It is not the first time that Yuanqi Technology has held a new machine press conference.

However, it is the first time that it has been released live online through many online stations such as the school intranet.

As a result, the size of the crowd has increased in an instant, and the audience is not limited to the previous media and peers.

Because of this, Wu Tao did not come to the scene for the first time, and sat quietly in the president's office, hanging up to watch the live broadcast.

Due to the fact that streaming technology has not yet become popular, live streaming at this time is actually limited to graphic live broadcasts.

But this is enough for Wu Tao.

With a cup of coffee in his hand, Wu Tao glanced at the computer screen, and his heart was a little unsettled.

Although the brand diversification strategy has been common in later generations, it is based on a highly mature market.

Now Yuanqi Technology is the first time to try it for the first time at this juncture, and the risks taken can be imagined.

Fortunately, judging from the feedback from the press conference, although the media and peers were a little surprised and confused about the emergence of this new brand, they were still able to continue to pay attention and discuss there.

At the same time, on the webpage of the live broadcast on the intranet, netizens from all over the country are full of curiosity about the new brand of Honor, and the discussion is not low at all.

Looks like it's off to a good start.

Soon, the on-site new machine press conference officially began.

After Xiao Zixia delivered a speech on behalf of Yuanqi Technology, Deng Fang, as the product director, took the stage to unravel the three new machines of the Honor brand S1 series for the guests of the press conference and the netizens who watched the live broadcast online.

When the pictures exploded on the webpage of the live broadcast, Wu Tao obviously felt that the screen was swiping faster and faster, and it was almost impossible to see the content, and the heat of the discussion was also soaring exponentially.

The design of the physical keyboard has been completely abandoned, and more than seventy percent of the area of the entire mobile phone is a capacitive screen integrating touch and display, which looks really amazing.

This sense of design is almost the same as when the Lotus brand was first launched......

Compared with the heated discussion among netizens, the atmosphere at the press conference was equally warm.

The flash clicked non-stop, and the media reporters, who were previously indifferent to the new brand of Honor, completely changed their views.

"I must buy such a mobile phone!"

"That is, although I just changed to last year's Lotus flagship this year, I still can't resist the urge to try it when I see this one of Glory. ”

"These new machines are much stronger than the new Nuo Kee machines not long ago. ”

"By the way, since the new products of the Honor brand are so amazing, I wonder what kind of surprises the next Lotus new machine will bring us?"

"When you ask a question later, just ask. ”

The president's office of Yuanqi Technology.

Wu Tao just received a call from Qiu Wuyan of Tianjing Company, saying that due to the live broadcast of the new Honor machine, a large amount of traffic has poured into the school intranet, and the website that has been impacted is almost unstable.

How can the chain fall off at this juncture?

After listening to Qiu Wuyan's explanation and report, Wu Tao repeatedly told him that no matter how large the traffic is, the stability of the live broadcast must be guaranteed.

The release of Honor's new machine must not be delayed.

Putting down Qiu Wuyan's phone, Wu Tao stood up with relief, this time it was stable.

At least judging from the results of the press conference alone, Honor, as a brand-new brand, has caused far more heat than expected.

According to the experience of previous years, the subsequent order performance is absolutely stable.

Facts have proved that the order for Honor's new machine is not only stable, but simply exploded.

Since the end of the press conference, most of the marketing department of Yuanqi Technology has not stopped calling......

This continued until the entire building was lit up.

Wu Tao didn't care about the specific sales order data, and he planned to go home from work after making sure that the Honor brand was successfully recognized.

As for the rest, just leave it to the people below to do it.

However, when he was about to pack up his things and leave, Xiao Zixia hurriedly came to the door with Deng Fang and Pei Ying.

This formation...... , Without waiting for Wu Tao to ask, Xiao Zixia blurted out with both worry and joy: "Boss, the stock of the new Glory machine has been sold out!"

So fast?!

Wu Tao frowned, "The press conference was held in advance, resulting in insufficient stocking?"

Pei Ying immediately explained: "In terms of stocking, after confirming the advance of the press conference, I discussed with Mr. Yang and asked them to work overtime to produce. Although the final stock was not as much as originally planned, it at least reached more than 70% of the original plan. ”

Wu Tao's face suddenly softened, since this is the case, it is not a matter of lack of preparation.

Xiao Zixia didn't speak again, but left the opportunity to perform to Pei Ying, "As of just now, the total order sales of Honor's new machine have exceeded one million units! ”

Wu Tao nodded and affirmed: "This is a good thing, you and Mr. Yang have coordinated well, please inspire electronics to continue to arrange overtime and schedule production." The corresponding expenses will be settled as they should be settled. ”

"Mr. Yang, I already called half an hour ago. Mr. Xiao also communicated with Mr. Yang just now. Pei Ying reported, "But what I'm worried about is that due to the lack of supply of new machines, the terminal market price of Honor's new phones may soar, and even far exceed our market guide price, which will affect the brand image that we have built up with great difficulty." ”

Hearing this, Wu Tao's eyes lit up.

As her former secretary, Pei Ying can have such foresight in a short period of time, which is simply very plastic.

It's just that the situation of Glory New Machine has formed a situation of hungry marketing by mistake.

Hunger marketing is a double-edged sword.

When used correctly, it can do wonders.

However, for the hot sales of the Honor S1 series, there is no need to risk this trick at all.

It's just that due to capacity constraints, the hunger marketing situation is likely to persist for the next two to four weeks.

That's a little too long.

Wu Tao pondered for a moment, and immediately made a decision, "In this way, from the next production stocking, take out a quarter of the volume, and pass through the telemarketing network of Yuantong Logistics in batches, and sell at a guide price to show our attitude!"

Xiao Zixia immediately said, "This method is not only feasible, but also ingenious. On the basis of maintaining the brand image, both end customers and channel providers should not be offended. What's more, the situation of hunger marketing will still exist, and eventually continue to drive up the popularity of Honor's new machines. ”

"Great!" Pei Ying said as if he had been beaten with chicken blood: "I'll do it." ”

From beginning to end, Deng Fang didn't interject, and seeing that several people had made a decision, he was dumbfounded and said, "Then what should I do?"

Wu Tao patted the other party's shoulder and said, "You don't need to do anything, it's only serious to go back and get a good night's sleep." ”

Deng Fang: ......