's senior management does not allow the sale of fake goods, Gu Kun dares to bet that the shopkeepers in charge of the middle level will definitely not be able to help but carry fake goods.

Then will be their death!

......

The words are divided into two ends, when the Lan Fang people are peeling off the cocoon and strictly investing, the Diba people and the Internet travel companies they newly invest in and control are also making crazy layouts.

It's no wonder that they are not vigilant, it is the first time that an online travel company has done this kind of thing, how do you know how many cats, how many risks, and how many disobedient and self-assertive behaviors will be in the middle and lower classes?

Don't you see that Rebus has just entered the hardware world from the Internet circle to get Xiaomi, and how many losses have he suffered before he learned to be obedient?

Don't you see how much wool has been taken away by the car repair points below and the urban push team in the future generations?

Internet companies are purely flying in the sky Air Force style, their feet do not touch the ground with a breath of fairy spirit, and they look down on those entities that eat on the ground. Especially in the ancient era of 02 years, the psychological advantage of Internet people who "I can even handle the Internet, and the traditional bad things can't be done" is even greater.

As soon as the time entered the middle of April, the travel network in China through some publicity channels, specially rendered, fixed-point accurate advertising, it is said that it also used Google's ADSENSE algorithm recommendation, as far as possible to put the advertising in the "according to the preliminary portrait of online behavior, it is easier to have money to travel abroad, and there is also the intention" of the user group.

INTERNET ADVERTISING BASED ON ADSENSE-LIKE ALGORITHMS WILL BE PEDIATRIC IN LATER GENERATIONS. In later generations, website advertisements were "thousands of people", and different people clicked on the same website and saw different advertising content.

For example, if you search for a certain keyword "milk powder" on the Internet, and after a while, you visit other websites and push you advertisements that are all analogues of crib walkers.

02 ADSENSE, WHICH HAS JUST APPEARED IN THE YEAR, IS OF COURSE NOT SO SMART, BUT COMPARED TO THE OLD GENERATION OF SPICY CHICKEN IN THE LATE 90S, "A THOUSAND PEOPLE ARE THE SAME, EVERYONE WILL SEE THIS KIND OF ADVERTISEMENT", AFTER ALL, IT HAS IMPROVED.

Coupled with the publicity of "zero group fee tour Lanfang" or even "2,000 yuan/3,000 yuan for a week", it is really attractive, and everyone who accidentally clicks on this advertisement on the Internet has the urge to take a closer look.

Therefore, in terms of advertising and publicity, Convenient Travel Network has really made a good start, not only in a short period of time, it has received an explosive increase in consulting customers and ordering customers compared with the usual business model, and even the number of visits to the website itself has increased by an order of magnitude as a whole!

As for the operation of these orders, it is not really that there is no charge at the beginning - if the tour group with zero group fee really does not pay a dollar in advance, then if the tourist breaks the contract and does not go at that time, the online booking company will not be miserable, at least lose a lot of booking price and visa delivery costs, and it is easy to be entertained by wool pickers.

Therefore, you still have to collect money, even if there is no group fee, you can collect a deposit of about 500 yuan in advance, and pay the visa fee from the deposit, which can basically avoid the suspicion of being entertained.

As for the way to make money, many people book tickets online for the first time, and they don't know how to make money, and they think that they have to sign a paper contract in person and then give cash directly. Later, the online booking company proposed direct Alipay payment - anyway, if you want to be financially exempted from the Lanfang visa, you need to apply for Alipay, so paying with Alipay can also win the trust of both parties.

As for whether this will lead to Alipay being promoted more hotly, it is not for the people of the online booking company to care, and they do not regard Alipay as Gu Kun's company, and they have no grudges against Gu Kun. They only think that Alipay is Ma Feng's business, and there is nothing to shy away from.

The first group to test the waters, just halfway through April, was organized and successfully entered Lanfang. For the sake of safety, there was no zero tour fee for this group at first, but the tour fee was slightly cheaper, about two or three thousand yuan, you could play in Lanfang for five days to a week (two thousand five days, three thousand a week).

And in addition to the shopping trip, this group of people also really have two or three days of fun time, will go to Zhaoming Palace to visit, go to see the Aircraft Carrier Museum and the Lanfang Maritime Museum, and go to the beach near the Lanfang Burj Al Arab Hotel to take photos and play some water sports.

This arrangement is also to ask for directions and to test where the supervision scale of the Lanfang side for zero-low group tour groups is.

The first group went very smoothly, and the online travel company also made real money - all the tourists who only spent two or three thousand tour fees, in the three to four days of shopping trips, were bombarded with boasting, brainwashing and sales, and bought at least 100,000 yuan per person, of course, these people also sincerely believe that "the things we buy here will definitely not be a loss, and they will be more valuable when they return to China, and if they can buy and sell them smoothly, they will still make money."

So by the end of April, they were more and more open, and they began to prepare for a real zero-fee group.

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