Before the start of the annual meeting of Daosui, the company ushered in a wave of important guests, a team of more than 20 people, including Tianjin Lianrui Film Co., Ltd., Hehe Pictures, Zhonglian Huameng Culture Media and other six companies all went to Jinling, and more than a dozen representatives of investors such as Daguo gathered together.

There is a meeting today, a meeting on the guaranteed release of the film, and Zhou Xiao, as a director, naturally got to be present.

The two camps are very clear, one side is the investor led by the rice ear cauldron, and the other is the six distribution companies, as for the amount, a meeting will definitely not be able to negotiate, the main purpose is to watch the film first, and explain to each other.

For Zhou Xiao personally, in fact, it has little impact, whether there is a guarantee or not, his income depends on the final box office, but it is very important for the company, this is a good opportunity to make a profit.

Both sides didn't beep much either, and until the movie was seen, everything was virtual.

Teacher Du Yuan worked overtime and spent two months cutting out a 90-minute film, as for the later stage, it is still in production, but it does not affect the holding of the film viewing party.

In this hour and a half, Zhou Xiao not only watched the film carefully, but also observed the reactions of the people present, which was very good, the laughter he prepared could cause laughter, and many people nodded while watching, making records from time to time.

As soon as the lights came on, everyone applauded, and he stood up and nodded in thanks.

"Director Zhou is amazing, if you don't know the situation, you can't see that it is the first work of a rookie director. ”

"yes, the casting is good, each character has their own characteristics and will not be overshadowed by others. ”

"The rhythm is also good, the six-hour bank robbery drama is relaxed, and it is linked one by one. ”

"A lot of stalks amused me, if it is placed during the Spring Festival, I believe there is a place, and the theme of family carnival is too suitable. ”

"I didn't expect it at all, and there are two reversals, which is interesting. ”

“...”

The representatives of the publisher took turns to say their feelings after watching, but they were all very simple, one sentence was brought over, the cauldron was smiling and grinning, and the thoughts in their hearts were completely different.

The representative of the producer took the stage to make a report: ""Exercise" is director Zhou Xiao's debut, and the investment amount of the whole film in the filming and post-production is 35.64 million, the estimated publicity cost is 30 million, and the total investment is 6,500..."

The six issuing companies listened attentively, and their task seemed simple.

First, judge the potential of the film and estimate the box office.

Second, try to bargain and strive for the greatest benefit for yourself.

In fact, it is very difficult to do, first of all, the box office estimate, who can guarantee how much the box office can be? Big hits will die, or unpopular counterattacks happen from time to time, and the films with an investment of more than 60 million yuan are now small, but there are still six companies ready to jointly distribute them, which shows how big the risk is.

With an investment of 60 million, at least 180 million yuan will be needed to recover the cost, is it difficult to have a box office of 180 million now?

Let's just say that in the past 18 years, "Operation Red Sea" has 3.64 billion, "Detective Chinatown 2" has 3.39 billion, "I Am Not the God of Medicine" has 3.09 billion, and "The Richest Man in Xihong City" has 2.57 billion... It's very cowhide, but,

"The True Color of Heroes 2018" invested nearly 200 million yuan, with a box office of 61.87 million, "Broken Pieces: The Dangerous Road to Treasure" invested 270 million, and the box office was less than 50 million, "Asura" claimed to have invested 760 million yuan, and it was temporarily withdrawn, "God of War" invested 100 million, and the box office was less than 40 million...

These films that can't pounce have box office guarantees like Uncle Ge, old drama bones like Leung Jiahui, and traffic like William Chan, so what, should they pounce or pounce, and fans pay for it?

I'm sorry, I can't afford it!

Now the audience is much more sensible, even if they are tricked into the theater by the performance lineup, they will never lie, and they will definitely leave their own voices so that others will not be fooled.

The second point is a counteroffer.

Take "Exercise" as an example, with an investment of 65 million, calculated according to the triple return on cost, rounded up, the box office will be at least 200 million, and several production companies such as Daosui will not lose money, and the distributor has to leave some leeway, it may be 10 million, it may be 100 million, and the extra money is the pure profit of the producer.

Invisibly, the production cost of the issuer has to be calculated according to 200 million plus profit, and the risk naturally increases.

However, if the box office hits, the profit obtained after deducting the cost is very considerable, they will take the lion's share, and the higher the box office, the higher their share ratio, and in the end, it is not surprising that they get more than the producer, that is, if the negotiation is good, the producer who gave birth to the child is not necessarily the final winner.

In the end, how much is guaranteed and the proportion distribution after exceeding is the key.

200 million, the main distributor is Tianjin Lianrui Film Co., Ltd., his family accounts for at least 50%, and the rest of the others are co-produced according to a certain proportion, but this is actually still a small head.

