It was easy to clear up for a day, and the imperial capital became gray again;

Yang Zhu sat on the sofa and carefully looked at the information he had just sent;

Prince Lin, who sent the materials, sat on the other side, and picked at his tie clip in a low mood;

After Yang Zhu read a few pages of information, he realized that something was wrong with Lin Tu;

"Prince Lin, what's wrong, could it be that you are having trouble with your family's Sima Qingcuo?" Yang Zhu asked.

Lin Tu shook his head weakly: "No, I have a good relationship with Qingcuo." ”

Yang Zhu looked at his expression and understood a little: "Why, your project investor has been cut leeks in reverse again?"

Lin Tu nodded depressedly and let out a long sigh: "Didn't you invest in a very popular O2O project in April last year, and the result was just a few days ago...... Hey, you can figure it out. ”

Yang Zhu was happy for a while, the O2O project has just passed a year and a half, and the time card is accurate enough.

At the moment, he asked, "How much did you vote?"

Lin Tu said sullenly: "Angel round plus A round, a total of 190 million yuan was invested. ”

Yang Zhu oh for a while, it's not a lot of investment, it seems that Prince Lin's many failures over the years have made him dare not let go anymore, which is also a good thing.

Lin Tu said depressedly:

"Yang Dada, do you think I really have no talent at all?"

"When you used to invest in projects at Dahua Investment, the success rate was above 90%, but I, who have been doing it for almost three years, have made a total of 4 transactions. ”

Yang Zhu smiled: "You don't have to worry too much, your failure rate is so high, it doesn't have much to do with whether you have talent or not;"

"It's because of your special identity that it's so easy to be cut in reverse. ”

Lin Tu was a little puzzled: "What does it have to do with my identity?"

Yang Zhu smiled: "Because you are the prince of Dahua Investment, you will not encounter many things that investors will encounter, so this will cause you to be unable to figure out the pitfalls and tunnels in the invested projects." ”

Lin Tu's face was full of question marks: "???"

Yang Zhu laughed: "Our Dahua Investment is essentially the parent company of funds, and looking for investment projects is what the relevant staff at the bottom do, that is, the [investors] in everyone's mouth, right?"

Lin Tu was even more puzzled, why did Yang Dada mention such a simple matter?

Yang Zhu ignored him and continued:

"In fact, the general staff, that is, the investors, because they are part-time workers after all, so they have room to be taken advantage of; in the process of contacting the project, those entrepreneurs will inevitably resort to various temptations or means to strive for various interests for themselves, and even hook up with investors to make profits together;"

"Regardless of whether these investors are in the same stream in the end, but after encountering more, they will naturally know that some of these entrepreneurs' methods and project books are greasy,"

"After having a wealth of experience, if you seek new projects, you will definitely avoid those pitfalls, and the success rate of investment will naturally gradually increase;"

"And you, as the prince of Dahua Investment, when you go out to talk to those entrepreneurs, people will definitely not be stupid enough to bribe you, and you naturally will not have the opportunity to see the various methods of these entrepreneurs,"

"And you are not in the company all day, and the people below want to pat you on the back, or have no chance to give you advice, and the failure rate of your investment remains high, which is naturally normal!"

Lin Tuting's brows furrowed: "You mean, those entrepreneurs are deliberately cheating me?"

Yang Zhu sneered: "How rare, only capital is allowed to take advantage, and entrepreneurs are not allowed to cut a piece of meat on the investor?"

"In these years, the market competition is so fierce, how difficult it is to do things honestly; when you meet an investor like you who doesn't know anything, there are ready-made advantages that are not taken advantage of, which is simply intolerable for entrepreneurs. ”

Seeing the somewhat stupid Prince Lin, Yang Zhu couldn't bear it:

"In this way, for the sake of you who have been messing around with me all day long in the past two years, this official will be merciful and tell you a little about the methods of those entrepreneurs, so that you will not jump into the pit again in the future;"

"Otherwise, your investment success rate is at the bottom every year, and my face will not be bright. ”

Prince Lin hurriedly cheered up, even if he was not interested in investment, but he was at the bottom every year, who didn't have a little self-esteem?

Yang Zhu put the information in his hand, lit a cigarette, and said lightly:

"Many people think that capital is omnipotent and omniscient, which is actually a joke, so you, as a member of the capital community, must quit this honeyed arrogance,"

"You must know that many entrepreneurs and projects are designed to trap people like you. ”

"In their eyes, money is the ultimate goal, and cutting from users is also cutting, and cutting from investors is also cutting,"

"Now that the White Prostitution Party is about to dominate the world, to be honest, it is much easier to cut the leeks of investors than to cut the leeks of users!"

