The "Soul Ferry" on Earth was filmed very shoddy, and the special effects were even more fake.

But this low-cost online drama became the head of the Internet drama of the year, bringing terrifying traffic to A Qiyi, and also allowing this video website to take the lead in killing all the rest of its peers and successfully reaching the top.

The advent of the post-traffic era is so incredible.

An online drama can rank video websites with tens of billions or nearly 100 billion assets and drive the customer market.

And offended Wei Xun's grandiose, what he lost was such a valuable wealth.

Not only is it lost, but Wei Xun also plans to use "Soul Ferry" as a weapon to attack the grand highest, equipped with "membership" bullets.

因为勋章的资金很充足，所以给《灵魂摆渡》做的特效也很用心，比地球上那部原版要制作的精良很多。

At the beginning of November, when Honggao Video launched "Asgard", Honggao pushed "Soul Ferry" out.

Last time, because Cai Zhiwei, the film purchase manager, was not optimistic about "Silk Man", he didn't promote it much after it was launched at will, but he didn't expect that in the end, "Silk Man" became popular all over the Internet.

Therefore, this time, Jutong Video attaches great importance to "Soul Ferry", and promotes it on the day it is launched.

Of course, there is no promotion that works better than this web series with 'Wei Xun Producer'.

On the day "Soul Ferry" was launched, many netizens came to watch it.

The plot of this web series is actually quite simple.

The actor Xia Dongqing is a college student preparing for graduate school entrance examination, he grew up in an orphanage, and unlike others, he has a pair of eyes that can see ghosts.

In order to solve his own accommodation problems and support himself during the graduate school entrance examination, Xia Dongqing came to a supermarket called No. 444 convenience store to work as a night watchman, and his story began in this way......

Seeing this profile, many people complained wildly at the beginning of the video.

"Is there any mistake, ghost films? Over the years, domestic ghost films have almost been equated with shoddy productions, Wei Xun actually served as a producer for this kind of small broken drama, aren't you afraid of overturning?"

"Barrage body protection, I'm still a little scared when I watch this at night, I hope there won't be a scary plot. ”

"Don't be afraid, domestic ghost movies are fake, funny films may have thriller plots, but only China's ghost movies will not be thriller. ”

I don't blame netizens for mocking.

In recent years, there are really few low-cost domestic ghost movies in Huaxia that can be watched.

The shoddy plot, perfunctory costumes and props, some inexplicable post-music, and some ambiguous plots are standard, and finally they are combined into the so-called ghost films.

The key is this kind of broken film, under the banner of ghost movies, thrillers, and scary, you can go to see it expressionlessly from beginning to end and even want to sleep.

So what is the situation of "Soul Ferry"?

The first group of netizens to join in the fun are not necessarily interested in this web drama, most of them are just boring to pass the time, after all, there are no big stars in this web drama, all of them are unfamiliar faces.

Everyone even chatted and chatted in the barrage, so it was not lively.

However, chatting and chatting, there are fewer and fewer nonsense words in the barrage, and more and more people talk about the plot.

"Damn, this special effect is too awesome, I see that I am a little infiltrated. ”

"Something isn't quite right with this kid, it feels ...... Ma Ye is really a ghost, scared Lao Tzu to death, and a cold sweat came out. ”

"Zhao Yan seems to have a problem too. ”

"Asking for help from a fox fairy can become ordinary and beautiful, but at the cost of being brilliant at night and old and ugly during the day...... I actually saw humanity and warmth in a small web series, which is incredible. ”

Before you know it, the first few episodes are watched quickly, and everyone is already immersed in the story.

However, by the time of the fifth episode, the audience found that there was no way to watch it.

Because there is a fee.

There is a clause called the membership system, 15 yuan per month membership fee, you can watch all the paid videos of Jutong Video.

Before the membership system came out, the fee for video websites was the fee for designated film sources, such as movies from Hollywood, or foreign TV series, some movies in China, and so on.

But in fact, fixed film source fees are not conducive to the development of video websites.

