Monday, 8 November 2005.

The long-awaited YOYO voice beta version of Yoyo Network was officially launched, which was the last major major project in 2005 after Warcraft.

Youyou.com has been known as the most popular No. 1 game website in China. On the right side of its homepage, the download link of YOYO voice was directly opened, and it was directly called: This is the best voice chat software in Huaxia.

At the same time, the first article in the news column of this website also gave an announcement: in order to better serve gamers, the voice chat software carefully developed by the company's technicians, the YOYO beta version has been officially launched, and all players are welcome to download and use it.

After a while, another announcement was made on the homepage of Youyou.com: Since YOYO Voice is a beta software that has just been launched, there will inevitably be some more or less problems. The company welcomes the supervision and review of the majority of netizens, if we can accurately point out the problem, and feedback to the technical department, we will give a cash reward ranging from 100 yuan to 300 yuan.

At this moment, many netizens were boiling and spreading the news everywhere with high spirits. At the same time, the number of downloads of YOYO Voice continues to soar.

Now, the beta version has just launched, and the overwhelming publicity has not yet begun.

Liu Yun just tried his hand and posted two announcements on the homepage of the game website, along with the second one also mentioned the bonus, which made YOYO voice gain a lot of popularity, and the traffic weapon hao123 in his hand has not yet been used.

On the first day of launch, the number of downloads from netizens exceeded 100,000.

By the third day, the number of downloads exceeded 200,000.

A week later, the number of downloads exceeded 300,000.

Such a growth rate has been a bit beyond Liu Yun's expectations.

The first step of YOYO Voice is simply to locate Warcraft players and facilitate their team quests.

The second step is to win over players from other popular games.

The third step is to win over netizens other than gamers, so that YOYO voice becomes a place for them to chat and irrigate.

And now is the first step in the implementation of the plan, which is a good start. Liu Yun also understands that in addition to those Warcraft players who download YOYO Voice, there are also some curious netizens who want to try this slightly new thing.

Dong Rongjie said to Liu Yun: "Mr. Liu, according to the latest news I got, a week after YOYO voice was launched, many full-level Warcraft players have developed a good habit, and they usually log in to YOYO voice before the next ten copies. ”

Liu Yun pondered for a while and said, "I think the coverage can be a little wider. Nowadays, the people who can place large dungeons are some elite players, and most of them are not at the full level. You can change the way of publicity, such as teaming up in the field to PK and killing, if you use YOYO voice, it can be more tacit and efficient. ”

He understands that before the equipment of the 40-player dungeon is available, it will be a game where the handling is more important than the equipment for players of similar ranks.

PK in the wild, sneak attack, killing, and guarding corpses is a kind of fun, and the team mode under voice command makes it easier to take this fun to the extreme, which Liu Yun has deeply experienced in his previous life.

Dong Rongjie felt that what the boss said was very reasonable, and he even felt that he had entered a misunderstanding, and only limited the target group to the development of game copies.

He suddenly whispered in a tentative tone, "Boss, do you have a notebook?"

Dong Rongjie felt that this young boss was thinking fast and his imagination was very rich, and he almost felt that he couldn't keep up with the rhythm.

Liu Yun was stunned for a moment and replied, "Of course there is." ”

He took out a small notebook from his drawer and handed it to Dong Rongjie.

Dong Rongjie opened the notebook and said while taking notes: "I have always felt that my brain is good, and I never used a notebook when I used to talk to my boss. However, Mr. Liu, your thinking jumps too fast, and if I don't remember it, I'm afraid I won't be able to remember what I said. ”

Liu Yun looked at Dong Rongjie's movements, his eyes moved slightly, and he continued: "Although we launched YOYO Voice to borrow the east wind of Warcraft, the positioning of YOYO Voice is not only for Warcraft, I hope it can become the first choice for all gamers." Now that we're only a month away from the official launch, I feel like it's time to take the second step in the plan. ”

Dong Rongjie listened to Liu Yun's slightly cautious tone, and couldn't help but concentrate his mind and listened carefully.

Liu Yun couldn't help clenching his fists and said seriously: "In addition to "World of Warcraft", there is also a popular online game "Fantasy Journey to the West", and I hope that those players of it can also become loyal users of our YOYO voice." ”

First Warcraft, then Dream. Liu Yun's goal is very simple, the number of players in these two games is too large, and the overlap is relatively low, he wants to take down this part of the people first, and then slowly spread, and then slowly figure out the others.

Dong Rongjie picked up his notes, thought for a while and said: "Mr. Liu, I will discuss the promotion plan with the people in the marketing department at that time, and strive to win the fantasy player as soon as possible." ”

Liu Yun tapped his fingers on the table and said, "I have an idea here, I don't know if it's feasible at the technical level." For example, we can use the official name of YOYO Voice to give all users a chance to draw a random lottery. For example, every user will receive a red envelope, and there will be a reward after clicking on it. ”

Dong Rongjie thought for a while and replied: "Technically, it's not a big problem, but there may be some delays. ”

Liu Yun said with a smile: "A slight delay is not a big deal. My plan is that every player will have one chance to grab something called a point card red envelope from Warcraft or the fantasy lobby section. In the two hall areas, players can only choose one of the two, grab one of them, and not the other, and the red envelope point card ranges from 15 yuan to 30 yuan. ”

He just wanted to count how many registered users belonging to fantasy players could be brought in after this wave of publicity.

Liu Yun understands that the overlap between these two gamers is very low, and most players of "Fantasy Journey to the West" will not be too interested in the red envelopes of Warcraft's point cards, and most of them will swarm into the fantasy hall.

He can roughly estimate how many fantasy players have registered for YOYO Voice by distributing the number of fantasy point card red envelopes.

Dong Rongjie hesitated for a while, and asked in a low voice: "Mr. Liu, do you want to stuff a card on every red envelope?"

Liu Yun immediately shook his head, looked at Dong Rongjie with a hint of disgust, and said, "How is it possible! What comes to mind is an olive-shaped form of reward. Only a small number of people will receive a 15 yuan or 30 yuan point card after clicking on the red envelope, and a small number of people will receive the words "thank you for your patronage", and a large part of the middle will receive a consolation prize. ”

Dong Rongjie asked curiously, "What is the consolation prize?"

Liu Yun couldn't help but raise his eyebrows and said: "Tencent has a QQ show, and you can dress your avatar in a fashionable and beautiful dress for only 1 yuan." We have also launched the YOYO show, but in the form of a reward model of point cards and red envelopes, it will be given to a large number of users in the middle. This is how the olive-shaped is rewarded, with less on both sides and most in the middle. As for the users who got the "thank you for your patronage", they can only consider themselves unlucky. ”