"These people talk to you about their dreams and feelings all day long, and a cub like you can be fooled and stunned in an hour;"

"Hehe, what kind of bullshit dreams and feelings, fake or not? Honestly, isn't it over for fame and money?"

"Remember, whoever tells you a lot about these things, you'd better get out of the way;"

"This kind of hypocritical and pretending to be B is easy to be struck by lightning, and if you sit next to him, it will not be good if you are accidentally injured by God. ”

After complaining a few sentences first, Yang Zhu continued:

"In the past two years, Internet entrepreneurship projects have been on fire, and Dahua Investment seems to be mainly betting on Internet projects during this time, so I will mainly tell you about the cats and cats in Internet projects today. ”

"First of all, you have to understand what is the main link in which the Internet project cuts the leeks of investors,"

"Let's start from the beginning,"

"Formal investors have clear interests when they make investments,"

"The money of capital is invested in start-up companies through the hands of professional investors, and its purpose is to use it for the operation and growth of the company, in order to obtain a larger market share and business scale, and then make the company's equity more valuable in the next round of valuation, so as to achieve the purpose of making a profit for themselves;"

"As for the way to realize this, it is by cutting the next round of financing and defrauding the capital of the next round of takeover;"

"It's still a leek for retail investors in the upper secondary market;"

"Or the Kaizi of a large company by being acquired,"

"Or force entrepreneurs to gamble and eat their own people by performance,"

"For the capital side, it doesn't matter, anyway, as long as someone takes over;

"Hehe, isn't it particularly like a pyramid scheme that beats drums and spreads flowers?"

"If everything goes well for the start-up company, and everyone makes a fortune together and goes public to cut retail investors, then naturally everyone happily calls each other brothers. ”

"However, in the current situation, the road is too difficult,"

"The vast majority of small and medium-sized enterprises can not survive the first three years after starting a business, it can be said that the low success rate is terrible, and it is overestimated to say that it is one in a million;"

"This situation in turn affects some weak investors, and the first phase of funds invested by the vast majority of investors is the last phase of funds they invested, because the projects invested are all dead;"

"Therefore, in the eyes of some entrepreneurs, since it is not easy to succeed in doing a good company, it is better to do something easy to do,"

"It's easier to deceive a few investors who don't understand anything like you than to cheat users."

"Especially for Internet projects that a large number of investors don't know much about and are not very professional,"

"Because for Internet projects, in the [legal] and [tax] battlefields that investors are familiar with, in more complex business scenarios such as [network promotion], [Internet strategic layout], [talent structure], [technical barrier upgrade], many investors are actually completely unprofessional;"

"In this case, it is not difficult for entrepreneurs to cheat the money of investors like you;"

"Hehe, I've seen a lot of Internet entrepreneurs, although their entrepreneurial projects have failed repeatedly, but they themselves are getting richer and richer;

And then ...... turned around and entered the club to support the offline high-end service industry. ”

"This spiritual ......"

"Well, it's really moving!"

After saying this, Yang Zhu shook off the cigarette ash and continued:

"How do Internet project entrepreneurs cut investors' leeks?"

"In the minds of ordinary people, they thought that they would transfer the money from investors to private accounts and then slip away;"

"That's a stupid idea!"

"Because investors make money in batches, and the money is also paid in the corporate account,"

"If an entrepreneur dares to transfer the money from his corporate account to his personal card, the tax department and the legal department will happily invite you to prison. ”

"I've seen a few small project entrepreneurs who were stupid enough to do this,"

As a result, after these people went in to pick up soap, their family and friends, with tears in their eyes, divided his money, and then gritted their teeth and wept in the clubhouse, squandering it wantonly, and lived a miserable and happy life ever since. ”

"Well, this scene, I have to say, is very warm and touching!"

"Therefore, smart entrepreneurs will hide the behavior of making money in the real business logic;"

"The business is legitimate, the logic is smooth, and the flow of money is hidden;"

"In short, everything is at a glance, and there is nothing wrong with it;"

Speaking of this, Yang Zhu remembered the game of "Where did the scallops go" in another world; in fact, the reason why many investors scolded them was not that they were cheating, but that they were too poor in standard, and it seemed that they were as ridiculous as mentally retarded if they voted for them;

Smiling sarcastically, Yang Zhu continued:

"OK, let's get to the point!"

"So how do these Internet projects spend investors' money in a reasonable way, and then covertly collect some of that money in the hands of a few people?"

