"Gu ...... What do you command, sir? ”

After receiving an internal call at the main desk, Midlova cautiously came to Gu Kun's suite to listen to the other party's needs.

This high-roller from the East has been living in the Mankaski Hotel for almost half a month, and he has been talking about business one after another, and he is extremely bold. In order to make better his money, Midrova also made up for two weeks of Chinese, and improved her Chinese level, which was originally only a few sentences.

The woman who can work at the Mankaski Hotel knows a few foreign languages. You don't have a lot of education, but at least you have to have a moderate level of English, because it's a place where you can host wealthy foreigners. That is, since the last year or two, I have to learn a little Chinese.

When the other party entered the door, Gu Kun was writing hard, and when he heard the words, he put down his pen, thought about it for a while, and ordered:

"I'm going to charter your indoor heated bath and swimming pool tomorrow, and have a party to entertain some important guests. You go and make sure, don't open it to the outside world, quote me a price, and settle it in cash. ”

"Okay sir, I'll arrange it. Midlova looked at her nose and nose and carefully complied.

"And. Gu Kun shouted to the other party, hesitated for a few seconds, took a sip of black tea, "On your side, all the girls who are willing to do those businesses will stay tomorrow, and I will have a pool party." The tone is particularly loose, and if you like to go out and brag, don't notify it. That's a good thing, I'll give you an extra agency fee. ”

"Thank you, I will definitely make you satisfied. ”

……

The next day, Gu Kun invited a group of greasy old men with big bellies, such as Cheryshev and Dimitri, to hold a frank negotiation meeting in the hotel's heated pool and bath.

Lucia's desire for thermal baths is rare in the world, so resorts on the coast of the Black Sea, such as high-end hotels in Sochi and Sukhumi, have a forest of thermal baths, and there is no shortage of Chinese who have gone there to play after they became rich.

But Sochi and Sukhumi are blessed with geological advantages – they are close to the Caucasus Mountains, have an active crust and are rich in geothermal resources. The western and northern coasts of the Black Sea do not have such good natural conditions, but you can still rely on boilers to artificially provide such simulation places.

That scene is roughly similar to the pool mansion in "Detroit Becomes Human", when Connor and Lieutenant Anderson went to meet the big guy who was.

The water temperature is comfortable, but the inside of the house is definitely not filled with water vapor like in a normal bathhouse, and the view is very clear.

Heating is done by separate underfloor heating pipes, rather than boiling water directly into the pools and baths. The difference between the two is roughly the same as the difference between the principle of boiling water reactor and pressurized water reactor in a nuclear power plant.

In the case of pressurized water reactors, it is not easy to see steam swirling in a heat exchange environment, at the cost of a heavy loss of heat exchange efficiency. Only people who are not bad for money do this.

The aristocratic style is all seen in the details.

Chryshev and Dimitri soon lost their clear free will, and while enjoying the fawning of the girls invited by Gu Kun to the pool party, they entered a state of humbly listening to the bragging.

As for the old witches who dislike them, they are in charge of the financial department and the price hikers in the factory, because they can't participate in this kind of occasion, they have been collectively blocked.

"Gu, to be honest, do you really think that buying an aircraft carrier and opening a museum can really make money back from the tourism industry? Please give me a reason, I will also have a showdown with you, I don't really care, but I need to convince everyone to believe it in a public place in the factory.

I have asked people to evaluate what you said before, but they have not found a precedent for similar business models, similar cost expenditures, and finally profitable results. Dimitri asked heartily when he was so happy that he was in a hurry.

"Then what is the final result of the historical case that you found someone to review?" Gu Kun also asked casually while moving his hands up and down.

Dimitri: "I've seen this kind of investment before, using other countries' decommissioned tatters, and the input-output project is similar to your plan, but in the end, it is at least three or four percent, the cost of building a museum from a scrapped aircraft carrier is too high, and the pull of tourism is a little weaker." ”

Gu Kun smiled: "Isn't that a big gap?" You should understand that the cultural tourism industry, the initial introduction to attract tourists, is basically a business. What really spends the cost is the follow-up entertainment daily expenses.

So, on the question of how to attract tourists, it's a matter of diminishing marginal costs, and as long as you have a way to implant your propaganda in the hearts and minds of people all over the world, those material fixed costs can be diluted.

Therefore, the key to whether you can make a profit here is not how high the fixed costs are, but how widely your media publicity methods can spread your gimmick. At present, there is not an aircraft carrier theme park and aircraft carrier museum in East Asia and Southeast Asia, and I grabbed the first place, with the national pride of Chinese tourists, as well as the increasing consumption and financial resources of Chinese tourists year by year, it is not impossible to attract millions of outbound tourists. ”

When Gu Kun said this, Cheryshev and Dimitri both felt that his principle was fine, but they couldn't figure out how Gu Kun's so-called "media gimmick reach rate" could be improved, and why others had done it badly.

