Chapter 397 Brand Endorsement
Meng Fan won the championship in weightlifting and all three results exceeded the world record, no matter what those foreign weightlifting teams think, the country is boiling, and the domestic weightlifting world is even more so.
There is no moisture, they know best.
Meng Fan has such a result, as long as there are no particularly big mistakes, it is a sure thing to qualify for the Olympic weightlifting continental qualifying tournament, as for the Olympic Games, the possibility of winning the championship is very high, at least there is no problem in winning the medal.
The reason why it is said that the possibility of winning the championship is that Meng Fan is worried about what fluctuations and fouls Meng Fan will have, and on the other hand, the current world record is not the best result of the record holder.
In other words, there was no 109+ world record, and it was a world record based on the results of the competition after the implementation of the new rules, which means that the record holder had a better result, but because it was not after the implementation of the new rules, it was not counted in the world record.
To put it simply, the Georgian athlete has even better results, such as the snatch, the current world record is 217kg, but he has once snatched 220kg, and the clean and jerk has also performed 260kg.
In other words, even if Meng Fan can give full play to his current achievements in the Olympic Games, he may not be able to win the championship at that time.
Of course, whether Meng Fan's current performance is his limit is really unknown, after all, judging from the competition that just ended, Meng Fan didn't seem to have used all his strength.
If that's the case, then there's a good chance of hitting the championship.
The weightlifting competition still depends on the performance and skills and tactics, and it is really impossible to determine who will die.
But in any case, Meng Fan's appearance has become a winning point for Chinese men's weightlifting, which is definitely worth congratulating.
"Lao Zhan!"
After the closing ceremony, the two leaders of the weightlifting and wrestling center specially talked to Dean Zhan, and the leader surnamed Zhou said: "This Olympic cycle is not easy for Chinese weightlifting, and men's weightlifting under the new rules is even more difficult. It is really difficult for the emergence of Meng Fan's seedling. As for him, the situation is more special, and he will definitely be in Hangzhou for more time, so ah, I will trouble you more in the future!"
When Dean Zhan heard this, he laughed loudly: "No trouble, no trouble! Director Zhou is wise, this Meng Fan is indeed special, his training method is special, and his personality is also special. belongs to the donkey, don't look at the smile, but the bones are very strong, so hehehe, you are right to leave him in Hangzhou, I am really afraid that you will force him to train for a long time. As for training, he has his own opinions, and I am playing a supporting role. Anyway, leave it to me, don't worry!"
The leader surnamed Xiong quipped: "Okay, we don't know what kind of character you always have, and you will definitely not let go of the baby." Still, I have something to say to you. The appearance of Meng Fan not only represents a breakthrough in weightlifting, but also a breakthrough in wrestling and judo. Your task, in addition to keeping an eye on the weightlift, will also have to coordinate wrestling and judo. ”
Dean Zhan was a little unhappy when he heard this, and said, "Director Xiong, I don't like to hear what you say. Besides, Lao Hu and Lao Xiao, who are wrestling judo, are people who can even think of the bad idea of sending team members to train with Meng Fan, how much heart and eyes do I have enough for the two of them to play, thank God for being able to ensure basic weightlifting training time, how dare I think of taking up time for wrestling and judo!"
When the leader surnamed Xiong heard this, he was angry and laughed. Of course, they knew about the training between the two teams and Meng Fan, and agreed. They know that Lao Zhan also knows that they know, this is deliberately even scolded by them, and what do they say that they are not careful, how can half of them be worry-free.
The leader surnamed Zhou let the two of them finish fighting, and then Zhengse said to Dean Zhan: "Lao Zhan, my next words were originally going to be said at the central meeting, but now I'll tell you first." Meng Fan spans three major events and four small events, our center is not greedy, as long as there are three medals, one of which is gold! This has to be regarded as a hard indicator, you have to help the center to keep it!"
If it was before Meng Fan, even if it was proposed that the whole center should win this indicator at the big level, it would be a fantasy, but Meng Fan's current strength can really be said to be very ungreedy!
Dean Zhan nodded heavily: "I don't dare to guarantee with you, but the medal must be guaranteed!
The leader surnamed Zhou admired this attitude, and said with a smile: "Don't come with us like this, our center can't control you, the dean!
"Don't think I don't dare!, but, what, our hard indicators or something, as long as we know it, I hope you don't let Meng Fan know. “
"Of course, you can't put pressure on him!"
After the two leaders finished talking to Dean Zhan, they were about to leave, when they suddenly remembered another thing, a thing that was slightly embarrassing and regretful for them.