"There are five main ways to do this. ”

"First, consumables procurement;"

"This is the most common and least revealing method;"

"To open a company, you must have a need for office procurement consumables;"

"Paper, desks, pens, KT boards, toilet paper, chairs, projectors, etc., all raise the price."

"Of course, although these things can be used for tricks, such as toilet paper, etc., they can also scrape oil and water for a long time, and the amount of consumables can also be controlled, even if the entrepreneur designates a certain supplier with cats, but after all, the amount is not large;"

"So here's the point;"

"Since it's an Internet project, it's useless not to play, how many high-end design computers must be there, right? For each server with tens of thousands of dollars, you have to get one or two, right?"

"There are also business reception supplies, for the façade of the company's business and the smooth development of the business, a set of precious purple clay pot tea sets, one or two catties of precious tea must be prepared, right?"

"The above is all added up, taking a small company of 30 people as an example, the first phase of office consumables alone can scrape down about 100,000 oil and water;"

"The fine water brought by the paper, data printing, pens, other consumables, tea, etc., can also scrape about 10,000 office consumables every month. ”

"Do you know why the people who sell tea, photocopying, and paper sellers, and why the gross profit margin is so amazing from the books? A very important part of the reason is that there are so many cats in it that are specially served by these buyers. ”

"Especially in consumables companies, many of the company's relatives or himself have shares in it, and many simply give the shares directly to these responsible persons;

"There used to be a well-known, nationwide O2O company, all consumables are purchased by a designated supplier, the outside market price of 1 yuan, the supplier's quotation is 2 yuan, and then it rose directly to 3 yuan, which lasted for five years;"

"Although this company has been losing money from the beginning, it does not prevent the entrepreneurs and management from making a lot of money;"

"But if you do it too blatantly, it's easy to be detected and end up being sent in to pick up soap, so the average start-up company won't be as blatant as the one I just said;"

"Well, on the whole, although office consumables are not the big head of the pit investors, they are disgusting enough. ”

........................

"Second, promotional materials"

"This piece is actually similar to the model of office consumables, except that the amount of this material is larger and the money is more;"

"If you have the time to take a look, you will find that although the prices quoted by the suppliers of these materials are normal, there is no significant reduction in the unit price of bulk purchases, that is, the price difference is discounted in batches;"

"Or be smarter, make a fuss about the purchase volume, [open source and reduce expenditure] synchronously, originally only needed 1000 materials, but 3000 or 5000 copies were purchased, and the extra purchase amount, hehe, either it was just the number on the books, or the extra materials were shrunk, such as the color became black and white, the grams of coated paper were reduced, the coating was not coated, etc.;"

"Don't underestimate that you only take 1 cent or a few cents per piece of paper, but in the long run, it adds up to a lot, and the money you eat is really a lot;"

"Otherwise, why is it that in marketing and promotion, the corruption of materials has always been called the hardest hit area?"

"What's more, in this area, investors can't check at all, investors are so busy, how can they stare at you every day?"

"Also, even if you go to check, how do you check?"

"If you're like me, you've ever worked part-time and distributed flyers, you'll find that no one cares how many of your flyers you send out, who you send them to, and no one cares if you secretly throw a large number of flyers in the trash."

"Are those management stupid and don't know your little moves? No, because they've already made enough money upstream, and no one cares about how many flyers are sent. ”

"So do you know why so many O2O companies have poured out in recent years?"

"Do you know why you're walking down the street now, and it's full of all sorts of messy companies?"

"Because O2O needs to be pushed a lot!"

"With so much pushing, how much can you earn just by eating materials?"

"As for whether the company goes out of business or not...... Hey, for entrepreneurs and executives, what's important?"

"Anyway, you investors pay for all this money, and it would be a fool not to do it!"

"It is precisely because these methods are so good to make money that many entrepreneurs have made up a lot of projects that insult IQ;"

"Isn't this year's bike sharing very popular, people are then sharing basketballs, sharing benches, sharing electric batons, and even sharing computers; ”

"The reason why there are so many strange projects is that you investors have not fully understood the Internet, quickly deceive a few fools, and then eat the fat of material procurement. ”

"Hehe, you investors are stupid enough, a supposedly customized version of a bad bicycle costs 260, and you don't see the problem?"

..................

"Third, personnel recruitment"

"Speaking of materials earlier, since you can make money on materials, what about people?"

"You're too young to have any contact with HR,"

"You just need to know that recruitment itself is an area where there is room for corruption;"

"First of all, it's empty,"

"In the first two years of the takeaway war, there was a nationwide behavior of eating empty salaries;"

"The bike-sharing war that just started this year will definitely not run;"

"In many cities, there are people who are getting paid all the time, but they don't actually come to work," he says.

