A week later,

Yang Zhu didn't bother to care whether Liu Ma could really handle the theater, and directly threw the cut 140-minute version of the film to Long Fei Mogong;

When Zhao Hao saw the original film that was thrown over, he was shocked, and hurriedly called over and asked if he had taken the wrong version;

Yang Zhu told him very calmly that he would just follow the 140-minute version and add special effects;

For a while, the man with glasses looked at Yang Zhu as if he was looking at a golden Buddha.

Yang Zhu cocked Erlang's legs in a daze, anyway, the budget is enough, and it's not his own money, so if you don't spend it in vain, then you can build it!

But there is only one requirement, a maximum of three months, and all the special effects must be done!

Zhao Hao assured with a bloody face that from today onwards, all the staff, including the sweeping aunt, will eat and live in the company, and even if all the hair is boiled, it is absolutely guaranteed that all the special effects will be made without any discount within three months!

..................

After the task at hand was divided, Yang Daguan resumed his life of eating and waiting for death;

Every day, he either makes tea and drinks tea with his precious "Desert Boat", or tries his hand at the knife, and scares at the Lin brothers and sisters who run around to drink tea all day long;

"BOSS, WHAT'S LUNCH TODAY?" ASKED THE LITTLE WHITE RABBIT IN AN APRON.

Well...... Since the last time I saw Liu Yan and the little white rabbit's craftsmanship in the staff apartment, whenever the studio is fine, these two poor artists have become cooks.

For this reason, Yang Zhu also generously took out 20,000 yuan from Prince Lin's pocket and transformed a small kitchen in the office;

What, why do you say you want to take money out of Prince Lin's pocket?

It's very simple, this product comes to rub good tea all day long, and can't contribute some rice?

"Hmm...... How about rice tofu?" Yang Zhu was thinking again.

The little white rabbit said expressionlessly: "The water of the imperial capital can't make rice tofu, besides, Guizhou japonica rice, straw ash, and big iron pot, we don't have it, we can't make it at all." ”

"How about the spicy chicken with double peppers? I ate it once last time, and the spicy ones are so enjoyable!" Prince Lin's eyes lit up.

Liu Yan said pitifully on the side: "Mr. Lin, I can't eat spicy ...... now."

Only then did Prince Lin remember that there was also a "singer" with a very weak sense of existence.

"Hmph~!, what is delicious, I want to eat pan-fried Tai O Long, and then serve it with kaiseki cuisine!" Lin Keran raised his hand high.

Yang Zhu looked at her expressionlessly:

"Please let go of these two poor artists, their cooking subsidy is only 2,000 yuan/month,"

"If they had the ability to cook kaiseki cuisine, they would have changed careers to become chefs at island restaurants!"

"Besides, how much is a big dragon? You guy who can only rub food can spare my shriveled wallet!"

Lin Keran looked at him with disgust:

"Why are you a somewhat famous director now, even if you don't count "Zhu Xian", the director fee you earn plus the box office share add up to 28 million if not 30 million, why do you invite us to eat a lobster and deduct and search like this. ”

Yang Zhu looked stunned and looked at the little white rabbit: "Director Wan, I have so much money in my private account?"

The little white rabbit was a little helpless: "BOSS, don't you ever look at your mobile phone text messages? "Resident Evil" alone, your old man's box office share is more than 31 million, and as soon as the money arrives in the studio's account, I will transfer it to you." ”

Yang Zhu thought to himself, there are so many spam text messages every day, either selling insurance or selling various houses and financial products, who is impatient to watch it.

So he showed a surprised expression: "It turns out that the mobile phone can also read text messages, I thought the mobile phone could only be used to make calls!"

Everyone was speechless, can you still pretend to be a little more fake?

Lin Keran showed a jealous expression, his monthly pocket money is only 20,000 yuan, plus the salary of two movies, and now his card is only more than 2 million, and this guy is more than 30 million without making a sound;

So he said: "You are so rich, a lobster is not trivial?

Yang Zhu looked horrified: "Don't even think about it! There is also a lobster per person, you can just kill me!"

After a pause, there was a painful expression on his face: "In this way, I will come out of the blood and invite you to eat a hot pot at the bottom of the lake!"

After thinking about it, he added: "Let's talk about it first, the mutton shabu can't exceed eight plates!"

Lin Keran choked on and didn't come up: "You are so picky, what's wrong with eating your lobster?"

