"Hello, I'm one of Liu. ”

"Hello, I'm Kanazawa. Seeing that Liu Yi didn't feel jerky at all, and he was also very comfortable in receiving people and things, Jin Ze glanced at it, it seemed that he was not a rich second generation who didn't understand anything.

"It's nice to meet you, I'm curious, you did a good job in your last job, and the company you worked for was also quite good, why did you choose our company in the end?" Liu Yi knew that it was pointless to talk nonsense with this kind of person, and it was pointless to use conventional routines to ask him to introduce himself.

"It's nothing, I want to find a job that can achieve my dreams, and I think your company may be the place where my dreams can be realized, so I came here. Jin Ze said with a smile, Liu Yi looked at him, did not answer, but asked him to continue, feeling as if he didn't understand why he said this. "Before I came to your company did a certain understanding, although your company developed not a lot of commercial real estate, but your company owns the land is one of the most domestic real estate enterprises, I asked someone to inquire about it, your company's debt ratio in the bank is less than 30 percent, which is too low for a real estate company, the normal debt ratio is at least about 50 percent, especially in China, the debt ratio is generally higher than this number, your company's character is a foreign company, so I am very curious, what kind of foreign companies will hoard land in the country and not develop, reduce their company's debt ratio, what is it for, this makes me puzzled, so I thought for a long timeI think there is only one possibility, that is, your company's senior management believes that it is not the peak period of real estate development, and now the development of profits is not the highest, I walked around a few of your company's real estate, and found that commercial real estate is basically divided into supermarkets, commercial centers, cinemas, office buildings, and there is a large parking lot underground, the purpose of developing commercial real estate is to have a greater flow of people, and generally choose to build in the place with the largest flow of people, but your company is not, so I did a more in-depth investigation, and there will be a piece of land that belongs to your company within a distance of no more than three kilometers from the commercial real estate developed by your company, and I understand a little bit nowYour company originally planned to develop its own residential real estate when the property price was high, so that the residential and commercial buildings echoed, and finally the value of both parts rose, the residential real estate was used to make money, and the commercial real estate relied on the property development to form a stable development direction, so I felt that I should come over, because I had my own plan. ”

This surprised Liu Yi, this Kanazawa's professional level is very good, the intelligence collection is also very detailed, and the work is very meticulous, "Then what are your plans for the future, can you tell me? Liu Yi took a sip of tea and looked at Kanazawa.

Kanazawa looked at Liu Yi, he really only looked so young, or was he already very old, but his face was young, and he spoke with a calmness that did not belong to his age, Kanazawa also took a sip of tea, "My ideals are actually two, one is to design various types of residences, adapt to different groups of people, so that they have more choices, and the second is to let real estate development enter a state of self-circulation in the future, forming an ecological closed loop, or a sustainable future." ”

"Can you tell me more about it?" Liu Yi is actually quite curious, this Kanazawa seems to be very good, Liu Yi is now very interested, and a person who thinks about the future in real estate development is very

Less, it's all about the present.

"Residential buildings are ultimately for people to live in, the same is imitation, in the sales process will definitely be caused by imitation of each other, the current demand for housing in China is very large, but the current price is not very good, so I said that your company is very smart, first hoarding, the current consumption power simply can not catch up with the development of real estate, there are large deposits in the bank, the money is now gradually invested in real estate, but the proportion of industrial loans is not very large, if a large number of bank loans to real estate, it means that the development period of real estate has come, and with the people's living standards are too high, only the ability to consume housesReal estate still needs time, and now is not the best time. Jin Ze thought about it and said seriously, looking at Liu Yi, Liu Yi made a gesture of please, and the whole person seemed to be listening to him carefully," When the people's savings into the real estate, the development of real estate is in line with the matter, and do special residential real estate to be more attractive to the people, the house is ultimately used to live, no matter how hype, the basic function will not change, and the characteristics are the best way to attract consumption, even if other companies want to imitate it is impossible to do, their cost will be higher than ours, and we form a brand, it will naturally become an important brand effect in residential real estate, cookie-cutter is not the best way to develop residential real estate, characteristics and brand effect is the fastest way to sellI guess your company intends to wait for the rapid development of the real estate at that time, so as not to worry about the company's shock due to high debt. The development of the second commercial real estate is recognizable, your company has done it, forming the same model to reduce costs, first open the commercial real estate to gather the corresponding flow of people, so that the regional flow of people to form and then build residential real estate, then the sales of residential real estate will naturally rise, and the value of commercial real estate is really reflected, this is a relatively healthy development model, at least the boss is looking at the future. ”

Listening to Kanazawa's analysis, Liu Yi felt that he was so powerful, but he only had such a plan in his heart, and he didn't really do what he said, "How to judge the arrival of spring in real estate?"