"These people were hired by the city manager with fake IDs, and what about the salary...... It's all in the leader's pocket;"

"There are also some slightly larger companies that will hire outsourcing positions, and there will also be a lot of empty pay behavior, obviously only 200 people work, but outsourcing pays 500 people to go out;"

"But in the plan for investors, it is written that in order not to waste time and opportunity costs, we must complete the construction of the brand pavilion within one week, so it takes 500 people to work in three shifts;"

"Hehe, what can you say in this situation?"

"As for recruiting one's own relatives to get paid or to eat empty salaries, that's just normal;"

"Just three years ago, I saw a start-up company that hired its grandmother, who was almost 80 years old, as a warehouse porter, and kept it secret that she would not give her baby, in order to get a pension and subsidies;

"In addition to empty salaries, there are also other ways to eat money in recruitment;"

"Nowadays, Internet companies are recruiting people who like to go headhunting, do you know why?"

"Because headhunters have to charge, as long as there is a fee, as long as the cost is not transparent, there is room for manipulation;"

"Generally speaking, every time a startup company successfully recruits a person through headhunting, it has to pay the headhunting company a headhunting fee;"

"Generally, it is between 15% and 30% of the annual salary, depending on the scarcity of the position and the difficulty of headhunting;"

"Because the Internet is very popular now, the salary level of employees is quite high, so this is a very objective number, not black, I am sorry for my ten-year cold window;"

"So how do you do it?"

"First of all, you have to agree with the people in the headhunter company,"

"Generally, cooperation agreements are normal, but there will be rebates in private;"

"For example, the cooperation agreement says that the headhunting fee is 25% of the annual salary, and the figure negotiated privately is 15%, then 10% of it can go into the private pocket,"

"To put it bluntly, it's a yin-yang contract;"

"Once you have reached an agreement with the headhunter, you have to do something with the candidate,"

"How do you do it?" It's simple, there are three main types;

"The first type is that people who don't have headhunting fees go to the headhunting company to eat the fees;"

"The second is to put the people who are referred by other headhunting companies to the names of headhunting companies with rebates;"

"The intermediate process is very easy, you only need to disclose this person's resume to a headhunter with a rebate;

"Third, adjust the candidate's annual salary to make the candidate's annual salary as high as possible without violating common sense, so that the overall rebate figure will also increase;"

"How many of the high salaries of Internet workers are bubbles blown up to pit investors?"

"Hehe, those headhunters are just tacit;"

"So there are a lot of strange things now, and many high-end job seekers in the Internet industry are not selected, not because you want a high salary, but because the salary you want is too small!"

"For entrepreneurs and executives, the same position, different salary, it creates completely different [profits];"

..................

"Fourth, advertising"

"This is the bulk of the money of black investors;"

"Whether it is an Internet company or not, when it comes to black money, advertising is inescapable;"

"In particular, traditional advertisements such as elevators, office buildings and bus stop signs are the first to trap people;"

"Because there's simply no way to quantify the effectiveness of these ads,"

"These forms of advertising, for advertising companies, the cost is extremely low, but the price is extremely expensive, so it has always been the hardest hit area;"

"A million-level advertising can return more than 30%,"

"And if you are a long-term customer, a large amount of investment, rebates of more than 50% is not a problem, after all, the cost of people is there;"

"Unless it's a rookie who has just been established, every advertising company has a special budget to deal with Party A's demand for eating and taking cards, which you can ask anyone in the industry at will, so I won't say more;"

(Speaking of which, dear book friends, the advertisement in the elevator in your community, according to reason, the property is sold to give the owner money, because when you buy a house, you have already paid for the shared area, and theoretically the income can be shared;

But well...... Hahaha, that's how the world makes you block!)

"Offline advertising tricks people, so will online advertising be better?"

"Hehe, it's very hard to tell you, it won't, and it will make you worse to be pitted!"