Yang Zhu cut a snort: "Be content, you, I dare to consume the bottom of the lake three times a year, and I invited you to eat it over budget, what else do you want?"

"You know, my monthly living budget is only 4,000 oceans!"

Liu Yan exclaimed a little on the side, and asked in disbelief, "Just 4,000 yuan?"

No wonder she was surprised, in the imperial capital, the standard of living of 4,000 yuan is also the level of recent college graduates.

Yang Zhu looked miserable: "What can I do, I will be a grassroots employee of Dahua Investment, and the company will pay me a basic salary of 6,000 yuan every month, and I will have to repay the mortgage of 2,000 every month." ”

Lin Keran's forehead bulged, are you embarrassed to say that you are a grassroots employee?

Liu Yan asked a little puzzled: "Mr. Yang, didn't you just earn more than 30 million, why don't you get better?"

Yang Zhu sighed: "Don't dare to touch that money, that's my wife!"

The little white rabbit's face turned red and hung his head sweetly and was silent.

Lin Keran sneered: "Yo, 30 million to marry a wife? Which first-line star did our Director Yang take a fancy to, let's hear it?"

Yang Zhu looked at her somewhat yin and yang weird expression, and felt a little unhappy in his heart;

So he pouted: "I forgot to say, didn't I earn 31 million, of which 30 million was saved for later use to marry a wife,"

"The remaining 1 million is intended to support you when you are poor and will soon go to the street to ask for food in the future. ”

Lin Keran snorted fiercely: "You will be poor and go to the street to ask for food!"

Yang Zhu snorted and laughed: "Originally, you obediently served as a big lady who ate and waited for death, and you wouldn't have gone to the street to ask for food, but you listened to someone's encouragement so much, you had to show your business investment talent...... That's hard to say. ”

"Someone" looked a little embarrassed, and said cautiously: "Yang Dada, my sister is still very talented in investing in this area, it shouldn't be so miserable as you say, right?"

Yang Zhu looked at someone's sister with contempt: "Just her, is she still called talented?" While your father can still move, your old Lin family quickly finds a daughter-in-law or son-in-law to cultivate and cultivate,"

"Otherwise, as soon as your father retires, Dahua Investment will fall into the hands of your brothers and sisters, and within ten years, it will definitely be over!"

Lin Keran was like an angry little lioness: "You crow's mouth!

Yang Zhu smiled: "I heard that at the beginning of the year, you were very sure to declare a few projects, so that the Demon Capital Branch funded two websites, and there were a lot of cross-shareholdings?"

Lin Keran heard the other party talk about this, and raised his chin like a proud little peacock:

"That's right, all three of them are owned by the Antarctic Bear Group, one is a video site that focuses on dating, and the other is an e-commerce platform that focuses on C2C, and the model is a bit like a big pirate network;"

"Just last Monday, the data report of these two websites has come out, and in just half a year, the valuation of video websites has risen from 2.7 billion to 3.9 billion, and the valuation of e-commerce platforms has risen from 10.3 billion to 16.9 billion!"

"If nothing else, just from the absolute value, my investment this time can be regarded as brilliant, right?"

Yang Zhu was unmoved after hearing this, but just stared at Lin Keran with a kind of pity, and her heart was furious;

After a while, Yang Zhu sighed helplessly: "Miss Lin, I have convinced you, and I have also obeyed your father." ”

Lin Keran was a little fried: "What do you mean! Also, what are you doing with my father!?"

Yang Zhu pursed his lips: "I don't accept your father, think about it, making a strategic investment with a subsidiary under the Antarctic Bear Group, such a big thing needs your father's consent, right?"

Lin Keran nodded: "That's natural, my father doesn't object." ”

Yang Zhu looked at her with a caring look for the disabled: "So, I have to admire your father and daughter." ”

Seeing Lin Keran's face flushed, he was about to go crazy, Yang Zhu pressed his hand and motioned for her to listen.

"First of all, I am familiar with the basic framework and terms of our strategic investment in Dahua Investment, and I guess the contract signed with these two subsidiaries under the command of Antarctic Bear will not change much, especially the follow-up terms and thorn clauses, right?"

Lin Keran nodded.

"So, this means that if it is not listed, at least for ten years, Dahua Investment will not be able to withdraw, right?"

Lin Keran nodded again.

