Chapter 36 Time waits for no one
Iori Murakami and Arima Fujii were there happy for a while, sighed for a while, and then noticed that Rin Chihara was pondering there, and couldn't help but ask strangely, "Chihara, aren't you happy?"
The highest rating of the previous night drama "Horror Ward" was only 1.1%, and this time it has increased nearly five times, which is definitely a big joy - at the producer meeting just now, she felt that she had not been in charge of her before, and she was obviously friendly to her.
This is a kind of recognition, relying on the recognition of the superiority of the performance over the disadvantage of the gender, and she is very moved!
She felt that under this kind of achievement, the creative team should be happy, but there was not much joy on Chihara's face, which was a bit strange.
Chihara Rin is really not excited, the previous night drama made a super big mud pit, they worked hard for so long, racked their brains to make a good movie, at most they barely filled in this mud pit, I want to cry It's almost the same, say happy, that's too early!
In the past, the film had to be able to leave 2~3% of the audience base, which can be said to have the foundation for word-of-mouth diffusion, but now it can only be said that it is so-so, and it will be in for a week, but he will also look at the occasion and laugh very cooperatively: "Happy, but also a little emotional." β
It is said that the workplace also has requirements for facial expressions, and it is necessary to synchronize with everyone, which is called reading the air.
Murakami Iori nodded and sighed, "I understand your feelings. But she immediately laughed again, "But the response from the audience was very good, and more than a dozen calls came in in the morning alone to support us." β
The fat girl clerk who is responsible for answering the audience's feedback calls, when she came to her to report, she smiled so much that her face fell powder, and this kind of satisfaction that can be recognized is really precious.
Arima Fujii was also very happy, and nodded again and again, feeling that this time he finally didn't have to hit the street.
Rin Chihara has no objection to them being happy, but this is still 108,000 miles away from his goal, and it is not yet time to be happy. He quickly shook the ratings report and said with a smile: "Let's get to work, right?"
"Yes, we can't delay getting down to business. Iori Murakami immediately became serious, resumed her professional attitude, and began to pull the director and screenwriter to analyze the charts together.
This is the biggest reason for filming while broadcasting, and the ratings report is not for self-satisfaction, but to provide a basis for adjusting the shooting.
Arima Fujii also got serious, and while recalling the plot time, he compared it with his finger on the time-sharing ratings chart, and said, "Every time I go to Takeda, it seems that the ratings will drop slightly. β
Iori Murakami nodded and asked, "Then do you think it's Takeda's problem or the structure of the unit drama?"
"It's hard to say, Takeda's performance is indeed a little problematic, I'll let him work his side, and the script will ...... there" Fujii Arima looked at Rin Chihara, and Rin Chihara said very cooperatively: "Later, I will try to let Takeda also hook up with the plot of the skit, and the transition between the skits will be softer." β
"Then try to adjust it first, and we'll see how it happens in three or four episodes. Iori Murakami made a decision, and then pointed to the place where the fluctuations were more violent, and it seemed that the audience was lost, asked, "What do you think is the reason here?"
"It's none of our business, it's the hour, it's about the clock, and some viewers find it too late and have to go to bed. "Arima Fujii is very experienced.
"Then when re-editing, try to increase the stimulation on the hour, so that these people are reluctant to leave, as long as it can drag on for five minutes, they can be willing to sleep half an hour late. "Rin Chihara has a bad stomach.
"That's right, if you miss the hour, most people will wait until the next hour to do what they need to do, that's a good idea!" Iori Murakami thought it was good, and then asked, "What kind of stimulation unit is scheduled to be one every seven minutes?"
"I can't see it from this episode, but it feels okay once in seven minutes, and if you speed up the pace, the audience won't be able to keep up, right?" Fujii Arima also said that it was not very good, but this bad idea was made by Rin Chihara, and it felt okay, and he also said that he couldn't change it.
Iori Murakami wants to stabilize the viewers, and he can't wait to tie the audience to the TV and not run away, "but speeding up the stimulation and keeping the audience at a higher level of tension is good for reducing churn." β
"I don't think it's a problem, so it's better not to change it casually. "Rin Chihara interjected, this is a by-product of brain science research in later generations, and every six to seven minutes of stimulation can not only maintain the attention of adult audiences, but also not make adult audiences feel tired, which is just right.
For example, when making a horror movie, even if you can't let the murderer chase the heroine with a chainsaw for seven minutes, you have to force the audience to be stimulated every six or seven minutes or so, even if it makes no sense to advance the plot - the lights flicker and go out, suddenly make a grimace, and suddenly there are footsteps behind him, the heroine shows some meat and so on, anyway, you have to keep the audience in a tense state, and you can't make the audience think about anything else, what if he thinks about it too late and goes to sleep?
Of course, it can't be stimulated too often, the brain is very delicate, and once it feels too tired, it will command the body to turn off the TV or go to sleep.
The audience is sleeping, so where are the ratings, so by all means!
β¦β¦
Finding problems after the broadcast is an extremely important job of the creative team, and they discuss it for half an hour, as carefully as three conspirators preparing to murder the audience, and they can't wait to analyze from the chart how many times the audience went to the toilet and how long they pooped, and then they can't find the problem, so they stop - in fact, there are not many problems, and the situation can be said to be very good.
