Chapter 421: Sudden Listing
After Rin Chihara rushed back to the Kanto United Kingdom, he went directly to Iori Murakami, and when he entered the door, he asked, "Do you understand the specific situation? Why did Mt. Fuji TV suddenly announce its listing?"
Rumi Nishijima and the others were discussing it with Iori Murakami, and when they saw that the big boss was back, they got up and said hello and retreated, while Iori Murakami shook his head and said helplessly: "The information that can be heard now is not guaranteed to be 100% reliable, and it is closer to rumors." It happened so suddenly, there was no movement at all. ”
Rin Chihara sat down in front of her, stretched out his hand to take the tea, and said with a smile: "It's okay, don't care if the information is reliable or not, tell me in detail what you know." ”
Iori Murakami nodded and asked first, "You should know the history of Mt. Fuji TV, right?"
The predecessor of Mt. Fuji TV was a local radio station owned by the family, and there was nothing special about it, that is, the most ordinary one in the era when the radio station was the hottest, and the listening rate was so-so, but by chance a young man was hired Takayo Kakada, and it was different from then on.
Lutian is not highly educated, with an ordinary background, but he is proficient in human affairs and is very good at management. Starting from a low-level position, he sat in the position of president for more than ten years, and managed the radio station in an orderly manner, becoming the leading large radio station in the Kanto region at that time, with a very high listening rate.
But times are always changing, and although radio is booming, Kada keenly hears the footsteps of the new era, that is, he discovers that television has the potential to completely replace radio and become a new direction for people's entertainment.
He proposed to transform, but the other senior management of the radio station did not understand his idea, thinking that expensive television sets were just the playthings of rich people, and it was impossible to popularize them. If the common people want to be entertained, they still have to rely on the radio, and the TV station can only be run by the state, and the people will only watch NHK - they really can't understand it, just like people in the 90s have a hard time understanding how Internet entertainment can kill TV entertainment, this is not a thing at all!
It's been a long time ago, and no one can say the details of that time, but everyone knows that Kada did not give up his idea, and he was a very active person, secretly collecting a certain amount of shares in the radio station's affiliated company "Mt. Fuji Radio Broadcasting", and after a fierce personnel struggle, he finally succeeded in expelling all opponents and swallowing the entire radio station by himself.
Subsequently, he established Mt. Fuji TV based on radio stations, which became the third television station and the second private commercial television station.
Then, with the increasing popularity of television, audio-visual entertainment beating the great wave of radio entertainment, and Kada himself, and the continuous cross-exchange of shares with newspaper groups and large banks, forming a reliable alliance, Mt. Fuji TV gradually developed and grew, and finally became one of the cores of the four major people's broadcasting networks.
The Kada family also succeeded in crossing the ranks and became a member of the consortium family, and has always firmly controlled the management rights of radio broadcasts and Mt. Fuji TV, and even one of the nicknames of Mt. Fuji TV is "Kada Family TV Station", which is truly a private within a private enterprise.
Takashi Kakada is a legend in the industry and an inspirational idol for many young people. ”
Iori Murakami took out a few phone records and showed him, "Since you know, it's easy to explain." The person who now controls radio broadcasts and Mt. Fuji TV is Hianobu Kada, the grandson of Mr. Takasu Kada. Rumor has it that he was ousted from office yesterday because of the long-standing decision-making mistakes of the Kada family, and then there was a press conference announcing that Mt. Fuji TV was going public this evening. We suspect that the sudden announcement of the listing of Mt. Fuji TV should be aimed at diluting the shares of the Kada family in order to achieve the goal of completely expelling them. ”
Rin Chihara looked through the phone records, which recorded who revealed what information, and asked in a deep voice, "What is the long-term mistake in decision-making?
Iori Murakami handed him another copy of "unreliable information" and replied, "There are a lot of things. In the late 80s, almost 10 years ago, the Kada family's family foundation, together with Radio Broadcasting, established a real estate company, hoarding a large amount of land and houses. I heard that he also took responsibility for this and resigned, so he was replaced by Shikada Pingxin. ”
Rin Chihara took the information and took a closer look, and couldn't help but sigh that the Kada family was really unlucky.
The real estate economy, to put it bluntly, is a large-scale drumming and passing flowers, land and houses change hands layer by layer, the price is getting higher and higher, and when it reaches a certain extent, the last unlucky ghost will take over and pay the price, and the Lutian family is one of the unlucky ghosts.
In the years before the economic bubble burst, they acquired a large amount of land in downtown Tokyo, built a large number of luxury apartment buildings and large office buildings, and then smashed them in their hands and could not sell them, and the construction of the new headquarters building was even more miserable.
The original Mt. Fuji TV headquarters was in Shinjuku, which was the place where the original radio station was located - this is the best place to look at Mt. Fuji from afar when there were not so many high-rise buildings in Tokyo, which is why the station was named "Mt. Fuji Radio Transmission", because it was directly opposite Mount Fuji - this place has been used for decades, and Mt. Fuji TV has just moved, but there is no problem with moving, but the time is not right.
The Kada family pushed the Mt. Fuji TV station to buy a piece of new land in Tokyo Bay in Minato, and then built a magnificent high-rise building, but these two alone cost nearly 140 billion yen, but now that the bubble economy has burst, plus it has been hit by the financial turmoil, and the current valuation of the land belt building is about 40 billion yen, only a fraction of it remains.