Yang Zhu took a sip of tea: "So...... That's why I said you have no talent for investing at all. ”

A few people were confused when they heard it, thinking, what is this, why can't I feel a little logic?

Yang Zhu looked like an old god was there, took out the cigar that the little fairy gave last time, asked the little white rabbit to help him deal with it, and then said slowly:

"First of all, this kind of war investment project is different from general investment, and it needs to be done with Zhuang He. ”

"Therefore, it is important to understand the project prospect and profit model. ”

"Maybe you thought at the time that the Antarctic Bear Group was born as a first-generation social platform on the Internet, and it has a large number of users, so it can be diverted to these two projects and let them thrive, right?"

Lin Keran nodded.

"Then, I guess they're going to give you a big deal about the ecosystem, what kind of closed-loop business model, right?"

Lin Keran looked at him in surprise, this is all known?

Yang Zhu smiled: "You guys...... When will we be able to look at the essence and stop listening to all the bells and whistles?"

Lin Keran instinctively felt a little uneasy, and what this guy said next would definitely not be a good thing.

Sure enough, Yang Zhu took the cigar concocted by the little white rabbit, took a leisurely puff, and said:

"In the Internet industry, you must first understand that there are only four sources of profit at present;"

"First, advertising;"

"Second;

"Thirdly, the game;"

"Fourth, users pay. ”

"You don't care if the Antarctic bear will form a closed-loop business ecosystem in the future, we will talk about the two projects you invested in;"

"First of all, your knock-off oil depot video dating site, have you thought about two questions?"

"First, in 10 years, it will have a visible, stable, and sufficient input profit model. ”

"Identify more detailed user information through background big data, so as to advertise on it?"

"I can tell you unequivocally that this kind of play, even if it is only aimed at the break-even of this project, the overwhelming amount of advertising intervention is enough to make it play to death in three years!"

"Turn it into a third-party game access port?"

"This form of website, if it doesn't promote its own games, how many games can it recommend while ensuring customer viscosity, and how much commission can it get?"

"If it's a game developed by yourself, and the majority of the profit is still another subsidiary that develops the game, how much soup can you get?"

"Second, have you thought about the additional costs that you need to pay for this type of project in the later stage?"

"Don't forget that videos and pictures are not text, as the pixels of mobile phones are getting higher and higher, the capacity of each uploaded photo and video is also getting larger and larger, if the project is not pushed, it is okay, if it is really pushed, the demand for new servers every day is an astronomical amount; ”

"In other words, the better the project is promoted, the more money you need to lose!"

"As for whether it can be listed in the end, or whether the money you get rid of after the listing can make up for the money you are chasing and based on the cost, it depends on the will of God;"

In a word, when the project is officially running for a year or two, it will be easy for others to find out your old bottom, don't take others for fools. ”

..................

"If the first project is at least of some value in terms of drainage and data, the second is ridiculous. ”

"In the Internet world, there is a saying that you must figure out;"

"The more honest and clear the project, the more it will increase the viscosity of the consumer;"

"There is a similar saying in traditional business, that is, the clearer and more singular the positioning demand, the easier it is to win the favor of customers. ”

"You have also seen the explosion of the Internet in the past few years;"

"In just a few years, the public may have been exposed to more information from the Internet than he has been exposed to in the real world for half a lifetime."

"And as the Internet snowballs, there will be more access to information in the coming years,"

"Think about it, what kind of choice preferences people will have in the ocean of countless information at that time?"

"The clearer and more direct the online business project, the easier it is to be accepted. ”

"Therefore, for long-term Internet projects, honesty can greatly reduce the transaction cost of the organization;"

"And your C2C project simply doesn't stand up to scrutiny in this area. ”

"Quite simply, maybe the project has a good starting point, intends to drive further interaction between users, and increase platform attention and customer retention by providing some small business opportunities;"

"However, since it is C2C, according to our current national conditions, the supervision will not be very strict, and there are a lot of loopholes. ”

"So have you ever thought about it, human nature is greedy,"

"What happens when a platform presents a lucrative business opportunity, but there's no regulation?"

"In a situation where the cost of making a mistake is extremely low, two things are bound to happen;"

"First, counterfeit and shoddy products will increase rapidly in a short period of time, which will greatly affect the user experience;"

"Second, in the name of individuals, in fact, the number of groups of merchants will increase greatly, through their own experience and strength, understand the algorithm of your project, occupy the window of high-quality goods, and finally make the vast majority of real individual sellers disappear. ”

"When these situations become normalized, consumers are not stupid, and guess what they will think of this platform?"