Iori Murakami felt a sense of satisfaction after analyzing it, and said with a smile: "It's hard work for two of you to be able to shoot such a good work." She wants to thank Rin Chihara even more, this drama won in the script, but the director is here, she can't favor one over the other, so she can only thank them together.
Arima Fujii also looked relaxed, and said with a smile: "It's Chihara's script that is good, and Miss Murakami has a good eye for talent." β
Chihara Rin also hurried to keep up, this is a workplace blow, and it is necessary to participate, otherwise it will not be highly collaborative. He said modestly: "The main thing is that Miss Murakami is well prepared, and Fujii-kun shoots well." β
The three of them began to pat each other in circles, which was a celebration of Xiaosheng, and after three turns in a row, Iori Murakami smiled and said: "Okay, okay, this is the result of our joint efforts, then we must take it seriously, and the quality of the episodes must keep up." β
Chihara naturally nodded yes, that's right. This is a marathon, which will be run for nearly 100 days, and of course it will be necessary to maintain the quality, retain the audience, and create better results.
"Then let's go on business as usual and get to work!" Iori Murakami clapped his hands, and the meeting was dismissed. Her expected goal is not high, in fact, she is very happy that the average rating of the opening season can be above 1%, and now it is close to 3%, and there is hope to reach 4%, or even 5%, and the highest rating may be able to rush to 8~9%, and it feels even better, and the pressure is really reduced - she is a stress physique, this pressure is small, and her face seems to have decreased a lot immediately, at least away from the pig's head.
And Chihara Rin was stunned for a moment, and suddenly felt that something was not quite rightβthis is the end of the meeting? You are going to do this and stop doing anything? Next, we should come up with a new propaganda plan and pursue it while we win!
These two people don't have high expectations, they are satisfied with the status quo, and they want to maintain it, which is normal, he can understand, but understanding is understanding, he can't allow this kind of thing to happen, even if Murakami and Fujii's choice is not wrong - the current ratings momentum is good, and the results of the opening season are also good, so just continue to maintain it like this, just wait for the results to increase naturally!
But for him, the devil knows how long it will take for natural growth to be taken seriously in its entirety!
Every year of the golden decade is precious, and he must become famous as soon as possible, otherwise he will ask for independent screenwriters, and he will be as tired as a dog, what is he trying to do?
We must not be satisfied with the status quo, this wind must not rise!
This involves the progress of his plan, his fundamental goal, he can't care about being low-key and humble, and he doesn't care about determining that the crew goal is the power of the producer, and hurriedly said: "Miss Murakami, Fujii-kun, are we just going to do it step by step, stop doing more, and just wait for the ratings to grow naturally?"
Iori Murakami was already packing up his things and was about to leave, and gave him a strange look: "What else do you need to do?"
She felt that she had done everything she could, and then she could repeat it, at most she would strive for perfection. Rin Chihara didn't like this, he thought about it, made a snowball pose, and said: "We are in good momentum now, and the next thing is a snowball process, in the early stage, the bigger our snowball, the better the result we will get in the end, so ...... We should continue to increase our advocacy and not do nothing. β
Iori Murakami was even more strange, and opened his mouth to ask him what else he could do, but Fujii Arima interjected and asked strangely: "Chihara, are you dissatisfied with the current results?
It's good at the moment, what else do you want?
Rin Chihara didn't hide it either, and said directly: "I hope that the average rating of the final season can reach more than 20%." β
Murakami Iori smiled dumbly, and glanced at Fujii Arima, suspecting that Chihara Rin had just entered the industry and couldn't understand the professional charts, and Fujii Arima shook his head and smiled and pointed out a few key data for him, and said helplessly: "Chihara, it's good to have this ambition, but according to these data, we can deduce that in our program time, only about 15 out of every 100 TVs are on, and it's already very good that we can get one-third of them in the final season, and you want 20% The average ratings, even if these people are all watching our show, is impossible. β
He still has a little appreciation for Rin Chihara, and he didn't say too much - other TV stations don't eat for nothing, how can a certain drama dominate the world? This is not the time when there is only one TV station in the country, and now it is enough to write half of the country into the history of domestic TV programs!
Young people just think too much, regardless of reality, their heads are hot, there is really no way!
They disagreed, thinking that it was impossible, but Chihara Rin not only didn't care, but became more serious, and said: "Yes, I understand this, this is a natural disadvantage of late-night dramas, and we can't avoid it, but I personally think that an average rating of more than 20% can still be done - we shouldn't fall into the wrong thinking!"
"At present, there are indeed only so many viewers in the late night period, but this does not mean that there will only be so many viewers, after all, the audience is alive, not robots, and they do not have to sleep at a fixed point - we still have potential audiences, we have to dig them out, and we must dig them out, the sooner the better!"
After a pause, his expression could be said to be serious, and the talent was activated, so that Murakami and Fujii couldn't help but stagger their gazes, but his voice was very soft, "We can do our best in this season, why wait until the next season? If the next season is not good enough, do we have to wait another season?"
"We shouldn't be satisfied with the status quo, but we should be more proactive, and from this season onwards, the audience can wait until eleven or twelve o'clock to watch our show!"
Time waits for no one, and there's never a mistake in being aggressive!