"By the way, the office has recently received endorsements and commercial performances from many business brands related to Meng Fan. According to the contract, Meng Fan has his own autonomy in matters other than training competitions, so there is no further negotiation on the office side of these matters. However, in any case, since we all know these things, it is time to talk to him. I'll ask the office to send you the information, and you give it to him. As for the outcome, that's naturally his business. “
There are never many endorsements and cooperation with the merchant brands of the weightlifting and wrestling center, and at most they are sponsored by sports brands. What is called sponsorship, that is, sponsorship of sportswear including shoes and socks, and a small sponsorship fee.
This finally has something to do with endorsements, but it has nothing to do with them, and there must be regrets. However, who made Meng Fan's autonomy greater.
Of course, there are many benefits for the wrestling center.
Not to mention anything else, this year's sponsorship fee has risen, and it has risen a lot, and it will definitely rise when we enter the Olympic Games.
It is impossible to say that sports brand sponsorship only sponsors Meng Fan alone, if you want Meng Fan to wear their brand to participate in the Olympic Games, it must sponsor the entire project, and it has to be three!
......
"Brand endorsement?"
After the closing ceremony, Meng Fan was still on the side of the Zhejiang provincial team, waiting to go back to the sports institute together and then go back, got a stack of materials given by Dean Zhan after he came, looked at it, and then listened to Dean Zhan say a rough idea, thought about it, and said, "I'll go back and think about it." ”
Before this, Meng Fan had received invitations from many merchant brands, but he didn't have the heart to pay attention to it, so he got a stack this time and could only take it back.
I didn't accept any invitations before, as long as I didn't have time to pay attention to them, well, I don't seem to have much time now. However, there is one thing that has changed, that is, Meng Fan's fame is now greater than before.
Meng Fan has a big star sister at home, and she still holds several big stars endorsed by first-line brands, so she still knows a little about endorsements.
It is impossible for him to endorse any product casually, one is risky, the other is excessive consumption, and the third is less money.
Some brands, regardless of whether there is a risk, will definitely consume their popularity, while some brands can increase their popularity, the same brand, the gap is still very large.
For example, the endorsements of these big names that Meng Caiwei is holding in her hands now will not only not consume her popularity, but will increase her popularity.
Meng Fan is not a person who can't get along with money, if there is a good endorsement, of course he is willing to accept it.
After all, there is still a [God of Wealth] waiting for his own 100 million!
Before, there may be some good brands, but I'm afraid it's hard to really get to that good, but now, it should be able to raise some grades.
Of course, the bigger the brand, the higher the endorsement fee.
And how to convert popularity into money and increase popularity is also a science.
Meng Fan returned to the sports institute with the team, and after attending a summary meeting within the team, he also left Wu Tong's car and went back.
took a photo of the information given by the weightlifting and wrestling center, and then sent it to Meng Caiwei, he didn't understand, he must be looking for someone who understood.
Soon, Meng Caiwei called over, and the first thing she asked was: "Eager to receive endorsements?"
Meng Fan: "No, these are all merchant brands that found the lifting and wrestling side, and I just saw it." Anyway, I don't know much, so I'll send it to you. ”
Meng Caiwei said: "Then don't worry. Although these sports brands are not small, the endorsements they can really give are estimated to be small. In this way, if you really have the idea of receiving endorsements, I will help you ask Hu Yijing first. ”
"Oh well. ”
Meng Fan nodded, Meng Caiwei is naturally not playing ball, but relatively speaking, Hu Yijing is more professional in this regard, and her own words are not an agent who is proficient in this area, as for her endorsements, some of them are for Hu Yijing to help deal with the details.
Hu Yijing is Su Qingcen's agent and a gold medal agent in the industry, and she wanted to train Meng Fan into a hardcore idol earlier, but later she knew that she couldn't control it and she would stop it.
Many people have also approached Meng Fan through her before, wanting to invite Meng Fan to endorse and perform commercially, Hu Yijing is still very keen to promote it, but this time after receiving a call from Meng Caiwei and understanding the general situation, she uncharacteristically said don't worry.
Of course, it's not that he doesn't want to help, but Meng Fan is different now.
"Sister Wei, I am very concerned about Xiaofan's affairs. Although Hu Yijing is much older than Meng Caiwei, this Sister Wei was called by her willingly, she had been torn apart by Meng Caiwei before, and she was convinced, "Didn't there be a merchant who came to me before, I once conceived some plans." ”
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