Kuncheng Hospital is a national central hospital for the diagnosis and treatment of difficult and critical cases in western China, and the only national large-scale comprehensive teaching hospital in the earthquake area.

After the earthquake, all departments of the hospital urgently mobilized patients in relatively stable condition to be discharged, vacated beds to ensure the treatment of patients in the disaster area, and at the same time stopped all personnel from vacation, equipped with multidisciplinary joint diagnosis and treatment teams in the emergency department and day ward, opened all operating rooms, and stopped the operation on May 25 to ensure first aid and emergency work.

Volunteers from some universities in Yunnan Province also rushed to the hospital one after another.

As of May 31, nearly 800 new wounded people had been admitted to the hospital, and without volunteers, the hospital would have struggled.

In addition to the volunteer attendants at the university, there are also a number of private volunteers active in the hospital. These civilian volunteers come from all over the country, including veterans of the military, doctors and nurses from other places, and returnees who have studied medical care abroad......

This disaster brought the Chinese people together as one.

CCTV reporters also squatted in the hospital every day, dutifully broadcasting the recovery of the injured victims and transmitting first-hand news to audiences across the country.

Although Liu Yun is dissatisfied with CCTV, he still admires the reporters of this TV station very much.

Wherever a disaster occurs, they are the first to be on the scene.

Liu Yun still clearly remembers that after the train derailment in India, the country of hanging, the female reporter of CCTV also rushed to the scene of the incident as soon as possible.

Under the gaze of a group of wolf-like male Ah San, he pretended to be calm and broadcast the news.

At that time, many netizens were not calm and accused the leaders of CCTV of how to arrange their work.

It's a bit of a stretch......

In short, Liu Yun is quite recognized by the professionalism of CCTV reporters.

Everything that happened in this hospital was transmitted to netizens across the country through the channel of Weibo.

……

For a period of time, Yoyo's Weibo has been on a black and white background, looking very solemn.

In addition, Weibo also vacated the advertising space at the top of the website and added a slogan with white characters on a black background, which reads, "The dead rest in peace, the living are strong, God bless China!"

Those active users, as well as industry insiders, know that Yoyo's move is making a positive gesture to the public and the official.

Although this will cause certain economic losses, the fame it will bring is huge. Many people's admiration for Liu Yun has reached a higher level, and he has a really good grasp of when to do something.

I have to say that the black and white trick of the web page is very fresh, and in most people's memory, this is the first time in China.

From another point of view, those who have just seen the black and white page have some found it novel, some were excited, and some were shocked and speechless......

People see an attitude from this dignified black and white, a wordless sadness, a strong humanistic feeling, and the courage to "dare to be the first in the world".

Soon, all the mainstream media, portals and e-commerce websites in China urgently convened a meeting to study the black and white pages of Weibo.

Among these media, there are many people with a keen sense of smell and unique vision, and they accurately feel that this method is very likely to become a trend, or even a general trend.

For example, the old rival Tencent Weibo, almost without much discussion, decided to immediately learn from Youyou, and made the pages of his Weibo black and white. Since someone has already eaten crabs, what is there to be afraid of?

Even if many netizens sourly said that it is a bit too bad to follow other people's backs, the penguins have long been accustomed to other people's criticism, and if they care about the opinions of netizens, they will not be able to go this far.

There is no technical difficulty in the discoloration of the web page, so by 12 o'clock in the morning on May 29, many website pages in China have all turned black and white, but just when they thought they were keeping up with the pace, a message broke out on Weibo for a long time.

The official Weibo of the "Yoyo Charity Foundation" said that from 12 noon on May 29, 2008, all Weibo accounts can light a virtual prayer candle as long as they like and forward the "Candle Prayer" activity on the official Weibo of the "Yoyo Charity Foundation", and for each candle lit, the "Yoyo Charity Fund" will donate 1 yuan to the Muxi earthquake-stricken area, and the activity will last for seven days and end at 12 noon on June 5, 2008.

As soon as the news came out, it once again detonated public opinion.

