Chapter 268: Crazy Selling!
Zhu Yushi now especially wants to tell Zhao Fusheng that Lao Tzu is not here to comfort you, I want to mock you.
But it's a pity that Zhao Fusheng didn't give him a chance at all, and the first thing he said when he opened his mouth, he asked Boss Zhu if he was afraid?
With a sigh, Zhu Yushi said to Zhao Fusheng: "Zhao Planning, are you really only twenty-one years old?"
Zhao Fusheng smiled: "Although I really want to go back to eighteen years old, this seems to be difficult, I wish boss." ”
People are the strangest animals, and they like to recall the past at every turn, such as sending a bunch of photos of themselves at the age of eighteen and sighing, how I was back then, please, you were an ignorant teenager back then.
Whether it is the post-70s or post-80s, including the post-90s, what the hell did he look like when he was eighteen years old, didn't he have a little pressure in his heart?
Only losers want to go back to the past, because a successful life is forward, not backward.
Zhao Fusheng was a loser in his last life, so he was happy because he returned to the present, and he knew very well that if his life was complete, he would definitely not be willing to go back to the past.
If the heart is a teenager, it is the real happiness, facing the sea, the spring flowers are blooming, not hypocritically saying, how was I at the age of eighteen.
Zhu Yushi sighed helplessly, and said to Zhao Fusheng: "You have to know, not only the people around me, according to the news I got now, no one is scolding anyone who sees this advertisement, and even people on the Internet forum are discussing this advertisement, and now the reputation and reputation of the entire brain gold are all rotten." ”
Zhao Fusheng laughed: "In this case, why did you come to comfort me, Mr. Zhu, call Mr. Zheng directly and ask for compensation." ”
"You ......" Zhu Yushi was stunned for a moment, and then snorted twice: "I'll wait to see the back, I'll tell you, if the sales are not good, you just wait to be unlucky." ”
Zhao Fusheng smiled: "Since Mr. Zhu is willing to wait, then let's wait and see?"
Zhu Yushi was silent for a moment and nodded: "I know." ”
Putting down the phone, Zhu Yushi sat on the office chair and thought for a long time, and instructed his subordinates: "Notify me to work overtime and increase the output by another 30%." ”
A group of assistants were dumbfounded, looking at each other, I'm afraid I'm not mad at this wish, right?
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Zhu Yushi is crazy or not, Zhao Fusheng doesn't know, but Zhao Fusheng can be sure now that Zheng Yao is already going crazy.
"What to do, what to do? I want to kill you now!"
After breakfast, Zheng Yao made a phone call to Zhao Fusheng's mobile phone.
Zhao Fusheng couldn't cry or laugh: "Mr. Zheng, on New Year's Day, you can eat indiscriminately, you can't talk nonsense, you shout and kill, you are a lady, you must pay attention to your image." ”
Zheng Yao said angrily: "It's already like this, what image do I want?"
Zhao Fusheng smiled: "To be honest, in fact, I wasn't sure if this advertisement could be popular, but now that I see the reactions of so many people, coupled with your own reactions, I can basically be 99% sure, there must be no problem, we are not afraid of being scolded, the harder we scold, the better, and the more people who scold, the better." ”
Zheng Yao fainted at that time: "What do you mean by this?"
Zhao Fusheng didn't speak, just said calmly: "If I were you, go to the mall now, no matter what the outside evaluation says, any product, sales is king, what do you say?"
Zheng Yao was stunned, because that's what her father said, she could be 100% sure that Zhao Fusheng and his father must have never met in their lives, and the two of them had never even met, but why did the two of them say so much about it?
She wanted to say anything more, but Zhao Fusheng had already hung up the phone.
With such doubts, Zheng Yao cleaned up and told her mother that she had something to do, and went straight to the department store.
As soon as she entered the door, Zheng Yao didn't go to the counter of any clothes and jewelry, and went straight to the counter of Brain Gold.
There are not many large shopping malls in Ninghai, and department stores are undoubtedly the first choice in many people's minds.
