The magnesium group is gloomy and bleak, and many idle netizens love to watch the war drama between these Internet companies.

As long as a monopoly is not formed, they can only take advantage.

"Hurry up, the magnesium group is rising, you are all going public, you can't be beaten by a newly established company, right?"

"The magnesium group is too black, many merchants have been asked to sign exclusive, Lao Tzu didn't agree, just narrow the distribution scope for me, and lie in the groove Grandma Wangxing!"

"The magnesium group is indeed a bit excessive, I hope that other companies will appear, and it is absolutely undesirable for a magnesium group to be a monopoly under sanctions. ”

"It's better to have a Harrow bike, no deposit, everyone hurry up and ride it!"

"Upstairs is five cents, add a WeChat, everyone has money to earn together. ”

……

Usually tired from work, brushing Douyin and Weibo has become the norm for contemporary young people.

Competing for fragmented time has become the main task of each platform.

The performance of short videos in the past two years has been better.

The average monthly usage time of short videos consumed by users is close to 13 hours, gradually squeezing the usage time of platforms such as news.

But no matter how you calculate it, everyone only has 24 hours in a day.

Whether it is WeChat, Weibo, or Douyin and Kuaishou, they are all vying for this precious 24 hours.

Short videos occupy more time for users, which naturally forms an outlet.

If 2016 is the first year of short videos, 2017 is the year of meat grinding for short video platforms.

Hundreds of short video platforms are fighting together, which is not inferior to last year's live broadcast war.

After investment institutions pay attention to the field of short video, the financing is one after another, which has a tendency to hype up the short video outlet.

Compared with the live broadcast of dying before the old, short videos have more potential and are more durable.

When it comes to the top products in the short video platform, it must be Douyin and Kuaishou.

Kuaishou focuses on youth in low-tier cities and towns, and Douyin focuses on urban youth.

It seems that the well water does not interfere with the river water.

This is not the case.

Whether it's a small-town youth or an urban youth, the total population is there.

After the dividends fade sooner or later, there is only one way in front of Douyin and Kuaishou.

In your own style, assimilate the users of another platform.

Chen Dongcheng prefers to develop along the route of urban youth, and information flow advertising is the general trend.

With Kuaishou's development route, it is destined not to be favored by too many big names.

Car companies such as Bentley and Porsche, as long as their heads are not watts, will basically not go to Kuaishou to advertise, because the brand tonality gap is too big.

Douyin's profit model is very clear, focusing on information flow advertising and e-commerce diversion, and the live broadcast business has not yet been opened.

If you want to stabilize your head position, Douyin's speed of burning money is not slow at all.

Fortunately, Mr. Chen is still holding on to it, and he has no idea of going out to raise funds independently.

Once Douyin raises funds independently, many things need to take into account the opinions of other investors.

Especially like Teng Xun, Chen Dongcheng dares to be 100% determined.

Tengxun will definitely want to mix in and strengthen its voice in the field of short video.

Tengxun cut its microvision business line and increased Kuaishou, betting that Kuaishou could become a leader.

In the current market structure, Kuaishou has indeed become an industry leader as Tengxun expects.

However, when it comes to brand tonality, Tengxun also has a headache.

Kuaishou's route of encircling the city from the countryside is not wrong, but the cooperation with brand owners is very difficult.

Brands that are a little forced are not interested in advertising on Kuaishou.

Kuaishou has hundreds of millions of users, and can only rely on live broadcast to monetize.

The degree of commercial value development is outrageously low.

Chen Dongcheng let Douyin come out in advance, and he mastered a media mouthpiece of his own.

The magnesium group tasted the bitterness and was forced to fight, waiting for Chen Dongcheng's offer to Mobike.

……

A single-family office building next to Manning International on the Landmark River, where Mobike works.

When it comes to domestic Internet companies, more than half of the top 10 are headquartered in Beijing.

Beijing's Internet talent pool has always been the first among all cities in China.

The position of the faucet has never been shaken.

Last year's statistics showed that there were as many as 4 million Internet workers in Beijing, more than three times that of the magic capital.

It's no surprise that Internet companies are clustered in the capital.

Mr. Chen of Cao Cao Holdings came to visit, and the etiquette of Mobike was very good.

All the executives lined up at the door to greet them.

It's no secret that Mobike wants to sell itself.

Especially after such a hype on Douyin, everyone who pays a little attention to the Internet knows it.

Mobike simply broke the jar and broke it, making it clear that the one with the highest price would get it.

Standing in the main seat is a man and a woman, and the woman is Hu Weiwei, the founder of Mobike, the most popular beauty on the Internet.

Although Hu Weiwei is one of the founders of the company, people who know a little bit about the inside story know that Hu Weiwei is equivalent to the person who Li Bin launched.

In Mobike, it is Li Bin who really has the right to speak.

Li Bin is a middle-aged man standing next to Hu Weiwei, with an inch of hair and a gentle smile on his face.

There are many rumors about Li Bin.

The earliest leader of domestic automotive media, led BitAuto to go public in the United States and achieve financial freedom.

then married the CCTV beauty host, split Yixin Group to be listed in Hong Kong.

Later, he used the circle of friends to support Hu Weiwei to start a Mobike business, and then started a Weilai car......

Some people in the outside world even labeled Li Bin the hat of "Godfather of Travel", and he was in the limelight.

Chen Dongcheng visited, and Li Bin had to take time to greet him in person no matter how busy he was, which was the least respect for both parties to the transaction.