At other times, it may not be easy to attract people's attention and not receive too many likes, but now is a critical period for the country's earthquake relief.

Netizens with good deeds crossed their fingers to calculate how much money the "Yoyo Charity Fund" was ready to come up with, so that they had the confidence to play so big. You must know that the number of registered users of Weibo has exceeded 270 million, and the number of daily active users has reached 90 million.

When the seven-day event is over, if you receive 10 million likes, it is equivalent to a pledge of 10 million. If you get 100 million likes, you will pledge 100 million.

100 million!!

Looking at the whole country, how many people can come up with a 100 million charity fund in one go?

Regardless of the outcome, the "Yoyo Charity Foundation" is sure to be a success.

At this moment, the person in charge of several Internet websites, including Tencent Weibo, has a sad face, this Yoyo, and Liu Yun's kid is too good to toss day by day, and he can't give others a little way to live?

Of course, everyone understands people, as soon as you look at the name of "Yoyo Charity Fund", you know that this must be made up by Yoyo Group, Yoyo's own Weibo, Yoyo's own charity fund, rely on each other, help each other, and achieve each other, this abacus is really shrewd!

But even if they know the ins and outs, what if they do?

Who of these companies has the confidence to wrestle with Yoyo in this matter?

First of all, in terms of scale, Weibo's retweets and likes will inevitably create an astronomical number, do penguins dare to keep up, even if they press it by brushing the data, but this real money is thrown out, they have to weigh it carefully.

As for other companies, it is even more prohibitive.

Money must be donated, but it must not compete with Yoyo. Otherwise, those netizens will be foolish, and they will have a hard time riding tigers.

Therefore, Yoyo's "Candle Prayer" activity is destined to be in the limelight, and no one can break it.

……

The pace of time has crossed the unforgettable and memorable month of May to June.

Although a few days have passed since the disaster, the search and rescue of the rubble continues, and everyone believes that there must still be tenacious lives under the rubble.

The rescue team did not give up, the more than 140,000 officers and soldiers who were fighting on the front line did not give up, the medical personnel in the rear who worked day and night did not give up, and the country did not give up.

With the mobilization of the whole country, one after another fresh and strong lives have been rescued from under the rubble......

On June 3, Yang Zhicheng came to Liu Yun's office to inquire about the disaster relief party in Yanjing the day after tomorrow, along with Zhang Lili, the chief financial officer.

After thinking for a while, Liu Yun asked, "How much do you think is appropriate to donate the day after tomorrow?"

Yang Zhicheng replied: "Based on the current data on Weibo, it is almost 60 million, and even if it can rise again the day after tomorrow, the range is limited, 70 million, it should be at the top." According to our advance commitment, we will have to donate 70 million. ”

Liu Yun smiled and said, "That's a false shot." ”

Yang Zhicheng looked at Liu Yun and asked in surprise: "Who is Huang?"

Liu Yun said lightly: "This kind of party, no matter how many people donate money, everyone will only remember one person, who is the one who donates the most money." So, if we are not the one who donates the most in the audience, then whether we donate 1 million, 5 million, 10 million or 70 million, it makes no difference, and we will only be part of the long list. ”

Speaking of this, Liu Yun paused, looked at Yang Zhicheng with a calm gaze and said, "So, tomorrow, we will be the one who makes the most donations in the audience." ”

The office fell silent.

Zhang Lili asked: "There are private enterprises, state-owned enterprises, large charities, and representatives of industry federations at the party tomorrow, Mr. Liu, are you sure you want to take the first place among everyone?"

Liu Yun nodded: "Yes!"

Zhang Lili thought for a while and said: "The gossip I got is that the highest intention to donate has exceeded 120 million. ”

Liu Yun said: "Then Yoyo will donate 150 million." ”

Yang Zhicheng asked again: "What if others also donate 200 million?"

Liu Yun said nonchalantly: "250 million, or even 300 million." ”

Lose your marbles!!

Zhang Lili sighed lightly, Youyou's funds will be under great pressure from next year, and she will also borrow 5 billion from the bank.