Guangguang Media participated in the release of "Mermaid" in 16 years, and the box office exploded, and the market value of Guangguang increased by more than 2.5 billion in a week.

Returns and risks coexist, and you can't make a lot of money if you're cautious.

For Daosui, the reason for the cooperation is very simple, the risk is transferred, I make a film, I make a steady profit, and even before it is released, I can make a lot of money, and completely reduce the risk to zero.

But on the other hand, if the box office hits, you will spend tens of millions and 100 million, and you have participated in the work from the beginning of the preparation of the script, to casting, to shooting, to post-production, after all kinds of difficulties, countless efforts, and it took months or even 1-2 years.

As a result, the box office exploded, the distributor gave you a little sweetness, recovered the cost in 2 months, and made more money than your master.

So it's a game that tests both sides' vision, patience, guts, and many other factors.

There is absolutely no plan that is absolutely satisfactory to both sides, and someone has to make a compromise, and it is not an exaggeration to say that it is a bargain.

As a publisher, what you need to consider is how much guarantee the other party will be satisfied with, how to set up the later steps, how to distribute the percentage, and so on.

In short, both sides did their best to negotiate a plan that they were willing to accept.

Zhou Xiao was overwhelmed, he still experienced such a scene for the first time, speaking of which, it was still a bit messy, the two sides were arguing, you came and went, it was very lively, citing various examples to increase the bargaining chips of his own speech, and from time to time he had to hold internal meetings, make phone calls or something, not at all like the negotiations on TV.

Obviously, it was the first time for both parties to meet, and they talked about things quite warmly.

For an entire afternoon, neither side could reach an agreement.

This is also normal, after sending away the publisher's people, they are still quite satisfied with the cauldron, the first negotiation did not think that there would be a result at all, more of a temptation, testing where the bottom limit between each other is, what do you want to capture and indulge, take advantage of the fire to rob, the sound of the east and the west, and hide the knife in the smile... There are many kinds of thirty-six schemes.

The idea of rice ears is probably to guarantee at least 280 million yuan, and then the share you want to get at each stage is different, try to fight for it.

There was a second negotiation a year ago, but there is a high probability that there is still no result, and it is not unusual to talk five or ten times.

Zhou Xiao was glad that he didn't have to play, or he would have been persuaded by the other party a long time ago, the other party would infinitely magnify his difficulties and risks, as if if he lost money, the company would go bankrupt.

If it can succeed this time, it will help the rice ears a lot, not to mention the cost recovery, and make a lot of money, the most important thing is to expand new ideas, the company's main income still comes from the artist's commission, there is money to make, but no one dislikes money, right?

returned home with the cauldron, sat on the sofa, and Zhou Xiao took off his coat.

"Don't let me go next time, I can't speak, it's a waste of time. ”

"Well, this is also the first time, you as a director will definitely come forward, and it doesn't matter if you go next time or not. "The cauldron is okay.

"Will they agree?"

"I don't know, they will definitely have an internal meeting when they go back, so it's not a trivial matter to invest hundreds of millions of dollars. The cauldron is not sure to eat: "But we have to be confident, the quality of the movie is there, I didn't see one by one, I actually laughed, but I was temporarily holding back." ”

"This is also a countermeasure?" Zhou Xiao was surprised.

"Of course. The cauldron saw it very clearly: "If they want to make money, they have to start from various angles, including hitting our confidence in the film, feeling that they can't sell it at a good price and a good box office, so they can say that they can get to the bottom. ”

"Yes, cauldron, you're too professional. Zhou Xiao was a little impressed.

"Do you think all the meetings I had before were fake?" The cauldron smiled: "There is a lot of knowledge in it, if you rush in, even the bones will be swallowed, too much cattery." ”

Zhou Xiaoshen thinks so, where there are people, there are rivers and lakes, if you don't understand it, if you don't study it, you will inevitably suffer.

If he didn't understand, he didn't speak, he didn't add to the chaos, he changed the subject.

"When is the annual meeting?"

"On the seventeenth, the day of the New Year, I had a holiday after eating. "The cauldron went to get the happy water of the fat house, although it was winter, I had to drink ice.

"Is everyone participating?"

"The employees are definitely participating, I took 200,000 yuan out, there are cash, home appliances, and various electronic products, all of which are used for the lottery, everyone is happy, but Deng Ziqi may not be free in terms of artists, and at the end of the year, there are a lot of commercial performances. ”

"Well, it's important to make money, it doesn't matter if people come or not. ”

After finishing speaking, the two laughed, quite a bit of the landlord's old wealth.

"By the way, didn't you film the fan event of "Jiang Ye" a few days ago, when will it be broadcast?" asked the cauldron casually.

Zhou Xiao's eyes twitched, and his heart sank: "Tomorrow!"