Whether it's a star or an actor, in the final analysis, the selling point lies in the character design.

Or to be more precise, the image.

For example, Chen Dao has always given people the impression of being a very upright and atmospheric elegant literati, and acting is just enough, if in the advertisement, he shoots an intimate scene with an actress, and as Zhao Fusheng said, it is still an intimate scene in the modern mode, it is estimated that many audiences' impression of him will become very weird.

Therefore, Zhao Fusheng's words suddenly made Chen Dao fall into deep thought.

Seeing that Chen Dao didn't speak, Zhao Fusheng was not in a hurry, he picked up the teacup in front of him, lifted the lid of the cup, blew the hot air, and took a sip before putting it down.

"Interesting, Jinghua, it's really like you said, this kid is a little interesting. ”

After a while, Chen Dao raised his head and said with a smile to Wang Jinghua.

The reason why he appears here today is not to look for trouble, to his status, one or two advertisements are really nothing to care about, he can have today's status, relying on real acting skills, not the so-called publicity.

Wang Jinghua shrugged: "I'll just say that he's not a fuel-efficient lamp, don't talk about you, I can't bargain in front of him." ”

Zhao Fusheng was speechless for an instant, looking at the two of them there and laughing.

"I'm talking about two big guys, can we get down to business. Zhao Fusheng looked at Wang Jinghua and Chen Dao helplessly.

"Okay, okay, you talk. Chen Dao waved his hand and said to Wang Jinghua.

Wang Jinghua nodded, looked at Zhao Fusheng and asked, "Is the thing you said on the phone really fake?"

Zhao Fusheng smiled: "Of course it's true, don't you think I can joke with this kind of thing, Sister Hua, I've never liked to tell lies, I hope you can remember this." ”

Wang Jinghua's expression changed slightly, she understood what Zhao Fusheng meant, and it was obvious that Zhao Fusheng was a little unhappy about her skeptical attitude.

Gently tapped Wang Jinghua, Zhao Fusheng didn't say anything deeply, but continued to introduce the plan in his hand. Of course, the main thing is to talk about the advertised product and the requirements of the other party.

"Mobile phone?" Wang Jinghua and Chen Dao glanced at each other, and asked with some hesitation: "Do they still ask for top stars, do they have such great ambitions?"

Zhao Fusheng tilted his head, thought for a while, and said: "It's not a big problem, this company was introduced to me by the boss of Brain Gold Zhu, don't worry about strength." Since people dare to offer an endorsement fee of 10 million or even higher, they naturally have that ability. ”

Ten million!

Even Chen Dao, who has always had a calm expression, was stunned for a moment, you must know that now in 99, the advertising endorsement fees of domestic actors and stars are at best 1.8 million a year, and occasionally two or three million a year, so top male stars like Chen Dao have such treatment.

10 million advertising endorsements, that company boss is crazy?

Seeing the reaction of the two people, Zhao Fusheng shook his head helplessly: "You guys, you don't know how beautiful the stars are over there, and now the top stars in Hong Kong and Taiwan, just like Mr. Chen, have a status like you, and the salary for making a movie casually is tens of millions." ”

Chen Dao smiled bitterly: "I know, but the situation in our country is here, and it is difficult to catch up with others." ”

Unexpectedly, Zhao Fusheng shook his head: "That's not what I said, the domestic economy is developing faster and faster, and one day, the people's desire for cultural life will drive the development of our film and television drama market." When the time comes, the influx of capital will change a lot of things. ”

He was telling the truth, and Mark Twain said that sometimes reality is more absurd than it is. Because fiction is carried out under a certain logic, and reality is often illogical.

No one could have imagined that the domestic entertainment industry, which still seems to be a stagnant water, would develop to such a chaotic point in the future.

Even a layman like Zhao Fusheng knows that the actor investor who uses to make a movie has the final say, and if he doesn't agree with him, he throws a little fresh meat with a little acting skills and knows that he is handsome and enters the crew, and if he is a little hard, he will cry and shout that his mother will not shoot, otherwise the schedule will not be arranged, so he will simply cut out the picture to solve it.

Even so, those people still have countless supporters and tens of millions of advertising endorsements at every turn, even if they are not very good at singing, and their acting skills are even more scumbag and speechless.

"Maybe, if it's like what you say, our lives will be better. Wang Jinghua laughed and said to Zhao Fusheng.

She works as an agent, and the more stars earn, the higher the share she gets, and naturally hopes that the situation that Zhao Fusheng said will appear.

Zhao Fusheng didn't say anything more, some things don't make sense to say when they don't happen.

"Do you have a suitable candidate in mind?" Wang Jinghua looked at Zhao Fusheng and asked.

Since she has offered an endorsement fee of 10 million, she knows very well that these domestic stars are basically out of play.

The reason is very simple, at this time, it is still the world of Hong Kong and Taiwan stars, not to mention anything else, some Hong Kong and Taiwan stars even have to have someone to serve them when filming, live in high-end hotels, and pick up and drop off by special car, in contrast, the treatment of domestic stars is completely inferior to each other, which shows the gap at this time.

"I need two stars, men and women, the men must be top artists, and the women also need to be diva level, the popularity must be very high, and the age must not be too young or too big, and the most important thing is that the image must be positive. ”

Zhao Fusheng put forward his own requirements like a few treasures, which he had considered in the car before, after all, in the final analysis, the selling point of advertising lies in the spokesperson itself, and the product is familiar and recognized by the audience through the spokesperson, and when the purchase needs to be generated, he will subconsciously choose this product.

Therefore, the spokesperson has extremely high requirements in terms of image and popularity, and to put it simply, Zhao Fusheng does not allow this spokesperson to have the slightest flaw.

Wang Jinghua nodded, she was not surprised by Zhao Fusheng's request, what is more troublesome now is how to find two suitable candidates.

"The man is good to say, over there in Hong Kong, Liu Dehua I think it is very suitable. Chen Dao thought about it and said to Wang Jinghua.

Wang Jinghua thought for a moment and nodded: "Indeed, among the four heavenly kings, he is really the most suitable." ”

"The Four Heavenly Kings?" Zhao Fusheng frowned, opened his mouth but did not speak.

"What, Xiao Zhao, do you think it's inappropriate?" Seeing Zhao Fusheng's reaction, Wang Jinghua hurriedly asked, after all, he is the producer and planner of the advertisement, if Zhao Fusheng is not satisfied with this candidate, he will definitely have to choose again.

Zhao Fusheng shook his head: "No, no, no, it's not that it's inappropriate, it's that I don't know much about his situation." ”

Wang Jinghua let out a sigh of relief, and hurriedly introduced Zhao Fusheng to the situation of this Liu Dehua, and by the way, also introduced the Four Heavenly Kings.

After a long time, Zhao Fusheng nodded: "Since he is the most well-developed and the most well-known, then let him be." ”

After a pause, he looked at Wang Jinghua: "Can you get in touch?"

Wang Jinghua smiled: "He is preparing to enter the mainland, with this advertisement, I guarantee to win his brokerage contract." ”

Zhao Fusheng shrugged: "Then I'll congratulate Sister Hua in advance." ”

The relationship between people is a prayer relationship, and the relationship between people and oneself is an enterprising relationship, drawing enterprising strength from prayer, which Zhao Fusheng knows very well, so he doesn't mind Wang Jinghua using this matter to profit from it.

As long as it is beneficial to herself, Zhao Fusheng doesn't care about her methods.