"It's very simple, every year the bank has to release the bank's deposit rate, when this increase begins to decline, it also means that spring is coming, and before that, commercial real estate to accelerate development, residential real estate to slow development, when the time comes, it is necessary to develop residential real estate quickly. ”

"For the sale of the house, do you prefer personal decoration or some other way?" asked Liu Yi curiously.

"I personally hope to be able to decorate, because we can provide our concept to each other, and do interior decoration can have a benefit, that is, to cover up the shortcomings of external construction, so that everyone can buy our house with confidence, the country is now imitating foreign countries, so most of the real estate companies will also imitate foreign construction, I think we first make changes is right, such as the ventilation of the house, lighting, style, etc. must have others can not imitate the place, my teacher said, architecture is like music, can succeed only the person who writes the song, the person who sings can only be popular no matter how good the singer singsBeethoven is remembered, but who played his symphony knows, I don't know how many orchestras played it, at that time

To be remembered, to be forgotten later. Kanazawa said proudly, his teacher is a leader in the industry, a top designer, "I hope to be able to make a completely different house according to this concept, according to different places, different locations, different weather conditions, and a combination of various factors, all kinds of distinctive houses, that is what we need." "Domestic designs are very dull, Liu Yi likes his ideas more, characteristics are what he wants, he doesn't like imitation, he wants innovation, the whole country is the same, it's not interesting at all, there is no feature at all," Good design will give people different things, such as health, I think your company's commercial real estate is very far-sighted, when there is no car to consider the increase in the future, when there is no logistics to consider the logistics of warehousing, these are very advanced concepts, I really don't know who designed it, quite good, I have also lived in the hotel, the utilization rate of each square is very high, of course, if you can make some changes when you are designed, it may be better. ”

"Do you like design, or do you like to do real estate projects?" Liu Yi laughed.

"I like it all, I mainly study design, I think this is the most beautiful language in the world, but I don't have the conditions to realize my ideas, so I am creating opportunities for myself, first do the project in hand, after having enough money to develop the property I want, I think that is the future. Kanazawa thought about it and went somewhere else.

"What are your thoughts on the current real estate development?"

"I think it is the initial stage, the general steps are a bit like Japan, may go through a wave of violent development, and then enter the silence, and eventually will rise, I calculated, according to the current construction of a square cost of 700 yuan to calculate, the current basic income of most people is about 1200 yuan, counting all kinds of tax rates, in fact, the current real estate price is relatively low, not making any money at all, plus our development is backward, many processes can not keep up, urban construction lags, but also aggravates the burden, the speed of municipal construction is much lower than the development of real estate, the current development is not very suitable, more is to invest money in itwithout seeing any more output. At present, the country's GDP growth rate is higher than 10 percent, basically it can be doubled in five years, that is to say, the people's income will usher in a rapid growth process, and the higher the people's income, the better the real estate development, and the houses we own can be sold, of course, we must also consider not to be like Japan, caught in the subprime mortgage crisis, continuous loans will definitely die, I estimate that the leaders are not so stupid, will definitely take control, the United States is currently in this kind of crisis, the United States will definitely have a major crisis, because the United States is the world's largest market, accounting for more than 20 percent of the global GDPThe outbreak of his crisis will affect the whole world, so the state will absolutely control, now our currency is not in line with the international currency, it is based on this consideration, this is a good thing for us, as long as the opportunity is used well, our real estate can even develop to the world, because the continuous multi-layer lending will produce a greater crisis because of the bankruptcy of the terminal, the current domestic development is too violent, a large number of bank deposits are borrowed, and the state-owned enterprises, the collective enterprises themselves are in a floating loss, if there is a greater loss, there will be shocks, it is very terrible。 ”