Although the boss has been so successful, he is still young after all, and he is easy to get angry.

After thinking about it, she said: "Mr. Liu, the disaster relief funds must be donated, but have you considered the cost performance? This real donation of 200 million or even 300 million will definitely make Yoyo famous throughout the country overnight.

From the perspective of marketing and consumer psychology, this can improve the reputation of Yoyo's brand and even contribute to a wave of consumption peaks. However, there is a problem, Yoyo's main focus is IT products, and we lack physical products printed with Youdao labels for national distribution, especially FMCG products. ”

That is to say, after Yoyo took out two or three billion real money, it cannot be directly and quickly converted into business performance, which is very fatal, you know, people are forgetful animals, maybe the last second is still crying for you, the next second with others hippie smiles, moved is an instant emotion, enthusiasm comes and goes quickly, so I am skeptical about the economic benefits of huge donations. ”

Yang Zhicheng, who was on the side, also nodded in agreement.

Liu Yun sat calmly in his chair, looked at the two of them, and did not speak.

Yang Zhicheng seemed to think of something, and said: "Mr. Liu, I'm thinking about a question, natural disasters are unpredictable and endless, the so-called once-in-a-century occurrence, it happened today, and it may happen again tomorrow, donate 200 million this time, and next time there is a natural disaster, will someone coerce the public opinion and ask us to donate another 200 million? Will we donate 100 million next time, and some people will say that we are not interesting enough?"

After he finished speaking, Zhang Lili on the side immediately nodded.

Adjusting his sitting posture, Liu Yun crossed his fingers with his hands and put them on the table: "At a meeting like today, there are different voices, which is very good, but I still decided to donate this money." ”

This is his power as a boss to exercise arbitrariness.

The reason why he insisted so much on the matter of donating money was because after he was reborn, he seized the opportunity through various information in his head, and donated part of this money to say that it was his own wish, trying to calm his heart.

He is a person who has come over, and he understands that money is a thing that you don't bring in life or death. What's more, there are too many ways to earn wealth quickly in your head, so why bother dwelling on the issue of donating more and donating less.

"Human nature is forgetful, and I understand that. But I'm not doing this to make an impression on the world, just to be worthy of my heart. If there is a disaster in the future, Yoyo will still show a little bit of concern, but I will not be controlled by public opinion. The decision on how much to donate or how little to donate is up to us, and we don't have to care about what the outside world thinks. ”

After Liu Yun set the tone, he discussed with Yang Zhicheng and the two of them to fly to Yanjing together tomorrow.

After the two left, Liu Yun logged on to his personal Weibo again.

As the number one V on Weibo today, his popularity has reached its peak.

For example, the number of comments on his personal Weibo just a few days ago has exceeded one million, and all kinds of private messages are even more dazzling. He could only skim them one by one.

From the creation of Weibo to the present, in half a year, its development has ushered in the first peak.

But Liu Yun's expression was not full of joy, he looked at the interface of Weibo, and muttered in an inaudible voice: After all, one day, Weibo will still be filled with all kinds of gossip information, entertainment to the stage of death.

This seems to be an irreversible trend, especially after the opening of the mobile Internet era, the era of traffic is the top.

"At least in the next few years, I can make good use of the value of Weibo to do more meaningful and valuable things. ”

However, after this sudden catastrophe, Yoyo's Weibo has established an unattainable advantage in this kind of product compared to the penguin in the deep city.

Compared with the penguin, the performance of the two companies' Weibo after the disaster is very different.

The black-and-white page, launching fundraising, leading public opinion, walked in front leisurely, and the other party could only follow behind Handan, and was pulled farther and farther away.

Liu Yun looked through the window, looking south, and thought in his heart that it had only been less than half a year, and that penguin should not have given up so quickly.

Quietly, in his mind, he made some plans for the future.

Let the business overlap between Weibo and QQ increase a little, and appropriately show their ambitions for the social empire, creating an illusion for the other party.

……