Right in front of Zheng Yao's eyes, in front of the counter of Brain Gold, there were more than a dozen people around, picking up the products from time to time and looking at them.
"That's it for the morning, isn't it?"
"Yes, brain gold. ”
"Well, it's okay to look at, look at this package, it's not bad. ”
"But isn't it, our dad still said, this advertising slogan is well written, honor your parents. ”
"Haha, yes, my mother also taught my son to sing, and I won't accept gifts for the holidays this year......"
"Well, it's expensive. ”
"Okay, you can't buy it a few times a year, and you're still short of that money. When you buy things for your parents, why isn't it too expensive?"
"I have to buy it, I can't buy it? Look at you......"
After all, on New Year's Day, everyone has to go to relatives to visit the elders, so they simply bought it.
Zheng Yao was standing there, watching the containers of brain gold being bought out again and again, many people came and found that there was no stock, and they would rather wait for a while than go to the counter next to them to take a look, and those staff were also busy and dizzy, constantly moving goods back and forth.
A smile appeared at the corner of her mouth, and Zheng Yao's mood suddenly improved.
She finally understood why Zhao Fusheng asked her to come to the mall to have a look.
took out the phone, Zheng Yao called Zhao Fusheng directly.
"How's that, understood?"
Zhao Fusheng chuckled and asked Zheng Yao.
"Understood. Zheng Yao nodded, and then asked, "You already guessed it, didn't you?"
Zhao Fusheng smiled and did not speak.
The competition in the health care products industry is not so fierce now, and everyone has not yet understood the effectiveness of advertising. In the current situation, the hottest competition in the health care products industry is undoubtedly the New Year's holiday.
Chinese people have a habit of buying gifts for their elders during the New Year's holidays.
What to send to the elderly, it is natural to send health care products.
After all, if there is no effect or benefit, the state will not approve it, and the most important thing is that the price of this thing is expensive, and half a month's salary is gone, and ordinary people really can't afford it.
Therefore, people's understanding of health care products is basically superficial.
And Zhao Fusheng's advertisement, aimed at this.
Advertise and advertise!
The success of an advertisement lies in the promotion of the product. For example, many fashion design masters don't like to use those top stars as models on the catwalk, for the simple reason that people sell clothes, not faces. Find a celebrity to go over, will everyone look at the star or the clothes when the time comes?
In the same way, the more people scold this advertisement of Brain Gold, the more people know about this advertisement.
Don't look at the lines brain-dead, but the product is not brain-dead.
What kind of person is Zhu Yushi, since he dares to recognize Zhao Fusheng's advertisement, he naturally has his preparations. Zhao Fusheng also said in the planning case that the advertising broadcast is only the first step, and then Brain Gold will quickly launch a variety of fancy propaganda across the country, so that the two sentences of "no gifts for this year's holidays, only Brain Platinum for gifts" have become advertisements that everyone knows.
To put it bluntly, you are scolding this advertisement for being brainless, and then you have to obediently take out money to buy other people's things.
It's simple, because everyone around is buying it, because it's the only good product that is known everywhere you go.
Gaming people always think that they have gone through vicissitudes, but in fact, they have just toddled. thinks that he has realized the secret of competition, but in fact, he is far from being qualified to be on the table. The human civilization in "The Three-Body Problem" is like this, in fact, many of us are also like this.
Zhao Fusheng knows very well that for any product, quality and sales are king, as for evaluation, hehe, that thing has always been controlled in the hands of people.
It sounds a little strange, after all, many people say that people are scary, but in advertising circles, it is really like that. Because the habit of consumers is not right, just like whether it is a barbed wolf, a whirlwind barbed wolf, or a yin and yang whirlwind barbed wolf, what they say is out of the blue, full of righteous indignation, but in fact, when voting, it must be directly rushed to vote.
In his previous life, when summarizing some classic advertisements in the advertising industry, Zhao Fusheng had heard that the reason why Brain Gold was able to succeed was because of this overwhelming brain-dead advertisement, otherwise why did Zhu Yushi not change the advertising words after more than ten years.
Today, it seems that what is really true.