Because the cost is too high, the paying audience group cannot be cultivated at all.

But now it is changed to 15 yuan a month to see the whole site, and the basic line of payment will be immediately lowered and it will be friendly to the general public.

"What kind of thing, breaking the Internet drama and asking for money, I left. ”

"However, this membership system feels quite good, and I can't wait to watch the next episode, so let's try it for a month. ”

"I'll also open one, this web drama is toxic, scary and heartwarming, and I can't stop watching it. ”

Some people choose to pay for membership, and naturally some people choose to leave.

This is actually a process of user purification.

The customer traffic of the website has increased, and it is a matter of time before the charge is charged, after all, a big video website similar to Jutong and Honggao will burn more than a billion yuan for each piece, or even more money to buy the film source.

At present, there are no profitable video sites on the market.

Can it work with the monthly membership system of "Soul Ferry"?

The answer is yes.

The most important reason is that "Soul Ferry" exploded.

This drama is not only as popular as "Dick Silk Man", but also has an amazing reputation, with an evaluation of 8.9 points on the valve forum.

After entering December, on the subway, bus, shopping mall, and all kinds of places where people gather to commute, some people can be seen watching mobile phone videos to pass the time, and the video they watch is "Soul Ferry".

This web series, because it is well-made and the story is also very sincere, is even more popular than "Sling Man".

The data shows that Jutong Video, which has ranked first in terms of traffic users, has achieved a second leap in user traffic after the launch of "Soul Ferry", leaving the second-place Honggao Video far behind.

And the "Immortal Official" that Honggao launched at the same time, there was no splash of impact.

On the news, the discussion of "Soul Ferry" is more vigorous than that of "Sling Man" a few months ago, and even the two characters of Cheng Dongqing and Zhao Yi have been successively swiped on the hot search.

is such a phenomenal web drama, and the audience is actually young netizens.

And there is no doubt that the popularity of "Soul Ferry" is very exaggerated.

"Jutong is really conscientious this year, first out of "Sling Man" and then "Soul Ferry", I think it's worth spending money to buy a member of his family. ”

"These two small web dramas are produced by Wei Xun, he is really awesome. ”

Netizens sighed at most that "Soul Ferry" became popular again, and Wei Xun was very powerful.

But the self-media industry has been stunned by the results of this web series.

Because of the first four free episodes alone, the number of hits of "Soul Ferry" has broken 800 million!

This number of clicks is still growing at a crazy rate.

During the broadcast of "Soul Ferry", except for Jutong Video, the traffic of many other websites has declined to varying degrees.

What makes industry insiders even more jealous is that this "Soul Ferry" has brought the most loyal and stable customer group to Jutong - paying users.

After investigation, the traffic of Jutong Video not only skyrocketed again, but also the user quality was the highest in the entire industry.

With the help of "Sling Man" and "Soul Ferry", the market value has completely risen above the 100 billion mark, becoming the first video website in China with a market value of more than 100 billion.

Even the total market value of Jutong Holdings has been increased because of the crazy rise of Jutong Video.

And the amazing performance of "Soul Ferry" this time finally made Ren Dong, the boss of Jutong Holdings, set his sights on Wei Xun of Medal Media.

"This Wei Xun is amazing. ”

In the president's office of Jutong Holdings, Ren Dongfan looked at the rapid growth of the traffic of Jutong Video in the past six months, and said to Zhang Fan with a smile: "Maintain a good relationship with him, I heard that Honggao is eyeing the medal?"

Zhang Fan replied: "Yes, the lofty people used him strongly, but in the end, Wei Xun did not agree to give them the "Soul Ferry". The golden idea of the video website membership system was also proposed to me by Wei Xun. ”

Amazing talent for controlling the market, amazing talent for business.

Ren Dong nodded and said: "I know, since he has done so much, we can't watch him being bullied, you directors, come forward to warn the people of Honggao, and the media department of Jutong, also want to show your support for the partners." ”

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