"The only thing they think about this platform is...... This is a platform for scammers who sell dog meat on the head of a sheep. ”

"You know, now everyone is still very cautious about business practices on the Internet, once this kind of awareness is deeply rooted in the hearts of the people, no matter whether the things you sell on it are good or not, everyone will subconsciously become defensive. ”

"With that mentality, guess what your customer stickiness is going to look like, and what does the future of this project look like?"

"So, if you choose a B2C or B2B, or even F2C project, I won't look down on you so much......"

"Remember, this is the savage growth stage of the Internet, and the projects that can solve the problem of public trust are the ones that have the basic long-term development space, and the regulatory mechanism is the focus that you ignore. ”

..................

After finishing speaking, Yang Zhu continued to ride the clouds leisurely;

And Lin Keran is little face is pale, she originally thought that she had invested in two high-quality projects with great potential, and she was complacent about it, but after listening to the words of this black-bellied man, she realized that she had invested in two pits, or the bottomless kind that had to jump.

Lin Tu's face on the side was also very unsightly, and suddenly, he remembered something, and asked a little urgently: "Yang Dada, is there any way to save these two projects?"

Yang Zhu hesitated for a moment, and finally shook his head: "The first project, there is a bit of a possibility, but unfortunately, the project leadership is not in your hands, and it is useless to say it;"

"The second project...... Let's wash and sleep. ”

Lin Keran raised his head suddenly, as if grasping a life-saving straw, and asked urgently: "Yang Dada, you said that the first project is somewhat possible, can you tell me, I will try to communicate with that side." ”

Yang Zhu looked at her little pale face, after all, he was a little unbearable, and sighed: "Although I know that what I said is in vain, I will tell you, and I should open up ideas for you." ”

Knocking on the table, Lin Keran consciously picked up the fair cup and poured tea soup into Yang Zhu's handmade cup.

Yang Zhu nodded with satisfaction: "It's very simple, through the way of bureau guidance, pay a huge time and capital cost, turn the first project into a sharing platform for the group's high-quality creative content and personal life, and gradually create and precipitate a batch of high-quality KOLs." ”

Lin Keran was a little puzzled: "Isn't what you said in the first half similar to the original intention of this project?"

Yang Zhu pursed his lips: "I heard that it was almost the same, but in fact, the sea was far away." ”

"Your idea is nothing more than to let these individual users create their own high-quality content through some small incentives, so as to slowly improve the quality of the entire website. ”

Lin Keran nodded.

"But have you ever thought about how many users in China can create high-quality content? and how many people can be talented enough to continue to output high-quality content?"

"And if you just passively wait for them to create high-quality works, it will inevitably take a lot of time to accumulate a certain amount;

"So, my suggestion is that you take three steps for the time being;"

"The first step must be to store water and drain it;"

"You first spend a lot of money and hire a large number of photography studios or hobbyist organizations to classify and shoot all kinds of wonderful videos that young people may like according to the original big data of Antarctic bears, such as funny, professional, cool, and foodies...... All kinds of things, and put them on the website continuously and in sufficient quantities. ”

"This process must be continued, at least half a year, at most one and a half years;"

"The advantage of this is that it can ensure that everyone can see high-quality content immediately after clicking on the website, and there are new highlights every day, so as to improve the initial customer stickiness;"

"The second is to collect big data to reorganize and gradually refine the real preferences of these users;"

"Thirdly, through policy subsidies, we will attract a large number of work teams to settle in and continue to output high-quality capacity;"

"The fourth is to let individual users be inspired, imitate, recreate, and gradually truly participate in the process of content production and sharing, and actively push their works to the same kind of enthusiasts through algorithms, and enhance their sense of achievement and indulgence through likes, messages and interactions;"

"Fifth, we will continue to output high-quality videos as a barrier to avoid similar platforms from grabbing traffic;"

"When there are enough high-traffic content creators, whether active or passive, that is, what we call KOLs, the grassroots ecological chain of this platform has taken shape, even if you reduce the content output, the audience will have enough content to watch;"

"In this process, you must spend most of your energy on the cultivation of the KOL community, even if it is worth paying more price;"