Cheryshev observed what he was saying and asked the old friend this question.

"Great question. Gu Kun pointed to the country and said, "I don't know the two of you, what do you know about the new product of the 'Internet' that has gradually entered the public in Oceania since the end of last year? Have you ever heard of that thing?"

"I didn't ...... Haven't heard of it. ”

"That's okay, I'll give you a rough introduction. ”

Saying that, Gu Kun gave a general introduction to what the Internet is, and the specific process will not be repeated, anyway, it is all some popular science and literacy materials.

Dimitri raised his hand to stop: "I can't digest any amount of what you say, so how much impact will this Internet have on the efficiency of the media?"

Gu Kun waved his hand horizontally and said categorically: "It's very simple, you just think about it, the emergence of any new media will be a concentrated increase in the existing information transmission, and at the same time, it will also exacerbate the Matthew effect of 'the stronger the content and sensory products'."

In the era when there were no newspapers, the impromptu poems written by every second-rate literati in the ancient Qinglou could be sung and sought after by local geisha. But with the mass publishing industry, only famous writers can survive. Before there was no audio-visual publishing industry, those second-rate singer bands also had a way to live, and after the audio-visual publishing industry, the living space of those people was squeezed out.

The Internet is nothing more than an escalation of this centralization, and for any service provider that provides beauty and audiovisual sensuality, the first place did 5% better than the second place in the previous era, and he may earn twice as much money as the second place.

After entering the Internet era, I dare to say that the general trend is that even if the first place does 5% better than the second place, he can earn five times or ten times the money of the second place through the characteristics of the marginal propagation cost approaching zero.

In the era without the Internet, the first in the industry may only be willing to pay 50% more cost in order to use 5% better than the second place, because he does a little bit better, and the benefits are only doubled, and he spends more to lose.

But what about entering the Internet era? Maybe the first place is willing to pay two or three times the cost in order to be 5% better than the second place, because his income will be five or ten times more than that of the second place.

Although I am not in the technology industry, I understand the impact of the technology industry on all walks of life, and in the next few years, whoever is willing to compete for the first blood will win. The second place can only drink soup, and the third place and below should die-

You may not have heard of the Internet, but you have heard of a Middle Eastern city-state called Dubai, whose ruler is a point of view that is in line with mine. If you don't believe me, you can find out how they think about tourism.

Therefore, you flies and dogs who use historical cases to calculate my profits and losses are just frogs at the bottom of the well. If we hadn't had a relationship with these business dry goods today, I wouldn't have bothered to tell you. I didn't really care where to buy the boat, I just didn't want to go through the trouble of selling a favor to Mr. Cheryshev, who had a pleasant cooperation. If you have to force me to toss and change bills of exchange and increase the financial cost, I won't look for you. ”

"Damn the third place? This can't be, you're talking nonsense!" Dimitri subconsciously felt a sense of crisis.

Gu Kun smiled lightly: "Don't be nervous, the person who runs the shipyard, the third place will not die, because you are engaged in industry." I'm talking about companies that offer audiovisual sensory products. Don't think that tourism is industry, in the final analysis, tourism provides beauty, catering and accommodation are just incidental, and the core competitiveness is beauty.

The production of beauty is like literature, painting, music, and games...... In the same way, in the era of new media, after the creation, it can be copied and disseminated at zero marginal cost, since there is no copy cost, everyone only needs the best, is there any problem with the third place to die?"

This kind of picture of the future is really a bit challenging to the hearts of the elderly.

After the mood fluctuated, Dimitri dared to continue to ask for advice: "Then what is Dubai you just mentioned?"

"It was a city-state in the United Arab Emirates. The prince and chief there have recently been planning how to show off their wealth to attract wealthy people to sightseeing, but everything is still in the embryonic planning stage. ”

"Poof-" A group of old black Klan men almost squirted red wine into the pool, and said in unison, "Isn't that the Middle Eastern oil tycoons! They don't call it showing off their wealth, that's really rich, this kind of example is not convincing at all, well, why do you learn from others to show off their wealth and attract attention?"

"Really rich? Hehe, if you want to say that the Abu Dhabi tribe is really rich, that's it. Dubai is showing off their wealth, how many barrels of oil can they have? The key to their future is not how much money they make from oil, but how much money they make from oil. It is because of people like you who do not judge that their plans can succeed. ”

"Then why do you copy it?"

"That's my trade secret, I just need to tell you that my business model can be explained, you can do it yourself. If I come again next time, at least at this price, give me another 5% discount, otherwise you won't invite me. I'm going to have to pay the cost of financial struggling. ”