Chapter 1258 Seize the Opportunity of the Mobile Internet Era
Faced with Wu Tao's sudden question, Cheng Congwu hesitated.
It's not that he doesn't understand the meaning of the blue ocean, but he keenly grasps the key point in this question, the 'next piece', the next blue ocean......
Wait, isn't the domestic navigation industry just starting?
At least at present, the information collection project cooperated by AutoNavi and relevant national geographic institutions and organizations has not been completely rolled out.
The only remaining map information in the company's map database is the map information of several major cities in the country.
For a moment, Cheng Congwu had a lot of thoughts in his mind, but he didn't know how to deal with the question thrown by Wu Tao.
Coughed lightly, clasped his hands together, and replied tentatively: "Mr. Wu, our company is currently focusing on cooperating with well-known automobile manufacturers such as Volkswagen to undertake the development of car navigation modules as a breakthrough in the company's business. ”
“…… In this regard, we are confident that we have a foundation for GPS development and application before......"
Before Cheng Congwu finished speaking, he was interrupted by Wu Tao: "In this regard, I know that the information of your company in the project evaluation has been reflected. But that doesn't support your company's long-term goal of starting an IPO and embarking on the international market, does it?"
"This ......" Cheng Congwu was a little disappreciative in his heart, so that his tone was a little anxious: "Mr. Wu, the automobile market, especially the future growth of automobile demand in Huaxia, is still very considerable. ”
However, Wu Tao was not in a hurry at all, leaned back in his chair, and said casually: "I don't deny this." But can the growth of car ownership be equated with the number of navigation modules undertaken by your company?"
Cheng Congwu's mind turned sharply, but he began to understand in his heart that the young man in front of him was really a smart person with a jumping mind, and if he stayed for a while, he might not be able to keep up with the other party's train of thought.
"Mr. Wu, you reminded you that in the future, there will be domestic or foreign counterparts entering this market, which will carve up the market, so AutoNavi's market share is not equivalent to the ownership rate of domestic cars. ”
After saying this, Cheng Congwu felt a little dry mouth, and drank all the tea in the cup in one go, and he couldn't hold it down.
is really this legendary entrepreneurial giant, when he speaks, he is deadly and to the point.
It is no wonder that Yuanqi Technology has been able to become one of the top three in the global mobile phone industry from an unknown mobile phone manufacturer in just a few years!
However, Wu Tao's next words made him feel like he was on pins and needles.
"With all due respect, the competition in the same industry is not the main reason why AutoNavi's market share is much smaller than the car ownership rate. ”
“…… In other words, the car navigation module will not become a mandatory module in the auto parts. Wu Tao didn't bother to beat around the bush, "because it has flaws in functional design, and it is born with shortcomings." ”
Hearing this, Cheng Congwu's old face instantly turned red.
is not confused in his recent years, he has rarely blushed with people.
But now that someone criticizes their own products, doesn't they have to be like caring for a calf, ignoring it?
"Mr. Wu, your words may be because you don't know enough about our company's products. The optional configuration of AutoNavi navigation module can promote the owner to familiarize himself with the route as soon as possible and expand the range of action of the car. ”
“…… This, in turn, helps automakers to promote their products. The two complement each other and are a win-win relationship. ”
Faced with Cheng Congwu's radical reaction, Wu Tao smiled and didn't take it to heart, "You're right, I also agree." ”
“…… However, now all parts of China are in a period of rapid development, and the city map is changing with each passing day. How can the AutoNavi navigation module provided by your company realize the timely update of map information?"
Cheng Congwu rubbed the stubble on his chin and the side of his mouth, which was his knee-jerk reaction after being nervous.
As soon as the connoisseur stretches out his hand, he will know if there is one.
The legendary figure in front of him is really not in vain, and he even knows the products in his field well.
"This is indeed a difficult problem," Cheng Congwu had to admit, "At present, the plan we give is that the company will provide regular updates to major manufacturers, and then promote it to 4S stores by major manufacturers." Car customers can choose to upgrade the map package during maintenance, repair, or at a suitable time. ”
Speaking of which, Cheng Congwu's momentum gradually weakened, and his inner confidence was also exposed.
Wu Tao poured a cup of tea for the other party again, and then raised his glass and invited: "Mr. Cheng, believe it or not, this kind of upgrade method, even three percent of the customers who really choose to upgrade in the future will not be able to reach it." ”
“…… In the long run, the role of the navigation function module will be wasted, so that it will eventually become a non-essential option, used to highlight the grade, specifications or something. ”
Saying this, Cheng Congwu's heart sank little by little, wow cool wow cool.
Originally, the company's internal estimate of the upgrade update rate was sixty percent, but I didn't expect it to be cut in half by Wu Tao's words.
It's not a question of doubling or doubling market share.
Rather, it is the link that determines the car navigation module from the expected mandatory module to the optional module that can be configured or not.
This is going to die.
It is no wonder that in this huge project competition, AutoNavi only won a second prize.
Cheng Congwu's mind turned back, and he understood Wu Tao's entry point at the beginning.
Look at people's meticulous thinking, even casual conversations, can echo from beginning to end, step by step, sentence by sentence to reveal the truth, people suddenly realized, have to be convinced.
Cheng Congwu's idea is to go around in circles.
But Wu Tao, who threw out this topic and guided this conversation, has not yet achieved his original purpose.
However, he did not take the initiative to mention it, but waited for the founder in front of him to feel and ask questions.
Of course, in the end, if the other party doesn't ask at all, Wu Tao will consider choosing another person to convey the development concept he wants to express.
Anyway, there is always no shortage of similar talents.
It just takes patience to find out.
Fortunately, Cheng Congwu did not disappoint him, after a short period of absorption and precipitation, his face was suddenly excited like a child, and he couldn't even say anything, and stumbled and asked: "Mr. Wu, are you ...... You just ...... Say that...... The next blue ocean, you must have something to show us?"
Wu Tao smiled and said with a satisfied face, but he still said without credit: "I can't talk about the instructions, I also think that your company belongs to the Software Valley, so I want to communicate with you." ”
“…… Since the simple car built-in navigation module, there are shortcomings in updating and upgrading. So, can we consider a different application form to overcome this problem and level this market?!"
All of a sudden, Cheng Wu's brain power began to overclock.
Because he didn't want to disappoint the young man in front of him anymore.
A moment later, Cheng Congwu had a flash of inspiration, and a bold idea jumped into his mind. Although this idea was a bit tricky and a little sycophant, he still said it firmly.
"Combined with the Lotus smartphone platform, through the built-in mobile application, to achieve promotion, open up the next blue ocean?"
Wu Tao patted his leg and said without hiding his appreciation and encouragement: "That's right, to be precise, it should be through the application built into the mobile Internet to open up the next blue ocean!"
“…… In this way, the navigation function will be taken out of the framework of the automotive industry and become a daily function for the whole people. Such a market volume can even make your company stand on the cusp of the mobile Internet era and become the first to take off. ”
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