Compared with the United States, Huaxia's film critics are actually not too taken seriously.

To some extent, Huaxia's film criticism is far less important than the film's own marketing.

But in the United States, the mature film industry system allows film critics to have a great say in the film industry, and some excellent film critics are even voters for academic awards.

And some film critics, more like stars, have their own fan supporters on movie rating sites such as Rotten Tomatoes.

For example, Charlie, the deputy editor of "Hollywood Movie Newspaper", is a gold medal film critic with hundreds of thousands of fans on Rotten Tomatoes.

After Wei Xun left, Charlie sat in the dining room for a while, and when the movie was about to start, he put away the money bag on the table and walked towards the nearby movie theater.

Saw Horror.

Before entering, Charlie glanced at the name, and thought to himself that he hoped that this hellish movie wouldn't be too bad, otherwise he would be sprayed with dirty money by fans when he was embarrassed.

However...... When he came out of the cinema an hour and a half later, his whole face was pale and he was extremely unwell.

When I'm older, I can't stand watching this kind of bloody horror movie.

But this can't hide the excitement and excitement in Charlie's eyes, because he was completely frightened or amazed by this movie called "Chainsaw"!

"There has never been a horror film that makes me feel that it touches human nature, as well as the meticulous logical plot design, and the perverted and bloody horror killing method, the writer and director of "Saw" are simply genius!"

"When I was in the cinema, all the audience was screaming and panicking, and I was like them, and I almost fainted during the movie. ”

"Saw is definitely the bloodiest, scariest, most disgusting, yet most amazing R-rated horror movie I've ever seen, and I don't think any R-rated movie lover should miss it. ”

"In fact, I even think that most of the horror film directors and screenwriters in the United States should learn from "Saw". ”

Because he received Wei Xun's money, and was really amazed by the high quality of "Saw", Adam immediately wrote a movie review of "Saw" on his Rotten Tomatoes account after returning home.

He also plans to summarize this film review in the evening and post it in the film review column of "Hollywood Movie News" tomorrow morning.

As an associate editor of the Hollywood Movie Newspaper, Adam's popularity on Rotten Tomatoes is very high.

Therefore, after his personal film review was released, it was immediately noticed by many fans.

In fact, it's not just Adam these two days, but some of the rest of the film critics, newspaper editors, who are collectively praising an R-rated horror movie called "Chainsaw."

Before the audience market began to heat up, "Saw Horror" first gained good word-of-mouth support in the field of professional film critics.

More and more people have noticed this movie, which has been screened for several days but has not made any splash, and many people are stunned when they turn on the Rotten Tomatoes rating index of "Chainsaw".

9.2！

This score can be described as a bit outrageously high.

And the reviews on Rotten Tomatoes about "Saw Horror" are all positive reviews!

"This is definitely the best bloody horror movie I've ever seen, I'm going to watch it twice, but I need to apply for the show myself, which is really inconvenient, I've sent some theaters to suggest the scheduling of "Chainsaw", I hope it can be useful, this movie is really great. ”

"Amazing plot, disgusting yet chilling way of killing, bloody enough to excite you. ”

"I heard that the director of "Chainsaw" turned out to be Chinese, and the actor Adam is also Chinese, which changed my view of Huaxia. ”

"If you're timid or have a heart condition, I don't recommend watching Saw because if you pride yourself on being bold, I think Saw will definitely make your scalp tingle. ”

The joint recommendation of many film critics, the Rotten Tomatoes index exploded, and the video publicity of the audience's real reflection made "Chainsaw" finally become popular in the United States.

But this kind of popularity is still not enough compared to the publicity of Baldwin's "Ghost Baby".

Because Baldwin has been in Hollywood for a long time after all and has a local advantage, "Saw Horror" needs a gimmick, or a breaking point, if it wants to win more attention.

This breaking point was also laid out by Wei Xun for himself in advance.

Is a $10 million gambling contract a hot point?

This is the case in the Internet era, when it is announced, there must be something attractive, not to mention that in addition to the 10 million gambling contract, the 14-day filming period of "Chainsaw" and the investment of less than 500,000 US dollars are also amazing!