"Mr. Chen, please give me advice this time. ”

Li Bin stepped forward enthusiastically and shook hands with Chen Dongcheng.

Chen Dongcheng replied with a smile: "Li is always a senior in the industry, and he has long wanted to have the opportunity to visit Mr. Li. ”

"Haha, it's not too late, is it?"

Li Bin laughed and introduced Chen Dongcheng's senior management team to Mobike, and everyone's resume was briefly mentioned.

Chen Dongcheng brought more than a dozen people, had his own think tank, and some hired professional teams, and did a good job of posture.

Mobike employees grimaced as they exchanged heads about who the company would sell to.

But they can only discuss, and the right to speak is only in the hands of those shareholders.

In the conference room, Li Bin accompanied Mr. Chen to his seat.

Hu Weiwei began to introduce Mobike's market share, financial expenditure, and debt situation.

That's right, bike-sharing companies are generally in debt.

It is not uncommon to default on payments to suppliers.

Similar to Mobike, it embezzled a lot of user deposits, and this debt is less than about 200 million US dollars.

Chen Dongcheng is the first player in the field of shared bicycles, so he naturally knows the circles in it.

Li Changqing of the think tank and the founder, general manager, and chief financial officer of Mobike respectively learned about the situation before making an offer.

But everyone knows that this price must exceed the $1.8 billion of magnesium clusters.

But in the end, how much is unknown.

Li Bin sat next to Chen Dongcheng and asked with a smile: "Mr. Chen, I don't know how much your company plans to offer?"

"Mobike ranks third in the bike-sharing market, the damage rate is very well controlled, and the level of debt misappropriation is not high, so I think the $2 billion offer is reasonable. ”

$2 billion?

Li Bin was a little regretful: "If only Mr. Chen hadn't been involved in this business before." ”

He saw in his heart that Chen Dongcheng was just lifting a bar.

Including this negotiation, it is just a show for the outside world to see.

Wang Xing on the magnesium side must also be clear, but he still has to pinch his nose to admit it.

Unless he can get rid of the stubborn donkey of ofo Daiwei, there is only one way to buy Mobike.

Li Changqing and Hu Weiwei's senior management team had a verbal battle, and Chen Dongcheng and Li Bin talked and laughed.

When it comes to the sale of Qingju Technology to Didi, Li Bin can't stop being envious in his eyes.

"I took the initiative to contact Cheng Wei and wanted to sell Mobike to them.

I know that Cheng Wei will definitely not miss the high-frequency travel port of shared bicycles.

However, Cheng Wei's vision is too high, and they can't look down on Mobike, which has the third market share.

In the end, Mr. Chen picked up this cheap. ”

"It's not a bargain, Didi's acquisition of Qingju Technology is a good thing for both parties. ”

Chen Dongcheng didn't talk much, and said frankly: "Li is always a smart person, he should know my intentions, and I can only help this at most." ”

Li Bin solemnly thanked: "Mr. Chen's kindness, all our shareholders of Mobike will keep in mind. ”

If Chen Dongcheng hadn't intervened so horizontally, the magnesium group would have been able to get it for $1.8 billion and bring Mobike under its umbrella.

Now that Li Bin and they have the capital to sit on the ground and start the price, they will naturally not miss this good opportunity.

By noon, Mobike had found a big hotel nearby.

The two parties and Meimei ate and drank, and there was no atmosphere of verbal war at all.

In the afternoon, the same group of people were still performing in the conference room.

Chen Dongcheng and Li Bin went to the office to chat for a while, and Hu Weiwei poured tea for the two bigwigs.

Li Bin is a very shrewd person, with deep connections, and a strong sense of purpose, a typical egoist.

"Mr. Chen, I don't know what you think of electric vehicles?"

Chen Dongcheng's eyes narrowed slightly, they are all smart people, and they know what the other party means in a word.

Mr. Chen smiled lightly: "There are prospects, there are stories, and it is difficult to make profits." ”

"Incisive. ”

Li Bin sighed and gave a thumbs up: "Mr. Chen, in my opinion, the development prospects of electric vehicles are extremely ambitious.

The future will be a trillion-level market.

And the state is increasingly subsidizing electric vehicles.

If Mr. Chen has funds, he might as well invest some in this market. ”

Li Bin met Chen Dongcheng, but he didn't plan to come in vain.

He wondered if he could fool Chen Dongcheng into an investor in NIO.

It doesn't matter how much you invest, what matters is Mr. Chen's identity.

The youngest Forbes billionaire in China will bring the popularity of NIO to be very high.

Chen Dongcheng pondered for a moment and slowly shook his head: "Mr. Li, I'm very sorry, I have limited funds, and my company's business has suffered serious losses, so I can't participate in the bright future of NIO." ”

Chen Dongcheng naturally knew how short of money Li Bin was.

It is no exaggeration to say that if you want to build a car, you don't have two billion dollars, and you don't want to make any achievements at all.

Don't look at the investors on Weilai's books who are more famous than the other, Tengxun, Sequoia, Gao Zhen, and Jingdong's Liu Face is blind......

But that's all storytelling, bragging.

After NIO went public, shareholders fled in a hurry, and Gao Zhen continued to reduce his position.

Li Bin is not a person who does practical things at all, he only thinks about taking advantage of the popularity of the Internet, but he does not work the product.

If he has Musk's determination to live in the factory and supervise the production of the Model 3, Mr. Chen will still be interested in investing.

Now NIO, if you want to get the total investment of Chen, there are only two words: no way.

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