Chapter 49, Protective Disk

"Manager Li, then I'm sorry for you. Yang Zhu smiled and shook hands with a man in his forties.

"Where, where, it is our honor for Miss Liu and Miss Wan to come to us to experience life. ”

This person's name is Li Jun, he is the manager of the production department of Suhuazhai, and he is also the direct supervisor of the high-end handmade Hanfu production group; don't look at his current clothes and amiable appearance, but if it weren't for Yang Zhu's shares in Suhuazhai, Liu Feifei is one of the spokespeople of Suhuazhai, and the three of them wouldn't want to come here at all.

The reason why Yang Zhu sent Little White Rabbit and Liu Feifei here, and also gave a one-month experience task, is because there is a lot of work in high-end Hanfu that needs to be done manually, such as embroidery.

Of course, Yang Daguan didn't think that the two of them could master the embroidery technique in just one month, unlike "cross-stitch", Suhuazhai's pattern on Hanfu mainly uses "Suzhou embroidery technique";

The most common techniques such as "grabbing needles", "virtual and real needles", and "chaotic needles" do not have more than a year of effort, and you don't want to become a skilled worker at all.

But practicing embroidery has two benefits,

The first is to exercise the eyes, because you need to stare at a tiny pattern needle eye for a long time, so you can exercise the focus of the pupils, and a slight change can achieve the effect of "sharpness".

And embroidery is a need to concentrate and calm the work, people with long-term embroidery experience, there will always be a soft and soft air, which is similar to the tea master, but there is an obvious difference in temperament.

The second is that it can effectively exercise the actor's fingers, after all, it is needlework that requires ten fingers.

It can be said that the eyes, mouth and fingers are the parts that actors can do the most "small movements", as long as they are cleverly designed, they can often revitalize a character;

But for most actors, especially actresses, the lack of "sense of strength" in the limbs is a common problem, in film and television works, the audience will always see actresses with their palms stretched out and playing softly;

Of course, there are many reasons for this, but in any case, ten neat and flexible but powerful fingers can surprise the audience at any time;

Yang Zhu still can't forget the "talking hands" of the Peacock Queen in a certain version of "Shooting the Condor". ”

..................

As soon as he entered the elevator, Yang Daguan, who was about to slip away, suddenly received a call from Sima Suhua;

To be honest, Yang Zhu didn't really want to see this woman, it seemed that every time he saw her, nothing good would happen;

But at the moment, being in someone else's territory, and just taking advantage of others, it's not appropriate to turn around and leave.

So Yang Zhu, who was a little helpless, had to press "18", and he didn't know what was going on, these rich people liked this number.

Tachey!

......

was introduced into Sima Suhua's office by administrative staff, but she was not the only one in it.

"Mr. Yang is here. Sima Suhua got up very politely and introduced a man and a woman present:

"This is the director of operations of [Tianhua Entertainment], Mr. Zheng. A chubby man in his fifties got up and stretched out his right hand very kindly.

Yang Zhu also stretched out his right hand extremely humbly and bowed slightly: "Long admiration!

"This is the supervisor of [Tianhua Entertainment], Mr. Yang. A woman in her forties stood up, squeezing out a smile on her somewhat old-fashioned countenance, and also stretched out her right hand.

Yang Zhu still looked like a backward student, and his right hand touched one of them and retreated: "Long Yang!

After the three of them sat down again, Sima Suhua personally divided a cup of tea and handed it to Yang Zhu:

"Coincidentally, today I was talking to Mr. Zheng and Mr. Yang about some cooperation projects, and you, a busy man, appeared;"

"Hurry up, your special adviser will help me with the staff. ”

Yang Zhu respectfully picked up the teacup with both hands and took a sip,

The heart said, I knew it didn't taste right.

With a little shyness at the moment, he asked with a smile what was going on.

After Sima Suhua's explanation, I learned that more than half a month ago, someone from [Tianhua Entertainment] came to the door with a planning book, saying that they wanted to open a large-scale reality show called "Stars Know My Voice";

The program plans to invite a group of film and television stars to show their singing voices on the stage in a cross-border competition, and use the method of plot interpretation to integrate film and stage play elements into the singing session.

found Sima Suhua, one is to let [Suhua Zhai] be the general title of the show, and even get a special sponsor.

On the other hand, it is because in the scheduled planning, there is a [ancient style] theme and a [Republic of China] theme, and I want to factor Huazhai to sponsor the whole set props and costumes.

Yang Zhu listened, isn't this the "King of Crossover Singers" in that world?

To be honest, this is a variety show with phenomenal potential, but it's a pity......