Who wouldn't be surprised to hear that a movie was only 14 days to complete?

And this breaking point needs the help of a person who has a lot of traffic on the United States social networking site.

The person chosen by Wei Xun is Grammy diva Ella.

So, Ella posted such a status on Facebook.

Ella: Do you remember the genius Chinese composer Jia Wei who wrote the song for Lin Zi? It's the same Wei who wrote "Shake It Off", it's hard to believe, he recently came to Hollywood, and spent 14 days and invested less than 500,000 US dollars to shoot a movie called "Chainsaw". What's even more unbelievable is that he also has a $10 million box office bet with Baldwin's "Ghost Baby," which is crazy. I went to see this movie yesterday and was so scared that I almost died on the spot in the cinema, and if it weren't for the fact that the song that Wei promised me had already started to enter the writing period, I think I would have gone to his Hollywood hotel and had a good talk with him.

I have to say that this Grammy diva is really good at hype.

In just one state, too many things were exposed, and at the end of the final, there were ambiguous hints, which quickly grabbed the attention of the media.

"The point is blurred. ”

However, after reading Ella's Facebook message, Wei Xun frowned with some dissatisfaction: "All our focus now can only revolve around the movie, because "Chainsaw" and "Ghost Baby" have been officially released for two days, and we must start to really get the film schedule by contacting the theater party, and a small number of interactive sessions are still not enough for us." ”

In the hotel, Kang Cheng, Lin Fan and Xiao Xiaoyang looked at each other.

In fact, "Chainsaw" was able to build up its reputation in the film critics in the United States so quickly, in addition to the fact that the movie itself is good enough, but also because Wei Xun used 'money ability'.

Now that Ella has helped with the hype, if it's not enough, it doesn't seem like money can solve the problem.

Kang Cheng hesitated: "Then what are you going to do?"

Wei Xun took his mobile phone, browsed Ella's post, and looked at the sentence 'I went to see this movie yesterday, and I was so scared that I almost died in the cinema', and was silent for a moment, then raised his head and smiled: "Contact the people on Facebook, let's buy a hot search, the entry is #Ella almost died in the cinema#, and after the entry is clicked, it will be launched with the Rotten Tomatoes score link of "Chainsaw". ”

“……”

Hearing Wei Xun's operation, Kang Cheng and the three of them all felt a little numb.

The Grammy diva, who has tens of millions of fans, was suddenly revealed to have almost died in the cinema, which is equivalent to Huaxia's Weibo breaking the news that Wei Xun almost had an accident in the cinema.

"Can Ella's side agree?" Lin Fan said: "It's a little too ...... to publicize it."

It's too lacking in morality.

Of course, Lin Fan didn't dare to say this kind of thing.

In fact, when Lin Fan spoke, Wei Xun was already texting Ella, and the content of the past was to briefly talk about the way he promoted, and pay his own reward: two original English songs that are not weaker than "Shake It Off".

"Deal!"

Five minutes later, Ella was very happy.

"It's good to get used to it, Omi is not Huaxia, and the hype here is very bold and avant-garde. ”

Wei Xun shook his mobile phone at everyone, and then said with a smile: "Go and contact the people on Facebook, I think after the Facebook headlines explode tonight, there will be a theater party that will take the initiative to contact and introduce "Chainsaw". ”

The word-of-mouth, popularity, and explosive points are all there, and next, it's time to enter the theaters, tear up the film, and let "Chainsaw" be completely released in the whole country.

So, twenty minutes after Ella's Facebook status was released, an entry called #Ella almost died in the cinema# appeared on the hot search headline of Facebook, and it was quickly topped to the top of the hot search, and it was quickly detonated!

As we all know, singers have a wider audience than movie actors, and as a popular Grammy pop diva in recent years, Ella's fans are spread to nearly 100 countries around the world, and her influence can be called terrifying.

So when the hot search entry #Ella almost died in the cinema# appeared, the entire Facebook was in a state of chaos.

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