Chapter 565: Song Taichang's Chengruo
The cauldron was happy, because "Let's Travel with Friends!" officially landed on Jiangsu Satellite TV in early May, although there was not too much publicity, but the members were really strong, and the first issue won 2.18% of the ratings.
Cao Lu's performance in the first issue was remarkable, and she was on the hot search together with the show, and entered the eyes of many netizens and fans, with continuous praise.
For Zhou Xiao and others, it is the icing on the cake, but for the young lady, it is a charcoal in the snow.
Jiangsu Satellite TV chose a good timing, this year the situation is different, many veteran variety shows have postponed the broadcast time, giving him the opportunity to take advantage of the situation.
Usually, the program has to break two, and the difficulty is extraordinary, even if Deng Chao Chichi is gathered, it is the same, the lineup does not represent the ratings or box office, and there are not too many works that hit the street in the end.
The quality of itself is the foundation, and the time of day is also very important.
When "Let's Travel with Friends!" was launched, there were basically no opponents, yearning, running man, extremely picky, etc. were all filming, and the restaurant and sister were still preparing.
And the rest of the old shows are obviously not as competitive as their friends, and the audience is in a farce shortage.
The movie theater is closed and there are no new movies to watch, and the launch of the TV series is much slower than before, and the release of "Detective Chinatown 3", which Zhou Xiao has always wanted to see, is still far away.
suddenly came out of a new variety show, which naturally became an excellent help for breaking two.
This achievement, this attention should be placed in normal times, maybe the advertisement will come to the door, but now there is really no money owner to contact the members, but it is still good to be able to brush your face and prove your strength.
The most proud of nature is the director of the TV station, the first broadcast of 2.18%, has broken the record of five years, the results can be described as brilliant, speaking of which, it is not cheap to invite members, plus you have to give Youku part of the cost, the investment is quite large, but in the face of the ratings, everything becomes worth it.
After so many years, Huaxia's weekend files have always been Hunan and Zhejiang, and the two satellite TVs are fighting each other, and the other first-line satellite TVs can only get a piece of the scraps.
Director Song introduced a new program and instantly became a very capable and decisive leader, which gave Jiangsu Satellite TV a certain voice during the weekend.
On the surface, it is just a period and a variety show, but in fact it is not so simple, it is related to the competition for the first round of screening rights of TV dramas.
Before a TV series is broadcast, a viewing party will be held, and many satellite TV procurement personnel will gather together to comment on the work, if the quality is average, it will be counted, if it is very high-quality, and there is a chance to become a hit, it will be bid.
The right is reversed, the producer will choose the TV station where the premiere will be released, the price is one thing, and the viewership group of the TV station is also a very important aspect.
Sometimes TV station A bids higher, but chooses TV station B, because it has a wider audience, greater influence, and TV dramas are famous, and the second and third rounds and even the platform will eventually gain more.
Therefore, the success of "Let's Travel with Friends!" is like a heart booster, which has greatly given Jiangsu Satellite TV confidence.
Director Song can be said to be proud, the director held two meetings, both of which were praised, and the competitor's expression was wonderful, he was already sad and passive, but on the surface he had to compliment him, and his heart was really cool.
Of course, it is impossible to stabilize the candidacy position of director with just one program, and after broadcasting millions of dollars on major platforms, he personally dialed Zhou Xiao's phone.
The first is, of course, thanks, if it weren't for Daosui as the middleman to build a bridge, and when Youku broadcasts the program, it is estimated that if you want to take it again, it will be difficult, and there will be a lot of competitors, and if you spend money, it may not be effective.
In order to express his gratitude, he directly promised to establish a strategic partnership with Jiangsu Satellite TV and Daosui Company, which is a pie in the sky for the cauldron, and in the future, Haichang, early summer, Mao Buyi If they need publicity, they basically make a phone call, and they can arrange it immediately, and the face is not small.
Not only that, if you invest in TV dramas, you will also give a good price, which is very beneficial to the company's artists in terms of future development and confidence.
The most important thing, what is satellite TV?
It does not belong to one person, nor to a team, but to the state.
The director is a state cadre.
Although Daosui is in the magic capital branch, the headquarters will definitely not change in Jinling, people have no immediate worries, they have to have long-term considerations, and they understand the truth that they can enjoy the shade with their backs against big trees.
Especially in the entertainment industry, you don't look for trouble, sometimes trouble will come to you automatically, if Director Song can remove that sub-word and the two sides will continue to cooperate, then at least for ten years, don't worry too much.
Of course, this does not mean that Daosui can do things that violate the law and discipline, but it just makes me feel confident and not afraid of being bullied.
With a whole satellite TV as a backer, it will be very down-to-earth!
Zhou Xiao can think of some parts, but it is definitely not so comprehensive, and it was conveyed to him after the company meeting.
So when I was on the phone with Director Song, I didn't take any credit, but put my attitude lower, people can be polite, and I can't have a bottom line.
Director Song obviously also knows what it means to strike while the iron is hot, and the success of a travel program can attract a part of the audience, but to change their habits of watching TV, a program is obviously not enough, and it needs to be cultivated for a long time.
So, I discussed with Zhou Xiao here, and immediately put "Delicious Square" into the plan.
Zhou Xiao agreed, sharing the process of the mushroom house calling Wei Ya to help bring the goods, and during the epidemic, there may be more farmers who are in urgent need of help.
Doing a show now is more helpful to them, and it is imminent.
The two hit it off.
The TV station moved very quickly, divided into three ways, and went to various parts of the province to find suitable filming locations, with last year's exploration experience, it was very fast, and in less than a week, two suitable places were found.
Zhou Xiao didn't stop here, and after going to Yunnan again, he pulled Huang Lei and Cao Lu to the TV station for a meeting.
The name was changed first, "Delicious Square" is the name of the Korean version, and when it is broadcast in Huaxia, it must have another name, and after discussion, Song Taichang, who attended the meeting in person, made a decision and changed it to "Food at Home".
The purpose of the show is only one, that is, to solve the problem of unsalable agricultural products, except for specific products, most of them are to enter the homes of ordinary consumers and cook them by themselves.
The most important task is to teach the audience how to cook through the show, and the new name is also very appropriate.
So it was decided.
And then there were two more things in front of everyone.
First, Huang Lei has to learn a lot, and it is targeted learning, for example, unsalable vegetables must not use the cooking techniques of the public, he must be innovative, and he has to be fully responsible for the situation that other members are not familiar with.
Second, it is the selection of other members, there are only three people at present, which is definitely not enough, and we have to find people.
Zhou Xiao found that he couldn't get along with the list recently!
He just used the idea of Mencius Yi, through He Jiong, re-acquainted with Zhang Liangying, after learning about the plan, the young lady showed a strong interest, and let him call directly when he needed to meet, even if he was not finally selected, it didn't matter.
Just finished solving this list, and let it be provided, it's really a big head.