If you do a rough calculation, seventy percent of the wealth of the Kada family has become bad debts because of two serious economic blows, and Mt. Fuji TV has depreciated by hundreds of billions of yen for no reason because of the strategic decision-making mistakes of the Kada family.
After reading it briefly, Rin Chihara said in a deep voice: "In other words, the expulsion of the Kada family is the Mt. Fuji radio broadcast and the Mt. Fuji TV station turning over the old accounts?"
Murakami Iori shook his head lightly, "Not all, Shikada Shinpei, the third generation, also has problems with himself. It is said that he seems to have misappropriated the funds of Mt. Fuji TV to make up for the shortfall of the Kada family fund, but this rumor is not credible, and some people say that he wants Mt. Fuji TV to share the shortfall in the radio broadcast, because he is under a lot of pressure because the Kata family has been held accountable. ”
After a pause, she added, "In addition, the headquarters of Mt. Fuji TV and the 31 member stations have generally been dissatisfied with him for a long time. In the 80s, Mt. Fuji TV was a bit similar to ours now, with an endless stream of good programs, and was called 'the most down-to-earth common people's station', and its strength was very strong, and the only opponent was NHK, which could easily overwhelm Sakurajima, Tokyo Broadcasting TEB, and Asatsuki, and now the competitiveness has declined, which is what happened after Nobuhei Kada took over. ”
Chihara Rin was surprised, after he came to this world, Mt. Fuji TV has been mediocre, he really hasn't taken him very seriously, either aiming at Tokyo to broadcast TEB for revenge, or the innate advantage of NHK, or he wants to snipe Sakurajima, and even Asuksu has been beaten by him, but he just didn't care about Mt. Fuji TV - no matter how you look at it, it looks like a soy sauce product, it turned out that he was once a hegemon?
He was quite interested in this, and asked, "How did their ratings fall?"
Iori Murakami reminisced for a moment and said, "The watershed was the relocation of the headquarters. In the past, when they did the show, they paid great attention to the audience's feelings, were gorgeous and exaggerated, opposed authority, and emphasized that they were very popular with young audiences. At that time, the whole book of paper fans, especially young people, felt like they were living in paradise, Tokyo was the center of the world, and the ratings of these programs were very high, and they won the triple crown several times in a row. ”
"After the relocation, that is, after the bursting of the economic bubble, they still did this program, which caused some viewers to be disgusted and no one wanted to change, especially after Kada Shinhei took power, cronyism, only caring about personal wealth, and slowly Mt. Fuji TV also lost its rigorous style, and the programs it did could not maintain high quality, and the ratings were not as good as day by day. ”
In the end, she regretted, "I liked this TV station very much when I was in school, but it turned out to be so declining, it's a pity." ”
Chihara Rin understands, although Murakami Iori is just a rumor, but it feels very reasonable, at most there may be some other problems in it, such as newspapers and banks are mixing in it, but the truth should be eight or nine - it still makes sense that you are rich for three generations.
Takashi Kada, who was a grandfather, was born poor and ambitious, and he also caught up with the tide of the times and created a career that can be called brilliant, and when he arrived at Takashi Katada's son, he may want to continue to be brilliant and continue some of the styles of Takashi Kada's entrepreneurial period, but he can also be regarded as a master of success, but his luck is not very good, and he just caught up with the turbulence of the times.
When he arrived at Shinhei, the grandson of Takasheng Katashi, maybe he had lived too well since he was a child, and some of the things that his ancestors insisted on were not taken into account at all, and he didn't have the ability to turn the tide, so he went farther and farther on the road of defeat - if he hadn't been a hegemon and had a thick enough foundation, maybe it wouldn't be mediocre, but even more miserable.
In the end, the perverse behavior of the Kada family made Mt. Fuji Radio Broadcasting, the management of Mt. Fuji TV and the minority shareholders unbearable, and they couldn't care whether they were the founder family or not, and directly wanted to deprive the Kada family of control, but even if the Kada family declined, it still held a large amount of equity in the mother and son companies, so in order to prevent the Kada family from relieving itself and counterattacking, the management and the collection of small and medium-sized shareholders simply decided to directly list Mt. Fuji TV.
The Lutian family has too much equity, and dilution requires a lot of funds, but now that the economic situation is bad, the tide of bank failures has just passed, and enterprises dare not spend money indiscriminately, and only a way to go public and raise funds can quickly gather enough funds.
This is understandable, it is a normal internal turmoil in the enterprise, but it is a precedent for the listing of private commercial television stations - if Mt. Fuji TV can really be successfully listed, it will be the first of the five major commercial stations to be listed.
Iori Murakami finished reporting the "rumor summary", and after waiting for a while, he saw that Chihara Rin didn't speak, so he asked again: "Chihara, although this is big news in the industry, you should know about it, but why are you so concerned?"
Rin Chihara said thoughtfully: "The follow-up development of this matter should be interesting. ”
Murakami Iori was even more puzzled, "What will happen next? It should be difficult for the Shikada family to turn the situation around now, right?"
Rin Chihara shook his head, in another world, it seems that something similar has happened, but it is an economic thing, he didn't pay much attention to it, only a general impression, can only be sure of one thing - if Mt. Fuji TV really goes public, it will be the beginning of bad luck.
In fact, there are evil wolves who have been staring at the TV station for a long time, but they have never had a chance to start, such as the Kanto United who was almost trapped, but whether it will really happen, only God knows now.
While pondering what impact this matter would have on him and the entire industry, he said: "It's not good to say now, anyway, the listing is not a day or two, let's wait and see!"