"Zhou Xiao's directorial debut "Exercise" had a box office of 8.7 million at midnight, and a dark horse was born. ”

"Shocked!" may be expected to become a hit in April, and the strength of the new director should not be underestimated. ”

"The midnight performance of "Exercise" won 8.7 million box office, locking in this week's box office champion in advance!"

"Two comedies were released at the same time, and Allen couldn't do without his old partner?"

"Zhou Xiao is not a starring actor or a starring actor, the show "Exercise" has just opened. ”

"Douban score 7.0, director Zhou Xiao's work detonated the box office war at the end of March. ”

"Zhang Yu, Meng Ziyi's acting skills have been praised by fans, the role is tailor-made, and the policewoman in early summer is super amazing. ”

"It's a different comedy, the almighty police uncle is actually an ordinary person. ”

"Rigorous life, laughing at the same time, give different responses and experiences. ”

"Audience: Funny, funny, comedy worth watching. ”

"The reporter watched the movie and met Zhou Xiao and Meng Ziyi, and the micro-service had a private interview!"

Tianjin, an office building!

Zhang Zhao has a headache, the computer is a portal, and a very conspicuous piece of news is about the midnight box office of "Exercise", he is a professional, and he knows very well what 8.7 million and Douban's 7.0 score represents.

The box office is already invincible, and it is absolutely impossible to lose money, at most, it is the same as "Good Teacher", with a box office of more than 10 million per day, there is at least 300 million foundations.

Representatives of some companies that were preparing for the joint release had already called, not to blame him, not to vote, it was a decision made by everyone after discussion, and there were no regrets, just sighing, if you know that the movie has such a high evaluation, you should win it, there are several large companies operating together, and it is trivial to break 10 million at midnight, and the total box office can also be increased a lot.

But how can there be so many ifs, if you miss it, you miss it, and if you don't have the "exercise", the days will not be over?

But it's definitely uncomfortable, if you haven't been in contact with it again, forget it, sit down for meetings several times, and people have lowered their posture, so only the word uncomfortable can explain the mood.

In the next week, he is the only one who can stop the pace of "Exercise", and it is impossible for the three films released a week earlier to suddenly break out again, mainly because there is no help from public opinion.

The competitors in the same period are so weak that they can't form resistance at all, leaving a lot of room for "Exercises", which everyone didn't expect, after all, Allen has still had a lot of weight in comedies in recent years.

At the same time, it also shows the unpredictability of the movie, no matter who it is, no matter how popular your last work is, it can't provide any absolute guarantee.

As for how far Zhou Xiao can go, it depends on this week's box office and how much new films such as "Thunder Shazam" can achieve next Friday.

The landline on the table sounded, and Zhang Zhao had already made psychological preparations, went to the boss's office, and was ready to explain why he gave up the project.

Weibo was very lively, Zhou Xiao, Meng Ziyi, Zhang Yu and others sent out relevant tweets as soon as possible.

"Watch "Exercise" together on the weekend, give you 90 points of laughter, and you will have the opportunity to meet the main creators when you post your movie tickets, what are you waiting for, hurry up!"

"Brother Xiao rushed to the duck, I didn't go to the midnight show yesterday, and I made up for the movie ticket today. ”

"I've bought three tickets and I'm ready to go with my parents. ”

"My friend went to see the midnight show, and I had cramps laughing, and I was going to experience it today. ”

"Brother Xiao, Niu Cha, call you. ”

"Everyone is going to support it, the movie is really good, and I personally think it's funnier than aliens. ”

"I have already posted an advertisement in the circle of friends to help Brother Xiao promote, praise me. ”

"I went to see the movie, I remember that Douban gave a five-star review, and many brainless people are brushing up on bad reviews. ”

"Good looking, like, passers-by come to leave a message, come on!"

"I made an appointment with the young lady I had a crush on, and I really agreed, so happy. ”

"Good news, I can only buy tickets for the first three rows and the last two rows here!"

"I'm sold out at eight o'clock in the evening, okay. ”

"Can you break 100 million today?"

"Definitely, I think it can break 200 million. ”

After Zhou Xiao came out of the news here, the phone calls never stopped, they all called to congratulate, and he also responded modestly, happy is naturally happy, but it is only the box office at midnight, and the tail can't be too high, although the chance is very small, but in case something happens, isn't it a slap in the face, and it's nothing to be modest, the more smooth the wind, the more cautious you must be, I believe there are many people waiting for him to make a mistake!

Chi Chi screamed the most fiercely, he also said before that Zhou Xiao made a cameo appearance in "Crazy Alien", which made the total box office of the movies he participated in reach 10 billion, and he also came to mix a shot, whether it is a big sale, he can also receive a red envelope.

The parents were also very happy, and after looking for Lin Shan to understand the specific situation, they understood that the box office of the movie today was very important, so they also launched an advertisement in the circle of friends, calling friends to go to the cinema to watch the movie.

In particular, Zhou's father made a phone call with the head office and soon launched an activity to enter the store with movie tickets, enjoy vegetable discounts, and send movie tickets for consumption of 300 or more, which is not only two stores in Jiangsu, but more than 20 branches across the country at the same time.

Daosui was in a meeting that morning, and the investors did not leave Jinling, first of all, the most important thing is to negotiate, find major theaters, and find ways to improve the film schedule, which is the most critical part of the box office, you have an audience, but there is no place to watch, it is very hurt.

The Douban score and the midnight box office have given everyone a bargaining chip, and the ultimate purpose of the theater is to make money, and there are so many halls in my room, which must be given priority to films with high attendance, so the difficulty should not be too great, and it is difficult to say how many there are.

Then there is the follow-up publicity, the investor quickly reached an agreement, the publicity cost of 35 million is definitely not enough, immediately chase another 15 million, and it is in place immediately, immediately put it into place.

Including physical advertising in first-tier cities, the push of advertorials, the recommendation of big V, the columns of the website, etc., now that they have confidence, the additional cost of more than 10 million is likely to increase several times.

Everyone is full of confidence, full of motivation, and everyone is doing their best.

Moreover, the cauldron was complimented by many people, the reason was that the proposal for guaranteed issuance was decisively rejected at the last moment, so that the income of every investor would skyrocket!

Zhou Xiao was idle here for two hours, and soon received a notice that he and Mencius Yizhangyu would go to Jiangsu Satellite TV in the afternoon to participate in the recording of the program, and the other party would hurry up and broadcast it tomorrow night.

It's very understandable, my mother's family, I have to support it, and Meng Fei, the first brother of Satellite TV, also came to make a cameo appearance in the movie, so I have to help with this favor.

When I came out of the TV station, it was already evening, the ticket had been set, and I would go to Yanjing tomorrow to jointly carry out follow-up publicity with Pinru.

At 12 o'clock in the evening, the box office statistics are closed!

(Secretly add a change!)