Yang Zhu opened his mouth and asked: "I take the liberty of asking Mr. Zheng, when is this column scheduled to be broadcast, which station will it be broadcast, and how much is the naming fee?"

Mr. Zheng looked at Yang Zhu with some surprise, and then at Sima Suhua, and after seeing her nodding slightly, he opened his mouth and said:

"The show has now coded enough for 3 episodes of Cass, and after saving enough for 6 episodes, it will be broadcast, and the initial schedule is to start broadcasting on August 1. ”

"At present, we have reached a cooperation intention with Capital TV, and if nothing else, it will be broadcast on Capital TV. ”

"As for the naming fee...... 30 million!"

Yang Zhu finally understood why Sima Suhua called himself up, in this era, except for a few phenomenal variety shows, there are very few people with a naming fee of more than 20 million.

Even for those phenomenal variety shows, the naming fee for the first season is often around 20 million, and it was not until it became popular that the naming fee for the second season continued to rise until it exceeded 100 million;

However, it is a phenomenal variety show, and people are still broadcasting on platforms with a huge ratings base such as CCTV or Mango Channel, so they will have such a high naming fee.

You have a program that has not been tested in the market, and it is broadcast on a second-tier platform like Imperial Capital TV, and you dare to ask for 30 million with one mouth, no wonder Sima Suhua has not agreed for a long time, when Kaizi is not like this.

Although Yang Zhu was seventy percent sure, he still asked uneasily: "Which stars are currently invited to this program?

Mr. Zheng's spirit was shocked, and he felt that he had met a "confidant": "At present, 8 celebrities have been invited, Liu Tao, Qin Hailu ......"

"In order to ensure the effectiveness of the program, we spent a lot of money to invite 3 music production teams and live orchestras, and even moved [Lao Zai] as our music director. ”

"In order to present the best live visual effects to the audience, we have prepared three sets of dance troupes, and each performance will have a special person to plan the scene. ”

"In total, excluding the celebrity appearance fee, the investment in each issue is as high as 1.6 million!"

Ho...... Yang Zhu nodded, this cost is the top in China, you must know that the majority of the current domestic variety show production cost is the appearance fee of the star, and the real cost of the scene is pitiful, often just build a shed, invite some audiences and it's over, often not more than 500,000 / game;

Don't think that 500,000 / game is very little, you must know that if there is no rebate in the middle, the 500,000 may be the effect of more than 1 million in ordinary people's opinion.

After all, everyone is an insider, and there is no such thing as a water price.

And now the on-site production cost of each issue of the column "Stars Know My Voice" is as high as 1.6 million, which shows that the production team attaches great importance to the on-site effect.

Seeing Yang Zhu looking down and thinking, Mr. Zheng thought that Yang Zhu didn't believe it, so he gave the woman next to him a look.

I saw Mr. Yang take out a thick stack of expense tables from his bag, and also printed a gap seal: "Chairman Sima, Mr. Yang, this is the production cost breakdown of our first column, except for the appearance fee of the star that needs to be kept secret, the rest are inside." ”

Yang Zhu picked it up and flipped it over, saying in his heart that it was no wonder that this woman with a paralyzed face would come to contact and cooperate, and he wanted to borrow the position of "supervisor" for a long time to reassure people that their fees were not fake.

You must know that in large companies, the position of "supervisor" has a special character, and it can be regarded as the "supervision office" within the company; because the person who sits in the position of "supervisor" is often a shareholder, and the person in this position can never become a CEO or other senior executive, so the possibility of "supervisor" fraud, especially financial fraud, is pitiful.

Yang Zhu casually flipped through the stack of expense tables, and then glanced at Sima Suhua.

Mr. Zheng and Mr. Yang were very discerning and excused themselves to go to the toilet and walked out.

After they left, Sima Suhua asked, "Mr. Yang, how is it?"

Yang Zhu lay down on the backrest: "If you can sign an additional agreement, congratulations to the chairman, you have picked up the treasure!"

Sima Suhua looked at Yang Zhu with some surprise: "So sure?"

Yang Zhu nodded: "I'm half of the entertainment industry now, and I'm barely a director, I can still estimate what kind of effect this show can show in the end." ”

Sima Suhua nodded, she saw the performance of the young man in front of her in the past half a year, not to mention the huge benefits brought by the exclusive BGM of Suhua Zhai;

In other projects, there is almost no "failure" in the hands of this young man, so she is quite convinced of Yang Zhu's judgment.

I thought about it: "But isn't the naming fee of 30 million still a bit high, or else, press it again?"