"Everyone who does communication knows that the value formation of the public is from the top down, and only by relying on the psychological conquest of users by these KOLs can you stick to a sufficient number of loyal fans. ”

"By this time, your water storage is almost complete. ”

"The second step is to graft a controllable advertising profit model"

"At this time, the ecological chain can be upgraded and start to enhance the commercial value of the website;"

"You can use these KOLs as a cabinet of humanoid goods, and start to introduce them to merchants, carry out placement promotions or sell them directly"

"Because these KOLs have a relatively large number of loyal fans, the conversion rate should be considerable, and they can create a more impressive report card in the early stage;"

"But you have to pay attention to the need to use policy means to control the quality of merchants' products and the commercial frequency of these KOLs, and not to fish for the sake of exhaustion, especially to sell goods directly;

But if it is controlled at an appropriate frequency, fans can still understand, after all, these KOLs also need to eat. ”

"Unlike direct sales, soft product placement can be carried out for a long time, provided that these merchants' products are fully qualified and pass your review. ”

"With enough profit driven, not only will more individual users be more motivated to create high-quality content, but also attract a large number of businesses to commotion;"

In this way, you have enough right to speak, and you are no longer the simple Party B of the traditional website, and you will eventually be crippled by the father of the advertiser. ”

"The third step is to build a complete ecosystem"

"Anyone who does business knows that with enough real traffic, everything is easy to do;"

"When your grassroots ecological chain is initially stable, you can try to build a rich ecosystem;"

"At this time, the most valuable thing for you is actually the accurate customer big data;"

"With these big data that are more accurate than the users themselves, what local life services, what travel and accommodation, what tourism and marriage, can start to move, and ensure that they will feel that you know themselves better than them. ”

"However, this process cannot be rushed, it needs to be done steadily, and the customer must gradually adapt, after all, the force of inertia is extremely terrible, and if you are not careful, it will be a major blow to you;"

"Hmm...... According to the urine nature of young people, it is a more appropriate frequency to add a section a year at that time. ”

..................

After listening to Yang Zhu's suggestion, everyone couldn't keep their mouths shut.

Prince Lin even made a direct decision: "Yang Dada, it's decided, if my sister and I have any projects to do in the future, I must ask you first!"

When Lin Keran heard his brother say this, although he was ten thousand twisted in his heart, he did not have any objection.

Yang Zhu pursed his lips disdainfully: "I'm too lazy to get involved in the affairs of the two of you, you want me to do so much work with a salary of 6,000 yuan?

But I thought in my heart that if it weren't for the fact that he was often shaking and shaking in another world, and was only good at two-finger meditation in typing, how would he understand this, in order to avoid trouble, he would not participate in any projects on the Internet again.

In order not to continue this topic, Yang Zhu looked at Lin Keran:

"I said Miss, what about the opinion, I mentioned it, it's up to you whether you listen to it or not;"

"It's killing so many of my brain cells, you old man has to say it, right?"

Lin Keran looked at him with some vigilance: "What are you going to let me say?"

Yang Zhu said disdainfully: "Looking at your anti-thief appearance, what do you think I will ask?"

"Go! buy each of us a Tai Ao dragon, each of which is not less than 5 catties, and today the official plans to have a dragon and three foods!"

Lin Keran was furious: "The surname is Yang, don't go too far!"

"Now where are you going to let me get 5 Tai O Dragons over 5 pounds!?"

"Up to 3 pounds each!

Yang Zhu looked at her with disdain, and the expression on his face was clearly saying: "What about the eldest lady who has invested in Dahua, she can't afford a 5-pound lobster." ”

Lin Keran gritted his teeth, eager to scratch his face colorfully;

In the end, Yang Zhu looked at her with pity on his face and snapped his fingers: "Come on, for the sake of you who are poor and want to beg for food, three catties will be three catties!"

Lin Keran couldn't hold back any longer, screamed hysterically, and then rushed out of the office.

Yang Zhu was shocked: "Are you going to escape the order?"

Lin Keran gritted his teeth and his voice came: "I! go! buy ! dragon and shrimp!"

......

The little white rabbit and Liu Yan on the side glanced at each other with sad faces, the lobster is delicious, but ...... One dragon and three eats?

BOSS, we're really not professional chefs......

Set a small goal first, such as remembering in 1 second: book guest residence