"These startups will place advertisements on their own websites, apps or official accounts to attract new users;"

"As long as there is a new investment, there will be a brush volume;"

"At present, swiping channel registration is a tacit behavior, simply put, it is to use robots and code receiving platforms to register valid accounts, and then calculate money;"

"Speaking of which, I'll give you a piece of advice;"

"There are some experienced investors who have a simple veto condition when doing risk checks,"

"That is, if a company's registration node does not register anti-fraud products, then the company is not worth watching;"

"Because no one knows how many of these so-called [registered users] are real people and how many are robots;"

"Even these businesses don't necessarily really know;"

"If you are a more experienced investor, you will directly look at the model division of the mobile phone and the source of registration;"

"There are a few specific phone models and sources that can be killed directly;"

"Hehe, of course, now that technology is constantly developing, the knowledge of the Internet is also becoming more and more popular;"

"These methods can only deceive sand sculpture investors like you who don't know much about anything;"

"Now entrepreneurs who are a little more clever are basically operated through the offerwall, pure manual operation, crowdsourcing, part-time work, etc., to give full play to everyone's wisdom and strength, and then happily share the money;"

"You just need to know that for a startup, brushing is simply a compulsory course, not just for rebates, but also for the data to look good, and to be able to continue to cheat money from investors;"

"Two companies, one with a daily life of 100, are both real people, and the other has a daily life of 10,000, but they are both robots;"

"What do you think a sand sculpture investor like you would choose?"

"I bet you'll definitely vote for the latter, because the logic of your group of sand sculpture investors is: no matter how fake it is, it has to be a little true, right?"

"Hehe, where there is demand, there is a market, in a sense, it is your group of sand sculpture investors who have stimulated the occurrence of these bad things. ”

Lin Tu heard that Yang Zhu was mocking himself again, and wanted to refute it, but he couldn't say a word, these things were indeed unknown to him.

He wanted to say, Comrade Yang Dada, it seems that you are also a member of our investment circle, didn't you just scold yourself by the way?

However, he has been forced by Yang Zhu's obscenity for a long time, and he is not afraid to say this.

............

"Fifth, and final, marketing budget,"

"This marketing budget refers specifically to the non-advertising budget spent on marketing;"

"To put it simply, it is to give out all kinds of coupons, physical objects, various virtual currencies that can be withdrawn, etc., when engaging in new users or marketing activities;

"This part of the budget is currently a popular way to launder money;"

"Especially with the popularity of fission marketing, this kind of spending will be more and more;"

"You just need to remember that behind every company that blindly engages in fission marketing, there are tears shed by a group of sand sculpture investors like you!"

"Let's talk about the real thing first,"

"What do you want to register and give away, or what you can buy for 1 yuan after registration, or what to give away when you spend a lot,"

"The quantity and price of this kind of physical object itself has room for operation, and the price is originally purchased in bulk, so the cat is greasy, I just said;"

"And the data sent out is often not credible, they can make up the order by adjusting the background, the original 500 were originally changed to send out a few thousand;"

"What is more [sent] out is their [profit];"

"If you sand sculpture investors don't understand business and data, it's best not to touch this kind of company;"

"In addition to sending physical goods, there are also some more sought-after special products in the market, such as Yali mobile phones that are 300 yuan lower than the market price;"

"As long as the startup company colludes with the supplier, it can directly complete the exchange of benefits through [fake delivery],"

"It's the same as the above method, even though only 100 special products are sold, but by adjusting the form of data, 1,000 packages are sent, and the extra 900 packages are another profit;"

"And it's not easy for you to check, because although the packages sent out by people are empty, they all have regular logistics tracking numbers, and the names of the goods on them are also written in good order;"

"This year, a certain treasure cleaned up the swiping orders of the C store, and then you know the melons that broke out, those C stores used the form of [fake delivery];"

"Anyway, from now on, most of the low-priced milk, low-cost mobile phones, half-price explosive models, etc., use this method. ”

"All in all, if you continue to want to invest in e-commerce and fresh food projects, you must understand this part, otherwise you won't know how to die. ”

"In addition to the physical object, what coupons, virtual currency, and even various phone bill prizes are they engaged in,"

"If you do it normally, these things need to be sent to users, but in reality, they do, but to send them to those users, it's a very interesting question;"

"Some companies will raise a batch of official fake accounts to receive these gifts, and then use them to monetize;"

"And the best thing is that isn't the Internet Wool Party rampant now, just enough to use it to carry the black pot, and when the time comes, you will scold the Wool Party with your group of investors, so that you don't even have a place to cry!"

"As for some lazy companies, they directly send fake shipments and fake subsidies together, and then form a closed loop with suppliers;

"Hehe, I have to say, these people, it's a waste not to go to the coin mixing circle!"

After talking for more than half an hour, Yang Zhu finally said that he was a little tired, and then waved his hand:

"Okay, let's talk about a part of it today, anyway, according to your brain capacity, you can't remember if you say too much, so let's do it today!"

After driving the reluctant Prince Lin back to read books and make up for classes,

Only then did Yang Daguan pick up the pile of materials again and read them seriously......

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