Yang Zhu drank the tea in the cup in one gulp and sneered: "[Suhua Zhai] is short of 30 million?"

paused: "Sometimes you have to pay attention to human feelings in the business field. ”

"If you think about it, the first issue of people is the most difficult time to start, and if you can't lower the price, it will bring two completely different consequences. ”

"If you lower the price, even if you press 1 million, for others, you are just a simple partner; when people become popular in the first quarter, and then bid for the naming fee in the second season, you have to honestly bid with other companies, and you won't get the naming right if you don't get a penny. ”

"And if you are very bold enough to take the 30 million now, people will thank you very much, and you will have a lot of friends; ”

"Which is more important, chairman, you think about it yourself. ”

Sima Suhua nodded, feeling that she had really found the right person today, but she was still a little surprised that Yang Zhu was so sure that the show would be popular: "Are you so sure that this show will be popular?"

Yang Zhu can't tell her that in another world, don't want the first and second seasons of this show.

I could only say lightly: "You haven't noticed yet, the world has gradually entered the era of [content is king], as long as the content is done well, and there is money in hand for publicity, are you afraid that everyone will not admit it?"

Sima Suhua chewed on the words "content is king", and felt that the more he tasted, the more flavorful he became.

Yang Zhu saw that she was going to dig deeper, and hurriedly stopped her: "But this kind of show has a huge risk, we must talk to them in advance and sign a contract." ”

When Sima Suhua heard this, he didn't care about asking anything else, and hurriedly asked, "What risk?"

Yang Zhu poured himself a cup of tea: "One of the highlights of this show is that a number of celebrities were invited;"

"You must know that the entertainment companies behind these stars are standing with countless capital predators. ”

"It's okay before the show is not popular, but once it becomes popular, the capital behind these stars will intervene one after another. ”

"I'm afraid that when the time comes, the program team will not be able to withstand the two-pronged approach of temptation and pressure, and the fairness of the program will not be guaranteed. ”

"When the time comes, this basket of golden eggs will be really wasted!"

Sima Suhua doesn't know much about the entertainment industry, but he also knows that when a show's reputation declines because of shady scenes, it will greatly reduce the brand influence of the title sponsor.

At the moment, he asked, "Since you didn't let me refuse from the beginning, there must be some solution, right?"

Yang Zhuxin said, yo, this comrade has actually started to figure out my routine, it's amazing.

Nodded at the moment: "Of course there is a solution, but it depends on whether you are willing to do it or not." ”

Sima Suhua was curious: "What way?"

Yang Zhu didn't see her either: "If the business becomes a shareholder, buy a hen to lay eggs to eat!"

Sima Suhua frowned: "You mean to let me inject money into it to protect the disk? I'm afraid that my ability is limited and I can't protect it." ”

The so-called disk protection means that by injecting funds into the project, tell other competitors that this is my project, don't reach out indiscriminately.

However, if you want to protect the disk, the first is for your peers, [Suhua Zhai] is doing a physical business, and it is not on the same path as the capital behind those stars;

Second, the strength should not be at least too much lower than the other party, otherwise who will care about you? Capital is notoriously greedy.

Yang Zhu said lightly: "Isn't it okay to unite [Dahua Investment] or other capital parties that you can trust? ”

Sima Suhua hesitated: "Is it worth it?"

Yang Zhu scratched his chin: "This show can become popular in four or five episodes at most, look ahead...... It can be popular for at least four or five seasons;"

"The viscosity of comprehensive radiation is at least 100 million, I think it's worth doing!"

Sima Suhua took a breath: "100 million viscous people?

Generally speaking, if a variety show has 100 million people watching, it would be good to have 30 million viscosity people after half a year;

Yang Zhu spread his hands: "Because this program is expected to have good performance, good content, and high viscosity, if it is replaced by CCTV broadcasting, I estimate that the viscosity can exceed 160 million." ”

Sima Suhua is a little unsettled, if there is really a product promotion position of more than 100 million, it doesn't need much, as long as it continues to output for more than 3 years, no one will want to shake the leading position of [Suhua Zhai]!

After thinking about it for a while, Sima Suhua nodded his head heavily: "Cheng, I'll call Mr. Zheng and the others back to test the tone first." ”

Yang Zhu got up: "Nacheng, you discuss slowly, I have something to do, so I will withdraw first." ”

Sima Suhua hurriedly stopped him: "You're not here, how can I talk about it, I don't understand the show." ”

Yang Zhu was speechless: "You first decide on the title of the first season, and then try whether people are willing to inject money, you don't need to talk about the specific content of the show; ”

Sima Suhua: "Which two points?"

Yang Zhu shrugged: "Don't have too much equity, don't get involved in other people's content production." ”

After saying that, he opened the door and walked away......